Bootstrapping a $1,000 Athleisure Business to 10M Revenue with Rob Fraser

HIGHLIGHTS 

• Creating an athleisure product category with $1,000
• Building an online brand with micro influencers and ambassadors
• Organic funnels and global shifts to online business grows endūr
• Growing an ambassador program with genuine passion

QUOTES

Rob: "We're talking one sale a day, sometimes zero sales a day. This was a very long slow burn. Over a year in, there were some days where we wouldn't have one Shopify sale. These things take time. We didn't really start paying to acquire customers for at least two years in."

Rob: "I wouldn't say oh, overnight we tripled our spend on Facebook or anything like that. We just continued. So I would say the majority of the growth came from the organic funnels we had built and just the organic referral and people talking about the product."

Rob: "I just wanted to be a voice in the conversation that was like, business is hard. You should make a profit. Raising money is not as cool as you think it is. I was just annoyed with the overwhelming voices of the young startup founders thinking that it's all about status."

You can connect with Rob in the links below:

• LinkedIn: https://www.linkedin.com/in/robbfraser/
• Twitter: https://twitter.com/robbfraser/
• Website: https://www.endurapparel.com/