Zero to a Million

Unstack.com
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Zero to a Million

Unstack is the CMS built for marketers. Unstack's content marketing platform is designed to help you rapidly build, measure, and scale digital presence without code, developers, or headaches. By subscribing to the Zero to a Million podcast by Unstack, you'll be supplied with strategies from founders, marketers, and advisors that are testing and implementing these strategies in real-time to scale from Zero to a Million. Whether you are just diving into the world of marketing and entrepreneurship or have been here a while, Zero to a Million is designed to take your marketing and entrepreneurship game to the next level. After each episode, you'll be left with takeaways that you can implement for your business today.

  1. Bootstrapping a $1,000 Athleisure Business to 10M Revenue with Rob Fraser

    09/02/2022

    Bootstrapping a $1,000 Athleisure Business to 10M Revenue with Rob Fraser

    This week’s episode of the Zero to a Million Podcast with Zach Rego features Rob Fraser, Founder and CEO at endūr. Bootstrapping a business while creating his product category presented many initial challenges to Rob. He had to maintain several side jobs in the beginning to fund the initial $1,000 needed to start a Shopify account and order the first batch of socks. He then relied on word of mouth and the help of micro influencer friends to get his brand out there. By the third year, the company had already made $1 million in revenue and Rob had started paid acquisition too, but it was the shift to online business care of COVID that accelerated the growth of his business.

    24 min
  2. How to Build Product Partnerships and Community to Scale Your eCommerce Business with Ori Zohar

    02/02/2022

    How to Build Product Partnerships and Community to Scale Your eCommerce Business with Ori Zohar

    This week’s episode of the Zero to a Million Podcast with Zach Rego features Ori Zohar, Co-Founder of Burlap and Barrel. Bootstrapping a spice business has its share of challenges, but Ori shares the innovative ways he kept the business profitable and how he grew acquisition with little to no investment. By creating an online forum and passionately posting even when there was no engagement, he laid a solid foundation for his community when super influencers started posting their own content, much to the delight of the community. Ori also discovered that creating an engaging buying experience for repeat customers is much better than trying to focus on bringing in new customers.

    29 min
  3. Creating an Effective PR Strategy for Your eCommerce Brand with Tyler Sickmeyer

    26/01/2022

    Creating an Effective PR Strategy for Your eCommerce Brand with Tyler Sickmeyer

    This week’s episode of the Zero to a Million Podcast with Zach Rego features Tyler Sickmeyer, CEO of Fidelitas Development. Networking is key in PR, and nurturing the relationships with journalists and editors, gift wrapping everything for them so their job is as smooth as possible, is Tyler's secret sauce in getting his clients the exposure that they need to grow. By mixing the strengths of PR and SEO, Tyler is able to generate genuine interest when they release something on the wire and disavow bad links on the same day. This is another differentiating factor of their strategy by ensuring that their clients do not get penalized by Google.

    36 min
  4. Scaling a Chocolate Business with Elaine Hsieh

    19/01/2022

    Scaling a Chocolate Business with Elaine Hsieh

    This week’s episode of the Zero to a Million Podcast with Zach Rego features Elaine Hsieh, Co-Founder of EH Chocolatier. What started as Elaine's passion for pastries made a natural progression to entrepreneurship. She shares how it all began and the challenges in scaling a business that relies on delicate shipping and storage. Elaine also goes into the best marketing for their business which utilizes newsletters and word of mouth.

    22 min
  5. How to Scale Using Direct Mail with Michael Epstein

    12/01/2022

    How to Scale Using Direct Mail with Michael Epstein

    This week’s episode of the Zero to a Million Podcast with Zach Rego features Michael Epstein, CMO at PostPilot. In a clutter-filled world where brands compete intensely for attention, PostPilot leverages its strengths in direct mail to reach customers who actually want to receive mail from their favorite brands. Michael also shares how they use other innovative ideas and technologies to make mail personalized and even attractive to open—a stark contrast to junk mail which automatically goes to the bin without ever being opened.

    21 min
  6. How to Create Community Then Product Sales with Hansol Hong

    05/01/2022

    How to Create Community Then Product Sales with Hansol Hong

    This week’s episode of the Zero to a Million Podcast with Zach Rego features Hansol Hong, Co-Founder of Robolink. Hansol shares how their product was first tested rigorously in an after school program which turned out to be an excellent strategy to ensure product market fit. Hansol shares how they utilized Kickstarter as a main marketing and sales channel and how PR worked for them because their product Zumi, a self-driving car education kit, received the CES 2019 Best of Innovation Award. Community is central in Robolink's success as their students and their parents became their first advocates and evangelists.

    20 min
  7. Easy to Execute Conversion Rate Optimizations with Drew Himel

    29/12/2021

    Easy to Execute Conversion Rate Optimizations with Drew Himel

    This week’s episode of the Zero to a Million Podcast with Zach Rego features Drew Himel, Founder and CEO of PCR. He shares the genesis of his agency and the early days when they tried to serve any and all clients, and the eventual trimming down and focusing of their services. He shares how they improve conversions through simple tweaks in the interface, especially taking into account mobile versus desktop, by making it more intuitive and easier for customers to add to cart. Drew also shares his insights on subscription models and how sellers can put to rest customer concerns by making the option to unsubscribe easier, therefore making them stickier customers.

    36 min

  8. 22/12/2021

    Zero to a Million Compilation Episode

    This week’s episode of the Zero to a Million Podcast with Zach Rego showcases the season's best moments. We featured founders and organization movers who built their companies from the ground up as they shared their biggest wins, losses, and all the lessons they learned in between. SHOW NOTES HIGHLIGHTS Aneela Idnani, Co-Founder of HabitAware Ryan Smith, Head of Partnerships at Emotive Nathan Rothstein, Co-Founder of Project Repat Phillip Rivers, Founder and CEO of Tetra Marketing Melissa Tavss, Founder of Tipsy Scoop Laura and Kelly Moffat, Founders of Kirrin Finch Albert Matheny, CEO at Promix David Roger, Co-Founder & CEO at Felix Gray Gihan Amarasiriwardena, Co-Founder and President of Ministry of Supply Chris Meade, CEO and co-founder of CROSSNET You can connect with Zero to a Million's amazing guests in the links below: Aneela Idnani - https://habitaware.com/ Ryan Smith - https://www.linkedin.com/in/ryan-rsmith/ Nathan Rothstein - https://www.linkedin.com/in/nathanrothstein/ Phillip Rivers - https://www.linkedin.com/in/emailautomation Melissa Tavss - https://www.linkedin.com/in/melissa-tavss-a3a55833/ Laura and Kelly Moffat - https://www.instagram.com/kirrinfinch/ Albert Matheny - https://www.linkedin.com/in/albertmatheny/ David Roger - https://www.linkedin.com/in/david-roger-2a9b2632/ Gihan Amarasiriwardena - https://www.linkedin.com/in/gihanamarasiriwardena/

    16 min
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About

Unstack is the CMS built for marketers. Unstack's content marketing platform is designed to help you rapidly build, measure, and scale digital presence without code, developers, or headaches. By subscribing to the Zero to a Million podcast by Unstack, you'll be supplied with strategies from founders, marketers, and advisors that are testing and implementing these strategies in real-time to scale from Zero to a Million. Whether you are just diving into the world of marketing and entrepreneurship or have been here a while, Zero to a Million is designed to take your marketing and entrepreneurship game to the next level. After each episode, you'll be left with takeaways that you can implement for your business today.

Information

  • Creator
    Unstack.com
  • Years Active
    2020 - 2022
  • Episodes
    64
  • Rating
    Explicit
  • Copyright
    © 2021 Unstack, Inc.
  • Show Website
    Zero to a Million

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