Creating an Effective PR Strategy for Your eCommerce Brand with Tyler Sickmeyer

HIGHLIGHTS

• A different PR strategy based on personalization and trust
• Be prepared and thorough when pitching to journalists 
• Choosing the right clients with or without media training 
• PR and SEO: A unique offering that anticipates bad links 

QUOTES

Tyler: "It all comes down to building relationships and building trust with producers, with journalists, with editors on why we're going to bring value time and time again... Once we bring them one or two quality guests and quality appearances, they trust us and they're more willing to take a chance on a third or fourth."

Tyler: "This is part of our secret sauce, Zach, is taking time to be timely and be thorough and to be comprehensive in our responses and to get those back to the journalist in a timely fashion. Or the producer, whomever. So, that way, we're making their job as easy as possible and we're setting them up for success."

Tyler: "Number one, first and foremost, make sure that you have your house in order. And then, number two, make sure that your entire team is briefed on the strategy and is ready to take advantage of it."

You can connect with Tyler in the links below:

• LinkedIn - https://www.linkedin.com/in/tylersickmeyer/
• Twitter - https://twitter.com/tsickmeyer
• Website - https://fidelitasdevelopment.com/