Creatives on Speed: Andrew Boulton, Copywriting, Senior Lecturer & Author.
FasterIdeas.com founder and editor Joanne Oatts talks to Andrew Boulton, Copywriting, Senior Lecturer & Author.
Our final episode of this series (boo!).
Not only is Andrew a fantastic copywriter, but he's also passing on his knowledge and talents to the next generation of creatives - as a Senior Lecturer on University of Lincoln's BA Creative Advertising course. Andrew talks about how he stumbled upon his career (very common for copywriters) and how this branched into teaching.
Andrew recently produced a guide for teachers about copywriting which went viral on LinkedIn. And now he's gone and written a book - Copywriting is - for anyone who's interested in the art, craft and magic that is copywriting. Links to this, and all the books Andrew mentions, below.
SHOW NOTES
Find Andrew here:
Andrew on Twitter
Andrew on LinkedIn
University of Lincoln - Creative Advertising Course
BUY Andrew's book here: https://amzn.to/397n4Hy
WATCH trailer
Other links
Egg Ad on UKTV
Other books mentioned:
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads by Luke Sullivan
Read Me: 10 Lessons for Writing Great Copy by Roger Horberry & Gyles Lingwood
The Advertising Concept Book: Think Now, Design Later by Pete Barry
Zen and the Art of Writing by Ray Bradbury
Prefer video? WATCH Creatives on Speed here: https://www.fasterideas.com/post/andrew-boulton-copywriter-lecturer
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Information
- Show
- FrequencyUpdated weekly
- Published27 April 2021 at 15:08 UTC
- Length24 min
- Season1
- Episode13
- RatingClean