Rainmaker Multiplier On-Demand

C2P
Rainmaker Multiplier On-Demand Podcast

Developed by Jason L Smith, this podcast takes you through strategies for multiplying your revenue, net profit, lines of business, capabilities, efficiencies, most valuable relationships, and top producers — your rainmakers. Join our rotating host lineup for exclusive insights on everything from structuring your practice, marketing best practices, compensation frameworks, and how to navigate the modern world of compliance.

  1. 12 SEPT

    Lead Generation with Video Creation: Top YouTube & Facebook Marketing Tips for Financial Advisors

    Video marketing dominates the digital landscape, with 90% of businesses using it and 70% of non-users planning to adopt it in 2024*. Discover best practices and tips to help you create compelling content and effectively reach your target audience through video marketing. Join host Matt Seitz, Chief Marketing Officer at C2P, as he interviews Cary Chaitoff, VP of Marketing, and Ericca Rivera, Paid Advertising Specialist, from C2P. Learn strategies for creating compelling video content, implementing effective targeting, and maximizing lead generation. From YouTube best practices to Facebook video strategies, this episode covers essential tactics for financial advisors looking to thrive in the digital landscape.Resources:* YouTube channel referenced: Dave Alison's YouTube channel (https://www.youtube.com/@AlisonWealth)* Software referenced: Canva (https://www.canva.com/)* Platform referenced: Fiverr (https://www.fiverr.com/)Statistics:* Video traffic is projected to rise to 74% of total smartphone internet traffic by the end of 2024. (https://www.ericsson.com/en/reports-and-papers/mobility-report/articles/streaming-video#:~:text=New%20video-watching%20behaviors%20drive,for%2074%20percent%20of%20traffic.)* Viewers retain 95% of a message when received via video, compared to just 10% when read in text. (https://www.forbes.com/sites/yec/2017/07/13/how-to-incorporate-video-into-your-social-media-strategy/)* https://www.wyzowl.com/video-marketing-statistics/

    28 min
  2. 28 AUG

    AI for Financial Advisors: How to leverage AI as a strategic thought partner

    Discover how artificial intelligence (AI) can transform your business by giving you the opportunity to focus your strategic efforts where it matters most. Join host Dave Alison, as he chats with Geoff Woods, founder of AI Leadership and author of The AI Driven Leader. Together they explore AI's game-changing potential for financial professionals, offering practical insights on harnessing AI to boost strategic thinking and client service. Learn about AI integration success stories, overcoming common hesitations, and navigating privacy concerns. Tune in for valuable advice on becoming an "AI-driven leader" and thoughtfully integrating AI to enhance your business operations and client relationships.Resources:* Geoff Woods website referenced: AI Leadership (https://www.aileadership.com/)* Book referenced: The AI Driver Leader: Harnessing AI to Make Faster, Smarter Decisions.* AI software referenced: ChatGPT (https://chatgpt.com/)* AI software referenced: Microsoft Co Pilot (https://copilot.microsoft.com/)* John D. Rockefeller Bio (https://www.britannica.com/money/John-D-Rockefeller)Statistics:* https://www.mckinsey.com/~/media/mckinsey/featured%20insights/Digital%20Disruption/Harnessing%20automation%20for%20a%20future%20that%20works/MGI-A-future-that-works-Executive-summary.ashx (https://www.mckinsey.com/~/media/mckinsey/featured%20insights/Digital%20Disruption/Harnessing%20automation%20for%20a%20future%20that%20works/MGI-A-future-that-works-Executive-summary.ashx)* https://www.noemamag.com/mapping-ais-rapid-advance/ (https://www.noemamag.com/mapping-ais-rapid-advance/)

    36 min
  3. 8 AUG

    Training Up the Next Generation: Leveraging Learning Management Systems in Financial Advisory Firms

    Do you lack the time and infrastructure to onboard new advisors at the rate your firm needs? Discover how to leverage Learning Management Systems (LMS) for efficient advisor onboarding and development. Join guest host Jennifer Mackert, Chief Operating Officer at C2P, Carl Smith, Ambassador and Mentor at C2P, with guests: James DeLucia of Quest Capital & Risk Management, and Jonathan Medina, of Delello Wealth Management, as they discuss C2P Central's LMS and its role in training new financial advisors. Learn about overcoming onboarding challenges, essential course topics, personalized learning paths, and the importance of mentorship. Gain insights on continuous learning, resource maximization, and career development in the financial advisory field. Tune in for practical advice on effectively training the next generation of advisors using LMS technology.Resources:* Book Referenced: You Can't Teach a Kid to Ride a Bike at a Seminar : The Sandler Sales Institute's 7-Step System for Successful Selling (https://www.amazon.com/Cant-Teach-Ride-Bike-Seminar/dp/0967179904)* Training Referenced: The Bucket Plan® 1.0 (https://clarity2prosperity.com/simplify-the-financial-planning-process/)* Training Referenced: The Tax Management Journey® (https://info.c2penterprises.com/tmj-consultation)For C2P Advisors Only;* C2P’s LMS: C2P Central (https://c2pcentral.com/) * C2P MentorCONNECT (https://www.c2pmentorconnect.com/)

    25 min
  4. 1 AUG

    Video Marketing Tips From Top Producers: How to Engage and Grow Your Client Base

    Discover how video marketing can transform your financial advisory practice with host Cary Chaitoff, Vice President of Marketing at The Agency at C2P, and guests Dave Alison, CFP®, EA, BPC, founder and CEO of Alison Wealth Management, and Elizabeth “Betsy” Larson, WMCP®, BPC, financial consultant at Special Needs Advanced Planning. Listen in as these successful financial professionals share their strategies for leveraging video content to grow their businesses, educate clients, and establish thought leadership in their niches. Learn about equipment essentials, content creation tips, and how to effectively reach your target audience through video. Whether you're just starting with video or looking to optimize your existing strategy, tune in for actionable insights on harnessing the power of video to enhance your marketing efforts and grow your financial advisory business.Resources:* C2P Resource: Podcasting/Video Equipment Guide (https://c2penterprises.com/wp-content/uploads/podcastingresources.pdf) * Dave’s Suggested Video Recording Software: Riverside (https://riverside.fm/)* Estate Planning Tool: Wealth.com (https://wealth.docsend.com/view/3iaqqwwc5gakancb/d/3z6pwcdn3hr7az93)* AI Video Editing Tool: Opus AI (https://www.opus.pro/)* Video Email Software: Bomb Bomb (https://bombbomb.com/)* Video Editing Freelancers: fiverr (https://www.fiverr.com/)* AI Video to Text Tool: loom (https://www.loom.com/)Statistics:Why Video Captions Are Key to Greater Engagement and Showing Up in More Searches | Crisp (https://c2pe.info/3Syi8lH)

    29 min

About

Developed by Jason L Smith, this podcast takes you through strategies for multiplying your revenue, net profit, lines of business, capabilities, efficiencies, most valuable relationships, and top producers — your rainmakers. Join our rotating host lineup for exclusive insights on everything from structuring your practice, marketing best practices, compensation frameworks, and how to navigate the modern world of compliance.

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