Advertising Specialty Institute

ASI
Advertising Specialty Institute

The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A family-owned business since 1964, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO's blog.

  1. Promo Insiders: Sorting Through Sustainability Certifications: Choose What’s Right For Your Company

    1 DAY AGO

    Promo Insiders: Sorting Through Sustainability Certifications: Choose What’s Right For Your Company

    In this episode of Promo Insiders, Kate Nash of Raining Rose discusses the value of sustainability certifications, how to choose which is right for your business and where such certifications fall short in evaluating a company’s environmental and ethical efforts.

    24 min
  2. Convergence Corner: Navigating A Last-Minute Reprint On a Million-Plus Unit Project

    2 DAYS AGO

    Convergence Corner: Navigating A Last-Minute Reprint On a Million-Plus Unit Project

    Ryan Cady, director of client success at Imprint Engine (asi/190620), tells the story of how one massive promotional campaign across more than 300 college campuses hit an 11th hour roadblock, but with the strength of his network and relationships, everybody ended up happy.

    23 min
  3. Promo Insiders: A Comprehensive Recap on Tariffs and the Impact on Promo Companies

    13 FEB

    Promo Insiders: A Comprehensive Recap on Tariffs and the Impact on Promo Companies

    ASI Editors C.J. Mittica and Christopher Ruvo sum up the blitz of tariff news and how suppliers & distributors companies are dealing with it.

    39 min
  4. Branding Together: Tim Andrews & Dave Leskusky Discuss Strategic Partnership

    6 FEB

    Branding Together: Tim Andrews & Dave Leskusky Discuss Strategic Partnership

    In this month’s episode, we delve into what the partnership between ASI & PRINTING United Alliance means for the print and promo industries – and what’s in store for the future.

    33 min
  5. Convergence Corner: Tactive CEO Courtney Bills on Print and Promo's Role In a Digital World

    4 FEB

    Convergence Corner: Tactive CEO Courtney Bills on Print and Promo's Role In a Digital World

    Courtney Bills, CEO of Tactive (asi/299441), discusses the company's recent acquisition of Concept Prints Inc. (asi/166238), blending print and promotional products together to create "multisensory marketing for a digital world," working on e-commerce platforms with customers and more.

    29 min
  6. Promo Insiders: Failing, Facing Fears and Finding ‘Superpowers’ With Torsten Gross

    31 JAN

    Promo Insiders: Failing, Facing Fears and Finding ‘Superpowers’ With Torsten Gross

    Gross, a marketing executive and competitive race car driver who also happens to be a C6 quadriplegic, will be a keynote speaker at ASI Fort Worth in March.

    17 min
  7. Promo Insiders: The Current State of Nearshoring in Mexico

    28 JAN

    Promo Insiders: The Current State of Nearshoring in Mexico

    Scott Edidin and Scott Pearson of supplier 6AM Sourcing (asi/46173) discuss the promo industry’s opportunities in Mexico, following President Donald Trump’s swearing-in for his second term.

    12 min
  8. Promo Insiders: Former Ralph Lauren Exec Francis Pierrel on Bringing ‘Elevated Brand’ Ethos to Promo

    22 JAN

    Promo Insiders: Former Ralph Lauren Exec Francis Pierrel on Bringing ‘Elevated Brand’ Ethos to Promo

    In this episode of Promo Insiders, Francis Pierrel, talks about moving from the luxury retail space to becoming the CEO and partner of LR Paris (asi/246857).

    25 min
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About

The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A family-owned business since 1964, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO's blog.

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