Bringing Segments to Life with Personas and AI
John McKeever and Stacey Mueller discuss Froedtert Health's work on psychographic segmentation. With just one year of experience working with the consumer personas they created, the organization has achieved some key learnings and developed a roadmap of use cases and integration opportunities.
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- Show
- FrequencyEvery two months
- Published23 August 2024 at 06:00 UTC
- RatingClean