SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators

Society for Healthcare Strategy & Market Development
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SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators Podcast

SHSMD’s Rapid Insights delivers the latest trends, innovations, and best practices for health care strategists including marketers, planners, business developers and communicators.

  1. 20 SEPT

    Building Morale, Metrics, and Community Ties with a Creative Communications Program

    Despite COVID-19 challenges, Mount Nittany Health's communications team revitalized corporate culture through enhanced Intranet content, a positive media campaign, and employee recognition programs. Their efforts doubled Intranet engagement, generated over 300 positive media stories, and boosted employee satisfaction, healthcare quality, and recruitment.

  2. 23 AUG

    Bringing Segments to Life with Personas and AI

    John McKeever and Stacey Mueller discuss Froedtert Health's work on psychographic segmentation. With just one year of experience working with the consumer personas they created, the organization has achieved some key learnings and developed a roadmap of use cases and integration opportunities.

  3. 26 JUL

    The Critical Role of Leadership Development to Unlock Greater Well-Being at Work

    Explore how effective leadership skills can improve workforce mental health and well-being, highlighting OhioHealth's Leadership Academy as a successful model for supporting employee well-being and guiding other organizations through change and disruption.

  4. 12 JUL

    Advancing Health Care Policy and Telling the Hospital Story

    American Hospital Association leaders discuss the current Washington, D.C., landscape including implications of the national election, the ongoing advocacy agenda impacting hospitals, grassroots efforts for hospital leaders and staff using storytelling to advance public policy discussions.

  5. 28 JUN

    Social Media + Healthcare Heroes: A Dynamic Duo

    Carley Weinstein provides insights on using social media to honor healthcare heroes and support organizational goals, focusing on staff spotlights, diverse campaigns, and cross-functional collaboration for maximum impact.

  6. 10 JUN

    Women in Leadership: Julie A. Freischlag

    The Women in Leadership series explores the life and career path of women in health care leadership roles. In this episode, we spotlight Julie A. Freischlag, whose distinguished career as a surgeon paved the way to multiple chief surgery positions, ultimately leading to her current role as CEO of Wake Forest Baptist Health.

  7. 31 MAY

    Thriving Against the Odds: Using Super-Charged Engagement to Navigate the Path to Rural Hospital Sustainability

    David Schreiner, CEO of Katherine Shaw Bethea Hospital discusses strategies for building a culture of care and high performance, inspiring leaders to be the best part of their stakeholders' day.

  8. 17 MAY

    Get Beyond Calling it “AI” and Explore How to Use Smart Technologies to Innovate

    Roberta Levy Schwartz, Ph.D., FACHE, Chief Innovation Officer of Houston Methodist hospital system, discusses the transformative power of emerging digital technologies in healthcare. From AI to telemedicine, these innovations are reshaping the future of hospitals and streamlining daily operations, while tackling the challenges of healthcare marketing, communication, and strategic planning.

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SHSMD’s Rapid Insights delivers the latest trends, innovations, and best practices for health care strategists including marketers, planners, business developers and communicators.

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