24 afleveringen
The RevOps & ABM Alignment Romeo Mann
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- Zaken en persoonlijke financiën
Now more than ever, B2B companies cannot survive without a clear, defined and functional revenue strategy.
We present - The RevOps & ABM Alignment - a podcast that highlights the stories and expertise of B2B Go-To-Market specialists and their strategies for two highly effective motions - Revenue Operations and Account-Based Marketing.
Here you can expect to hear from Sales, Marketing, Customer Success and Operations specialists that thrive in building revenue models that exceed expectations and allow companies to scale.
Tune in to this bi-weekly podcast to learn more on how to make RevOps & ABM your ultimate revenue strategy advantage!
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Leveraging Person-Based Ads in ABM with CEO and Co-Founder at Influ2, Dmitri Lisitski
What are person-based ads and how can companies use them in ABM campaigns? Why is a solid marketing foundation crucial for service-based companies? Why should C-level executives be involved in building ABM strategy early on?
Romeo Mann sits down with Dmitri Lisitski, CEO & Co-founder at Influ2 (ABM software), to answer these and more questions.
HIGHLIGHTS:00:00 Intro and Reflections on the Market Condition08:30 Person-Based Ads in ABM16:19 Advanced Marketing Tactics36:21 C-level Executives in ABM Strategy
Connect with Dmitri Lisitski
LinkedIn | Webpage
Connect with Romeo Mann:
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Creating a Go-To-Market Roadmap with Co-Founder & CEO at Ignition, Derek Osgood
What are the key steps in creating a go-to-market roadmap? How to enter a new market? Which parts of the GTM strategy can you outsource to agencies?
Romeo sits down with Derek Osgood, Founder & CEO at Ignition, to answer these and more questions:
HIGHLIGHTS:00:00 Intro and Background01:23 GTM Roadmapping 09:27 Customer Feedback and Insights20:38 Entering a New Market31:47 Message Customization for Different Regions34:40 GTM Execution Plan41:23 Internal Competencies vs Outsourcing44:45 GTM Maintenance and Optimization48:23 Post Launch Phase50:55 Neglected GTM Areas
Connect with Derek Osgood
LinkedIn | Webpage
Connect with Romeo Mann:
LinkedIn | Webpage -
Optimizing Go-To-Market Efficiency with President at Amplitude, Thomas Hansen
How should companies prioritize go-to-market investments? What factors influence choosing a go-to-market for different customer profiles? When should benchmarking be used to assess go-to-market performance?
Romeo sits down with Thomas Neergaard Hansen, President at Amplitued, to answer these and more questions.
HIGHLIGHTS:00:00 Introduction and Background03:11 The Uncertainty in the B2B SaaS Market05:32 Optimizing GTM efficiency08:31 Consolidating the GTM Tech Stack12:03 The Benefits of Product-Led Growth15:03 Surviving as a Smaller B2B Company23:00 The Art and Science of Sales and Marketing26:19 Advanced Segmentation and Targeting29:42 Benchmarking GTM metrics33:23 Critical Role of GTM Strategy42:25 Adapting to Technological Changes and AI
Connect with Thomas Hansen:
LinkedIn | Webpage
Connect with Romeo Mann:
LinkedIn | Webpage -
How to Combine Inbound and Outbound with CRO at Walnut, Catie Ivey
How to align inbound and outbound strategies? What are the challenges with outbound sales? How to improve the B2B buying process?
Romeo Mann sits down with Catie Ivey, CRO at Walnut, to answer these and more questions.
HIGHLIGHTS:
00:00 Introduction and Background03:15 Developing Outbound Motion06:00 The Difference Between CRO and Sales Leader roles08:00 Aligning Inbound and Outbound Strategies11:44 When to invest in ABM platform15:29 Essential skills for marketers today21:09 Challenges with Outbound Sales27:12 What should CRO prioritize in a Series B Company?35:11 Improving the B2B buying process37:27 Recommended Resources
Connect with Catie Ivey:
LinkedIn | Webpage
Connect with Romeo Mann:
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Driving Sustainable Growth: ABM and RevOps Tips W/ Advisory Leader at Insight Partners, Pablo Dominguez
How does Lean methodology factor into go-to-market strategies? What are the key considerations before adopting an ABM strategy? How does RevOps' role shift before and after an IPO?
Romeo sits down with Pablo Dominguez, Advisory Leader at Insight Partners, to answer these and more questions.
00:00 Introduction and background06:54 Applying Lean Methodology in GTM9:33 How Insight Partners Work with Companies15:45 Finding GTM Fit25:19 The Ultimate Metric in ABM28:14 Experimentation and Iteration in ABM29:33 RevOps Pre-IPO vs Post-IPO37:45 Leveraging AI in Marketing and RevOps
Connect with Pablo Dominguez:
LinkedIn | Webpage
Connect with Romeo:
LinkedIn | Webpage -
Understanding Revenue Operations w/ VP of RevOps at Flywire, Carol Chen
What drove the shift from SalesOps to RevOps? What are the key functions in RevOps and how do they evolve with company growth? When should a company start RevOps and what are the initial steps?
Romeo Mann sits down with Carol Chen, VP of Revenue Operations, to answer these and more questions.
HIGHLIGHTS:
00:00 Introduction and background04:22 How SalesOps shifted to RevOps07:17 When to implement RevOps10:22 Focus areas in RevOps16:49 RevOps blueprint19:33 Internal RevOps vs Agency23:01 Pre-IPO and Post-IPO dynamics25:52 Shift from growth at any cost to retention29:59 Tools consolidation and ROI33:58 Investing in RevOps35:28 How ABM aligns with RevOps42:32 RevOps Inspirations and resources
Connect with Carol Chen:
LinkedIn | Webpage
Connect with Romeo Mann:
LinkedIn | Webpage