39 min
Episode 2 - Meggy Cheng: 'Branding M+: Balancing Global Aspirations and Local Roots' For Arts' Sake
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- Education
In our second episode, Meggy Cheng, ex-Head of Marketing at M+ Museum in Hong Kong, discusses how she applies her corporate experience to the arts, enhancing how contemporary art is appreciated worldwide. She offers insights into launching a major art institution during a pandemic and the evolution of art marketing in the digital era.
In our second episode, Meggy Cheng, ex-Head of Marketing at M+ Museum in Hong Kong, discusses how she applies her corporate experience to the arts, enhancing how contemporary art is appreciated worldwide. She offers insights into launching a major art institution during a pandemic and the evolution of art marketing in the digital era.
39 min