The Personal Trainer Mentor Academy Podcast Nik And Ant - PTMA Podcast

How much should you let the commercial gym you work in effect your business?
This could be quite a broad question. What would you say is the minimum Sq/Ft requirement for a small SGPT facility???
Any top tips on running a successful 5 day facebook group challenge as a lead magnet
If you could go back in time and tell your younger self one thing, what would it be and why?
Any advice for starting a whatsapp group chat for clients with less than 5 people?
I've wanted one for a while, but I'm worried that the low numbers will impact their perception of the business.
Do you think people value coaching more in certain towns and cities due to the demographic? Or is this what PTs tell themselves to feel better when they are having a bad month?
Price rises - how often would you do, what % would you increase by (I know it depends but what would you consider) and how would you manage with relative newcomers? As in, might have only been with me a few months before a price rise comes in.

Any advice on how to get a back and forth conversation going with busy clients who struggle to find time to really reflect and think about things?

I like asking open questions in my check in feedback, to encourage clients to come up with their own solution to things, but I feel like a lot of the time, they struggle to find time to stop and think because they're always on the go
I'm about to do a lead magnet which I think could be popular. How would you assess how many clients you could take on at one time? I currently have 15 clients face to face in a mixture of 1-1 and SGPT and 1 online client for a little context.
How do you go about scheduling in holidays/time away from the business?. And, how much time should be spent looking at the bigger picture?
Do you think gym classes are a great place to pick up clients or are they typically the members who won't pay for PTs, which is why they do the free classes?
Describe to me one of the best coaching sessions you've delivered in your career. How did you do it, what was included, what made it so good etc.
What’s your opinion on having a link tree style thing on Bio on instagram? For day passes, book a call etc or is it better to have one link to the main thing you are selling?
If you had to start again a pick a completely new niche for your coaching businesses, what would it be and why?
How many posts about our collaboration giveaway is too much? I'm afraid of driving people away from my 1-1 business.
You've got 130+ leads form a giveaway comp, leading to a 2 week 7 day trial offer. You've got the next 2-3 weeks to nurture those leads and convert up to 10 into clients. What you going to do?
Every business is different but what revenue: marketing ratio do you typically see? I'm investing in marketing and have invested since the start but it often feels like a massive outlay!

Whether you're moving from face to face coaching to online, adding it as a scalable option, or adding in face to face to your online service.



How much to put into something and not let go of the current business?



It's all about having clear objective from the business in my opinion, and we break it down here in this episode.




Any tips for overcoming perfectionism and getting shit done?
Could you break down a weekly content plan overview for me. I need to get back to having more structure with this as I am a random poster unless I have a lead magnet or launch to focus on.

I post 7 days per week, what would you do MON / TUE / WED /THU / FRI /SAT /SUN ?

how would you theme/ structure a week of posting ?
Biggest regrets in your own PT Business, before starting the mentorship?
Serious case of imposter syndrome at the moment and comparing myself to others on social - everyone seems to be smashing it. Shall I unfollow everyone in the PT and coaching space to help me? I probably need to watch your session with Dan don't I?
How would you balance your time between in person and online coaching to make sure neither are neglected?
If no one ever answers my Q&A boxes on Instagram how do I come up with live topics for my IG audience.
What are the questions you would ask yourself to know if your why is truly your why, or whether you're just bullshitting yourself?

What are some good options for a kid friendly, physical challenge to do at an event? (Not smoothie bikes...)
1. When I follow up, people are ghosting me or not replying. What am I doing wrong? Thanks

2. When practising motivational interviewing techniques over whatsapp, for example, I find the method clunky compared to face to face conversation - you can't really use reflections... (when I do the answers people give are v. short and closed), so I end up using more open ended questions. Any advice pls for getting people to open up on written text vs 121 conversations? Thanks
How would you both get referrals from clients?
As SGPT starts to grow in popularity, I don't know if its just me, but I seem to be noticing more mentor types talking (in advert etc) about it. I feel, like anything in this industry, that this is going to be the next thing to get twisted and turned into something it maybe isn't. I don't know if you guys have noticed anything along these lines? Could you reiterate to anyone listening what SGPT is?
If a client goes quiet and doesn't check in or respond to a direct message, what would you do? Keep the monthly rolling contract going or approach them and ask them if they want to terminate? (bearing in mind this person is doing this with their partner, and their partner is an absolute dream to work with).
Do client referal codes work?
How long did it take for you to get completely comfortable recording videos and hearing your own voice back on camera?
In your experience, what holds coaches back the most from achieving their business goals? self belief, poor systems, lack of clarity, shit product etc.
How do you get a client to see she needs to move away from tracking (food and her body) and work on her RWF and her body image?
Tips for getting more engagement/ interaction from followers

Questions covered this week include;




If a new client signs up, but wants to delay starting for a month or so, what would you do in the time before they start to keep them "warm"?
What plans have you got for the future of PTMA? How do you both measure success?
What is a hobby or interest that you have that people would be surprised about?
I live in a poor area where people have very little disposable income. How would you overcome this to attract people who do have more financial flexibility, possibly from other areas if need be.
There is no women's heath/ fitness community group within my area and I want to create one. Is there any advice you would give about creating one?
SGPT clients logging their workouts. App or notebook? I think I prefer the idea of handing them each a notebook for them to keep and fill out after each set rather than a room full of people on their phones?
Still struggle with setting conversation/lead targets (I know they should come from prev campaigns) but guidelines for IG, FB, GF, Thanks

TIME > 00:30 "Do you think certain times of the year peak and drop off for people wanting PT? If so, should you plan when to do a big intake of clients or stay consistent all year round?"
TIME > 4:54 "Looking back on Quarter One, I still feel too much time is spent on marketing and lead gen compared to planning, creating and continuing a top notch banging service for present clients. How would you approach finding a better balance?"
TIME > 7:05 "Are there any jobs/bits of education you've had over the years outside of the fitness industry that have served you as a coach?"


TIME > 9:33 "I'm getting close to being full for face to face PT, but still have a few enquiries coming in.

I know how up and down business can be, and how quickly things can change. Where one month your smashing it, and the next a couple of clients drop off.

The temptation is to strike whilst the iron's hot, take those people on and just "suck up" being over-busy in the short term, because I know people will leave eventually and I could be sat here in 2/3 months thinking about how I could do with those extra clients.

Thoughts?"
TIME > 12:17 "In a SGPT setting when I have total newbies, my longer standing clients get less attention - I know they are capable and can do it. In these situations how would you turn this into a positive with these older clients? I've messaged them to say what stars they are and how I trusted them with those movements but what else could I be doing?"

TIME > 16:25 "What's your opinion on networking and is it important for developing your knowledge and/or business?"
TIME > 18:00 "Even though my IG is targeted for women why is it when I post stories like 'click the button to find out more' that only men tap it?"
TIME > 19:30 "Thinking long term. How does one scale a business without having to be there all the time. I was thinking I can’t be a pt forever as I’ll get old but how would I secure my future where I’m looked after ♥️"
TIME 23:54 > "How do you deal with clients who aren't getting results as quickly as you expected and clearly aren't fully adherent with the programme you agreed with them? It's easy to start questioning coaching ability."
TIME > 26:57 "Both of you - If you were to start your career again tomorrow, what 3 things would you do differently? (not aloud any "everything I've done has gotten me to where I am" cop out)"
TIME > 31:23 "What would you deem a successful lead magnet in terms of numbers of enquires and sales?"