Advancing Excellence

The AOE Team
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Advancing Excellence Podcast

Advancing Excellence is a podcast hosted by AOE – a leading consulting firm serving the AEC industry. AOE seeks to share tips, ideas, thought leadership and even tackle the tough topics in which the answers are unknown related to DEI, marketing, events, strategic planning, crisis communication, organizational management, leadership and more. For more information, please visit our website at www.aoeteam.com.

  1. 6 DAYS AGO

    What’s the difference between content marketing and social media marketing podcast

    One of the questions the AOE team often gets from clients is, "What is the difference between content marketing and social media marketing?" While they may seem similar, they serve different purposes and require distinct tactics. To help us understand the differences, AOE’s Social Media Practice Group leader Vikki Sicaras is here to help us differentiate between the two. Read the blog discussed in this podcast: https://www.aoeteam.com/post/content-marketing

    8 min

  2. SEP 11

    AI adoption in construction marketing podcast

    As technology continues to evolve at a breakneck pace, artificial intelligence is not just a buzzword but a powerful tool that's reshaping how construction companies connect with clients, streamline their marketing efforts, and drive growth. In this podcast AOE’s PR practice group leader Kristin Dispenza breaks down how AI is transforming construction marketing strategies, uncovering the benefits and challenges of integrating these technologies, and discusses real-world examples of companies leveraging AI to stay ahead of the curve. Read the blog discussed in this podcast: https://www.aoeteam.com/post/ai-adoption-in-construction-marketing

    9 min

  3. SEP 4

    From Vision to Victory: Crafting Effective Strategic Plans That Drive Results

    Strategic planning is crucial for any organization or association as it helps define direction, allocate resources effectively, and ensures everyone is working towards the same common goals. In this podcast AOE's strategic planning top consultants Kathy Spanier and Drew Burns discuss how having a strategic plan can set the foundation for making informed decisions and adapting to changes in the market. Read our blog on strategic planning: https://www.aoeteam.com/post/crafting-enduring-success-through-the-art-of-long-term-strategic-planning

    14 min

  4. AUG 28

    The power of online surveys

    Surveys have evolved into a powerful tool for gaining deep insights into customer preferences, behaviors and needs. In this podcast Janice Clines, Marketing Manager for AOE, shares how surveys provide B2B organizations with a wealth of information that can drive better decision-making, enhance client relationships and ultimately contribute to growth and success. Read the blog discussed in this podcast: https://www.aoeteam.com/post/the-power-of-online-surveys

    7 min

  5. AUG 21

    Customer segmentation: Key to client relations and sales process development

    In its simplest form, customer segmentation is a process by which you organize your customers with regards to their needs and your services. In this podcast AOE president Kimberly Kayler discusses how customer segmentation directly links customer behavior and their potential profitability to customer loyalty. Read the blog discussed in this blog: https://www.aoeteam.com/post/customer-segmentation-key-to-client-relations-and-sales-process-development

    17 min

  6. AUG 14

    How to improve webinar and digital event registration

    Hosting a webinar or virtual event is a great way to share high-quality information and connect with your audience on a personal level. However, to achieve this, it is key to draw people in and inspire them to attend your event. In this podcast AOE publications coordinator Emily Emanuelsen discusses key strategies proven to not only increase registration numbers, but also attendee engagement. Read the blog discussed in this podcast: https://www.aoeteam.com/post/how-to-improve-webinar-and-digital-event-registration

    5 min

  7. AUG 7

    Have you tried calling?

    When did picking up the phone and talking to our clients and colleagues become such a foreign concept? In this podcast AOE president Kimberly Kayler discusses why connecting with our clients or co-workers via phone, Zoom or a Teams call might be better than sending an email. Read the blog here.

    13 min

  8. JUL 31

    Best practices for sustainable marketing and understanding greenwashing podcast

    Sustainability is more than just a buzzword. It’s a crucial component of ethical marketing that resonates deeply with consumers. For marketing professionals and brands committed to ethical practices, understanding the nuances of sustainable marketing and avoiding greenwashing is essential. In this podcast AOE's Kari Moosmann, Account Manager and Sustainability Practice Group Leader, discusses three different blogs all related to sustainability marketing best practices. Blogs discussed in this blog: https://www.aoeteam.com/post/understanding-greenwashinghttps://www.aoeteam.com/post/best-practices-for-authentic-sustainability-marketinghttps://www.aoeteam.com/post/sustainability-marketing-strategies

    12 min
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About

Advancing Excellence is a podcast hosted by AOE – a leading consulting firm serving the AEC industry. AOE seeks to share tips, ideas, thought leadership and even tackle the tough topics in which the answers are unknown related to DEI, marketing, events, strategic planning, crisis communication, organizational management, leadership and more. For more information, please visit our website at www.aoeteam.com.

Information

  • Creator
    The AOE Team
  • Years Active
    2021 - 2024
  • Episodes
    85
  • Rating
    Clean
  • Copyright
    © The AOE Team
  • Show Website
    Advancing Excellence

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