Dishing Up Digital with Ellen Mackenzie | Social Media Management & Strategy

Ellen Mackenzie
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Dishing Up Digital with Ellen Mackenzie | Social Media Management & Strategy

The Dishing Up Digital Podcast is here to empower social media managers to build their dream life and business. In this podcast, you will learn everything there is to know about being a successful social media manager. From social strategy and Instagram hacks through to practical business advice like how to host a sales call or the mindset of an entrepreneur. I started my business as a small side hustle and quickly discovered the demand and growth potential in this industry. Within 10 months, I had scaled my business to match my corporate job and decided it was time to leave the 9-5 world and go all-in on my business. Now I run a six-figure agency and coaching business from the comfort of my own home in New Zealand! If you're ready to create your own life of freedom, you've come to the right place. Grab a cup of tea or a glass of rose, and let's turn those dreams into a reality.

  1. 2 DAYS AGO

    Why it's Time to Move to YouTube

    How are all my fellow Social Media Managers and Business Owners? What a crazy start to the year this has been. I mean, I don't usually rush to post an update when TikTok gets banned in the US, or there's ANOTHER algorithm change on instagram, or when TikTok gets reinstated, but it's hard to ignore what's been happening over the month of January in our industry alone! Usually I can just roll with the punches and take them in my stride, but this was even a lot for me guys. Listen as I briefly un pack Social Media, but also do my best to convince you that YouTube is where you need to be. If you haven't already, also check out my YouTube video from last year on 2025 Social Media Trends & Predictions: what you need to know. Some takeaways from this episode: The rise of YouTube and longform content YouTube's creator support and monetisation (something we actually get in NZ!) The future of content creation If any of my listeners found me via YouTube, I would love to know! Do you think I should make follow up episodes this year on YouTube? If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~   Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book

    20 min

  2. 26 JAN

    $10k from one $39 Digital Product: Case Study Analysis

    Spicy Ellen makes a bit of a return in this episode as I discuss the realities of launching and selling digital products. Online "Gurus" love to tell you that all you need to is to create and sell this one digital product and you'll be set financially! Well, lets debunk that myth and have a bit of a reality check. Some takeaways from this episode: Many online coaches oversimplify the process of selling digital products A discussion around Audience Privilege  Viral moments can boost sales but are not reliable long-term. Higher ticket offers can lead to more sustainable income. Building an audience is essential for selling digital products. The importance of strategic planning for product launches. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: Viral TikTok that helped increase sales of my digital product: https://www.tiktok.com/@ellenmackenzieee/video/7196839608276077826?is_from_webapp=1&sender_device=pc&web_id=7389835566663173648  My episode on how much each revenue stream made me in 2024: How Much Money I Made in 2024   Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book

    23 min

  3. 19 JAN

    Should I Lower my Prices to Book More Clients as a Social Media Manager?

    Sign up to my FREE webinar on how to be a Social Media Manager. Price, package & pitch your way to booking out your services with an easy "yes" from clients! ~~~ This episode came about after 2 of my students asked me if they should create a lower priced package for potential clients. The short answer? No! The long answer, listen and find out! Some takeaways from the episode: Lowering prices often stems from insecurity rather than market demand. It's essential to evaluate the true reasons behind pricing decisions. Offering lower-priced packages can dilute the value of services. Focus on long-term goals rather than short-term fixes. Stay true to your value and expertise in pricing. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned on today's podcast: My episode on how much each revenue stream made me in 2024: How Much Money I Made in 2024 Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book

    17 min

  4. 12 JAN

    The Strategy that got me Clients with NO Experience

    Sign up for my FREE webinar on becoming a Social Media Manager: https://www.ellenmackenzie.com/freewebinar  Apologies if you thought you would be getting an episode on Social Media Strategy! Instead this episode is on the strategy that helped me book my first clients as a Social media Manager with no experience. My 2 rules for this strategy are: You don’t need an Instagram following to “prove that you can do it” or “prove your worth” You can hustle in silence In this episode I focus on the following: Clients care more about what you can do for them than your follower count. Use cold pitching in Facebook groups to secure clients (instead of relying on social media). A refined pitching strategy to secure clients and increase conversion rates. Starting with lower rates to gain experience, build a portfolio, and increase rates over time. Focus on client acquisition over self-promotion on social media. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book

    14 min

  5. 6 JAN

    5 Steps to your First 500 Followers on Instagram

    TBH, if I titled this episode "10 Steps to Your First 10,000 Followers" I would probably get way more downloads and listens. The reason I've chosen to focus on your first 500 followers is because I believe this milestone is incredibly life-changing and powerful and I really want everybody listening to this episode to focus on building a small but mighty audience. The 5 Steps I'll be covering are: Study your competition Post more frequently to get more data and refine your skills Focus on your story and your opinions - why should people follow YOU. Engage with other accounts Patience If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: My episode on Social Media Trends See Sarah Airey on Instagram: https://www.instagram.com/sarah.airey.co/  Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book

    22 min

  6. 4 JAN

    How much money I made in 2024

    As a freelance social media manager and online coach/creator, I LOVE having multiple revenue streams. Here's a breakdown of how much each revenue stream made me in 2024. This video also covers my expenses and profit (how much it costs to run my business) as well as a quarter by quarter breakdown with what went right and what went wrong this year. November and December was a pretty tough month in business with me, so I got a touch emotional reflecting in this video. But overall I'm feeling super proud of myself and excited for what 2025 will hold. xx Ellen ➡️ NEW FREE WEBINAR How to become a freelance social media manager and be your own boss in 2025: https://www.ellenmackenzie.com/freewebinar-------------------------------------------------------------------------- 💻 //LINKS// 💻 Podcast on buying a house: https://pod.link/1576083467/episode/83485b801e1f31ac58d8febbded0e3eb Last year's income report: https://pod.link/1576083467/episode/af06cb1daa58f371846a3b92759a6400 Tech and gear: https://www.ellenmackenzie.com/tools 📖 Buy Ellen's book here: https://www.amazon.com.au/dp/0473664798 📲 //SOCIAL MEDIA LINKS// 🔗 Watch this episode on YouTube: https://youtu.be/s6K8enUncsQ?si=YWhAYNXaYOLbefCS Instagram: https://www.instagram.com/ellenmackenziee/ Tiktok: https://www.tiktok.com/@ellenmackenzieee    📧 Sponsorship enquiries: ellen@dishingupdigital.com

    42 min

  7. 29/12/2024

    Scaling Your Social Media Marketing Agency to $10K Months

    It’s that magical time of year again when we are about to enter a new year. And I don't know about you guys, but I get excited this time of year. I love the buzz, the energy, the excitement, and I love how there's something about entering the new year that can give you the motivation that perhaps you've been lacking for the rest of all the previous year.  I wanted to take a little moment for those listening who have already started working with their own clients and are wanting to use the energy of the new year to start scaling, to step things up a notch and perhaps work towards that juicy illustrious goal of hitting a 10K month.  I'm going to be sharing the three key steps you need to focus on in 2025 if your goal is to scale to 10k months as a social media manager. Increasing your prices, stepping into the role of a premium service provider Increasing your marketing, focusing on building your brand Outsourcing and building your dream team If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book

    28 min

  8. 23/12/2024

    These 5 Social Media Trends Are Going to Change Everything in 2025

    What does the future of Instagram, TikTok, Youtube and all social media platforms in 2025 look like? Today I'm sharing my predictions and the trends I think are going to have an impact on the industry. As a social media manager, I LOVE using the New Year as a time to reassess my strategy and I hope this podcast episode leaves you feeling inspired. 00:41 - How AI is going to evolve in 202504:23 - The quality of your content matters more than ever07:08 - Social media is more important than your website10:42 - YouTube is on the rise15:45 - The power of evergreen content xxEllen  -------------------------------------------------------------------------- 💻 //LINKS// 💻 Buy Ellen's book here: https://www.amazon.com.au/dp/0473664798 Sign up for Ellen's course - https://www.dishingupdigitalschool.com/ 📲 //SOCIAL MEDIA LINKS// 🔗 Instagram: https://www.instagram.com/ellenmackenziee/ 🤯// FREE GUIDE // 🤯 How to become a social media manager: https://www.ellenmackenzie.com/freebie 📧 Sponsorship enquiries: ellen@dishingupdigital.com DISCLAIMER: This video is not sponsored.

    22 min
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5
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About

The Dishing Up Digital Podcast is here to empower social media managers to build their dream life and business. In this podcast, you will learn everything there is to know about being a successful social media manager. From social strategy and Instagram hacks through to practical business advice like how to host a sales call or the mindset of an entrepreneur. I started my business as a small side hustle and quickly discovered the demand and growth potential in this industry. Within 10 months, I had scaled my business to match my corporate job and decided it was time to leave the 9-5 world and go all-in on my business. Now I run a six-figure agency and coaching business from the comfort of my own home in New Zealand! If you're ready to create your own life of freedom, you've come to the right place. Grab a cup of tea or a glass of rose, and let's turn those dreams into a reality.

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