13 episodes

Welcome to Marketing Mindshare the podcast that brings you into the world of the top marketing minds from Fortune 500 companies to scrappy SMB marketers, together will explore the leading strategies today’s marketing leaders deploy. With your host, Dean DeCarlo, together we enter the Marketing Mindshare.

Marketing Mindshare Dean DeCarlo

    • Business

Welcome to Marketing Mindshare the podcast that brings you into the world of the top marketing minds from Fortune 500 companies to scrappy SMB marketers, together will explore the leading strategies today’s marketing leaders deploy. With your host, Dean DeCarlo, together we enter the Marketing Mindshare.

    Emerging as a Woman Leader in Advertising w/ Emma Dennehy | Marketing Mindshare Episode 13

    Emerging as a Woman Leader in Advertising w/ Emma Dennehy | Marketing Mindshare Episode 13

    Emma Dennehy has spent her advertising career in the accounts side of the agency business. She's worked at the top ad agencies in the world coordinating teams on brand projects that span its campaign reach internationally with global brands. Most recently she's taken up the challenge of being the second employee of Chemistry's NYC office.

    Learn more about Emma: https://www.linkedin.com/in/emma-dennehy-60624266/

    • 30 min
    Data Analytic Roles in Business w/ Krishna Lala | Marketing Mindshare Episode 12

    Data Analytic Roles in Business w/ Krishna Lala | Marketing Mindshare Episode 12

    Krishna Lala delivers client-centric solutions converged on retail and e-commerce industries. Krishna possess holistic business acumen, identifying opportunities for improvement and conducting extensive analysis to generate significant business insights. She is highly successful in cultivating professional development of diverse professionals, which drives high-performing teams to achieve objectives. In this episode, Krishna touches on different Data Analytic roles and how her job drives the businesses that she works for forward.

    Learn more about Krishna: https://www.linkedin.com/in/klala/

    • 40 min
    Career Pivots & Content Marketing w/Brad Zomick | Marketing Mindshare Episode 11

    Career Pivots & Content Marketing w/Brad Zomick | Marketing Mindshare Episode 11

    Brad Zomick is Marketing Executive that has led various start-ups through hyper growth and acquisition; in this episode, Brad shares with us his unconventional pivot into marketing in his thirties, his experience in marketing B2B brands in the e-learning space. Brad details the skills he developed that fueled his advancement up the marketing ladder and told us his keys when devising content marketing strategies.

    Learn more about Brad: https://www.linkedin.com/in/bzomick/

    • 49 min
    Influencer Marketing w/Janine Delaney | Marketing Mindshare Episode 10

    Influencer Marketing w/Janine Delaney | Marketing Mindshare Episode 10

    See how this CEO sold her business and became a full-time influencer. In this episode, we go over what it takes to build an audience, how running a company prepared Janine to build a business around her passion, and how she uses audiences to grow large brands on instgram. 

    • 31 min
    Recruiting To Build High-Performance Marketing Teams w/Adam Posner | Marketing Mindshare Episode 9

    Recruiting To Build High-Performance Marketing Teams w/Adam Posner | Marketing Mindshare Episode 9

    Adam Posner is the President of NHP Talent Group; a recruiting agency focused on connecting talent with brands and agencies focused on Marketing. Adam tells us his journey from being fired from VaynerMedia by Gary Vee to starting his recruitment firm that now represents the top marketing teams from around the world. In addition, Adam educates us on how today's marketing leaders can build high-performance marketing teams, including the skills candidates need to make it onto those teams. 



    Learn more about Adam: https://www.linkedin.com/in/adamjposner/

    NHP Talent Group: https://www.nhptalentgroup.com/openings

    • 41 min
    CTV - The Future of TV Ads, Dan Larkman, CEO & Founder at Keynes Digital| Marketing Mindshare Ep. 8

    CTV - The Future of TV Ads, Dan Larkman, CEO & Founder at Keynes Digital| Marketing Mindshare Ep. 8

    Learn how marketers are using CTV to target primetime TV audiences with the same pinpoint accuracy of traditional digital ads. In this episode we go over what CTV is, how the new targeting capabilities are allowing a resurgence of TV ads and best practices for running CTV campaign. 



    Our special guest is a CTV expert and founder of Keynes Digital Dan Larkman! 

    • 50 min

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