353 episodes
Marketing O'Clock - Digital Marketing News Cypress North
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- Business
Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Friday.
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Ain't No Party Like a Third Party 'Cuz Third Party Cookies Won't Stop (in 2024)
Chrome’s Third Party Cookie Phase Out Delayed Again
This week on Marketing O’Clock, third party cookies will live to see another year in Chrome and Prabhakar Raghavan gives Google a rallying cry. Plus, TikTok… is time running out for the app in the US?
SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/
Take the Marketing O'Survey - https://survey.marketingoclock.com/
Visit us at - https://marketingoclock.com/
Join our Discord Community - http://community.marketingoclock.com/
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Intro - 00:00
📰 Main News
Google delays third-party cookie demise yet again - 6:13
Prabhakar Raghavan had an “important message” for employees at an all-hands meeting - 8:22
it’s looking like tik tok could actually be banned… - 14:30
🔥 Take of the Week - 16:47
🔎 ICYMI - 22:00
⚡ Lightning Round ⚡
Paid - 23:31
Organic - 34:02
Social - 43:22
⚙️ Working hard, or Hardly Working - 52:00
🛠️ Cool Tool - 54:01
🧠 Must Read Marketing Article of the Week - 55:02
🎉 Shootin' The Heck - 59:00
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Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message -
New Ad Intents Formats Make No (Ad)Sense
Google AdSense New Ad Intents Formats
This week on Marketing O’Clock, AdSense is dropping anchor in content with new ad intents formats, generative AI could help you set up your demand gen campAIgns in Google Ads, and the Ad Strength debate is still going strong. Plus all the news you missed this week!
SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/
Take the Marketing O'Survey - https://survey.marketingoclock.com/
Visit us at - https://marketingoclock.com/
Join our Discord Community - http://community.marketingoclock.com/
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Intro - 00:00
📰 Main News
Adsense New Ad Intents Formats - 5:58
Enhance visual storytelling in Demand Gen with generative AI - 11:01
An Update on Google Ad Strength - 12:29
🔥 Take of the Week - 16:14
🔎 ICYMI - 19:27
⚡ Lightning Round ⚡
Paid - 21:07
Organic - 32:06
Social - 43:39
⚙️ Working hard, or Hardly Working - 49:23
🛠️ Cool Tool - 52:04
🧠 Must Read Marketing Article of the Week - 53:23
🎉 Shootin' The Heck - 55:33
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Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message -
Creators are Setting Up Shop With New YouTube Shopping Features
Creators are Setting Up Shop With New YouTube Shopping Features
This week on Marketing O’Clock, Survey says… you should tune into this episode to hear about the State of PPC! Plus, Google wants to get pAId for SGE and other AI features, YouTube creators are setting up shop, a new Google Ads feature could be BADge for advertisers, and we have more strong feelings about the ad strength conversation.
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Intro - 00:00
📰 Main News
The future of shopping of YouTube has never been brighter - 8:42
Google charging for AI related search features ? - 11:02
NEW State of PPC report - 13:20
Google explains why Ad Strength is “so important” as it addresses industry concerns - 23:57
New Badge showing up in Google Search results on ads - 30:09
🔥 Take of the Week - 32:26
🔎 ICYMI - 33:50
⚡ Lightning Round ⚡
Paid - 35:09
Organic - 42:11
Social - 55:29
⚙️ Working hard, or Hardly Working - 1:01:56
🛠️ Cool Tool - 1:03:34
🧠 Must Read Marketing Article of the Week - 1:05:12
🎉 Shootin' The Heck - 1:07:23
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Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message -
Our Comment-ary On Google’s Latest Test
Comment Button In Google Results
This week on Marketing O’Clock, SEOs COMmEnt across a new feature in Search and Discover, we have “strong” feelings about a new UI test in Google Ads, and Google Ads turns negatives into a positive with a new match type update.
SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/
Take the Marketing O'Survey - https://survey.marketingoclock.com/
Visit us at - https://marketingoclock.com/
Join our Discord Community - http://community.marketingoclock.com/
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Intro - 00:00
📰 Main News
Google seems to be testing a comments button in google discover/search interface - 3:10
Ads will no longer show if they have “low ad strength”? - 5:28
New Feature in Google Ads? - 15:12
Conference Roundup - 16:20
🔥 Take of the Week - 17:55
🔎 ICYMI - 18:46
⚡ Lightning Round ⚡
Paid - 23:21
Organic - 29:06
Social - 42:26
⚙️ Working hard, or Hardly Working - 46:18
🛠️ Cool Tool - 48:55
🧠 Must Read Marketing Article of the Week - 51:49
🎉 Shootin' The Heck - 53:59
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Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message -
Nothing Really (For)Matters Anymore In Google Ads
Google Announces Changes to Search Ad Metrics Definitions
SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/
Take the Marketing O'Survey - https://survey.marketingoclock.com/
Visit us at - https://marketingoclock.com/
Join our Discord Community - http://community.marketingoclock.com/
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Intro - 00:00
📰 Main News
Changes to Search Ad Metrics Definitions - 2:13
Google is starting to test AI overviews from SGE in main Search sds interface - 7:56
BREAKING NEWS - 10:32
🔥 Take of the Week - 11:52
🔎 ICYMI - 16:01
⚡ Lightning Round ⚡
Paid - 20:36
Organic - 30:39
Social - 42:59
WTH - 46:41
⚙️ Working hard, or Hardly Working - 48:39
🛠️ Cool Tool - 51:33
🧠 Must Read Marketing Article of the Week - 52:40
🎉 Shootin' The Heck - 54:37
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Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message -
Forum Better or Worse? Google is Rebranding Perspectives to Forums
SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/
Take the Marketing O'Survey - https://survey.marketingoclock.com/
Visit us at - https://marketingoclock.com/
Join our Discord Community - http://community.marketingoclock.com/
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Intro - 00:00
📰 Main News
Google Perspectives are changing to Forums - 5:10
Google Business Profiles to pull in social media - 10:29
Instagram gets ads with promo codes - 12:40
How cookie consent mode v2 can impact your traffic due to page loads - 14:59
🔥 Take of the Week - 20:58
Sean McGinnis
🔎 ICYMI - 27:30
Brad Geddes on why Exact Match has a place to stay in Google Ads
⚡ Lightning Round ⚡
Paid - 29:06
Organic - 38:25
Social - 50:37
⚙️ Working hard, or Hardly Working - 56:18
🛠️ Cool Tool - 60:00
🧠 Must Read Marketing Article of the Week - 61:01
🎉 Shootin' The Heck - 63:15
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Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message
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