36 min
Sky Zone: Organic vs. paid social, reaching Gen Z, and avoiding ad fatigue with micro-influencers Made by Marketing
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- Business
Ryan Reid, Director of Brand Engagement and Chryssie Banfell, Social Media Manager at Sky Zone discuss the brand’s organic vs. paid social strategy, how they are reaching Gen Z through YouTube, and avoiding ad fatigue by switching from macro to micro-influencers.
Show Notes: https://podcast.socialnative.com/made-by-marketing-sky-zone
Ryan Reid, Director of Brand Engagement and Chryssie Banfell, Social Media Manager at Sky Zone discuss the brand’s organic vs. paid social strategy, how they are reaching Gen Z through YouTube, and avoiding ad fatigue by switching from macro to micro-influencers.
Show Notes: https://podcast.socialnative.com/made-by-marketing-sky-zone
36 min