Blueberry Assessments: What You Need to Know With Crystal Wills

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by USHBC Compliance Coordinator Crystal Wills. In her role as compliance coordinator, Wills ensures the timely and fair collection of all assessments from imported and domestic blueberry production. USHBC assessment forms are due Nov. 30, and Wills walks listeners through the process of completing the forms, shares available resources to help with questions and explains the penalties levied if the deadline is not met.

“The law requires that the grower or importer of record, if you have over 2,000 pounds of berries, you're going to pay nine-tenths of a penny per pound or 18 per ton, and that's going to be on fresh and frozen berries. This is going to come into the USHBC, and that's going to be for the purposes of research and promotion. So we're making sure that that's happening across the board.” – Crystal Wills

 Topics covered include: 

• An introduction to Wills and her role with USHBC. 
• An exploration of the process producers and handlers should use to submit the required forms and declare their production numbers.
• How the assessment is calculated, and what values need to be used and verified to calculate total production.
• How to avoid penalties for late submissions or incomplete payments.

Contact Wills directly with any questions at cwills@nabcblues.org 

Crop Report

The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. Today you’ll hear from Luis Vegas in Peru. This was recorded on November 8, 2024.