Does the Livestock industry communicate properly?

Tips on Communication - Vincent ter Beek

 Does the Livestock industry communicate properly?

Our host, Rebecca Rivara: Regional Director EURAM at MSD Animal Health, talks with Vincent ter Beek: Editor of Pig Progress at Misset about how does the swine industry communicate to consumers.

Mr. ter Beek works for Pig Progress (Misset) as editor of the magazine and website since 2007. Being an agricultural ‘immigrant’, he quickly learnt his way in the pig industry. Still, he is able to observe the pig industry from a different angle. Do we succeed on touching consumers’ heart? Has anything changed since the Covid-19 pandemic in our public image? Listen to Mr. ter Beek reflexions on this relevant topic!