Online Marketing Made Easy with Amy Porterfield Amy Porterfield

Prioritizing your email list to connect directly with potential buyers and scale your business.

What if I told you that you’re just one email away from boosting your revenue by thousands! My friend, the moment you shift your focus towards growing and nurturing your email list instead of chasing social media followers is the moment when your business will truly take off.

I know, I know – I sound like a broken record, but your email list is really THAT important! You might feel like it takes too long, you've tried everything, or you would rather focus on your social media. Well if that rings true to you, I'm here today to challenge that mindset and help you recognize the incredible value of email list marketing.

In this episode, I share all the reasons why your email list should take center stage over your social media followers. While social media is great for organic marketing, having a large following doesn't always translate into revenue. Your email list is your direct line to your audience of buyers where you get to make a bigger impact on the market all while scaling your unstoppable business! Honestly – what more could you ask for?!

Today, I talk about: 

(5:51) Proof that email lists are more effective for scaling your business than having social media followers

(10:01) The surprising difference in conversion rates between social media marketing and email marketing 


(13:17) Real-life examples of when email marketing made thousands for my business


(19:09) Why a revenue boost is always just one email away

(20:46) Tips for staying consistent, putting in the effort, and having a direct relationship with your audience 


Listen in because when you have a thriving email list, you have the power to strengthen your client relationships, provide massive value, and sell your offer like never before. 

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"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Embracing your confidence, launching your wealth, and leading your business to the top.

My friend, are you ready for some real-deal inspiration as strong and delicious as Uncle Nearest whiskey? I know I am! Today, I am joined once again by the fabulous Jasmine Star to bring you another powerhouse conversation. And trust me, you'll want to listen to this one on repeat.
 
We have the incredible Fawn Weaver, CEO of the award-winning Uncle Nearest whiskey brand, in the room with us for this episode. She is an absolute force and one of six Black women in America to found and lead a $1 billion company! But today, we're not just talking about her whiskey – Fawn is here to share her brilliant entrepreneurial insights and show you how to apply them directly to your growing business. 

Fawn's journey from homelessness to building an empire is beyond inspiring, and lucky for you, she is all about sharing her success secrets in real time! You get a front row seat to her wisdom on overcoming barriers as a Black woman in business, embracing your confidence, building extreme wealth, and being a rockstar leader for your team. I'm telling you – you're going to walk away today feeling unbelievably energized and ready to take on the world! 

And if all of that isn't enough, you'll get an inside look at the brilliant marketing strategies that launched her small business to the very top. 

In this episode, we discuss: 

(5:42) The importance of owning your real estate – both online and physical 

(23:24) Understanding the history and African influence on Tennessee whiskey and the story behind Uncle Nearest 


(29:06) Practical tips to start raising serious money for your business as a woman or person of color 


(34:29) How Fawn recovered when her bank account was negative $1.4 million


(42:25) Advice for owning a room, embodying your confidence, and standing strong in your identity 


(48:28) The most effective way to make your smaller brand stand out amongst the biggest companies 


(52:46) Fawn’s top marketing strategies to drive sales and scale your business super quickly 



Listen in and soak up all of the advice from a woman who has truly reshaped the business world. Cheers!

Rate, Review, & Follow on Apple Podcasts 
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Creating an irresistible lead magnet to grow your email list and scale your business.

Let me tell you – I would never have built the amazing business I have today without my incredible email list. If you're not prioritizing your email list right now, my friend, consider this your sign to do it!  

Why you may ask? Well, these days, social media just isn't enough – you absolutely need a thriving email list to scale your business. And one of the best ways to build an email list is by having a powerful lead magnet! In this episode, I share (literally!) each and every tip, trick, and actionable strategy I have for creating lead magnets that your ideal customers won't be able to resist. Trust me – you’re gonna want to get out a pen and paper! 

Basically, a lead magnet is a free offer or resource that you give to your audience in exchange for their email. Once you have that info, you're on your way to building an email list that practically sells for you! 

Today, I walk you through every single step, from coming up with ideas to designing to promoting your lead magnet. Seriously, these have been a total game-changer for my business, and of course, I want the exact same for you! 

In this episode, you’ll learn: 

(5:48) A few simple questions to ask yourself to help you decide on a topic for your lead magnet 


(11:39) The most common and effective types of lead magnets 


(26:14) My top strategies to keep in mind when creating your lead magnet 


(32:22) The best and easiest ways to design your lead magnet (no graphic design skills needed!) 

(35:59) How to optimize your landing page and your thank you page 


(41:22) Tips for choosing a landing page URL and integrating it into your email service provider 


(44:39) Why you need to get peer reviews and feedback on your lead magnet 

(46:53) Resources for promoting your lead magnet – even if you don’t have a website yet 


To help you determine the topic of your lead magnet, there are a few simple questions you can ask yourself. Remember…the purpose of your lead magnet is to help your ICA solve an immediate problem or pain point!


#1: What is the best place to start the conversation with your ICA?

#2: What is the number one question you get asked all the time?

#3: What topic do you feel like you could talk about for hours on end?

#4: What should your ICA be asking you that they are not asking yet?

$5: What is your ICA most afraid of?

#6: What could help your ICA right this minute?

#7: What is something your ICA isn’t expecting from you, yet if you offered it for free, it would knock their socks off?

#8: How can you get your ICA unstuck or out of overwhelm?

#9 What are your ICA’s biggest pain points and/or desires? What would help ease their pain or help fulfill a desire?

#10: What does my ICA need to understand, be aware of or believe, in order to want or need my program, product, or service?


Rate, Review, & Follow on Apple Podcasts 
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Promoting a work environment where your team feels supported, encouraged, and motivated to grow your business.

Picture this: You – leading a brilliant team that not only meets every expectation you set but exceeds them AND they do it all without feeling overwhelmed or burnt out. Sign me up! While I’m not perfect, I honestly believe that my fabulous team has cracked the code for creating and fostering a culture of growth and excellence for every single member of our team. 

My friend, as business owners, our success is directly tied to the performance of our team members. That's why we need to make sure they feel extremely supported, encouraged, and motivated to put their best foot forward each and every day. 

From creating incentives to giving consistent recognition and implementing a game plan to prevent burnout – my team has tried it all! So, in this episode, I share exactly how we do it so you can apply it directly to your thriving business.

But what if you don't have a team?! Trust me – whether you only have one other team member, a virtual assistant, or a small team of contractors, these strategies can be applied in so many different ways. 

Today, you’ll hear about: 

(4:20) How we structure our annual bonuses for each team member 


(7:34) Why we have a four-day work week, the holidays we take off, and the value of unlimited PTO


(14:09) The importance of understanding what motivates and lights up your team 

(15:25) Tips for encouraging your team to perform without pushing them too hard or creating burnout 


(19:49) Advice for promoting a supportive and appreciative work environment 



Listen in and take these strategies to your team today! I promise you – your team and your business will uplevel in no time! 

Rate, Review, & Follow on Apple Podcasts 
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Understanding your finances, investing like a pro, and reaching the financial freedom you’ve always wanted.

As an entrepreneur, I'm sure you know how important it is to understand your finances. You're the one who's solely responsible for bringing it in every month, and it can be super stressful and confusing, right?! 

I'll be honest – when I first started my entrepreneurial journey, I really struggled with my finances. I didn't know how to plan ahead, invest, or make smart financial decisions, and I made a lot of mistakes in those early days. But it doesn't have to be the same for you! 

Today, you're in the best hands to learn those skills and much more with brilliant CPA and extremely successful entrepreneur Mel Abraham. He's here to share two super simple yet powerful money concepts he coaches his clients on. And if you haven't heard of his book "Building Your Money Machine," you're in for a treat! It's an incredible resource with practical and actionable steps to help you build a solid foundation for financial success.  

Mel also opens up on how he managed an extremely scary cancer diagnosis. It was then that he saw the financial challenges small business owners face and decided to put his principles into his book. My friend, with Mel's wisdom, you can build wealth like never before and finally achieve the financial freedom you've always wanted. 

Today, we discuss: 

(7:59) How Mel’s cancer journey affected his business 

(12:40) Understanding why you might have a fear of making financial decisions 


(21:07) The importance of having open conversations about money and having a backup plan 


(24:35) Using the “wealth priority ladder” to create a good financial foundation, have priorities, and maximize the returns of every single dollar 


(32:35) Tips and tricks for investing your money for financial freedom 


(38:03) How to be debt free in your retirement 


(44:13) Everything you will learn from Mel’s brilliant book! 


Listen in and take control of your finances today! Trust me – this is an episode you don't want to miss. 

Rate, Review, & Follow on Apple Podcasts 
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

How to avoid having “desperate energy”, making frantic decisions, and being in complete panic mode in your business. 

If I had to guess, I would say that you've experienced moments in your entrepreneurship journey where things just didn't go as planned. You know, those launches that don't take off, promos that fail to convert, or your email list subscribers that keep going away? It's incredibly frustrating, and you may be tempted to move on to the next project or pick up the pieces immediately. But hold on! Before you do that, I need you to listen to this episode! 

It's completely natural to feel a sense of desperation when things don't go your way, but I’m telling you my friend, you really don't want to get caught up in what I call "desperate energy." This energy can cause you to panic and frantically scramble to find a solution without making a second thought, and it's so not helpful for your business! 

Oh, and I've been guilty of this myself, and even my brilliant CEO called me out about it a few months ago. So I know that people don't want to work with someone who has this habit! In today's episode, I share my top advice for avoiding making frantic and desperate decisions for your business when things aren’t going according to plan. 

In this episode, I talk about: 

3:05: What “desperate energy” really means for your business 

4:05: My experience with having desperate energy when I’m stressed out 

7:23: Practical strategies for closing revenue gaps in your business to avoid making frantic decisions 


11:02: Why you need to stay cool, calm, and confident in your interactions and relationships 



Listen in and embrace these tips! I promise you’ll stay cool, calm, and confident in all of your interactions and relationships. 

Rate, Review, & Follow on Apple Podcasts 
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!