198 episodes

The Doing It Online Podcast with your host Kate McKibbin, where every week we‘re here talking nerdy, and sharing the things that actually work to help you do what you do online, but better, easier and with a ton more profit too.

Doing It Online : The Doable Online Marketing Podcast Kate McKibbin

    • Business
    • 5.0 • 2 Ratings

The Doing It Online Podcast with your host Kate McKibbin, where every week we‘re here talking nerdy, and sharing the things that actually work to help you do what you do online, but better, easier and with a ton more profit too.

    #218 - Stopping launching is not the answer... THIS IS

    #218 - Stopping launching is not the answer... THIS IS

    Most launches these days are using more time, effort and revenue than they’re giving back. It too often feels like there’s just no payoff for the amount of hours we spend on trying to make them work.
     
    So what’s the answer? While you might be tempted to throw in the towel and give up on launching altogether, I'm here to tell you that stopping launching isn’t it. 
     
    Today, I’m sharing another behind-the-scenes look at our recent UFW live event—a three-day extravaganza that was incredibly fun and value-packed. I’ll take you through some of the biggest aha moments from those three days, as well as how to implement some practical strategies to combat those live launching blues and start making more sales. 
     
    So, strap in and get ready to learn how to transform your business, one simple piece at a time. I can guarantee that if you take the first step today, you’ll look back in a few months and be amazed at how far you’ve come. 
     
     
    LINKS:
    Website |  Instagram | Programs | YouTube

    • 24 min
    #217 - The real secret to always selling out your offers

    #217 - The real secret to always selling out your offers

    Want to know the secret to selling out your offers consistently?
     
    Well, you’re in luck, because today I’m sharing a snippet from Day 2 of our UFW live event that blew our attendees away and armed them with some crucial strategies to sell their offers with much more ease.
     
    With so much marketing advice making the rounds online, it can be really confusing to know what the best path to take is. But I have some good news for you: you don’t need to be a sales and marketing expert to make more sales.
     
    In this episode, we’re talking about a simple reframe that will highlight what you should actually be focusing on to move the needle forward in your business.
     
    I discuss how creating an irresistible offer is more important than being a sales and marketing guru, and share practical ways to set your pricing correctly. We’ll also explore how to approach delivering your program in a way that best suits both you and your ideal clients. 
     
    Despite the economic waves, your business can thrive with the right adjustments. Little tweaks add up, whether it’s pricing, promise or payment options. Remember, our goal is continuous improvement – the layer-by-layer approach often leads to the most substantial gains.
     
     
    LINKS:
    Website |  Instagram | Programs | YouTube

    • 29 min
    #216 - These exact words will make you more sales

    #216 - These exact words will make you more sales

    I recently held an epic three-day experience called “Unf*ckwithable Live”. This was a  live online event packed with value to help business owners make more sales and thrive, no matter what the economy is doing.
     
    We received such amazing feedback from this event, I couldn’t resist sharing the top three takeaways with you. So, pick up your pen and paper and get ready for some serious value bombs that you can take right into your business:
     
    Speak Your Audience’s Language
    Getting in front of lots of people is one thing, but how do you make it so that they remember you? The answer: You need to learn to speak their language. We’ll explore learning your audience’s pain points and how to communicate with them in their own words.  
     
    Create Impactful Lead Magnets
    Once you’ve uncovered the right messaging, it’s time to create lead magnets that tie to your talking points. I talk about the 20-minute rule, where any freebie you offer should take no more than 20 minutes to consume. A concise and impactful lead magnet lets them see immediate value, making them much more likely to buy your paid offers. 
     
    Can You Afford to Pay for Your Customers?
    This might look like a weird question, but hear me out: once you’ve nailed offers that sell with ease, you’ll know exactly how much you can spend to acquire new customers safely. You can dive into the marketplace of paid ads and put them on repeat. It’s a bit like having a superpower – you’re protected against any market ups and downs, and you’ll keep making sales no matter what.
     
    Now, don’t be scared off by these strategies if you don’t have the greatest budget or all your systems in place yet. They’re the end goal, the stuff we’re always working towards. Just start with connection, and you’ll be on your way to kicking all your business goals. 
     
    LINKS:
    Website |  Instagram | Programs | YouTube

    • 20 min
    #215 - If your sales have plateaued or gone backwards, do this!

    #215 - If your sales have plateaued or gone backwards, do this!

    Have your sales stalled, plateaued or even started to decline? If so, please don’t beat yourself up. 
     
    It’s not just you, and there’s certainly nothing wrong with you. It’s happening to some of the biggest and longest standing businesses out there. 
     
    So, let’s take a deep breath, dust ourselves off and look at this six-step plan that will help you increase sales, maintain growth and stay proactive in these challenging times. 
     
    We’ll step through:  
     
    Getting clear on your numbers
    Identifying and focusing on profitable offers
    Adapting and optimising your offers
    Making more frequent offers
    Growing your audience
    Optimising existing processes
     
    Remember, you don’t have to be a marketing expert to start seeing growth again, but you do need to take some practical steps towards getting there.
     
    If you need help, that’s precisely what we do at eCourse Empire. Head over to hellofunnels.co/empire  for more details. Remember, even if your sales have slowed, you can turn things around with the right strategies. Looking forward to seeing you inside when you’re ready!
     
     
    LINKS:
    Website |  Instagram | Programs | YouTube

    • 14 min
    #214 - What is a Sales Ecosystem and why do you need one for your course?

    #214 - What is a Sales Ecosystem and why do you need one for your course?

    Have you ever been told that you could be just "one funnel away from a million dollars"?
     
    While this sounds pretty enticing, I’ll be honest with you: it’s just a much-quoted line of BS. The truth is, relying on just one thing for your business is terrible advice.
     
    So, what can you do instead that works easier, better and faster? 
     
    Today, we’ll explore creating a sales ecosystem, which includes these three main components:
     
    Email Engine: The Heartbeat of Your Business
    Social Selling System: Engaging Your Audience
    Evergreen Launching: Sustaining and Growing
    By integrating these three systems, you can create a resilient sales ecosystem with multiple revenue layers. This approach gives you control, flexibility and peace of mind. 
     
    So, if you’re tired of running on the spot and hoping things work out in your business, give these strategies a try. I guarantee it’ll give you the confidence you need to plan and grow strategically.
     
     
    LINKS:
    Website |  Instagram | Programs | YouTube

    • 15 min
    #213 - 3 things you need to change in your business to survive in 2024

    #213 - 3 things you need to change in your business to survive in 2024

    I recently celebrated a big milestone – five years in business! Reflecting on this journey got me thinking about how different it's been from my first online venture, a blog. Market maturation is a big reason why.
    Remember those free-wheeling blogging days? We were all about sharing knowledge and building communities. But as the market matured, things got more competitive. Higher-quality content became the norm, and established media crowded the space. That's market maturation at work!
    The online course industry, my current playground, is experiencing a similar shift. Those early days felt like a gold rush for creating and sharing knowledge. Now, market maturation is changing the game. There's more competition, and learners expect top-notch production and in-depth content.
    But here's the good news: market maturation can be your friend! In the episode, I share three key takeaways I've learned to navigate this evolving market:
    Find your niche and own it. Don't try to be everything to everyone. Become the go-to resource in your specific area.
    Show up and connect with your audience. People buy from people they know and trust. Build relationships by consistently showing up, providing value beyond your courses, and fostering a community.
    Offer courses more frequently. Ditch the launch-and-disappear strategy. Embrace an evergreen approach with smaller, more frequent course offerings.
    By understanding market maturation and implementing these tips, you can position yourself for long-term success in the online course world.

    LINKS:
     
    Resources mentioned: Hello Funnels Live Event
    Website |  Instagram | Programs | YouTube

    • 19 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

vmams ,

A funnel swipe gem!

Kate made it simple to understand in the Funnel 101 episode, in the “Be a Funnel Pro” parts as well, that to incorporate a funnel can ramp up one’s business, making one to take actionable steps. She communicates useful tips clearly and does not make you feel intimidated with the way she discusses the subject. I always swipe ideas from her talks and podcast episodes.

MissANolasco ,

Short and sweet!

I like that the advice is straight to the point and the podcast episodes are short and sweet.

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