Mastering Organic Reach and Social Media for Authors | Shelby Leigh

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In this episode of Authors Who Lead, I sit down with Shelby Leigh, a best-selling author and mental health advocate, to discuss the nuances of mastering organic reach in book marketing, the daily writing habit, and the importance of viewing oneself as a brand. With over 500,000 readers and a successful transition from self-publishing to traditional publishing, Shelby Leigh’s journey is filled with valuable lessons for aspiring and established authors alike.

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00:00 College poetry helped ease my anxiety struggles.
06:05 Books explore mental health, societal pressure, and anxiety.
09:12 How did you overcome book marketing shyness?
11:38 Treat books as a business; highlight personal connections.
15:15 Separate personal and professional social media accounts.
19:16 Success requires time, strategy, and valuable content.
21:24 Focus on organic growth; address messaging issues.
24:28 Creating a poetry book reveals a self-love journey.
28:36 Beginner programs and Creative Content Club offerings.
31:45 Evolving commerce through TikTok and authentic content.
35:58 Teaching finance involves understanding consistent consumer psychology.
38:43 Research audience interests; use storytelling for engagement.
41:48 Confidence is key; comparison hinders creativity.

Full show notes

COMMUNITY PROGRAMS
📚 Write and Publish your book

CONNECT
📷 Instagram
🎬 TikTok
👫🏻 Facebook
💼 LinkedIn
🐦‍⬛ Twitter
🤝🏻 Apply to be a Guest

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