Authors Who Lead - Learn to write a book from bestselling authors and leaders

Azul Terronez - Author, TEDx Speaker, Coach
Authors Who Lead - Learn to write a book from bestselling authors and leaders

If you want to know how bestselling authors find the time to write their books, the methods they use to be productive and how they find their ideas you will love this podcast. Writing coach Azul Terronez shares interviews with clients such as Pat Flynn, of the Smart Passive Income, Jon Vroman, of the Front Row Factor, and Dana Malstaff of Boss-Mom, Jadah Sellner of Simple Green Smoothies. Learn from the New York Times, Wall Street Journal, and USA Today bestselling authors. Want to get behind-the-scenes insights about how first-time authors overcame their fears and found the courage to write? Are you curious about how successful bestselling authors write or learn how to publish and market a book? Have you thought, "I'd like to write a book," but I don't know where to start? I explore authors' journeys, how they craft their stories, become published, and share their art of writing books with the world. You are meant to write the book now and be inspired by those who have done it. 

  1. 6 JUN

    Lean Learning | Pat Flynn

    Send us a text In the world of authorship and digital entrepreneurship, few names carry as much respect as Pat Flynn. In this episode of Authors Who Lead, I share the story of my apprenticeship under Pat—a journey rooted in service, vulnerability, and taking fast, decisive action.  Our conversation delved deep into the principles at the core of Pat’s latest book, Lean Learning: How to Achieve More by Learning Less, and unpacked how stepping forward before you feel “ready” is often the key to breakthroughs. Timestamp: 00:00 Business breakthrough experience unprepared 03:43 From apprentice to bestseller collaborator 08:18 Adaptability in a fast-changing world 12:28 DIY book formatting journey 13:01 Collaborative learning & entrepreneurship journey 16:34 Embrace change for real growth 21:31 Rowing strategy: power 10 technique 23:40 Dedicated focus for creative success 27:36 Embrace failure for faster success 28:37 Overcoming negativity in entrepreneurship 32:01 Exploring the traditional publishing path 36:52 Writing under pressure: a 10-day challenge 40:35 Pursuing bestseller status with passion 44:06 Strategic book sale tactics 45:24 Intriguing book title strategy Full show notes COMMUNITY PROGRAMS 📚 Write and Publish your book CONNECT 📷 Instagram 🎬 TikTok 👫🏻 Facebook 💼 LinkedIn 🐦‍⬛ Twitter 🤝🏻 Apply to be a Guest LEAVE A REVIEW ✍🏻 Review on Apple Podcasts ✍️ Review on Spotify 🖱️ Episode Webpage

    48 min
  2. 29 MAY

    Building Author Platforms and Handling Critique | Scott Miller

    Send us a text Many aspiring authors feel a pull to share their wisdom—especially about something as universal yet challenging as parenting. In this episode of Authors Who Lead, Scott Jeffrey Miller offers a refreshingly candid perspective. Miller, an eight-time Wall Street Journal and Amazon bestselling author, recently co-authored "Parenting: Wrong Turns, Right Lessons" with his teenage son, Thatcher. For Miller, writing a parenting book wasn’t just inevitable because of his professional background—it was a way to invite his children into “the family business” of authorship. Timestamp: 00:00 Life Insights Through Reading   04:39 Author Mindset & Collab Writing   06:49 Public Life & Maturity   10:31 Teenage Son’s Raw POV   14:32 Building an Author Platform   17:23 Truth About Publishers   21:13 Self-Publishing Journey   23:21 Self-Belief vs. Self-Promo   27:28 Define Your Publishing Why   31:26 Books as Messages   32:46 Growth Reflections   37:07 Rise of Shorter Books   39:59 Career on Course Wins   43:09 Unfinished Book Ideas   46:05 Real Feedback vs. Friends   48:43 Dad Moves & Parenting   51:57 Writing & Self-Incrimination  Full show notes COMMUNITY PROGRAMS 📚 Write and Publish your book CONNECT 📷 Instagram 🎬 TikTok 👫🏻 Facebook 💼 LinkedIn 🐦‍⬛ Twitter 🤝🏻 Apply to be a Guest LEAVE A REVIEW ✍🏻 Review on Apple Podcasts ✍️ Review on Spotify 🖱️ Episode Webpage

    53 min
  3. 8 MAY

    Inside the World of Jack Ryan’s Newest Writers | Andrews & Wilson on Co-Writing, Thrillers & Dark Rising

    Send us a text In this episode of Authors Who Lead, I sit down with Brian Andrews and Jeffrey Wilson, the powerhouse writing duo behind the riveting thriller Dark Rising. Both veterans with storied pasts—Brian, a former submarine officer with business acumen, and Jeffrey, a trauma surgeon and Navy veteran—found common ground far from the battlefield: at a thriller writing conference. Their partnership, as Jeffrey jokes, was born of “stalking” at the International Thriller Writers’ ThrillerFest, where their shared backgrounds and values—family, faith, and service—formed a natural foundation for creative collaboration. But it wasn’t instant coauthoring. As Jeffrey explains, “Once we decided that we were gonna do this thing, we went into it knowing we're either gonna become better friends or destroy this friendship forever. Let's see." Thankfully, the outcome was a deeper bond and a writing team that has delivered years of explosive storytelling. Timestamp: 00:00 Teamwork in writing: military ethos 05:05 Balancing writing with distractions 09:39 Inspiration cycles for writers 13:14 Embracing pantser writing surprises 14:23 Characters’ voices shape the story 17:11 Curiosity and predictability in writing 21:46 Teaching writing to nonfiction leaders 26:19 Embrace imperfection in writing 27:52 Antagonist’s two-week mission 33:01 Balancing passion and obligations 36:33 Supporting veterans in new ventures 38:49 Principled characters in chaotic times 40:43 Honoring unsung heroes through fiction Full show notes COMMUNITY PROGRAMS 📚 Write and Publish your book CONNECT 📷 Instagram 🎬 TikTok 👫🏻 Facebook 💼 LinkedIn 🐦‍⬛ Twitter 🤝🏻 Apply to be a Guest LEAVE A REVIEW ✍🏻 Review on Apple Podcasts ✍️ Review on Spotify 🖱️ Episode Webpage

    42 min
5
out of 5
2 Ratings

About

If you want to know how bestselling authors find the time to write their books, the methods they use to be productive and how they find their ideas you will love this podcast. Writing coach Azul Terronez shares interviews with clients such as Pat Flynn, of the Smart Passive Income, Jon Vroman, of the Front Row Factor, and Dana Malstaff of Boss-Mom, Jadah Sellner of Simple Green Smoothies. Learn from the New York Times, Wall Street Journal, and USA Today bestselling authors. Want to get behind-the-scenes insights about how first-time authors overcame their fears and found the courage to write? Are you curious about how successful bestselling authors write or learn how to publish and market a book? Have you thought, "I'd like to write a book," but I don't know where to start? I explore authors' journeys, how they craft their stories, become published, and share their art of writing books with the world. You are meant to write the book now and be inspired by those who have done it. 

You Might Also Like

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes and get the latest updates.

Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada