
286 episodes

Authors Who Lead - Learn to write a book from bestselling authors and leaders Azul Terronez - Author, TEDx Speaker, Coach
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5.0 • 1 Rating
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If you want to know how bestselling authors find the time to write their books, the methods they use to be productive and how they find their ideas you will love this podcast. Writing coach Azul Terronez shares interviews with clients such as Pat Flynn, of the Smart Passive Income, Jon Vroman, of the Front Row Factor, and Dana Malstaff of Boss-Mom, Jadah Sellner of Simple Green Smoothies. Learn from the New York Times, Wall Street Journal, and USA Today bestselling authors. Want to get behind-the-scenes insights about how first-time authors overcame their fears and found the courage to write? Are you curious about how successful bestselling authors write or learn how to publish and market a book? Have you thought, "I'd like to write a book," but I don't know where to start? I explore authors' journeys, how they craft their stories, become published, and share their art of writing books with the world. You are meant to write the book now and be inspired by those who have done it.
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Strategies to Overcome Writing Blocks | Azul Terronez
Have you been thinking about writing a book but find yourself stalling repeatedly? Maybe it’s on your bucket list and this is finally the year you’ll write it, but you’re confused about where and how to start.
On this week’s episode of “Authors Who Lead,” I talk about how authors can overcome the challenges of getting started, finding inspiration, and staying committed to writing.
Timestamp:
00:00 Get unstuck and start writing your book.
05:07 Fear of failure and lack of accountability.
08:37 Write publicly, and set a release date.
12:10 Encouragement to write, don't delay your dreams.
14:22 Join authors who lead for writing help.
Full show notes
COMMUNITY PROGRAMS
📚 Write and Publish your book
CONNECT
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👫🏻 Facebook
💼 LinkedIn
🐦⬛ Twitter
🤝🏻 Apply to be a Guest
LEAVE A REVIEW
✍🏻 Review on Apple Podcasts
✍️ Review on Spotify
🖱️ Episode Webpage -
Unleash Your Book's Success | Justin Chen
Justin Chen was a serial entrepreneur who ended up co-founding the company PickFu out of necessity. Justin and his partner were working on a different business rebranding and redesigning the website and realized they needed feedback from their actual target audience, not just family and friends. Over a Thanksgiving weekend, they designed something to help them, which is now PickFu.
In this episode of “Authors Who Lead," I talk to Justin Chen about his entrepreneurial journey and how PickFu, a micro survey platform, is designed to help authors and businesses to make data-driven decisions.
Timestamp:
00:00 Started restaurant review business, struggled with redesign.
04:57 Fast feedback from varied US audiences in 15:30.
07:46 Test book concept with written descriptions, and ratings.
12:18 Simple, pay-as-you-go model for survey responses.
14:43 Book cover visual impact crucial for sales.
18:33 Consumer panel data refined for quality research.
22:08 Testing various product aspects before selling is crucial.
23:47 Pat wrote a book to impress and lost focus.
26:03 Publisher wanted seriousness, Ali pulled data, truth.
Full show notes
COMMUNITY PROGRAMS
📚 Write and Publish your book
CONNECT
📷 Instagram
🎬 TikTok
👫🏻 Facebook
💼 LinkedIn
🐦⬛ Twitter
🤝🏻 Apply to be a Guest
LEAVE A REVIEW
✍🏻 Review on Apple Podcasts
✍️ Review on Spotify
🖱️ Episode Webpage -
The Power of Vulnerability | Laura Whitfield
One of the most difficult parts of writing a memoir for an author is being vulnerable and honest on the page. We worry about how many details to add and whether our story will hurt others, so we tend to edit ourselves. I was impressed with how vulnerable and open Laura Whitfield is in her memoir.
In this episode of "Authors Who Lead," I talk to Laura Whitfield about her journey writing her memoir, Untethered: Faith, Failure, and Finding Solid Ground, and how to be vulnerable on the page.
Timestamp:
01:02 "Excited to talk with the honest author about memoir."
04:17 Honesty in writing, serving the reader.
08:57 Interesting life inspires women to write memoirs.
12:32 Writing about my younger self brought compassion.
13:43 Grateful for Grace and the importance of stories.
17:07 Grateful for my parents; telling their story was painful.
20:32 You can only control your writing.
24:22 Imagine, go, tell the truth, and use your senses.
29:40 Women participating in the strike. Intriguing and inspiring.
31:07 Passion and emotion bring universal truths to writing.
34:39 Team members specialize, giving me the confidence to write.
39:01 Keep creating and sharing your truth.
40:16 2 years writing, needed encouragement, connected on Instagram.
Full show notes
COMMUNITY PROGRAMS
📚 Write and Publish your book
CONNECT
📷 Instagram
🎬 TikTok
👫🏻 Facebook
💼 LinkedIn
🐦⬛ Twitter
🤝🏻 Apply to be a Guest
LEAVE A REVIEW
✍🏻 Review on Apple Podcasts
✍️ Review on Spotify
🖱️ Episode Webpage -
Unveiling the Truth | Azul Terronez
Kevin Kruse is a New York Times bestselling author who was on our podcast Episode 56. Although he celebrates his bestselling status, it’s his self-published books that make him more money. This is why I encourage authors to prioritize writing an impactful book and focus on what they can control rather than becoming overly fixated on bestseller lists.
On this week’s episode of “Authors Who Lead,” I talk about the elusive nature of the Bestseller Status and what authors should actually focus on.
Timestamp:
00:00 Podcast dedicated to inspiring authors and leaders.
04:52 Factors for New York Times bestseller list.
07:49 Focus on reviews and target audience award.
10:22 Focus on writing a great book, not lists.
14:30 Learn how to write a book here.
Full show notes
COMMUNITY PROGRAMS
📚 Write and Publish your book
CONNECT
📷 Instagram
🎬 TikTok
👫🏻 Facebook
💼 LinkedIn
🐦⬛ Twitter
🤝🏻 Apply to be a Guest
LEAVE A REVIEW
✍🏻 Review on Apple Podcasts
✍️ Review on Spotify
🖱️ Episode Webpage -
Authorship and Community | Deb Schell
In this episode of "Authors Who Lead," I talk to Deb Schell about her book, “Creator to Community Builder: Find Calm While Building an Online Community”, and the art of community-building, book writing, and the challenges authors face in today's landscape.
Timestamp:
00:00:51 Appreciates work building community in calm, strategic way.
00:05:28 Feeling disheartened, found community, learned valuable lesson.
00:06:46 Striving for connection over mere content creation.
00:10:05 Event in Portugal with community, retreat, Pictionary.
00:14:49 Decided to write a book not a course.
00:16:34 Overcoming mental blocks in writing process.
00:20:23 Clear, actionable steps and community building insights.
00:24:09 Community members share experiences and support each other.
00:25:39 Achieving milestones in reviews for Starbucks reward.
00:30:57 Write what you know, use community for support.
00:32:53 Expand writing from client to personal stories.
Full show notes
COMMUNITY PROGRAMS
📚 Write and Publish your book
CONNECT
📷 Instagram
🎬 TikTok
👫🏻 Facebook
💼 LinkedIn
🐦⬛ Twitter
🤝🏻 Apply to be a Guest
LEAVE A REVIEW
✍🏻 Review on Apple Podcasts
✍️ Review on Spotify
🖱️ Episode Webpage -
Unleash Your Creativity | Azul Terronez
There are times when I sit down to write, or create anything, and I just get stuck. I get stuck in my head. I get stuck in the past. I get stuck on how good it should be or would be or if I could do it better.
On this week’s episode of “Authors Who Lead,” I talk about the common struggle all of us authors have at one point or another of getting stuck in a creative funk and how to overcome these blocks and reignite your writing.
Timestamp:
00:00:36 Struggle to let go, start creating again.
00:05:20 Funnel blockage: forgive, let go, start small.
00:08:26 Create new space, ritual; don't be conventional. Invite coworker for collaboration.
00:11:46 Fear of praise and being seen and promoting work.
00:14:49 Community for leaders and aspiring authors, only $90 for 90 days
00:16:09 Celebrate authors. Let's connect on socials.
Full show notes
COMMUNITY PROGRAMS
📚 Write and Publish your book
CONNECT
📷 Instagram
🎬 TikTok
👫🏻 Facebook
💼 LinkedIn
🐦⬛ Twitter
🤝🏻 Apply to be a Guest
LEAVE A REVIEW
✍🏻 Review on Apple Podcasts
✍️ Review on Spotify
🖱️ Episode Webpage
Customer Reviews
Great podcast!
"The Power of Vulnerability" podcast episode with Laura Whitfield showed me the value of honesty and vulnerability in writing. Her memoir's blend of personal stories and thoughtfulness taught me that being vulnerable means bravely revealing your true self.