Many businesses rely solely on referrals for growth, but while referrals are valuable, they may not be enough to sustain long-term success.
With over 20 years of experience in building consulting businesses, Michael Zipursky is a trusted advisor to thousands of consultants worldwide, empowering them to achieve profitability and scale. As the founder of Consulting Success, he has honed his expertise in marketing strategies that drive business growth, making him a go-to resource for professionals seeking to elevate their business valuation.
Michael emphasises the importance of imperfect action. Instead of waiting for the perfect marketing plan, he suggests testing strategies in the market. Ultimately, clients will determine whether a plan resonates and delivers results. By taking imperfect action, businesses can gather real-world feedback, allowing them to adjust and refine their strategies. This proactive approach enhances the effectiveness of marketing efforts.
Michael's insights into the evolving landscape of marketing and the art of attracting ideal clients offer a wealth of knowledge for business owners looking to maximise their long-term success. Stay tuned for more insights on building a strong marketing system and achieving sustainable business growth.
Watch the episode here: https://succession.plus/uk/podcasts-uk/michael-zipursky/
If you would like to learn more about how to start preparing your business, then you can get more information here: It All Begins with Insights.
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Information
- Show
- FrequencyUpdated weekly
- Published22 August 2024 at 22:00 UTC
- Length47 min
- RatingClean