20 episodes

This is a no-nonsense show where your host Syed Irfan Ajmal will be revealing success secrets as well as massive mistakes of tech entrepreneurs, digital marketers, speakers, writers, creatives and more from all around the globe.
This isn't about working 16 hours a day. This isn't about being unproductive or having unhealthy obsessions while ignoring other important parts of your life. This is about keeping it real and balanced while still growing a business venture that you love so that you have a life that you can be content with.

Syed Irfan Ajmal Syed Irfan Ajmal

    • Business

This is a no-nonsense show where your host Syed Irfan Ajmal will be revealing success secrets as well as massive mistakes of tech entrepreneurs, digital marketers, speakers, writers, creatives and more from all around the globe.
This isn't about working 16 hours a day. This isn't about being unproductive or having unhealthy obsessions while ignoring other important parts of your life. This is about keeping it real and balanced while still growing a business venture that you love so that you have a life that you can be content with.

    ⤴️Unleashing Your Inner Sales Warrior With Jason Forrest

    ⤴️Unleashing Your Inner Sales Warrior With Jason Forrest

    Everything we do requires some kind of sales. 

    Anytime a kid convinces his parents to let him watch his favorite cartoon for another 30 minutes is sales in action. 

    Anytime you persuade a team member to take on a project which she wasn't too excited about initially, is sales. 

    Then there's, of course, the more conventional sales. 

    And I was keen to discuss that (especially high-ticket selling) with someone who has the right kind of expertise. 

    Meet Jason Forrest. 

    Jason's Bio

    Jason is the founder and CEO of FPG (Forrest Performance Group), a leadership, and sales training company” which was named as one of America’s Best Workplaces for 2017 by Inc. Magazine.

    He is also an award-winning speaker and published author.

    As a certified NLP Master Practitioner, Jason is on a mission to convince every person that they are enough.

    He does so by reprogramming their mindset so as to remove any mental blocks which hold them back from becoming a better version of themselves.

    While studying his profile, I checked out some of his previous podcast interviews and training videos. And I can assure our listeners that Jason’s bold, unorthodox, and game-changing mental toughness strategies will surely leave an impact on you.

    His most recent book, The Mindset of a Sales Warrior, contains 42 strategies that unleash human performance through transformational mental models.

    Last but not least, Jason has also built quite a following over social media given that he has over 1 Million followers on Facebook.

    We spoke about sales (obviously), mindset, training, team building, writing, and more. 

    Check out the episode to know more. 

    SHOW NOTES & MORE DETAILS AT https://www.syedirfanajmal.com/podcast/ 






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    • 56 min
    🎯Finding Your Unfair Advantage With Ash Ali & Hasan Kubba [S02E09]

    🎯Finding Your Unfair Advantage With Ash Ali & Hasan Kubba [S02E09]

    When things go wrong…

    We, sometimes, blame OTHERS. 

    At other times, we decide that there is something inherently wrong with us, and hence we will never become successful.

    But what if I tell you, that each one of us has a unique unfair advantage, leveraging which will make us successful.

    ACTUALLY, rather than me telling you about it, why don’t we speak to a couple of gifted entrepreneurs who have tons of related experience and expertise.


    OUR GUESTS TODAY:
    ASH ALI & HASAN KUBBA who are startup entrepreneurs and the co-authors of an upcoming book called The Unfair Advantage.


    ASH'S BIO:
    Born to immigrant parents, there was crime and poverty all around Ash in Birmingham. He didn’t go to a university either.

    BUT Ash became the first marketing director of Just Eat (an online food order & delivery startup).

    And his growth hacking and marketing skills were instrumental in growing JustEat which IPO’ed at £1.5 billion.

    HASAN'S BIO:
    Hasan built a successful startup from his bedroom with nothing more than an online course and a yearning to escape the corporate ‘rat race’.

    They have each spoken at TEDx, advised and mentored hundreds of startups all over the world, and are passionate about spreading the opportunities of startup entrepreneurship.

    SHOW NOTES

    In today's episode Hasan and Ali share:


    How to succeed in an unfair world?
    What is your unfair advantage
    What is the MILES framework? 
    How to use the MILES frame to find and leverage your unfair advantage? 
    Why being born rich and poor - both can be key to your success? 
    The 4 types of startup leaders (the visionary, tech expert, commercial leader, the catalyst)
    How to rid yourself of the impostor syndrome
    The role of self-awareness in finding your unfair advantage
    The importance of internal status (credibility, faith, and trust)
    The role of external status (your accent, the watch you are wearing) 
    Why you got to focus on your strengths rather than your weaknesses
    What to do if you don't have all the factors of MILES
    Why Ash thinks entrepreneurs and leaders need to be generalists rather than specialists
    The importance of EQ, soft skills in leadership 
    Why going from a lean marketing budget to a big one became a problem for Ash at JustEat
    How investing in a £250K TV ad changed everything for JustEat
    How to go from finding MILES of excuses to succeeding with MILES (Money, Intelligence & Insight, Location & Luck, Status) 
    How Ash and Hasan used growth hacking principles to come up with an MVP for their book 
    How Ash and Hasan used UX methodology to make their book super-engaging

    RELATED RESOURCES


    The Unfair Advantage Book Website
     Ash Ali's Website | Twitter
    Hasan Kubba on LinkedIn
    Traction: Get a Grip on Your Business - By Gino Wickman & 
    JustEat


    ➡️SHOW NOTES & MORE DETAILS AT www.syedirfanajmal.com/podcast/


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    • 57 min
    〽️Automated Outreach: Why I (Kind of) Changed My Mind About It? #AskIrfan [S02E08]

    〽️Automated Outreach: Why I (Kind of) Changed My Mind About It? #AskIrfan [S02E08]

    I always thought of automated outreach as downright insulting, bad, and useless. 

    I and our team send customized pitches via HARO (Help a reporter out) which I talk in S01E06 and S01E07 of this podcast. 

    And our results speak for themselves:  just got cited on HBR (Harvard Business Review)!> 

    Even when we did guest post outreach, we always did our best to personalize our pitches. 

    But recently I had a bit of a change of heart regarding automated outreach that many SEOs do in order to earn backlinks. 

    Don't get me wrong. 

    I still (and always will) absolutely detest all those annoying email pitches which are: 


    badly researched
    copy and paste 
    colder than a "banker's heart" and a "brass toilet seat in the Yukon"

    Example: I mean I got one asking me to write about them in my Forbes column, and they were a startup that has had made some kind of special socks.


    SOCKS! 

    You must have received at least some of those pitches from salespersons, SEOs, and PR 'professionals.

    But, I now realize, there's a better way. 

    I share what can help you earn links at scale, without annoying your recipients.  

    Results Earned

    We've used this same technique in quite a simple and basic manner to see results like:


    Earn backlinks from sites with DR (Domain Rating) of 40 to 70+. 
    Moving our Google SERPs ranking for a keyword (600 searches/month) from position ~80 to position ~30 
    Improving rankings of other keywords (100-300 searches/month) and get them to page 2 and 3


    Tools Used


    Ahrefs
    Hunter.io
    MailShake
    G Suite

    Check out the episode to know more.

    SHOW NOTES & MORE DETAILS AT https://www.syedirfanajmal.com/podcast/


    Related Resources: 


    This is How You Pitch - Ed Ziton [Book]
    My Mention in HBR (Harvard Business Review)
    [Our Case Study Published in SEMrush]: How We Got a Client to $200K Monthly Revenue Through Guest Posting
    Key Email Outreach Mistakes
    S01E06: Haro Outreach [Basic]
    S01E07: Haro Outreach [Advance]






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    • 20 min
    🆒Standing Out in the Crowd With This Simple Hack I'd Used in Denmark[S02E07]

    🆒Standing Out in the Crowd With This Simple Hack I'd Used in Denmark[S02E07]

    🗣Time for a true story from my personal life.  

    It's in 2008.
    I'm broke, ill, unemployed, and depressed. 🤒
    I've just moved from Stockholm to Copenhagen.
    I am on the verge of being homeless (and NOT for the first time).
    And I already feel like a loser and a lost cause.
    Then, I started doing something different to find a job.

    My roommates and everyone else was laughing at me and mocking me.
    ⚡️But after a week or so, I had secured not one but 2 jobs.
    BENEFITS OF MY UNCONVENTIONAL APPROACH
    ① live comfortably (for the first time during my Scandinavian stay)
    ② make some savings
    ③ learn a few new things
    ④ realize (with more certainty) that jobs ain't for me
    ⑤ eventually leave Scandinavia and my 2 jobs, and then finally become a full-fledged entrepreneur
    E N J O Y ! 🙂
    Show Notes & More Details at ➡️
    https://www.syedirfanajmal.com/podcast/

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    • 15 min
    ❇️Collab Link Building [S02E06]

    ❇️Collab Link Building [S02E06]

    There is a unique link building strategy that has earned us some excellent results in the past.

    It’s different than guest posting, guestographic outreach, and broken link building, etc.

    Colab Building (a term coined by us at SIA Enterprises) means finding companies within your niche or shoulder niches that cater to the same audience as you but that are NOT your competitors.

    EXAMPLE OF COLAB LINK BUILDING
    Let's say manage a SAAS product that helps how owners manage their home.
    You can earn links via Link Collab for your website by partnering with:


    Realtors
    Architects
    Online Retailers Offering Furniture
    Online Retailers Selling Rugs
    And the list goes on and on!

    The podcast episode includes 2 case studies, along with a guide on how to apply Collab Link Building.

    SHOW NOTES & MORE DETAILS AT ➡️https://www.syedirfanajmal.com/podcast/collab-link-building-s02e06/



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    • 8 min
    ☣️Digital PR Vs SEO: Key Similarities & Differences [S02E05]

    ☣️Digital PR Vs SEO: Key Similarities & Differences [S02E05]

    Our boutique agency's biggest skill is earning backlinks at scale, and in turn, getting our clients to 7 figure yearly revenues along with millions of monthly UVs (unique visitors). 

    However, for the last couple of years, we've been working on leveraging Digital PR by learning more about the art of publicity from PR resources & experts. 

    It turns out, that both SEO and Digital PR have a lot of similarities. But they also have some key differences.
    In this episode, we discuss both. 

    Find out how you can boost the online visibility of a brand through "SEO-PR"!
    SEO-PR = The Combination of SEO & Digital PR. 

    SHOW NOTES & MORE AT ➡️https://www.syedirfanajmal.com/podcast/


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    • 31 min

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