242 Stacey Brown Randall - Surprise and Delight

Stacey Brown Randall is on a mission to help business owners avoid failure by teaching them how to generate referrals naturally—without manipulation, incentives, or even asking. Through her programs and VIP experiences, Stacey empowers business owners to attract clients authentically and sustainably.

She is a national speaker, host of the popular Roadmap to Referrals podcast, and has been featured in prominent publications such as Entrepreneur, Investor’s Business Daily, and Forbes. Stacey is also a multiple award-winning author of Generating Business Referrals Without Asking and is set to release her forthcoming book, which focuses on creating a referable client experience.

In this episode, Jason and Stacey discuss:

• Importance of building strong relationships with referral sources
• Strategies for creating surprise, delight, and top-of-mind awareness
• Process of nurturing ideal client relationships for unsolicited referrals
• Long-term benefits of consistent referral strategies for growth
• Focus on process over outcomes by prioritizing others' needs

Key Takeaways: 

• The key to sustainable referrals lies in prioritizing authentic relationships over directly asking or self-promotion, fostering trust and goodwill.
• A commitment to helping others naturally encourages referrals, as offering genuine solutions builds trust and inspires others to share your value.
• Maintaining 5-7 personalized touch points annually creates opportunities to nurture relationships while surprising and delighting connections with thoughtful gestures.
• Success in referrals depends on focusing on the process of building relationships, letting outcomes naturally unfold rather than tightly controlling results.
• Identifying existing referral sources as low-hanging fruit, combined with consistent and patient application of strategies, paves the way for exponential growth over time.

“The number one thing you need to understand about referrals is that referrals aren't about you. You don't control the opportunity of when referrals will show up. What you control is the desire for that person to refer to you when they come across an opportunity.”

 - Stacey Brown Randall

Connect with Stacey Brown Randall:

Website: https://www.staceybrownrandall.com/ 

LinkedIn: https://www.linkedin.com/in/staceybrandall/ 

Instagram: https://www.instagram.com/staceybrownrandall/ 

Stacey’s BOOK: https://www.amazon.com/Generating-Business-Referrals-Without-Asking-ebook/dp/B07D99KJ6H/ 

Connect with Steve and Jason:

LinkedIn: Jason or Steve

Website: Rewire, Inc.: Transformed Thinking 

Email: grow@rewireinc.com

Show notes by: Angelo Paul Tagama

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.