44 min
#53: Quality over Quantity with Will & Charlie Digi-Talks
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- Marketing
Just a couple of guys with a shared passion; although Charlie Hender and Will Swale’s occupations looked a little different prior to founding ORTCO in 2016. After releasing their first swim line in 2018, they very quickly knew they were on to something and went all in on the brand.
The label is an amalgamation of the pair’s mutual admiration of classic, quality design and a vision to create everlasting pieces. Initially the brand was a gifting brand, something they could give to their friends and Dads - we can all agree it has evolved to be so much more than that. We talk through how their approach to marketing has evolved with the brand, they get real about some business lessons they have learnt along the way and share their approach to content in 2023.
We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review?
Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au
Just a couple of guys with a shared passion; although Charlie Hender and Will Swale’s occupations looked a little different prior to founding ORTCO in 2016. After releasing their first swim line in 2018, they very quickly knew they were on to something and went all in on the brand.
The label is an amalgamation of the pair’s mutual admiration of classic, quality design and a vision to create everlasting pieces. Initially the brand was a gifting brand, something they could give to their friends and Dads - we can all agree it has evolved to be so much more than that. We talk through how their approach to marketing has evolved with the brand, they get real about some business lessons they have learnt along the way and share their approach to content in 2023.
We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review?
Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au
44 min