Good Content with Shannon McKinstrie

Shannon McKinstrie
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Good Content with Shannon McKinstrie

Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, answers all your burning questions, and shares exactly what’s working right now in real time. No more second-guessing, it’s time to level up your social media game the tried and true way…with good content.

  1. 1 DAY AGO

    Personalization is the Key to Your 2025 Content Strategy

    As 2025 approaches, we're diving into the future of social media content creation. Spoiler alert: it's all about making your content personal and relatable! We'll discuss how educational content has transformed over the years, why personal stories resonate more than generic Google tips, and we’re exploring examples of viral content that connects with audiences on a deeper level. Let's close out the year strong with good content!In this episode we’ll be covering:How content has evolved over th...

    12 min

  2. 19 NOV

    Maintaining Your Brand Identity When Everything is Trendy

    In my eleven years of managing and teaching social media, I’ve actually never been asked this question before… and it was a good one. The question was: “with all the trends and the tips and the tricks out there, how do I make sure I'm not losing my identity in my content?” Here’s the thing, everyone keeps saying nothing is original anymore and yes, that is a problem, especially with the rise of AI, but remember, your content needs to be you. So let’s talk about how to preserve your brand iden...

    10 min

  3. 12 NOV

    Turning Inspiration into Unique and Original Content

    This is a really important topic that I wanted to talk about with you today and that is how to use inspiration when it comes to creating content. We’ll dig into the ethics of it all, including scrolling for inspiration, leveraging ChatGPT, and giving credit where it is due. We’ll also talk about using your own unique experiences to tailor your content and messaging to your niche - and one trick you should know about when it comes to being inspired.In this episode we’ll be covering:Leveraging ...

    7 min

  4. 5 NOV

    Is Engagement the Most Important Metric on Instagram?

    Let’s dive into THE hot topic that's been stirring up the social media world. Instagram's head, Adam Mosseri, recently confirmed something many of us suspected—video quality on the platform dips when engagement drops. So, let’s discuss the importance of creating engaging content to keep your video quality high and your reach wide. I'll share some real-life examples of viral reels and why human connection in your content can make a huge difference. In this episode we’ll be covering:Why In...

    10 min

  5. 29 OCT

    Turn Your Content into Swipe-Worthy Carousel Posts

    Carousel posts are a HOT topic right now, but are they really all that? Spoiler alert: good content always wins, regardless of the format. I'm sharing my personal tips and tricks for creating engaging carousel posts as I guide you through storytelling techniques, educational content, and how to make the best use of Instagram’s latest features. Plus, we’ll discuss how to stop overthinking your posts and flip those successful reels and captions into engaging carousels. This episode is packed wi...

    15 min

  6. 22 OCT

    We All Start at Zero: Embrace Storytelling to Connect with Your Community

    Let’s discuss the core of what makes social media engagement powerful: storytelling. Fresh off Taylor Swift's Era's tour stop, I'm reminding you how storytelling can transform your social media strategy. We'll explore why Instagram remains a storytelling app, the magic behind Taylor Swift's fan connection, and practical steps for incorporating storytelling into your content. We’re talking actionable tips on taking your audience behind the scenes and building a loyal community. Whether you're ...

    12 min

  7. 15 OCT

    Navigating Content Creation When Everything Feels Overwhelming

    This is a difficult topic to navigate, especially with everything going on in the world right now. I promised you that this podcast would focus on what’s working right now - and right now you may be feeling very heavy. If you don’t want to create content right now - that’s ok - your people will understand. Just know that like you, your audience may also be feeling overwhelmed. Let’s explore effective ways to create content that brings value and a moment of relief, whether it’s through fun, re...

    11 min

  8. 8 OCT

    Attract New Followers with Talk to Camera Reels

    Creating captivating talk-to-camera videos can be intimidating, but my most recent talk to camera reels have brought in ten times more followers than my “viral reels” with trending audio. Whether you’re a seasoned pro or just starting out, I’ll guide you through the latest verbal hooks and storytelling techniques that are working right now. Plus, if talking to the camera makes you nervous, I’ve got practical tips to help you get comfortable and embrace your authentic self. We’ll also explore ...

    12 min
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Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, answers all your burning questions, and shares exactly what’s working right now in real time. No more second-guessing, it’s time to level up your social media game the tried and true way…with good content.

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