Ahead of the Game

Digital Marketing Institute
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Ahead of the Game

Want a taste of the real-life digital marketing game? Supercharge your marketing skills and sharpen your mindset with incisive insights from industry experts. The Ahead of the Game podcast is brought to you by The Digital Marketing Institute, hosted by Will Francis. Subscribe to all DMI Ahead of the Game podcasts on Apple Podcasts, Spotify or watch on video at YouTube. And check out the DMI's extensive knowledge library and join up for free. https://my.digitalmarketinginstitute.com/auth/register?podcast

  1. Being Creative with B2B Marketing

    5 DAYS AGO

    Being Creative with B2B Marketing

    On this week's episode of Ahead of the Game, Will Francis is joined by Catherine Flynn, Director for Agency Development and Marketing Education at LinkedIn APAC. From her early days at Eircell and Facebook (Meta) to her current role, Catherine discusses her 20+ year career in marketing, touching on the evolution of B2B marketing and why creativity is more crucial than ever to connect with today's decision-makers. Plus, we learn why Catherine sees working closely with sales and product teams as key to B2B marketing success. ---------------- The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our ⁠⁠⁠website⁠⁠⁠, ⁠⁠⁠Apple Podcasts⁠⁠⁠, ⁠⁠⁠Spotify⁠⁠⁠, and ⁠⁠⁠YouTube⁠⁠⁠. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! ⁠⁠⁠Join for free today⁠⁠⁠. And if you enjoyed this episode please leave a review so others can find us!

    1 hr

  2. 15 NOV · BONUS

    Fancy Your Own Podcast?

    We interrupt our regular programming to bring you news of a live webinar we're running at the Digital Marketing Institute next Thursday - November 21. We'll be joined by podcasting pro, Harry Morton of Lower Street Media who'll be covering all you need to know to get your own podcast up and keep it running. He'll compare other podcast tips with Will and there'll be time for your questions too. Follow this link to sign up for this free webinar! ------ The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our ⁠website⁠, ⁠Apple Podcasts⁠, ⁠Spotify⁠, and ⁠YouTube⁠. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! ⁠Join for free today⁠.

    1 min
  3. Owning your Brand on Google

    1 NOV

    Owning your Brand on Google

    Are you making sure your brand appears the way you want to when people search for it in Google? That's what Jason Barnard has set out to tackle for his clients, and in thie episode he downloads plenty of tips to host ⁠Will Francis⁠ on how to own your profile on Google and AI-driven search. Check out Jason's free downloadable guides at his site Kalicube. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our ⁠⁠website⁠⁠, ⁠⁠Apple Podcasts⁠⁠, ⁠⁠Spotify⁠⁠, and ⁠⁠YouTube⁠⁠. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! ⁠⁠Join for free today⁠⁠. And if you enjoyed this episode please leave a review so others can find us!

    42 min
  4. Use your Personal Brand to Build a Business

    11 OCT

    Use your Personal Brand to Build a Business

    In this week's episode, host Will Francis speaks with Niamh Delaney, co-founder of TeamVirtual, who shares her journey from providing virtual assistant services to coaching others in building their own businesses. They chat about the role of different social media platforms and strategies, as well as email, in generating leads and maintaining strong relationships. Niamh is a great believer in the power of community support, especially when dealing with challenges and while working as a digital nomad between Ireland and Australia, and points inbetween. Find Niamh Delaney on Instagram and her website. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our ⁠website⁠, ⁠Apple Podcasts⁠, ⁠Spotify⁠, and ⁠YouTube⁠. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! ⁠Join for free today⁠. And if you enjoyed this episode please leave a review so others can find us!

    45 min

  5. 11 OCT

    Behavioral Science and Digital Marketing

    In front of the microphone this week is DMI's own head of marketing, Mischa McInerney. Her particular passion is the psychology of marketing and she chats with Will Francis about all aspects on the "Why", covering  examples of some key brands who have benefitted from smart application of the science. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today. And if you enjoyed this episode please leave a review so others can find us!

    45 min
  6. How To Build Your Brand On Pinterest

    6 SEPT

    How To Build Your Brand On Pinterest

    In this episode, host Will Francis⁠⁠⁠⁠ chats with ⁠ Archana Haarnack, Pinterest specialist. They explore what makes Pinterest such a unique social platform, and how organizations can build their brands there. (It’s not just for arts and crafts!) They also tease out some best practices and creative strategies for posting on Pinterest, as exemplified by brands such as HOOG and MADE. And they highlight some common mistakes that people make when they try to establish themselves on the platform. Looking to expand your social media skills? Don’t forget to register for our upcoming Instagram webinar. --------- The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠⁠⁠YouTube, Apple Podcasts⁠⁠⁠⁠, ⁠⁠⁠⁠Spotify⁠⁠⁠⁠, and ⁠⁠⁠⁠all other podcast platforms. And if you enjoyed this episode please leave a review so others can find us! If you have other feedback for or would like to be a guest on the show, email the podcast team!

    49 min
  7. What Does Today's CMO Really Do?

    16 AUG

    What Does Today's CMO Really Do?

    In this episode - our 100th! - host Will Francis⁠⁠⁠⁠ chats with ⁠Brian Finnerty, the CMO of educational software company D2L. They look at Brian's long career in educational technology where he sees the learner as always taking the central role, especially in the age of AI. He explains how he manages their global marketing strategies, and offers insights into the ideal relationship between marketing and sales, as well as tips for anyone considering working in marketing. "Marketing is a great profession. It's plugged into the heartbeat of a company and its growth and its commercial viability. --------- To listen to more great conversations with professionals in digital marketing subscribe to Ahead of the Game on ⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠, and the video version on YouTube⁠⁠⁠⁠. And visit the Digital Marketing Institute for thousands of educational resources. You'll find ebooks, toolkits, podcasts, webinars, blogs, guides, and more! ⁠⁠⁠⁠⁠⁠⁠⁠Join as a member for free today⁠⁠⁠⁠⁠⁠ If you enjoyed this episode please leave a review so others can find us! If you have other feedback for or would like to be a guest on the show, ⁠⁠email the podcast team⁠⁠!

    56 min
  8. Trends in Digital Marketing Jobs

    26 JUL

    Trends in Digital Marketing Jobs

    How does the current job market look for digital marketing professionals? How is AI impacting the jobs scene? In this episode, Will Francis⁠⁠ interviews Terry Payne, Global Managing Director at Aspire Recruitment and learns about: the demand for digital marketing skills in high-growth markets, cultural differences in hiring practices, the shift towards hybrid work models, and the importance of demonstrating AI skills on CVs. They also touch on the significance of company culture, the average tenure in marketing roles (now 1.5 years!), key skills and roles for 2025, and the findings from Aspire's salary survey across the UK, US, MENA and APAC, available on the DMI website. "We've seen a 221 % increase in marketing professionals now listing AI on their CV. Upskill yourself now... get ahead of the curve." Terry's top 3 tips for jobseekers: Showcasing your tangible results Have realistic expectations Keep upskilling Resources mentioned: 2024 Salary Guides for Digital Marketers --------- The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠⁠⁠⁠YouTube⁠, ⁠Apple Podcasts⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠all other podcast platforms. And if you enjoyed this episode please leave a review so others can find us! If you have other feedback for or would like to be a guest on the show, ⁠email the podcast team⁠!

    51 min
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About

Want a taste of the real-life digital marketing game? Supercharge your marketing skills and sharpen your mindset with incisive insights from industry experts. The Ahead of the Game podcast is brought to you by The Digital Marketing Institute, hosted by Will Francis. Subscribe to all DMI Ahead of the Game podcasts on Apple Podcasts, Spotify or watch on video at YouTube. And check out the DMI's extensive knowledge library and join up for free. https://my.digitalmarketinginstitute.com/auth/register?podcast

Information

  • Creator
    Digital Marketing Institute
  • Years Active
    2020 - 2024
  • Episodes
    110
  • Rating
    Clean
  • Copyright
    © Digital Marketing Institute
  • Show Website
    Ahead of the Game

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