Reel It In

Cohley, Parker Dietz, Tom Logan
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  • MARKETING
Reel It In Podcast

This podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital.

  1. 19/04/2023

    Scaling DTC Brands Through Modular UGC & TikTok Ads W/ Sufian Asghar

    Sufian Asghar co-founded Adtok, a creative performance agency that helps established e-commerce and DTC brands lower their customer acquisition costs and grow through modular UGC & TikTok ads. Adtork is known for helping scale 7 to 9-figure eCom brands, and it is also one of the UK’s fastest-growing TikTok ad agencies for DTC brands. If you'd like to connect with Sufian, don't hesitate to reach out to him through his socials: Website: https://www.adtok.co/ Twitter: https://twitter.com/sufianszn LinkedIn: https://www.linkedin.com/in/sufianasghar/ ------------------------ The Reel it In podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital. Cohley's website: https://www.cohley.com/ Parker Dietz's LinkedIn: https://www.linkedin.com/in/parkerdietz Tom Logan's LinkedIn: https://www.linkedin.com/in/tdlogan

    27 min

  2. 12/04/2023

    Scaling Your DTC Brand: Expert Insights and Trends in eCommerce Growth W/ Andrew Faris

    Andrew Faris has been growing eCommerce brands since 2014 as everything from a media buyer to the head of strategy at Common Thread Collective to the CEO of 4x400, a DTC aggregator. After growing eCommerce brands on both the brand and agency side since 2014, he launched AJF Growth in 2022 as his own consulting business to bring his experience growing DTC brands to a select few clients at a time, leading their efforts to profitably grow via marketing planning, forecasting, ads, email, and whatever else it takes to take eCommerce brands to the next level. If you'd like to connect with Andrew, don't hesitate to reach out to him through his socials: Website: https://ajfgrowth.com/ Twitter: https://twitter.com/andrewjfaris ------------------------ The Reel it In podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital. Cohley's website: https://www.cohley.com/ Parker Dietz's LinkedIn: https://www.linkedin.com/in/parkerdietz Tom Logan's LinkedIn: https://www.linkedin.com/in/tdlogan

    39 min

  3. 22/02/2023

    Empowering Sustainable Eco-friendly Brands To Scale Online W/ Phil Kiel

    Phil Kiel is the UK managing director of Hello Earth - an eCommerce Digital Marketing Agency with a conscience that trademarked the term USSP - Unique Sustainable Selling Point - to recognize just how important sustainability is to modern businesses.  They've generated £96M in revenue for clients and managed £12M in advertising spend.  Phil is also the host of the podcast, Ecom Life with Phil Kiel, a podcast for marketers, brands, and agency owners where he looks to share his learnings and experiences. If you'd like to connect with Phil, don't hesitate to reach out to him through his socials: Website: helloearthagency.com LinkedIn: https://www.linkedin.com/in/philkiel Twitter: https://twitter.com/PhilKiel ------------------------ The Reel it In podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital. Cohley's website: https://www.cohley.com/ Parker Dietz's LinkedIn: https://www.linkedin.com/in/parkerdietz Tom Logan's LinkedIn: https://www.linkedin.com/in/tdlogan

    31 min

  4. 15/02/2023

    Building Successful Products In D2C W/ Oren Schauble

    Oren John - a Product & Brand Advisor to D2C Brands, creator, featured in Vice, Mashable, Travel & Leisure. He most recently built and was the President of a public CPG company, Unrivaled Brands.  Before that, he worked as a product development and marketing executive specializing in regulated and luxury products, including helping to establish the consumer drone product channel in big-box retail worldwide. Oren has over 10 years of experience building and advising e-commerce brands in luxury and CPG. His newsletter Product People shares practical advice on how brands can build better products and you can also see his product breakdowns on Twitter and TikTok.  If you'd like to connect with Oren, don't hesitate to reach out to him through his socials: Website: https://orenjohn.com/ LinkedIn: https://www.linkedin.com/in/orenj/ Twitter: https://twitter.com/orenmeetsworld ------------------------ The Reel it In podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital. Cohley's website: https://www.cohley.com/ Parker Dietz's LinkedIn: https://www.linkedin.com/in/parkerdietz Tom Logan's LinkedIn: https://www.linkedin.com/in/tdlogan

    27 min

  5. 08/02/2023

    Ridding The World Of Wasted Marketing Spend W/ Michael Kaminsky

    Michael is the founder of Recast, an automated marketing data science platform for eCommerce and D2C brands providing marketers with near-real-time marketing mix modeling and sophisticated forecasting and planning tools. The company offers a fully automated insight system built on the power of artificial intelligence that optimizes marketing performance by accurately measuring the true impact of marketing in real time, enabling marketing teams to deliver more returns for less money. Recast is on a mission to rid Ecom/ D2C brands of wasted marketing spend. They’ve just recently raised over $3M in funding. Michael is a trained econometrician and previously built the marketing science team at men’s grooming brand Harry’s before co-founding Recast. If you'd like to connect with Michael, don't hesitate to reach out to him through his socials: Website: https://getrecast.com/ LinkedIn: https://www.linkedin.com/in/michael-the-data-guy-kaminsky/ Twitter: https://twitter.com/Mike_Kaminsky ------------------------ The Reel it In podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital. Cohley's website: https://www.cohley.com/ Parker Dietz's LinkedIn: https://www.linkedin.com/in/parkerdietz Tom Logan's LinkedIn: https://www.linkedin.com/in/tdlogan

    26 min

  6. 12/01/2023

    Driving Smarter Business Decisions Using Zero-Party Data W/ Jeremiah Prummer

    Jeremiah Prummer is the founder and CEO of KnoCommerce - a leading post-purchase survey software for eCom companies. Prior to starting KnoCommerce, Jeremiah built eCommerce companies, worked at marketing agencies, and built a reputation for building one of the most widely recognized WooCommerce extensions supporting 120,000+ websites. In this episode, we discuss Jeremiah's background, starting KnoCommerce, the state of attribution in marketing since the iOS 14.5 update, the importance of zero-party data, and Jeremiah's own best practices to collect it, among other topics. If you'd like to connect with Jeremiah, don't hesitate to reach out to him through his socials: Website: https://knocommerce.com/ LinkedIn: https://www.linkedin.com/in/jeremiahprummer Twitter: https://twitter.com/JeremiahPrummer ------------------------ The Reel it In podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital. Cohley's website: https://www.cohley.com/ Parker Dietz's LinkedIn: https://www.linkedin.com/in/parkerdietz Tom Logan's LinkedIn: https://www.linkedin.com/in/tdlogan

    28 min

  7. 14/12/2022

    The Difference Between Performance Marketing Today And In The Future W/ Dara Denney

    Senior Performance Creative Director and paid ads expert Dara Denney stops by to discuss the fundamentals of a great email marketing strategy and the most common pitfalls and mistakes when brands invest in this channel. Dara's a performance creative expert that works with direct-to-consumer eCommerce brands on their paid social advertising. In her personal time, she's also a content creator. Every week she launches an episode about paid social advertising on her YouTube channel.  Currently, she's the Director of Performance Creative at Thesis (acq. by Barrington Media Group) where she oversees the Performance Creative Department. This includes their Studio Division, UGC/Creator Division, and Post-Production team.  If you'd like to connect with Dara, don't hesitate to reach out to her through her socials: Website: https://www.thesistesting.com/ LinkedIn: https://www.linkedin.com/in/daradenney/ Twitter: https://twitter.com/DenneyDara YouTube channel: https://www.youtube.com/c/DaraDenney ------------------------ The Reel it In podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital. Cohley's website: https://www.cohley.com/ Parker Dietz's LinkedIn: https://www.linkedin.com/in/parkerdietz Tom Logan's LinkedIn: https://www.linkedin.com/in/tdlogan

    34 min

  8. 23/11/2022

    Why Email Marketing Is One Of The Most Effective Channels To Drive Results W/ Phillip Rivers

    Email marketing expert for DTC brands Phillip Rivers stops by to discuss the fundamentals of a great email marketing strategy and the most common pitfalls and mistakes when brands invest in this channel. Phil is a partner at Commerce12, an operational e-commerce agency working with a wide range of brands to help grow revenues, lower costs, and increase bottom-line profits. Phil has driven over $100M in sales with email and SMS marketing for some of the fastest-growing brands in commerce. If you'd like to connect with Phillip, don't hesitate to reach out to him through his socials: Website: https://www.gotetra.co/ LinkedIn: https://www.linkedin.com/in/emailautomation/ Twitter: https://twitter.com/thePhilRivers/ ------------------------ The Reel it In podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital. Cohley's website: https://www.cohley.com/ Parker Dietz's LinkedIn: https://www.linkedin.com/in/parkerdietz Tom Logan's LinkedIn: https://www.linkedin.com/in/tdlogan

    30 min
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About

This podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital.

Information

  • Creator
    Cohley, Parker Dietz, Tom Logan
  • Years Active
    2021 - 2023
  • Episodes
    27
  • Rating
    Clean
  • Copyright
    © Cohley, Parker Dietz, Tom Logan
  • Show Website
    Reel It In

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