Into the Storm with Kevin DeShazo (Part 1)
John talks with Kevin DeShazo — author, co-founder of BETTER, founder of Fieldhouse Media, keynote speaker, consultant for top leaders/teams on leadership, culture, mindset, and high-performance, husband, and dad. Kevin’s new book, Into the Storm: How to Turn Adversity Into Your Advantage, is about building mental toughness and overcoming adversity. Listen to this episode to learn more: [00:00] - Intro [01:09] - Kevin’s bio [02:06] - Kevin’s backstory [03:22] - Meeting his wife [04:13] - Starting his healthcare staffing company [05:33] - Recognizing the potential of social media [06:21] - The inception of Fieldhouse Media [07:00] - Creating the company, BETTER [08:46] - The discipline to become the best [12:26] - Fieldhouse Media today [13:51] - How to effectively use social media [16:32] - The value of generosity and sharing on social media [20:31] - Regularly recording and sharing content [21:18] - What posts to share [22:52] - You don’t need expensive equipment to get started [23:40] - The one-take rule [25:30] - The services offered by BETTER [29:30] - How BETTER supports companies outside the sports world [30:53] - The role of mental performance in leadership [32:25] - How negative thoughts lead to negative actions and outcomes [35:29] - Kevin’s upcoming book, "Into the Storm" [39:02] - Outro NOTABLE QUOTES: “Often, the best leader on the team is not the best player. They may not have the talent level, but they have the discipline. They have the commitment, but they also have the character and the willingness to lead, and people will follow them.” “It doesn't matter what your industry is, what your age is; you just need to figure out where your people are on social media and then determine how you can add value.” “Figure out where your audience is and what they want on those platforms. Every platform has its own psychology, and people want different things from each.” “In today's world, people care a little bit about your brand. They care more about you…That doesn't mean you have to show your whole life, but when you can show your interest, passion, expertise, and just be generous with your thoughts and expertise, which is going to be helpful to a lot of people.” “People care a little bit about your brand. They care more about you. We want to buy from people. We want to connect with people.” “You can have every leadership skill in the world. You can read every great leadership book, go to every great leadership conference, and listen to every great leadership podcast, and they’re all great. You can build up all of these skills, but when the pressure hits, if you can’t think clearly, none of those skills are actually going to help you.” “The better you get at being a clear and more concise and a better communicator, the more you're going to win.” “Our thoughts shape our actions; our actions shape our outcomes. Most people experience negative outcomes in their lives because they're taking negative actions. They're not choosing those negative actions; they are simply a natural outflow of negative thoughts.” “The only way to get better at dealing with adversity is to deal with adversity. Most people are terrible at dealing with adversity because they refuse to deal with it. They keep running away from it and wondering why they can never handle difficult things.” USEFUL RESOURCES: https://www.deshazo.me https://www.bebetterleaders.com https://www.intothestormbook.com https://www.keepchoppingwood.com https://www.instagram.com/kevindeshazo https://x.com/kevindeshazo https://www.linkedin.com/in/kevindeshazo/ https://www.facebook.com/kevindeshazospeaks/ https://www.youtube.com/user/kevindeshazo "Into the Storm: How to Turn Adversity Into Your Advantage" (https://a.co/d/fNfXnKX) "Keep Chopping Wood: An Ordinary Approach to Achieving Extraordinary Success" (https://a.co/d/fZljRly) CONNECT WITH JOHN Website - https://th
