The political power of historical narratives

In 2005, Austria’s most prominent far-right party proclaimed a “Third Turkish Siege of Vienna.” The campaign warned voters that, like their ancestors who were almost overrun by the Ottoman Empire four centuries ago, they were being culturally invaded by Muslims. The campaigners hoped to use long-past historical events to shape the behavior and sentiments of modern-day voters. But did it work?

The strategy sparked a surge in the far-right’s vote share and a wave of anti-Muslim sentiment, according to a paper in the American Economic Journal: Applied Economics. The authors, Christian Ochsner and Felix Roesel, studied areas with ties to the historical trauma of the Sieges of Vienna and explained how political innovators reinvigorated latent xenophobic narratives that mobilized voters.

Ochsner recently spoke with Tyler Smith about the recent political environment in Austria, the use of historical parallels, and the impact on Muslim minorities.