Building your Brand

Liz Mosley
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Building your Brand

Graphic Designer Liz Mosley wants all you small business owners to build businesses that you LOVE and feel confident about promoting. Through her decade of branding and design experience and with the help of her guests, she shares top tips to take the fear out of selling and building your brand. Produced by: Lucy Lucraft (Instagram @lucylucraft Cover illustration: Matt Joyce (Instagram @mattjoyce_illustrator)

  1. 2D AGO

    Designing Spaces That Reflect Your Brand with Becca Mizzi-Harris

    Have you ever considered how your desk affects your productivity? Or if the background of your Zoom chats could be tweaked to reflect your brand? In this episode I chat with interior designer and podcast host Becca Mizzi-Harris about the impact physical spaces have on people's perceptions of a brand.  We explore how to create spaces that truly reflect a brand's values and intentions and Becca provides really helpful tips about how brands can use using design elements like colour, furniture, and layout to evoke specific feelings and enhance brand identity.  I'm already excited to have a desclutter and perhaps get a neon logo too ;)  Key Takeaways: The design of a physical space should align with the brand's values and desired customer experience. Colour plays a crucial role in creating the right atmosphere, but it's essential to consider factors like the building's orientation . Furniture choices, including style, fabrics, and finishes, contribute to the overall feel and should complement the brand's image . It's important to consider the practical use of the space and how it can be set up to support daily tasks and activities . Attention to detail is crucial; small elements can significantly impact how people perceive and experience a space . Episode Highlights: 00:06:00 - How furniture choices reflect brand identity . 00:07:30 - The importance of brand guidelines in the design process . 00:11:40 - Tips for incorporating brand elements into a home office . 00:19:50 - The impact of a room's orientation on colour choice . 00:21:50 - The importance of consistency in wood finishes . About the Guest: Becca Mizzi Harris is a freelance interior designer specializing in commercial spaces such as shops, offices, cafes, and hospitality venues . Instagram: @Stiwdio.mh LinkedIn | Website | Podcast End Credits: I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast, and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft (www.lucylucraft.co.uk) If you enjoyed this episode, please leave a 5* rating and review!1

    34 min

  2. APR 9

    Getting Results on Threads: A Conversation with Felly Day

    I really love trying new things for my business, whether that’s Reels, or AI or something else fun and shiny! And I REALLY love chatting to people who’ve managed to master something new so, in this episode, I chat with Felly Day all about using Threads for business. Felly has been using Threads consistently and has seen great success in attracting clients and getting people to sign up for her programs. It blew my mind how she approaches content repurposing. We discussed her experiences, what's been effective, and what she's noticed about the platform. It was a really interesting conversation and I'm excited to give Threads another go myself. If you're curious about marketing your business on Threads, you’ll find this episode super helpful. Key Takeaways: Threads is a great platform for "train of thought" marketing, allowing for quick, unfiltered sharing of thoughts and ideas. Engagement on other people's posts can be just as important, if not more so, than your own original posts. Don't be afraid to include links to sales pages in your Threads content. Authenticity and transparency are key on Threads – share your journey and build trust with your audience. Threads can be a valuable tool for repurposing content and validating ideas. Episode Highlights: 03:54 Train of Thought Marketing on Threads 07:25 Sales and Lead Generation Strategies on Threads 08:57 Engagement and Interaction on Threads 16:33 Balancing Multiple Platforms and Content Repurposing About the Guest: Felly Day runs a content repurposing agency. You can find her on Threads and Instagram as @‌FellyDay and on her website at FellyDay.com Mentioned in the Episode: Liz Mosley's Instagram: @‌lizmmosley. Building Your Brand Podcast Instagram: @‌buildingyourbrandpodcast. Podcast production by Lucy Lucraft: http://lucylucraft.co.uk . End Credits: I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast, and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft (http://lucylucraft.co.uk). If you enjoyed this episode, please leave a 5* rating and review!

    35 min
  3. The Emotional Labour of Community Building with Frankie Tortora from Doing it for the Kids

    APR 2

    The Emotional Labour of Community Building with Frankie Tortora from Doing it for the Kids

    In this episode, I chat with Frankie Tortora, the founder of the Doing it for the Kids community and fellow graphic designer and podcaster! Frankie shares her experiences, challenges, and rewards in building a thriving community for freelancing parents and, as I’m sure you’d expect, is super honest about some of the harsh realities of it. Whether you’re considering starting a membership or a community, this episode is a really juicy deep dive into what it takes to do it. Key Takeaways: Building a community is not as easy as it looks; it requires a lot of emotional labor and dedication. It is important to differentiate between building a community and building an audience, as they are not the same. Engaging with the community and modeling desired behavior is crucial for creating a positive and supportive environment. Dealing with churn is one of the biggest challenges of running a community. The rewards of building a community, such as seeing members connect and support each other, are invaluable. Episode Highlights: 01:47 Frankie's Journey: From Freelancer to Community Builder 04:09 Challenges and Triumphs of Managing a Growing Community 07:17 Transitioning to a Paid Community Model  09:52 Understanding the Difference Between Community and Audience 22:06 Balancing Community Management with Freelance Work  About the Guest: Frankie Tortora is the founder of the Doing it for the Kids community, an award-winning podcast, and a graphic designer. Community Website: doingitforthekids.net Graphic Design Website: francescatortora.com LinkedIn: https://www.linkedin.com/in/ftortora Mentioned in the Episode: Circle (community platform) Penny Wincer (writer) Steve Folland (co-host of the "Doing it for the Kids" podcast and founder of the Being Freelance community) End Credits: I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft (http://lucylucraft.co.uk ) If you enjoyed this episode please leave a 5* rating and review!

    34 min
  4. How to Overcome Fear and Share Your Work Online with Sam Kennedy Christian

    MAR 26

    How to Overcome Fear and Share Your Work Online with Sam Kennedy Christian

    Remember my rejection challenge?! Of course you do! Well last summer I recorded an episode about it which led to someone contacting me to be on the podcast as part of their own rejection challenge! So, in this episode, I have a coaching session with Sam from The Float Space. Sam is a career and life coach who specialises in helping working mothers. In this episode, we delve into some of my resistance to sharing my work online and explore how I show up. Key Takeaways: Identify your resistance to sharing your work online and explore ways to overcome it. Create a plan for how you're going to share your work online, starting with small steps. Be clear on your position of what you're going to do and actually do it. Highlights: 02:41: I discuss my resistance to sharing my work online. 12:52: Exposure therapy. 14:45: The challenge of creating content that is good enough to share online. 20:52: The Ladder Method About the Guest: Sam can be found on Instagram at @‌thefloat.space Sam's website: thefloat.space  End Credits: I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft https://www.lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review!

    36 min
  5. Stop Hiding, Start Selling: With Hayden Burgess

    MAR 19

    Stop Hiding, Start Selling: With Hayden Burgess

    In this episode, I chat with Hayden Burgess, a business coach who mentors creatives who know what they love to do but need help selling and growing their businesses. I love delving into marketing, so this was a really interesting chat and I came away from it feeling inspired and ready to market myself! Key Takeaways: Having good business acumen is crucial for creatives, sometimes even more so than just being good at their craft. Many creatives are resistant to marketing themselves, but it’s a necessary skill for business growth. Consistent effort and showing up are key to building a successful business. Reframing self-promotion as a way to help potential clients can make it feel less icky. Getting comfortable with discomfort is crucial for growth in business.   Episode Highlights: 02:44 Marketing Strategies for Designers 09:16 Balancing Client Work and Self-Promotion 21:40 Leveraging Skills and Networks 28:32 Overcoming the Fear of Judgement 36:25 Should You Display Pricing on Your Website?   About the Guest: Hayden Burgess is a business coach who mentors and coaches creatives. Instagram: instagram.com/haydenphypic Website: www.pitchr.biz The Kult Method: https://www.creativesuccessblueprint.com   Mentioned in the Episode: Adam Vicarel Threads Carol Dweck, author of "Mindset" Ask Method Bob Proctor, author James Barnard on Building Your Brand   I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft (http://lucylucraft.co.uk) If you enjoyed this episode please leave a 5* rating and review!

    44 min
  6. Creative Boom: 16 Years of Championing Creatives with Katy Cowan

    MAR 12

    Creative Boom: 16 Years of Championing Creatives with Katy Cowan

    This episode is brought to you by Riverside, an amazing platform that makes recording high-quality podcasts and videos super easy. Give Riverside a try—it's free! And if you love it as much as I do, use the code Liz Mosley to get 15% off when you subscribe. Back when I graduated Creative Boom was a huge source of inspiration on my graphic design journey so it was awesome (and a little surreal!) to chat to Creative Boom founder Katy Cowan. Katy shares her insights on how Creative Boom has evolved over 16 years, the importance of community, and the challenges of navigating the ever-changing digital landscape. Key Takeaways: Embrace experimentation and be willing to adapt. Building a strong community is crucial for any business. Don't be afraid to monetize your passion project, but do so with integrity. Episode Highlights: 03:45: Katy discusses the early days of Creative Boom and how it started during the 2008 global economic crisis. 8:21: Starting a private community 23:48: The importance of branding and how Creative Boom has developed its own unique identity. 41:26: The challenges of shifting from a passion project to a business.  49:51: Personal branding and how Katy manages her own online presence. About the Guest: Katy's website Creative Boom Website Creative Boom Community Creative Boom on Instagram Mentioned in the episode: Riverside FM Wordpress Substack Plausible Samantha Wilkinson Uniqlo End Credits: I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft If you enjoyed this episode please leave a 5* rating and review!

    54 min
  7. The Ultimate Guide to Sonic Branding with George & Luke from Hear Me Out

    MAR 5

    The Ultimate Guide to Sonic Branding with George & Luke from Hear Me Out

    This episode is brought to you by Riverside, an amazing platform that makes recording high-quality podcasts and videos super easy. Give Riverside a try—it's free! And if you love it as much as I do, use the code lizmosley to get 15% off when you subscribe. Introduction In this episode, I had the pleasure of chatting with George and Luke, the founders of Hear Me Out, a creative music agency specializing in sonic branding. We had a great chat about sonic branding, its power, and its impact. I learned a lot from them, and I'm excited to start integrating sonic branding into my own brand going forward! Key Takeaways Sonic branding is the strategic use of sound to create a cohesive brand identity. Even if you haven't intentionally designed your sonic branding, you're already making decisions every day that affect how your brand sounds. When choosing music for your brand, it's important to consider your target audience and what kind of emotions you want to evoke. Sound effects can be used to create a more immersive experience for your audience and to trigger specific emotions. Consistency is key when it comes to sonic branding. Episode Highlights 02:41: George and Luke give a "dummies guide" to sonic branding, explaining what it is and why it's important. 04:18: They discuss the power of sonic branding to evoke emotions and create a sense of familiarity. 06:42: George and Luke explain that every brand has a sonic branding strategy, whether they know it or not. 10:22: They share their process for creating a sonic branding strategy for a brand. 14:39: George and Luke offer advice on how small business owners can start using sonic branding. 29:17: They discuss how sound effects can be used in sonic branding. 36:38: George and Luke talk about the importance of considering the time of day when people are most likely to interact with your brand. 44:02: They emphasize the importance of consistency in sonic branding. About the Guests: Website: hearmeoutmusic.co Mentioned in the Episode Dish (Waitrose podcast) Off Menu (podcast) Courtney Legal End Credits I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk) If you enjoyed this episode please leave a 5* rating and review!

    49 min
  8. The Power of Sharing Your Values in Your Business with Siobhan Strode

    FEB 26

    The Power of Sharing Your Values in Your Business with Siobhan Strode

    This episode is brought to you by Riverside, an amazing platform that makes recording high-quality podcasts and videos super easy. Give Riverside a try—it's free! And if you love it as much as I do, use the code lizmosley to get 15% off when you subscribe. In today's episode, I chat with Siobhan Strode about the importance of sharing your values in your business!  We discuss the positive impact that it can have on your business and how it can help you attract the right clients. We also cover the potential downsides and how to deal with them. Key Takeaways: Sharing your values can help you attract the right clients and build a strong community. It's important to be mindful of what you share and how it might affect others. You don't have to be perfect to share your values. There are different levels of oversharing. You don't have to share everything about yourself to connect with your audience. Episode Highlights: 02:41: Siobhan talks about her background and how she got into activism. 07:54: Siobhan shares her experience of working with clients who didn't share her values. 16:32: I share an email that I received from a listener about the importance of sharing your values in your business. 24:23: Siobhan gives her advice on how to share your values in a way that feels authentic and safe for you. 34:34: Siobhan talks about the importance of collective action and how we can support each other. 42:43: Siobhan shares her new project, This Sister Speaks. About the Guest: Siobhan's Website | Instagram Waitlist for Siobhan's group programme Mentioned in the episode: Keri Jarvis Lucy Lucraft Lara Sheldrake Eman Copy Co  The Portal Collective End Credits: I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk) If you enjoyed this episode please leave a 5* rating and review!

    45 min
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    5
    out of 5
    9 Ratings

    About

    Graphic Designer Liz Mosley wants all you small business owners to build businesses that you LOVE and feel confident about promoting. Through her decade of branding and design experience and with the help of her guests, she shares top tips to take the fear out of selling and building your brand. Produced by: Lucy Lucraft (Instagram @lucylucraft Cover illustration: Matt Joyce (Instagram @mattjoyce_illustrator)

    Information

    • Creator
      Liz Mosley
    • Years Active
      2021 - 2025
    • Episodes
      173
    • Rating
      Explicit
    • Copyright
      © Liz Mosley
    • Show Website
      Building your Brand

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