Secrets of Staffing Success

Haley Marketing
  • 4.8 (36)
  • Business
  • Updated Weekly

Conversations with the brightest minds in staffing, recruiting, sales, leadership, marketing, AI, and business growth. Hosted by Brad Bialy and presented by Haley Marketing, each episode delivers practical strategies, fresh perspectives, and actionable insights to help staffing professionals stand out, stay top-of-mind, recruit better, sell more, and build stronger careers and businesses. Whether you're chasing your next placement, your next client, or your next level, you'll walk away with ideas you can put to work immediately.

  1. 2d ago

    Customer Experience Expert: How to Turn Customers Into Superfans

    A local dry cleaner turned Brad into a superfan for life. Not because of their service. Because of how they made him feel. That story is exactly why Brittany Hodak wrote Creating Superfans — and exactly why this conversation matters for every staffing and recruiting firm that's tired of competing on price. In this episode of Take the Stage, presented by Haley Marketing, the award-winning customer experience speaker breaks down her SUPER Model framework and makes the case that the staffing firms winning right now aren't the fastest or the cheapest. They're the most human. About the Guest Brittany Hodak is an award-winning entrepreneur, author, and customer experience speaker who has delivered keynotes to hundreds of organizations including American Express, Benihana, and Keller Williams. A former Chief Experience Officer at Experience.com and co-founder of The Superfan Company, she has worked with beloved brands and entertainers like Walmart, Katy Perry, and Dolly Parton. Her debut book, Creating Superfans, was called a must-read by Forbes. Expect to Learn: Why you're not losing clients on price...you're losing them on serviceWhy candidates feel like a number in a system and how to change that perception starting todayThe SUPER Model framework for turning customers into advocates who create more customersWhy no one leaves a 3-star reviewHow silence creates a damaging internal narrative — and why filling the gaps is one of the most underrated moves in staffingWhy the most human company wins and what that means in an industry increasingly tempted to automate everythingAbout the Host: Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He's the host of Take the Stage and InSights, two of the staffing industry's leading podcasts with more than 250,000 downloads. Sponsors and Offers: Learn more about RogIQ, the AI Marketing Assistant from Haley Marketing: https://rogiq.ai/

    Customer Experience Expert: How to Turn Customers Into Superfans

  2. Aug 10

    SEO Expert: Why ChatGPT Isn't Recommending Your Staffing Firm

    Google doesn't show blue links and AI overviews are the new page one. The scary part? Most staffing firms have no idea how to get found in this new landscape.Shaun Chojnacki is back on InSights for his fourth appearance, and this one might be his most important yet. In 30 minutes, he breaks down the three-bucket framework every staffing firm needs to win visibility in AI search.PLUS: the first-mover advantage that's already separating the staffing and recruiting firms that get it from the ones that don't. Don't get left behind. About Shaun Chojnacki: Senior Marketing Strategist at Haley Marketing, specializing in SEO, digital marketing, paid media, and content strategy. Previously Marketing Director at iPost, where he doubled organic traffic and drove higher lead conversions. Over a decade of experience blending data-driven strategy with creative execution to deliver measurable results. In this episode: The three-bucket framework for AI search visibility: entity, retrieval process, and independent sources and why most staffing firms are missing all threeYour About Us page is now your most important AI assetOne client wrote a single press release about 24 AI placements — within two weeks they owned the top ChatGPT answer for "best AI staffing firm in Houston"Another client has won 20,000 AI overviews and appeared in 3,500 LLM prompts in a single month all by writing non-biased comparison articles about their competitorsWhy Reddit is becoming a legitimate SEO strategy and the clever way firms are using post-event feedback threads to build AI-trusted brand mentionsLocation pages aren't enough anymore you need township-level pages, and the firms building them now are the ones AI will serve up tomorrowThe hidden cost of inactivity: every month you wait, a competitor locks in first-mover advantage on AI overviews you can't get backWhy publishing AI-generated content at scale can get your site blacklisted and what to do insteadJob-related keyword pages almost never work for staffing firms About the Host: Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He's the host of Take the Stage and InSights, two of the staffing industry's leading podcasts with more than 250,000 downloads. Sponsors and Offers: Learn more about RogIQ, the AI Marketing Assistant from Haley Marketing: https://rogiq.ai/

    SEO Expert: Why ChatGPT Isn't Recommending Your Staffing Firm

  3. Aug 3

    Happiness Researcher: Success Won't Make You Happy

    We have more information, more connection, and more resources than any generation before us. So why are we less happy than ever? Declan Edwards has spent over a decade studying exactly that question. In this episode, the founder of BU Happiness College and author of How to Be Happy makes the case that happiness isn't a destination you arrive at after enough success — it's a skill set you build. And most of us have the relationship completely backwards. In this episode: Over 50% of people say busyness and stress are the #1 thing blocking their happinessWe have the success-happiness relationship completely backwards — the research shows happiness is the input, not the rewardSavoring is a learnable skill — and the reason your second accomplishment is usually better than your firstHappier salespeople outsell their peers by 37%Small talk isn't dead — we've just replaced depth of connection with cheap, convenient connectionA happy life doesn't mean always feeling good. It means building the skills to navigate the hard moments without losing yourselfWhy introspection is a skill most people quit on too early — and the simple way to start practicing it this weekSuccess at the expense of happiness is the most common and greatest form of failure About Declan Edwards: Declan Edwards is a happiness expert, researcher with a Masters in Applied Positive Psychology, and founder of BU Happiness College. He has shared his work with the United Nations General Assembly, TEDx, PwC, and the Red Cross. His new book, How to Be Happy, translates happiness research into actionable daily habits. About the Host Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 250,000 downloads. Sponsors and Offers Heard Take the Stage is presented by Haley Marketing. For a limited time, we're offer 50% off of a brand new staffing website. Just message Brad Bialy on LinkedIn and mention the Crazy Website Promo. For 30 years, Benefits in a Card has delivered benefit plans designed specifically for the staffing industry—over 140 unique options with immediate coverage, unique perks like FreeRx, and solutions that reduce turnover while improving ACA compliance. Give your workforce benefits they’ll actually use and give your staffing firm a competitive edge. Learn more at: ⁠https://www.BenefitsInACard.com⁠. Resources from Declan Edwards:Happiness Scorecard (free, 5 minutes): ⁠https://quiz.buhappinesscollege.com/happinessscorecard⁠ How to Be Happy — Declan's book: ⁠https://amzn.to/4xeRksC⁠ How to Be Happy Podcast: ⁠https://open.spotify.com/show/0zriwga04Rl0pbjFuDF6Hl?si=89ca582f79764d4f⁠

    Happiness Researcher: Success Won't Make You Happy

  4. Jul 21

    The 2026 Playbook for Staffing Websites That Convert

    Search is changing fast, and the old playbook is breaking. In this 30-minute session, Becca Searns and Shaun Chojnacki of Haley Marketing tackle two halves of the same problem: how to get found when people are asking ChatGPT instead of scrolling Google — and how to actually convert them once they land. Becca breaks down conversion rate optimization: why most staffing sites were built to recruit, not to sell, and the framework that fixes it. Shaun follows with the tactical side of AI search — knowledge gaps, listicles, AI overviews, and the new acronyms every marketer needs to know. Practical, tactical, and something you can start using today. Expect to Learn: Why 98% of your visitors leave without doing a single thing — and why your site might be the culpritThe three questions behind every high-converting site: drivers, hooks, and barriersThe "people are goldfish" rule — you get 3–5 seconds to answer what you do, how you do it, can you do it for me, and am I in the right placeWhy clear beats clever, why carousels kill conversions, and why short forms winHow search is shifting to ChatGPT, Google AI Overviews, and TikTok — and what "topical authority" really meansThe AI knowledge gap strategy: writing listicles for niche roles and geographies nobody else ownsHow one client won 14,000+ AI Overviews in six monthsWhy SEO still matters — LLMs pull from page one, and they click anywhere on it, not just the top threeThe new alphabet: AIO, GEO, and AEO — what each one is and how to optimize for itWhy FAQs, schema, reviews, and press releases now do heavy liftingAbout the Guests: Becca Searns, Director of Creative Services, Haley Marketing Becca grew up with marketing at the dinner table. That instinct led her home to Haley Marketing, where she leads the quality of creative services and shapes the design and user experience across Haley Marketing’s products. She holds a BFA in New Media Design and an MBA from Rochester Institute of Technology. But her real education came from seven years traveling internationally. That mix of formal training and on-the-ground experience is what lets her deliver creative solutions that are world-class, easy, and affordable. Shaun Chojnacki, Senior Marketing Strategist, Haley Marketing Shaun brings nearly a decade of expertise in digital marketing, SEO, paid media, and content strategy. Before joining us, Shaun served as Marketing Director at iPost, driving impressive results like boosting organic traffic by 100% and increasing lead conversion rates through targeted SEO and paid media strategies​. He’s also managed substantial marketing budgets and played key roles on senior leadership teams for large e-commerce companies.

  5. Jun 16

    Why are we stuck chasing happiness? (Declan Edwards)

    Note from the host, Brad Bialy: This conversation remains one of my favorite episodes of Take the Stage. This week, we're publishing a replay for the first time. If you've heard the episode before, it's an opportunity to slow down and rethink your own happiness. If you're new to the show, I promise this one is worth your time.    In this episode of Take the Stage, Brad Bialy sits down with Declan Edwards to explore why happiness is a skill not a destination and how mastering human skills can lead to greater fulfillment, stronger relationships, and more meaningful success. About the Guest Declan Edwards is a happiness researcher, author, and the Founder of BU Happiness College, a global organization dedicated to teaching the science and skills of happiness. Through his work in positive psychology, Declan helps individuals and organizations build the human skills that drive wellbeing, performance, and long-term success. Key Takeaways Happiness is a prerequisite for success, not a reward for it. Human skills will outlast technical skills in the age of AI. The emotions we bring to work ripple far beyond ourselves. Progress feels better when we learn to savor it. Connection is built through shared experiences, goals, and purpose. Timestamps [00:00] – Why happiness always feels out of reach [02:08] – Winning the inner game first [04:15] – The rise of “work of the heart” [06:46] – Why meaningful work matters [09:57] – The surprising ripple effect of happiness [13:44] – Measuring energy-giving work [15:12] – Creating a personal “win wall” [17:31] – Why success never feels like enough [22:04] – Practical exercises for staying present [24:55] – Breaking free from phone-driven distractions [28:07] – Building connection in remote teams [33:06] – The future of happiness in a changing world About the Host Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 225,000 downloads. Sponsors Take the Stage is presented by Haley Marketing. For a limited time, we're offer 50% off of a brand new staffing website. Just message Brad Bialy on LinkedIn and mention the Crazy Website Promo.

    Why are we stuck chasing happiness? (Declan Edwards)

  6. Jun 8

    The Mindset of a Seven-Figure Headhunter (with Brent Orsuga)

    In this episode of Take the Stage, Brad Bialy sits down with Brent Orsuga to explore why the best recruiters win by mastering mindset, controlling inputs, reverse-engineering success, and refusing to blame the market for their results. About the Guest Brent Orsuga is the founder of Pinnacle Growth Advisors, an award-winning talent advisory firm specializing in supply chain and logistics recruiting across the U.S. and Canada. A seven-figure recruiter, headhunter and entrepreneur with more than two decades of recruiting experience, Brent is widely recognized for helping companies attract top-performing talent while teaching recruiters how to operate at an elite level. Key Takeaways You control more than you think. Elite performers expect to win. Activity creates opportunity. Identity determines outcomes. Success is reverse-engineered, not hoped for. Timestamps [00:25] – Stop blaming the market [01:00] – Inputs, outputs, and outcomes [02:00] – Why pipeline solves panic [03:24] – Planting seeds for future revenue [04:53] – Playing offense during slow seasons [06:05] – Becoming a professional shoulder tapper [08:14] – From recruiter to talent advisor [12:23] – Escaping commodity recruiting [15:29] – Why mindset changes everything [17:59] – Reverse-engineering seven-figure billing [23:41] – Building a personal performance center [30:24] – You are the problem and solution About the Host Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 250,000 downloads. Sponsors Take the Stage is presented by Haley Marketing. For a limited time, we're offer 50% off of a brand new staffing website. Just message Brad Bialy on LinkedIn and mention the Crazy Website Promo.   For 30 years, Benefits in a Card has delivered benefit plans designed specifically for the staffing industry—over 140 unique options with immediate coverage, unique perks like FreeRx, and solutions that reduce turnover while improving ACA compliance. Give your workforce benefits they’ll actually use and give your staffing firm a competitive edge. Learn more at https://www.BenefitsInACard.com.

    The Mindset of a Seven-Figure Headhunter (with Brent Orsuga)

  7. Jun 1

    Your Competitors Aren’t Better...They’re Just More Visible (with Brad Smith)

    What if the reason you're losing business has nothing to do with your service and everything to do with being forgotten? This week we're taking a break from InSights and Take the Stage to bring you a replay of Lunch with Haley, hosted by Brad Smith (Chief Strategy Officer, Haley Marketing). Brad reveals why the staffing firms that consistently win aren't necessarily the best firms. They're simply the ones that stay visible long enough to be there when opportunity strikes. About the Guest Brad Smith is the Chief Strategy Officer at Haley Marketing and a Certified Inbound Marketing professional who has helped hundreds of staffing and recruiting firms implement effective digital marketing strategies. He specializes in translating emerging marketing trends and technologies into practical growth strategies for staffing organizations. Key Takeaways Consistency creates opportunities that luck cannot. The firms that stay visible win more business. Education builds trust faster than selling. Nurturing outperforms persistence alone. Relationships grow when value comes before the ask. Timestamps [00:44] – Why staffing is a timing business [03:31] – The costly “I didn’t know you did that” [06:42] – The math behind winning new accounts [08:44] – Why sales teams need marketing air cover [11:06] – Building trust through systematic nurturing [13:32] – Why education beats hard selling [15:21] – The powerful 3x3 relationship matrix [19:23] – The multiplier effect of multi-channel marketing [22:14] – Branded publications that drive conversations [26:55] – Why print mail stands out again [31:41] – Automating touches without losing personalization [42:20] – Using Challenger insights to create demand Sponsors InSights is presented by Haley Marketing. For a limited time, we're offer 50% off of a brand new staffing website. Just message Brad Bialy on LinkedIn and mention the Crazy Website Promo.

    Your Competitors Aren’t Better...They’re Just More Visible (with Brad Smith)

  8. May 26

    Why Most Offshore Hiring Fails Before Day One (with Greg Fischer)

    In this episode of InSights, Brad Bialy sits down with Greg Fischer to unpack why most offshore hiring fails before it even begins and how the best staffing firms use global talent to remove bottlenecks, increase trust, and scale without burning out their team. About the Guest Greg Fischer is the founder of Well Oiled Machine and former CEO of AMI Network, where he scaled the business to $4.2M in gross profit with nearly half the team based outside the U.S. After spending 18 months failing to make offshore hiring work, Greg developed a repeatable framework for building integrated global teams across recruiting, sourcing, operations, and sales. Today, he helps staffing firms avoid the costly mistakes most agencies repeat when trying to scale with international talent. Key Takeaways Clarity scales faster than hustle. Cheap labor becomes expensive leadership. Trust creates performance. Bottlenecks don’t disappear — they relocate. Great teams aren’t divided by geography. Timestamps [00:01] – Finding the real bottleneck [01:22] – Why hustle stops working [02:02] – The utility-player trap [04:11] – Why offshore hires fail twice [05:09] – Process problem or people problem? [07:18] – Can recruiters fund this themselves? [08:59] – What elite firms do differently [09:54] – Killing the “us vs. them” mindset [11:51] – Is AI replacing offshore talent? [17:53] – Holding everyone to the same standard [21:52] – Why screen monitoring backfires [25:17] – Hire right. Then lead right. About the Host Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 250,000 downloads. Sponsors InSights is presented by Haley Marketing. For a limited time, we’re offering 50% off a brand new staffing website. Just message Brad Bialy on LinkedIn and mention the Crazy Website Promo. Book a 30-minute business and marketing consultation with host, Brad Bialy: https://bit.ly/Bialy30

    Why Most Offshore Hiring Fails Before Day One (with Greg Fischer)
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4.8
out of 5
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About

Conversations with the brightest minds in staffing, recruiting, sales, leadership, marketing, AI, and business growth. Hosted by Brad Bialy and presented by Haley Marketing, each episode delivers practical strategies, fresh perspectives, and actionable insights to help staffing professionals stand out, stay top-of-mind, recruit better, sell more, and build stronger careers and businesses. Whether you're chasing your next placement, your next client, or your next level, you'll walk away with ideas you can put to work immediately.

Information

  • Creator
    Haley Marketing
  • Years Active
    2017 - 2026
  • Episodes
    331
  • Rating
    Clean
  • Copyright
    © Haley Marketing
  • Show Website
    Secrets of Staffing Success

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