Secrets of Staffing Success

Haley Marketing Group
  • 4.8 (36)
  • BUSINESS
  • UPDATED WEEKLY
Secrets of Staffing Success

The podcast created exclusively for the staffing and recruiting industry. On InSights, we share tips and best practices from the social media insiders at Haley Marketing Group. InSights will provide you with the tools you need to master your social recruiting, digital marketing, recruitment marketing and employer branding.

  1. 4 DAYS AGO

    [Stage] Kyle Denhoff - Practical Ideas to Improve Your Content Strategy

    In this episode of Take the Stage, Brad Bialy sits down with Kyle Denhoff, Sr. Director of Marketing at HubSpot, to explore the evolving landscape of content marketing. Kyle shares insights on how brands can adapt to shifting consumer habits, the importance of diversifying content strategies, and why founder-led and personality-driven content is key to building long-term audience trust. They discuss actionable strategies for small to mid-sized staffing firms, including leveraging newsletters, LinkedIn, and the power of storytelling to engage niche audiences. KEY MOMENTS [00:01] – Introduction: Brad welcomes Kyle Denhoff and explores his journey in content marketing. [00:18] – Content marketing then vs. now: What’s changed in execution over the last decade. [02:27] – Diversifying content strategies: Why a single-channel approach no longer works. [04:13] – Finding your audience: The role of research, surveys, and direct conversations. [06:56] – Building a content playbook: Examples of effective multi-channel distribution. [10:35] – Overcoming fear: How small business owners can start creating content. [15:48] – Leveraging AI and low-cost tools: Tips for efficient content creation. [18:48] – Creating one-of-a-kind content: The value of unique expertise. [22:46] – 2025 content outlook: What staffing firms should prioritize. [25:44] – Long-term content strategy: Building brand equity with newsletters and LinkedIn. [29:59] – Aligning marketing and sales: How content drives better leads. [33:11] – Closing thoughts and rapid-fire questions with Kyle.   ABOUT THE SPEAKERS Brad Bialy  (LinkedIn) Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.  As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Kyle Denhoff (LinkedIn) Kyle is a marketing leader who specializes in content strategies that drive revenue. As Senior Director of Marketing at HubSpot, he heads up organic and paid demand generation across the company's Media Network, which includes one of tech's largest blogs, a fast-growing podcast network, a thriving YouTube presence, and an engaged newsletter community. With over a decade of experience spanning roles at HubSpot, Fresenius Medical Care, Haley Marketing, and Xerox, Kyle has built marketing engines from scratch for small and enterprise businesses. HubSpot (NYSE: HUBS) is the customer platform that helps businesses grow better. HubSpot delivers seamless connection for customer-facing teams with an AI-powered platform that includes engagement hubs, a Smart CRM, and a connected ecosystem with over 1,700 App Marketplace integrations, a community network, and educational content. Learn more at www.hubspot.com.

    38 min

  2. NOV 4

    [Stage] Charlie Saffro - Is the Modern Work Environment Broken?

    In this episode, Brad Bialy talks with Charlie Saffro, CEO of CS Recruiting, about the alarming rise in employee disengagement and what leaders can do to address it. Charlie shares practical solutions to create a culture where employees feel valued, especially in remote settings. She also discusses how companies can retain top talent, the role of empathy in leadership, and why focusing on long-term relationships with clients is crucial in today’s staffing industry. Don’t miss out on Charlie’s strategies for driving business success by putting people first.

    33 min

  3. OCT 28

    [InSights] Why the 10-Step Sales Process Fails in 2024

    Join Brad Bialy and Steve Gipson on this episode of InSights as they dissect a powerful shift in recruitment and sales strategy: the 25-touchpoint approach. Brad shares insights on why a standard 10-step process no longer cuts it and explains how integrating various marketing channels can significantly enhance a recruiter’s reach and engagement. Steve challenges the industry to rethink its relationship with candidates, advocating for transparency and genuine connection to improve trust in recruiting. This episode is essential for anyone in staffing or sales who wants to break through industry limitations and build meaningful connections with clients and candidates alike.   Chapters & Timestamps: [00:00] – Opening Catch-Up: Weather Talk & Marathon Training [04:17] – Introducing the 25-Step Sales Strategy [06:43] – Why Traditional Sales Systems Fall Short [08:43] – Layers of Outreach: PPC, Email, Social Media & Direct Mail [12:08] – Feasibility of Multi-Touchpoint Strategies for Recruiters [17:12] – Building Trust: Combining Sales & Marketing for Greater Reach [20:24] – Viral LinkedIn Post: Candidates, Transparency & Burned Bridges [26:11] – The Industry’s Loyalty Problem with Candidates [32:17] – Why Trust Is Essential in Recruitment Relationships [34:32] – Reputation Management: Navigating Negative Stereotypes   InSights is Hosted by Brad Bialy and Steve Gipson Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert. A recruiting industry veteran with over 15 years of experience, Steve Gipson is the Director of Sales and Operations at Recruiters Websites. After spending seven years as a recruiter with a boutique search firm, he joined Recruiters Websites, a digital marketing agency specializing in the recruitment industry. For the past decade, Recruiters Websites has helped over 800 firms of all sizes and specialties enhance their digital presence and make more placements through their expertise in digital marketing, website development, and SEO services.

    37 min

  4. OCT 21

    [Stage] Will Matthews - Embracing the 'Anything is Possible' Mindset

    Join Brad Bialy as he talks with Will Matthews, a Board-Certified Executive Coach, five-time Ironman competitor, and bestselling author of You've Got This! Will shares his experience of embracing an "Anything is possible" mindset, starting triathlons at age 60, and achieving peak performance in business and life. Tune in to discover the power of self-coaching, breaking through self-doubt, and staying disciplined, whether you're training for an Ironman or navigating a career in staffing. Learn from Will’s strategies on mental resilience and actionable steps to improve your mindset, skillset, and execution. KEY MOMENTS [00:01] - Introduction: Developing an "Anything is Possible" Mindset [01:53] - The Tap on the Shoulder: What Happens When You’re Called to a Challenge [03:57] - Brad’s Marathon Challenge: Responding to Life's Calls [05:24] - Embrace the Suck: Pushing Through Tough Training and Business Challenges [07:43] - Breaking Through Mental Clutter: Tips for Overcoming Self-Doubt [10:18] - The Power of Posture: How Physicality Impacts Your Mindset and Performance [21:53] - What Got You Here Won’t Get You There: Adapting for Future Success [24:34] - The Trifecta for Success: Mindset, Skillset, and Execution [26:28] - Breaking Old Rules: Creating New Paths for Growth [27:55] - Closing: Will’s Work as a Coach and Keynote Speaker   ABOUT THE SPEAKERS Brad Bialy  (LinkedIn) Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.  As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Will Matthews (LinkedIn) Will Matthews is a Board Certified Executive Coach who helps professionals, in companies large and small, maximize their results by thinking bigger and executing faster showing up stronger. He has held executive roles leading teams in Marketing, Sales and Operations in both the energy and telecommunications industries. Will is a keynote speaker, and author of the bestselling book, You've Got This! The 5 Self-Coaching Keys You Need to Live Boldly and Accomplish Anything. He is a 5-time Ironman competitor and is the 2023 Colorado State Olympic Distance Triathlon Champion in his age group.

    35 min

  5. OCT 7

    [Stage] Kim Henderson - What Most Staffing Firms Get Wrong in the Sales Process

    On this episode of Take the Stage, presented by Haley Marketing, Brad Bialy sits down with Kim Henderson, Managing Director of Cobalt Compass Solutions. With nearly 30 years in the staffing industry, Kim shares powerful insights on common mistakes staffing firms make when acquiring new clients and how to develop a strategic mindset to establish deeper, lasting relationships. Kim dives deep into strategic client acquisition for staffing firms, covering key topics like defining your ideal customer profile, the power of specialization, and building long-lasting partnerships. Learn how to move beyond transactional relationships, ask the right questions, and add true value to your clients. Don’t miss Kim Henderson's actionable advice on refining your sales process and establishing your firm as a go-to resource in a competitive market. KEY MOMENTS [02:18] Identifying the Ideal Client ProfileKim outlines the importance of targeting the right clients and avoiding the trap of taking on business that doesn't align with your firm's strengths. [05:07] The Courage to Say NoKim shares strategies for assessing client fit and having the courage to turn down business when it doesn't meet your criteria. [07:58] The Power of SpecializationKim and Brad Bialy discuss the value of niche specialization and the pitfalls of being a generalist in the staffing industry. [11:29] Turning Client Meetings into ActionKim explains the importance of asking the right questions and following up effectively to convert meetings into real opportunities. [16:23] Looking Beyond the Immediate OrderThe conversation shifts to strategic planning and the value of thinking long-term with potential clients, rather than focusing solely on immediate needs. [22:16] Building Loyalty Through FeedbackKim emphasizes the role of collecting and acting on client feedback to build stronger relationships and create long-term loyalty. [25:26] Moving from Transactional to Strategic PartnershipsBrad and Kim explore how to become indispensable to clients by providing value beyond job placements. [29:42] The Importance of Leveraging Marketing and LinkedIn Kim Henderson reflects on mistakes she made by not utilizing marketing resources and LinkedIn effectively early in her career and shares how others can avoid the same pitfalls. [32:18] Advice for Newcomers to StaffingKim’s advice for those starting out: Focus on perseverance, a long-term mindset, and building a resilient attitude.   ABOUT THE SPEAKERS Brad Bialy  (LinkedIn) Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.  As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Kim Henderson (LinkedIn) Kim leads Cobalt Compass Solutions, which provides training and consulting services for the staffing industry. Training programs encompass the full life cycle of sales and recruiting and teach the skills to create lasting customer relationships. Consulting services give leaders the methodology to operate business units while managing teams for performance. Prior to Cobalt Compass, Kim had 28 years in the industry and served as a member of executive leadership for a global workforce solutions provider. As SVP of Client Services and Global Accounts, she was responsible for the development of international and strategic accounts and also established the Government Solutions business. Kim began her career working for a national staffing firm where she served on the executive team and was responsible for the national sales

    36 min

  6. OCT 1

    [InSights] Marketing Ideas for Q4 to Drive Sales in 2025

    Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.  Takeaways Investing time in networking leads to success. Consistent visibility is crucial for recruiters. SEO is a long-term investment for visibility. Former clients are a valuable resource for new business. Dunbar's number limits our connections to 150. Unique content creation is essential in marketing. Marketing should benefit both clients and candidates. Building a brand requires ongoing effort and strategy. Personal experiences can inform unique content. Trust is built through consistent and valuable content. Hosts Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert. A recruiting industry veteran with over 15 years of experience, Steve Gipson is the Director of Sales and Operations at Recruiters Websites. After spending seven years as a recruiter with a boutique search firm, he joined Recruiters Websites, a digital marketing agency specializing in the recruitment industry. For the past decade, Recruiters Websites has helped over 800 firms of all sizes and specialties enhance their digital presence and make more placements through their expertise in digital marketing, website development, and SEO services.

    37 min

  7. SEP 23

    [Stage] John Ruffini - Has Technology Made Recruiters Lazy?

    On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country. KEY MOMENTS Technology has made recruiters lazy and caused them to rely too heavily on job boards and technology for candidate sourcing. Recruiters need to balance using technology as a tool and maintaining the human element of recruiting. The fundamentals of a great recruiter include building relationships, effective communication, curiosity, and a focus on delivering what candidates and clients want. Recruiters should plan their work and work their plan, setting goals and metrics to track their progress. The hunt and target recruiting are still essential skills for recruiters. Technology can be used to automate administrative tasks and enhance communication, but the human touch is still crucial in engaging with candidates. Recruiters should be authentic and focus on building relationships rather than just making transactions. Planning, time management, and self-discipline are key to success in recruiting. The industry has become too reliant on technology and needs to get back to the art of the hunt. ABOUT THE SPEAKERS Brad Bialy  (LinkedIn) Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.  As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    John Ruffini (LinkedIn) John Ruffini is the Vice President of Professional Development for HealthTrust Workforce Solutions – an industry leader in the Healthcare Staffing space. He and his team focus on training and development for the entire organization in an effort to help employees be the best they can be at whatever role they are playing within the company. John’s passion is recruiting and every recruiter hired at HealthTrust goes through a two-week boot camp training he developed that has improved new hire ramp-up time by 30%. John started on a perm desk and developed a knack (or sickness!) for starting branches from scratch in new markets or rebuilding struggling ones. While he has been in the recruiting and staffing industry for 30 years, he has spent the last 10-15 years in roles that have focused on training, mentoring, and developing individual contributors and managers. He is the current Chair of American Staffing Association’s Healthcare Section Council and Education Council, and a past chair for the Search and Placement Section Council. He has had the honor of being a presenter at ASA’s Staffing World multiple times. John is the author of “Money Makers – Proven Ways to Increase Sales and Productivity in the World of Professional Recruiting” which has been an Amazon Best Seller and is used by staffing firms across the country to train their recruiters and instill recruiting fundamentals. In 2023 he published his first non-fiction work, “A Quest for Alex” which rose to #1 on the Amazon best seller list in two categories. John is also the Co-host of the “Recruiters With No Limits” live stream podcast. John lives in South Florida with his wife, Lisa.

    34 min

  8. SEP 17

    [InSights] What makes staffing content great?

    Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.  Takeaways Define what greatness means to you and set clear goals Regularly evaluate your marketing strategies and adjust as needed Personal and engaging content tends to perform well on LinkedIn Tagging relevant accounts in posts can increase impressions and engagement Hosts Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert. A recruiting industry veteran with over 15 years of experience, Steve Gipson is the Director of Sales and Operations at Recruiters Websites. After spending seven years as a recruiter with a boutique search firm, he joined Recruiters Websites, a digital marketing agency specializing in the recruitment industry. For the past decade, Recruiters Websites has helped over 800 firms of all sizes and specialties enhance their digital presence and make more placements through their expertise in digital marketing, website development, and SEO services.

    34 min
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4.8
out of 5
36 Ratings

About

The podcast created exclusively for the staffing and recruiting industry. On InSights, we share tips and best practices from the social media insiders at Haley Marketing Group. InSights will provide you with the tools you need to master your social recruiting, digital marketing, recruitment marketing and employer branding.

Information

  • Creator
    Haley Marketing Group
  • Years Active
    2017 - 2024
  • Episodes
    100
  • Rating
    Clean
  • Copyright
    © Copyright 2017 All rights reserved.
  • Show Website
    Secrets of Staffing Success

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