Secrets of Staffing Success

Haley Marketing

Conversations with the brightest minds in staffing, recruiting, sales, leadership, marketing, AI, and business growth. Hosted by Brad Bialy and presented by Haley Marketing, each episode delivers practical strategies, fresh perspectives, and actionable insights to help staffing professionals stand out, stay top-of-mind, recruit better, sell more, and build stronger careers and businesses. Whether you're chasing your next placement, your next client, or your next level, you'll walk away with ideas you can put to work immediately.

  1. Oct 19

    Burnout Researcher: Self-Care Won’t Fix a Broken Culture

    You can run every day, hit the gym, take every vacation, drink every green smoothie and still burn out. Burnout researcher Hamza Khan explains why self-care can’t fix a broken culture.Hamza did everything right. He was productive, winning awards and taking care of himself. In 2017 he burned out anyway. Now, a world-renowned keynote speaker, Hamza Khan is completing a doctorate on what causes burnout inside organizations, and his answer is uncomfortable: burnout starts upstream.On this episode of Take the Stage, presented by Haley Marketing, Hamza and Brad Bialy break down: The burnout loop: why the hardest worker always gets the biggest shovelThe Holmes and Rahe stress scale every leader should knowChristina Maslach’s six areas that predict burnout before it shows upWho really owns burnout prevention (it’s not just HR)The calendar test that shows whether a leader’s team is struggling About the Guest:Hamza Khan is a bestselling author, award-winning entrepreneur and keynote speaker whose TEDx talk “Stop Managing, Start Leading” has been viewed more than two million times. He co-founded SkillsCamp, a leadership development company, and is completing a doctorate on the organizational causes of burnout. His clients include Microsoft, PepsiCo, LinkedIn, Deloitte, Salesforce and TikTok.About the Host:Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He's the host of Take the Stage and InSights, two of the staffing industry's leading podcasts with more than 250,000 downloads.Heard in this Episode:The Burnout Gamble | Hamza Khan: https://www.youtube.com/watch?v=iEjukHJybm8Hamza Khan: https://www.hamzakhan.ca/

    Burnout Researcher: Self-Care Won’t Fix a Broken Culture
  2. Sep 28

    Performance Coach: The Mindset Work Sales Training Misses

    Sales training teaches you what to say on the call. But who trains you for the moment after a prospect says no? Mindset coach Collin Henderson joins Brad Bialy on this episode of Take the Stage to explore the sales mindset work that often gets missed: the thoughts a rep carries between conversations and the beliefs that shape how they show up under pressure.Collin Henderson is a Fortune 500 speaker, former Division-I athlete, Pac-12 Champion, author of seven books and two journals, host of Master Your Mindset, and Head Performance Coach at Limitless Minds. In this conversation, he draws on his own struggles with performance anxiety in sports and sales, to explain why product knowledge and a strong script may not be enough when a salesperson is expecting rejection or afraid to ask for more.In this episode: The resilience, belief, and confidence leaders value but often leave out of sales trainingWhy a sales call should begin in your head before you ever pick up the phoneHow fear of judgment can change the offer you make or the question you askCollin’s approach to noticing, challenging, and replacing limiting self-talkWhy your self-image matters when the outcome is uncertainHow writing down a goal can change what you practice each day About the Host:Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He's the host of Take the Stage and InSights, two of the staffing industry's leading podcasts with more than 250,000 downloads.Offers and Resources from this Episode:Learn about Collin's new book "The Oz Method"https://www.thecollinhenderson.com/ozmethodOrder "The Oz Method"https://link.amazon/B0fmLj6evConnect with Collin: thecollinhenderson.com

    Performance Coach: The Mindset Work Sales Training Misses
  3. Sep 14

    Influence Expert: Why We Verify Before We Trust People

    We used to trust people and verify them later. Now we investigate people, messages, and information before deciding what to believe.Workplace performance expert Henna Pryor joins Brad Bialy on this week's episode of Take the Stage to explain why we’ve entered a “Verify first” era and how AI, automation, online reviews, virtual communication, and familiar sales tactics are changing the signals we use to determine who deserves our trust.About the Guest:Henna Pryor, CSP is a global keynote speaker, Workplace Performance Expert, and author of Good Awkward and the upcoming The Signal Gap. Drawing on behavioral science and two decades of experience, she helps businesses overcome hidden barriers to momentum, influence, and change.Expect to Learn: Why we now verify people before trusting themHow AI has made polished communication easier—and more suspiciousWhy personalization no longer proves that someone made an effortHow to use AI and automation without weakening trustWhy familiar sales techniques can immediately put people on guardHow leading with a job’s downside can strengthen a candidate conversationWhat recruiters should say about an employer’s negative reviewsWhy showing people the options you rejected makes your recommendations more believableHow letting people watch you think can increase trust and influence Henna’s central message is simple: clarity and competence are now expected. If you want to be trusted, your words, actions, timing, and intentions must send the same signal.About the Host:Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He's the host of Take the Stage and InSights, two of the staffing industry's leading podcasts with more than 250,000 downloads.Offers and Resources from this Episode:Learn about The Signal Gap and pre-order Henna's new book: https://thesignalgap.com/Learn more about Henna Pryor: https://pryoritygroup.com/Order Americanah by Chimamanda Ngozi Adichie, the one book that fundamentally changed Henna Pryor's life: https://amzn.to/4xkQaFor 30 years, Benefits in a Card has delivered benefit plans designed specifically for the staffing industry—over 140 unique options with immediate coverage, unique perks like FreeRx, and solutions that reduce turnover while improving ACA compliance. Give your workforce benefits they’ll actually use and give your staffing firm a competitive edge. Learn more at: ⁠https://www.BenefitsInACard.com⁠

    Influence Expert: Why We Verify Before We Trust People
  4. Sep 7

    RogIQ: The New Way of Marketing for Staffing Firms

    The internet doesn't need boring articles. It needs content that is crystal clear to your target buyers and candidates. That's exactly what RogIQ is built to create.This week on InSights, Brad Bialy goes solo to demo RogIQ, Haley Marketing's AI-powered marketing assistant built specifically for staffing and recruiting firms. No guest, no fluff just a live walkthrough of the software and exactly what it can do for your firm's content marketing from day one. In this episode: Why RogIQ is built on 150 LLMs, not just ChatGPT or Claude, and why that matters for the quality of content it producesBrandIQ: the foundation that makes every piece of content sound like you, not like every other staffing firmHow the software builds detailed personas and creates content written directly to themWhy persona-driven, purpose-driven content is the difference between throwaway articles and content your audience actually readsThe competitor intelligence feature that identifies content gaps your rivals aren't filling — and builds your strategy around themHow RogIQ peer reviews itself across multiple LLMs to get to an SEO score it's satisfied with before you ever see itDirect WordPress integration. Approve, schedule, and publish without ever copying and pasting About the Host: Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He's the host of Take the Stage and InSights, two of the staffing industry's leading podcasts with more than 250,000 downloads. Offers Heard: Try RogIQ FREE for 14 Days: https://app.rogiq.ai/signup?plan=accelerator&via=06t1np

    RogIQ: The New Way of Marketing for Staffing Firms
  5. Aug 31

    AI Expert: Women Are Being Left Behind by AI

    Women are adopting AI at a rate 25% lower than men. And their jobs are three times more likely to be replaced by it. Lauren Jones, founder and CEO of Leap Advisory Partners and author of The Real Girl's Roadmap to Mastering AI, joins Brad Bialy on this episode of Take the Stage to unpack why the gender gap in AI adoption is widening, why most organizations aren't doing enough about it, and what every staffing firm can do right now to get ahead of it. About Lauren Jones: Lauren Jones is a staffing industry titan, workforce innovation architect, and fierce champion for female leadership. As the visionary behind Leap Advisory Partners, she has trained 1,000+ women on AI adoption, presented at Staffing World, TechServe, and the SIA Executive Forum, and built a proprietary LEAP Recipe Framework that makes AI approachable, actionable, and accessible. She is the author of The Real Girl's Roadmap to Mastering AI and co-author of Together We Rise. In this episode: Women are using AI 25% less than menOnly 33% of women feel confident using these toolsWomen's jobs are three times more likely to be replaced by AI Only 5% of the global population is paying for AI tools Understanding AI AgentsWhat an AI agent actually is and how to build oneThe Resiliency Engine: How Lauren is helping women document and quantify their accomplishments so they can stop being passed over for promotionWhy using AI isn't cheating...and the framework shift that changes everything About the Host: Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He's the host of Take the Stage and InSights, two of the staffing industry's leading podcasts with more than 250,000 downloads.

    AI Expert: Women Are Being Left Behind by AI
  6. Aug 24

    A Founder's Reflection: Lessons from 30 Years in Marketing

    Thirty years ago, Haley Marketing set out to help staffing firms grow. Three decades, thousands of clients, and more marketing experiments than we can count later, we’ve learned what actually moves the needle and what just looks good in a pitch deck.In this special 30th-birthday Lunch with Haley, Co-CEOs David Searns and Victoria Kenward share the lessons that have lasted. Expect to Learn: The marketing principles that haven’t changed in 30 years — and never will The biggest shifts that reshaped staffing marketing — and what they taught us Campaigns and ideas that worked spectacularly — and a few that didn’t What 30 years of client success reveals about firms that grow vs. firms that stall Where staffing marketing goes next — and how to be ready Join us to celebrate, reflect, and walk away with three decades of hard-won insight. About the Guests: When it comes to marketing a staffing firm, few people know the industry like David Searns. He literally grew up in the business. He has been helping staffing companies create innovative marketing strategies and award-winning websites for more than 25 years. Victoria Kenward is our queen of shareworthy service. She is 100% committed to making everything we do a “WOW” for our clients. She’s also a tech wiz and process guru who is responsible for some of our most innovative web applications, including HaleyMail, our Job Board software and our Talent Showcase product. With her degree in Information Systems and leadership training from Xerox, Vicki’s systematic approach to work and amazing attention to detail are a perfect compliment to the rest of our team’s more “creative” approach.

    A Founder's Reflection: Lessons from 30 Years in Marketing
  7. Aug 17

    Customer Experience Expert: How to Turn Customers Into Superfans

    A local dry cleaner turned Brad into a superfan for life. Not because of their service. Because of how they made him feel. That story is exactly why Brittany Hodak wrote Creating Superfans — and exactly why this conversation matters for every staffing and recruiting firm that's tired of competing on price. In this episode of Take the Stage, presented by Haley Marketing, the award-winning customer experience speaker breaks down her SUPER Model framework and makes the case that the staffing firms winning right now aren't the fastest or the cheapest. They're the most human. About the Guest Brittany Hodak is an award-winning entrepreneur, author, and customer experience speaker who has delivered keynotes to hundreds of organizations including American Express, Benihana, and Keller Williams. A former Chief Experience Officer at Experience.com and co-founder of The Superfan Company, she has worked with beloved brands and entertainers like Walmart, Katy Perry, and Dolly Parton. Her debut book, Creating Superfans, was called a must-read by Forbes. Expect to Learn: Why you're not losing clients on price...you're losing them on serviceWhy candidates feel like a number in a system and how to change that perception starting todayThe SUPER Model framework for turning customers into advocates who create more customersWhy no one leaves a 3-star reviewHow silence creates a damaging internal narrative — and why filling the gaps is one of the most underrated moves in staffingWhy the most human company wins and what that means in an industry increasingly tempted to automate everythingAbout the Host: Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He's the host of Take the Stage and InSights, two of the staffing industry's leading podcasts with more than 250,000 downloads. Sponsors and Offers: Learn more about RogIQ, the AI Marketing Assistant from Haley Marketing: https://rogiq.ai/

    Customer Experience Expert: How to Turn Customers Into Superfans
4.8
out of 5
36 Ratings

About

Conversations with the brightest minds in staffing, recruiting, sales, leadership, marketing, AI, and business growth. Hosted by Brad Bialy and presented by Haley Marketing, each episode delivers practical strategies, fresh perspectives, and actionable insights to help staffing professionals stand out, stay top-of-mind, recruit better, sell more, and build stronger careers and businesses. Whether you're chasing your next placement, your next client, or your next level, you'll walk away with ideas you can put to work immediately.

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