Joy Joya Jewelry Marketing Podcast

Laryssa Wirstiuk
  • 4.8 (63)
  • MARKETING
  • UPDATED WEEKLY
Joy Joya Jewelry Marketing Podcast

Strategic and story-driven digital marketing tips and insights for jewelry businesses that are ready to level-up. Created and hosted by jewelry marketing expert Laryssa Wirstiuk, founder of Joy Joya and author of the book "Jewelry Marketing Joy". New episodes weekly.

  1. 325 - Turn Your Jewelry Story into a Timeless Legacy

    2 DAYS AGO

    325 - Turn Your Jewelry Story into a Timeless Legacy

    Episode #325 – Turn Your Jewelry Story into a Timeless Legacy Ever wondered why some brands feel destined for greatness while others struggle to stand out? In this episode, we’re diving into the power of your origin story—how a narrative filled with transformation and myth can transform your jewelry brand—and why setting clear boundaries is essential for protecting your time and value. Whether you're passionate about your craft or just starting out, learn how to harness your personal journey to create deep connections with your audience. In this episode, we’ll explore: ✨ How to craft an origin story that goes beyond dates and facts to become a mythic journey ✨ The art of using sensory language and specificity to make your story resonate ✨ Real-life examples from iconic brands and emerging talents that show the magic of a well-told origin Plus, in The Gold Mine, I share my personal journey from overcommitment to standing up for my worth—revealing the hard lessons learned at JCK and how I turned unpaid labor into a lesson in self-respect. If you’ve ever wanted to elevate your brand story and ensure your hard work is truly valued, this episode is for you! Transcript: https://joyjoya.com/blogs/podcast/your-jewelry-journey-the-secret-to-a-timeless-brand

    29 min
  2. 324 - The Magic of Behind the Scenes in Jewelry Marketing

    FEB 24

    324 - The Magic of Behind the Scenes in Jewelry Marketing

    Episode #324 – The Magic of Behind the Scenes in Jewelry Marketing Ever wondered how to invite your audience into the true heart of your jewelry business? In this episode, we’re diving into the magic of behind-the-scenes content and why it’s one of the most powerful tools in your marketing arsenal. Whether it’s showing your creative process, sharing your workspace, or revealing the raw moments that go into each piece, BTS content builds trust and connects your audience to your craft. In this episode, we’ll explore: ✨ Why BTS content creates emotional connections and builds loyalty ✨ The challenges of capturing behind-the-scenes moments and how to overcome them ✨ Practical tips for showcasing your creative process, from mood boards to the final polish ✨ Where to share your BTS content for maximum engagement Plus, in The Gold Mine, I’m sharing my personal journey of learning to work smarter, not harder, as a jewelry entrepreneur. If you’ve ever wanted to deepen your connection with your audience and show them the real magic behind your brand, this episode is for you! Transcript: https://joyjoya.com/blogs/podcast/the-magic-of-behind-the-scenes-in-jewelry-marketing

    20 min
  3. 323 - Quizzes Are the Secret to Growing Your Jewelry Brand's Email List

    FEB 17

    323 - Quizzes Are the Secret to Growing Your Jewelry Brand's Email List

    Episode #323 – Quizzes Are the Secret to Growing Your Jewelry Brand's Email List Quizzes aren’t just fun—they’re a game-changer for email marketing and customer engagement. In this episode, I’m joined by Josh Haynam, the co-founder of Interact, an easy-to-use quiz-building platform. Josh shares his expertise on how quizzes can help jewelry brands grow their email lists, personalize their marketing, and connect with their audiences in meaningful ways. In this episode, we’ll explore: ✨ Why fewer choices can actually lead to more sales (backed by the famous “Jam Study”) ✨ How quizzes help you capture email leads, build relationships, and recommend personalized products ✨ Real-life success stories of small businesses that boosted their revenue using quizzes ✨ Practical tips for creating quizzes that resonate with your audience and drive results Plus, in The Gold Mine, I’m sharing my thoughts on what makes a brand feel relevant in today’s world. Spoiler: It’s not about shouting the loudest—it’s about building connection and belonging. If you’ve ever wondered how to engage your audience more effectively and grow your email list without feeling overwhelmed, this episode is packed with actionable insights you won’t want to miss. Try Interact Here: https://get.tryinteract.com/f1uu7ay5ro7e Please note: I earn commissions from qualifying purchases through this Interact Partner link. Transcript: https://joyjoya.com/blogs/podcast/quizzes-are-the-secret-to-growing-your-jewelry-brands-email-list

    48 min
  4. 322 - What Is a Marketing Strategy, Really? (And Why You Need One for Your Jewelry Business)

    FEB 10

    322 - What Is a Marketing Strategy, Really? (And Why You Need One for Your Jewelry Business)

    Episode #322 – What Is a Marketing Strategy, Really? (And Why You Need One for Your Jewelry Business) You’ve probably heard the term “marketing strategy” before, but what does it actually mean? It’s one of those vague buzzwords that gets thrown around a lot—so today, we’re breaking it down. In this episode, we’ll explore: ✨ What a marketing strategy really is (without the jargon) ✨ Why it’s essential for your jewelry business—even if you’d rather be at your bench creating ✨ How a simple SWOT analysis can give you instant clarity on what’s working, what’s not, and where you should focus your efforts ✨ Real-life examples of jewelry brands that transformed their marketing by working smarter, not harder Plus, in The Gold Mine, I’m sharing a behind-the-scenes look at my own content strategy process, including how I reevaluate my approach each year to keep things fresh and avoid burnout. If you’ve ever felt lost in your marketing or unsure where to start, this episode will give you the roadmap you need to move forward with confidence. 🔗 Join JoyDeck’s FREE 30-Day ‘Perfect Your Jewelry Brand’ Challenge: https://myjoydeck.com Let’s get strategic! 🚀

    21 min
  5. 321 - 6 Ways to Revitalize Your Jewelry Business When You're Feeling Stuck

    FEB 3

    321 - 6 Ways to Revitalize Your Jewelry Business When You're Feeling Stuck

    Episode #321 - "6 Ways to Revitalize Your Jewelry Business When You're Feeling Stuck" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck Welcome to Episode #321—and happy Groundhog Day! Since this episode is dropping on the day when a fuzzy little critter supposedly “predicts” how many more weeks of winter we’ve got, I can’t help but think of the other Groundhog Day—the classic Bill Murray movie, where he’s stuck reliving the same day over and over. When you’re super busy running your jewelry business, it’s easy to slip into a similar routine—doing the same marketing activities for years and wondering why nothing’s changing. It’s enough to make anyone feel like Bill Murray, waking up to the same scenario day after day. Today, I’m sharing six steps to help you break out of that loop and keep your jewelry business moving forward—no matter which way the groundhog’s shadow goes. Let’s create a new season for ourselves! Also, stay tuned for “The Gold Mine,” where I’ll be having a fun "book club" moment. Let’s just say it involves a legendary jewelry family and the power of storytelling—plus how we can tap into that same magic in our own brands. Transcript: https://joyjoya.com/blogs/podcast/6-ways-to-revitalize-your-jewelry-business-when-youre-feeling-stuck 00:00 Start 2:30 Primary Episode Content 16:07 The Gold Mine

    20 min
  6. 320 - TikTok Bans, Meta Chaos, and the Future of Social Media For Jewelry Brands

    JAN 27

    320 - TikTok Bans, Meta Chaos, and the Future of Social Media For Jewelry Brands

    Episode #320 - "TikTok Bans, Meta Chaos, and the Future of Social Media For Jewelry Brands" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck Welcome to Episode #320! Well, it finally happened, Sparklers: the TikTok ban that’s been looming for a while took effect—though it lasted for less than 24 hours. Late on Saturday, January 18th, visitors to the app got a message that said, “Sorry, TikTok isn’t available right now. A law banning TikTok has been enacted in the U.S. Unfortunately, that means you can’t use TikTok for now.” It was almost comical how quickly the app came back, and I felt terrible for the creators and businesses who depend on TikTok for their livelihoods, as many assumed it was gone for good or at least for a longer stretch. Ever since then, there’s been more unfavorable news about Meta, such as removing third-party fact-checkers, reducing moderation, and reintroducing algorithmic recommendations for political content. Critics of Meta’s recent changes worry this will encourage unchecked hate speech, misinformation, and increased harassment of marginalized communities while also causing advertisers to pull away. Jewelry artist Judy Geib recently announced in an Instagram post, "I'm stopping IG. It's been a wonderful platform, and I'll miss it, but I can't continue to support tech billionaires who are enabling the fall of civilization as we know it." All of this points to a chaotic time in the social media world. As a business, how do you navigate these shifts? Should you jump ship? In this episode, I’ll give you three concrete steps to help you prepare for whatever lies ahead—so you won’t have to panic if the social media landscape changes even more dramatically. Also, stay tuned for “The Gold Mine,” where I’ll be talking about how to tackle less-fun, easy-to-avoid tasks - and why facing them head-on now can make or break your business down the road. Transcript: https://joyjoya.com/blogs/podcast/tiktok-bans-meta-chaos-and-the-future-of-social-media-for-jewelry-brands 00:00 Start 3:40 Primary Episode Content 13:17 The Gold Mine

    18 min
  7. 319 - 7 Ways to Maintain Jewelry Marketing Consistency

    JAN 20

    319 - 7 Ways to Maintain Jewelry Marketing Consistency

    Episode #319 - "7 Ways to Maintain Jewelry Marketing Consistency" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeckWelcome to Episode #319! I'm thrilled to announce the Winter 2025 Joy Joya Emerging Jewelry Brand Incubator Grant Winner in today’s episode. I'll get to that shortly and hope to have the winner join us on the podcast soon to introduce themselves as well. But the main topic today is maintaining holiday marketing consistency into the new year. We saw many of our clients and jewelry brands in our network excel with their marketing during the holiday season. They experimented with new strategies, kept their messaging consistent, and persevered even when things got extra busy and challenging. Good work, everyone. However, I understand how tough it can be to sustain that momentum in the new year, especially after taking time to rest and enjoy the holiday festivities. It can feel overwhelming to dive back in—trust me, I’ve wished for just a bit more time off too! But it's crucial to get back on track because it's easy to fall behind. Before you know it, Mother's Day will be here, and you might not have a solid strategy or plan for the year. Don’t procrastinate—take action for your own success. In this episode, I’ll share 7 tips to help you maintain your marketing consistency. Also, stay tuned for "The Gold Mine," where I’ll discuss my personal tactics that are especially important to me in January as I strive to start the year strong with my marketing efforts. Links From the Episode: Episode #232: https://joyjoya.com/blogs/podcast/achieve-results-by-setting-goals-for-your-jewelry-marketing-content Magick Alchemy: https://magickalchemy.co/ Magick Alchemy on Instagram: https://www.instagram.com/magick_alchemy Transcript: https://joyjoya.com/blogs/podcast/7-ways-to-maintain-jewelry-marketing-consistency 00:00 Start 3:02 Meet the Grant Winner 5:38 Primary Episode Content 20:41 The Gold Mine

    26 min
  8. BONUS - LA Wildfire Relief: How the Jewelry Industry Can Help

    JAN 13 · BONUS

    BONUS - LA Wildfire Relief: How the Jewelry Industry Can Help

    Hi, Sparklers! There’s no regular episode this week, but I wanted to take a moment to share how you can support relief efforts for the Los Angeles wildfires. Some of you know I live in Glendale, CA—thankfully, both my family and our home are okay. We evacuated early Wednesday morning and stayed with relatives in San Diego. It was scary to walk into the backyard to pack the car and see the sky pitch-black, with flames glowing on the horizon and palm trees whipped by hurricane-like winds—something I never could have imagined. Looking at the sky and the fire maps, it was clear this was going to be very, very bad. If you’d like to help those who’ve been impacted, there are a few ways to lend your support. Let’s talk about where you can give and how you can make a difference. Jewelers of America & Diamond Council of America Jewelers Relief Fund: Accepting donations to support jewelry retailers and manufacturers affected by the wildfires. Donations are tax-deductible and go directly to those businesses that have suffered damage. Donate here or apply for assistance if your jewelry business has been damaged: https://www.jewelers.org/news/ja-in-the-news/relief-fund-for-jewelers-affected-by-california-wildfires Jaime Gellar Jewelry Jamie Gellar Jewelry lost its Pacific Palisades storefront to the fires, along with Jamie’s family home and one of her children’s schools. Her small but dedicated team packed up the safe and evacuated on Tuesday, expecting to return on Wednesday. Jamie has now set up a GoFundMe to support her business and employees—you can find the link in the show notes. https://www.gofundme.com/f/supporting-jaimie-geller-jewelry-and-her-employees California Fire Foundation⁠ The California Fire Foundation, a non-profit 501 (c)(3) organization, provides emotional and financial assistance to families of fallen firefighters, firefighters and the communities they protect. https://www.cafirefoundation.org/about/mission-and-history Los Angeles Fire Department Foundation⁠ The LAFD Foundation provides vital equipment and funds critical programs to help the LAFD save lives and protect communities. https://supportlafd.org/ Many jewelry brands are currently donating all or part of their profits to wildfire relief efforts. If you’re in the market for a new piece of jewelry, consider supporting a brand that’s also contributing to this important cause. I’ve lived in Los Angeles for almost nine years, originally moving here to pursue a career in the jewelry industry because it’s such a thriving hub for so many brands I admire. My business started here too. It’s heartbreaking to see our city—already struggling in many ways—face such an unimaginable disaster. And my last thought today - I also want to remind everyone to be thoughtful with marketing during times of crisis, even if the disaster isn’t in your own backyard. Take a moment to consider what others may be experiencing before hitting “send” or posting something; empathy and sensitivity can make a meaningful difference. I know it’s not always easy to stay aware of the challenges people may be facing in our global economy, but it’s part of modern marketing to remain mindful and considerate. Please be safe out there in the world.

    4 min
See All (334)

Trailer

4.8
out of 5
63 Ratings

About

Strategic and story-driven digital marketing tips and insights for jewelry businesses that are ready to level-up. Created and hosted by jewelry marketing expert Laryssa Wirstiuk, founder of Joy Joya and author of the book "Jewelry Marketing Joy". New episodes weekly.

Information

You Might Also Like

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada