Joy Joya Jewelry Marketing Podcast

Laryssa Wirstiuk
  • 4.8 (63)
  • MARKETING
  • UPDATED WEEKLY
Joy Joya Jewelry Marketing Podcast

Strategic and story-driven digital marketing tips and insights for jewelry businesses that are ready to level-up. Created and hosted by jewelry marketing expert Laryssa Wirstiuk, founder of Joy Joya and author of the book "Jewelry Marketing Joy". New episodes weekly.

  1. 320 - TikTok Bans, Meta Chaos, and the Future of Social Media For Jewelry Brands

    3 DAYS AGO

    320 - TikTok Bans, Meta Chaos, and the Future of Social Media For Jewelry Brands

    Episode #320 - "TikTok Bans, Meta Chaos, and the Future of Social Media For Jewelry Brands" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck Welcome to Episode #320! Well, it finally happened, Sparklers: the TikTok ban that’s been looming for a while took effect—though it lasted for less than 24 hours. Late on Saturday, January 18th, visitors to the app got a message that said, “Sorry, TikTok isn’t available right now. A law banning TikTok has been enacted in the U.S. Unfortunately, that means you can’t use TikTok for now.” It was almost comical how quickly the app came back, and I felt terrible for the creators and businesses who depend on TikTok for their livelihoods, as many assumed it was gone for good or at least for a longer stretch. Ever since then, there’s been more unfavorable news about Meta, such as removing third-party fact-checkers, reducing moderation, and reintroducing algorithmic recommendations for political content. Critics of Meta’s recent changes worry this will encourage unchecked hate speech, misinformation, and increased harassment of marginalized communities while also causing advertisers to pull away. Jewelry artist Judy Geib recently announced in an Instagram post, "I'm stopping IG. It's been a wonderful platform, and I'll miss it, but I can't continue to support tech billionaires who are enabling the fall of civilization as we know it." All of this points to a chaotic time in the social media world. As a business, how do you navigate these shifts? Should you jump ship? In this episode, I’ll give you three concrete steps to help you prepare for whatever lies ahead—so you won’t have to panic if the social media landscape changes even more dramatically. Also, stay tuned for “The Gold Mine,” where I’ll be talking about how to tackle less-fun, easy-to-avoid tasks - and why facing them head-on now can make or break your business down the road. Transcript: https://joyjoya.com/blogs/podcast/tiktok-bans-meta-chaos-and-the-future-of-social-media-for-jewelry-brands 00:00 Start 3:40 Primary Episode Content 13:17 The Gold Mine

    18 min
  2. 319 - 7 Ways to Maintain Jewelry Marketing Consistency

    JAN 20

    319 - 7 Ways to Maintain Jewelry Marketing Consistency

    Episode #319 - "7 Ways to Maintain Jewelry Marketing Consistency" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeckWelcome to Episode #319! I'm thrilled to announce the Winter 2025 Joy Joya Emerging Jewelry Brand Incubator Grant Winner in today’s episode. I'll get to that shortly and hope to have the winner join us on the podcast soon to introduce themselves as well. But the main topic today is maintaining holiday marketing consistency into the new year. We saw many of our clients and jewelry brands in our network excel with their marketing during the holiday season. They experimented with new strategies, kept their messaging consistent, and persevered even when things got extra busy and challenging. Good work, everyone. However, I understand how tough it can be to sustain that momentum in the new year, especially after taking time to rest and enjoy the holiday festivities. It can feel overwhelming to dive back in—trust me, I’ve wished for just a bit more time off too! But it's crucial to get back on track because it's easy to fall behind. Before you know it, Mother's Day will be here, and you might not have a solid strategy or plan for the year. Don’t procrastinate—take action for your own success. In this episode, I’ll share 7 tips to help you maintain your marketing consistency. Also, stay tuned for "The Gold Mine," where I’ll discuss my personal tactics that are especially important to me in January as I strive to start the year strong with my marketing efforts. Links From the Episode: Episode #232: https://joyjoya.com/blogs/podcast/achieve-results-by-setting-goals-for-your-jewelry-marketing-content Magick Alchemy: https://magickalchemy.co/ Magick Alchemy on Instagram: https://www.instagram.com/magick_alchemy Transcript: https://joyjoya.com/blogs/podcast/7-ways-to-maintain-jewelry-marketing-consistency 00:00 Start 3:02 Meet the Grant Winner 5:38 Primary Episode Content 20:41 The Gold Mine

    26 min
  3. BONUS - LA Wildfire Relief: How the Jewelry Industry Can Help

    JAN 13 · BONUS

    BONUS - LA Wildfire Relief: How the Jewelry Industry Can Help

    Hi, Sparklers! There’s no regular episode this week, but I wanted to take a moment to share how you can support relief efforts for the Los Angeles wildfires. Some of you know I live in Glendale, CA—thankfully, both my family and our home are okay. We evacuated early Wednesday morning and stayed with relatives in San Diego. It was scary to walk into the backyard to pack the car and see the sky pitch-black, with flames glowing on the horizon and palm trees whipped by hurricane-like winds—something I never could have imagined. Looking at the sky and the fire maps, it was clear this was going to be very, very bad. If you’d like to help those who’ve been impacted, there are a few ways to lend your support. Let’s talk about where you can give and how you can make a difference. Jewelers of America & Diamond Council of America Jewelers Relief Fund: Accepting donations to support jewelry retailers and manufacturers affected by the wildfires. Donations are tax-deductible and go directly to those businesses that have suffered damage. Donate here or apply for assistance if your jewelry business has been damaged: https://www.jewelers.org/news/ja-in-the-news/relief-fund-for-jewelers-affected-by-california-wildfires Jaime Gellar Jewelry Jamie Gellar Jewelry lost its Pacific Palisades storefront to the fires, along with Jamie’s family home and one of her children’s schools. Her small but dedicated team packed up the safe and evacuated on Tuesday, expecting to return on Wednesday. Jamie has now set up a GoFundMe to support her business and employees—you can find the link in the show notes. https://www.gofundme.com/f/supporting-jaimie-geller-jewelry-and-her-employees California Fire Foundation⁠ The California Fire Foundation, a non-profit 501 (c)(3) organization, provides emotional and financial assistance to families of fallen firefighters, firefighters and the communities they protect. https://www.cafirefoundation.org/about/mission-and-history Los Angeles Fire Department Foundation⁠ The LAFD Foundation provides vital equipment and funds critical programs to help the LAFD save lives and protect communities. https://supportlafd.org/ Many jewelry brands are currently donating all or part of their profits to wildfire relief efforts. If you’re in the market for a new piece of jewelry, consider supporting a brand that’s also contributing to this important cause. I’ve lived in Los Angeles for almost nine years, originally moving here to pursue a career in the jewelry industry because it’s such a thriving hub for so many brands I admire. My business started here too. It’s heartbreaking to see our city—already struggling in many ways—face such an unimaginable disaster. And my last thought today - I also want to remind everyone to be thoughtful with marketing during times of crisis, even if the disaster isn’t in your own backyard. Take a moment to consider what others may be experiencing before hitting “send” or posting something; empathy and sensitivity can make a meaningful difference. I know it’s not always easy to stay aware of the challenges people may be facing in our global economy, but it’s part of modern marketing to remain mindful and considerate. Please be safe out there in the world.

    4 min
  4. 318 - Jewelry Business Survival Guide for Instagram’s AI Shift

    JAN 6

    318 - Jewelry Business Survival Guide for Instagram’s AI Shift

    Episode #318 - "Jewelry Business Survival Guide for Instagram’s AI Shift" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck Welcome to Episode #318, the first episode of 2025! In this introduction to the new year, I want to discuss a pressing topic—how social media, especially Instagram, will play a role in jewelry marketing this year. In case you haven’t heard, Meta recently announced that it will fill Facebook and Instagram with AI-generated bots. According to Connor Hayes, Meta’s VP of product for gen AI, "We expect these AIs to actually, over time, exist on our platforms, kind of in the same way that accounts do. They’ll have bios and profile pictures and be able to generate and share content powered by AI on the platform."  Meta believes this will offer new ways for users to engage and interact on both platforms. However, I think it’s already frustrating many people who feel that Meta is saturated with AI content and bots. In a May 2024 article, tech writer Jason Koebler says, "Facebook is the zombie internet, where a mix of bots, humans, and accounts that were once humans but aren’t anymore interact to form a disastrous website where there is little social connection at all." I promise this isn’t a doom-and-gloom episode. I’m not thrilled by the news either, and as a marketer, it’s frustrating. At the same time, it motivates me to figure out how to use social media marketing effectively while we still can, and also to find ways to reduce our reliance on it. In this episode, I’ll be talking about what I see coming for Instagram in 2025, and how you can leverage those changes without making yourself crazy. Make sure to stay tuned for The Gold Mine, where I’ll reveal my social media resolutions for 2025 and explain the reasoning behind each one. Transcript: https://joyjoya.com/blogs/podcast/jewelry-business-survival-guide-for-instagram-s-ai-shift 00:00 Start 4:01 Primary Episode Content 18:31 The Gold Mine

    26 min
  5. 317 - 5 Trends Redefining Jewelry Marketing in 2025

    12/16/2024

    317 - 5 Trends Redefining Jewelry Marketing in 2025

    Episode #317 - "5 Trends Redefining Jewelry Marketing in 2025" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Apply for the Emerging Jewelry Brand Incubator Grant: https://jewelrybrandincubator.com Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck Welcome to Episode #317, the final episode of the year! What a year it’s been! As I was prepping this episode, just for fun, I took a moment to reflect on just how much we accomplished. I ran a report in our project management tool and discovered that, as of now, we’ve sent 976 email campaigns on behalf of our clients this year—288 of those just in Q4. So yeah, we’re definitely a little tired, but we wouldn’t trade it for the world. This week, we’re diving into jewelry marketing trends for 2025. I was planning to share three predictions, but surprise—I’ve got five! These are the trends I believe will shape the industry next year: Putting authenticity and humanity back into marketing Greater use of AI, but in a thoughtful and strategic way Originality as the greatest currency The rise of the in-house influencer Emphasizing jewelry’s longevity and heirloom value And make sure to stick around for The Gold Mine, where I’ll be sharing my raw, unfiltered thoughts on what it was really like to market for jewelry brands in 2024. Transcript: https://joyjoya.com/blogs/podcast/5-trends-redefining-jewelry-marketing-in-2025 00:00 Start 4:00 Primary Episode Content 14:34 The Gold Mine

    20 min
  6. 316 - Jewelry Marketing in 2024: Lessons, Wins, and Surprises

    12/09/2024

    316 - Jewelry Marketing in 2024: Lessons, Wins, and Surprises

    Episode #316 - "Jewelry Marketing in 2024: Lessons, Wins, and Surprises" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Apply for the Emerging Jewelry Brand Incubator Grant: https://jewelrybrandincubator.com Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck Welcome to Episode #316, the second-to-last episode of the year! Today, I'm doing something special. I'm looking back at the most-downloaded podcast episode of the year—‘Do These 3 Things for Jewelry Marketing Success in 2024.’ Not only did it top our charts on Spotify and Apple Podcasts, but it was also the most-viewed YouTube video of all our 2024 uploads. You all loved it, shared it, and most importantly, put it into action.  So today, I'm revisiting those three tips, reflecting on what made them resonate, and talking about what we learned at Joy Joya from putting them into practice with our clients. And next week, I'll also look ahead to what this means for 2025 because we’re always planning for the next big thing in jewelry marketing. And stick around for THE GOLD MINE, where I’ll be sharing my personal favorite marketing tactic from this year—a strategy that truly stood out and delivered incredible results. I’ll also dive into why it resonated with me so deeply and how you can make it work for your brand in the year ahead. Transcript: https://joyjoya.com/blogs/podcast/jewelry-marketing-in-2024-lessons-wins-and-surprises 00:00 Start 3:42 Primary Episode Content 14:33 The Gold Mine

    20 min
  7. 315 - Jewelry Marketing for the Holiday Rush: Last-Minute Tips AND a Bonus Interview With Twyla Dill

    12/02/2024

    315 - Jewelry Marketing for the Holiday Rush: Last-Minute Tips AND a Bonus Interview With Twyla Dill

    Episode #315 - "Jewelry Marketing for the Holiday Rush: Last-Minute Tips AND a Bonus Interview With Twyla Dill" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Apply for the Emerging Jewelry Brand Incubator Grant: https://jewelrybrandincubator.com Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck Welcome to Episode #315. December is here, and with Christmas just weeks away, order deadlines are looming, and time is running out for your customers to find that perfect gift. But don’t worry—there’s still plenty of opportunity to make a big impact. In this episode, I'll be exploring actionable strategies to attract last-minute buyers and ensure your brand becomes their go-to for meaningful, thoughtful holiday gifts. From offering an “Under-the-Tree Guarantee” and leveraging gift cards to creating urgency with flash sales and styling sessions, I’ll share tips that will help you stand out in the holiday rush. Plus, I'll discuss how to set clear expectations with your customers to keep them happy and stress-free during this hectic time of year. I’ve got a surprise for you in today’s episode—a special guest interview with jewelry designer and maker Twyla Dill? Well, if you’ve read the title of this episode, you already know. But if you’re not familiar with this jewelry designer, you’ll have to keep listening to find out! Just a quick note—there won’t be a GOLD MINE segment today since we’re diving into a longer episode with the interview. Don’t worry, though—I’ll bring those insights back in next week’s episode! Check out Twyla Dill's jewelry here: https://www.twyladill.com/ Transcript: https://joyjoya.com/blogs/podcast/jewelry-marketing-for-the-holiday-rush-last-minute-tips-and-a-bonus-interview-with-twyla-dill 00:00 Start 4:45 Interview With Twyla Dill 24:31 Primary Episode Content

    34 min
  8. BONUS - Joy Joya Emerging Jewelry Brand Incubator Grant Is OPEN For Applications!

    11/25/2024 · BONUS

    BONUS - Joy Joya Emerging Jewelry Brand Incubator Grant Is OPEN For Applications!

    Apply at https://JewelryBrandIncubator.com Hey, Sparklers! ✨ No full episode this week because it’s Thanksgiving, and my team and I are taking a much-needed breather. Being the holiday marketing elves is super fun, but whew—it’s also a ton of work! Still, I couldn’t let the week go by without popping in to say Happy Thanksgiving to those who celebrate. I’m so thankful for you—yes, YOU! Whether you’re a loyal listener or just someone who tunes in here and there, you mean the world to me. Every time one of you shares that an episode helped your business, even in the smallest way, it absolutely makes my day. 💖 Now, for some exciting news! The Winter 2025 Emerging Jewelry Brand Incubator Grant is officially OPEN for applications! 🎉 If you’re an independent jewelry brand looking to level up, listen up! One lucky brand will receive six months (Jan 15–July 15) of full-service digital marketing support—totally free. That’s a whopping $18,000 value! Why are we doing this? Because empowering jewelry business owners is at the heart of everything we do. Whether you’re just starting out or already shining bright, we want to help you grow. Here’s the scoop: - You need to have an active jewelry business with an e-commerce presence. - If you’re already a Joy Joya fan and love our approach to marketing, that’s a bonus! - Applied before but didn’t get selected? Don’t let that stop you—this could be your year! - Apply at https://JewelryBrandIncubator.com before the deadline: Friday, January 3rd, 11:59 PM PT. I can’t wait to see your application roll in! Enjoy the holiday and thank you, from the bottom of my heart, for being here. 🧡

    2 min
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Strategic and story-driven digital marketing tips and insights for jewelry businesses that are ready to level-up. Created and hosted by jewelry marketing expert Laryssa Wirstiuk, founder of Joy Joya and author of the book "Jewelry Marketing Joy". New episodes weekly.

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