Marketing With Laryssa

Laryssa Wirstiuk
  • 4.8 (64)
  • MARKETING
  • UPDATED WEEKLY

Formerly the Joy Joya Jewelry Marketing Podcast, Marketing With Laryssa is a podcast for purpose-driven, product-based brand owners who want to build real connections with their customers. Hosted by Laryssa Wirstiuk, founder of Joy Joya and marketing strategist since 2018, the show zooms out beyond tactics to explore the bigger picture of email, SMS, and digital storytelling. With a mix of practical tips, inspiring ideas, and behind-the-scenes insights, Laryssa shares how to grow your brand with creativity, strategy, and intention - without getting lost in the marketing noise. Whether you're an ecommerce founder or a creative entrepreneur, this podcast will help you market with clarity and confidence.

  1. 372 - Why Your Abandoned Cart Flow Won't Recover Every Sale

    1D AGO

    372 - Why Your Abandoned Cart Flow Won't Recover Every Sale

    Episode #372 – Why Your Abandoned Cart Flow Won't Recover Every Sale Cart abandonment automations are powerful - but they're not a magic net that catches every abandoned cart you see in Shopify. If you've ever opened your Shopify analytics, seen a huge list of abandoned carts, and thought "Why aren't we getting all of these sales back?" - this episode will reset your expectations fast. Because here's the truth: an abandoned cart is not the same thing as a lost sale. In this episode, I explain what cart abandonment actually represents, why recovery rates are naturally lower than many founders expect, and what metrics really matter when evaluating the performance of your abandoned cart flow. Instead of obsessing over the carts you didn't recover, you'll learn how to measure success based on the revenue your automations consistently bring back over time. You'll learn: • Why an abandoned cart doesn't necessarily represent a guaranteed purchase • The real difference between cart abandonment and checkout abandonment • Why most shoppers add items to their cart without immediate buying intent • What normal abandoned cart recovery rates actually look like • The benchmarks high-performing brands typically achieve • The key levers that improve abandoned cart flow performance: timing, messaging, trust signals, and buyer intent alignment • Why the goal isn't eliminating cart abandonment - it's capturing the right buyers at the right moment Abandoned cart flows aren't designed to save every sale. They're designed to quietly recover the buyers who were already close - and when your automation is doing that consistently, it's working exactly as it should. Check out the accompanying blog post here: https://joyjoya.com/blogs/podcast/cart-abandonment-are-your-revenue-recovery-rates-healthy Work with Joy Joya: https://joyjoya.com

    9 min
  2. 371 - Is a More Expensive Email Platform Actually Worth It?

    MAR 1

    371 - Is a More Expensive Email Platform Actually Worth It?

    Episode #371 – Is a More Expensive Email Platform Actually Worth It? Is paying more for an email marketing platform actually worth it - or is that just industry hype? I've seen so many ecommerce brands choose tools based on price alone… and then regret it later when their strategy outgrows the platform. In this episode, I break down when investing more makes sense - and when it doesn't. Because your email platform isn't just a monthly subscription. It's infrastructure. And infrastructure decisions compound. If you're serious about email and SMS becoming revenue channels (not just newsletters), this is a decision that deserves more thought than "what's the cheapest option?" You'll learn: Why brands rarely regret investing in a stronger platform upfront The hidden cost of choosing a cheaper tool (it's not the subscription price) What "infrastructure decisions compound" really means in email marketing The real example of a brand locked into an annual deal that no longer fits What you're actually paying for in a premium email platform When it's perfectly fine to start with a lighter platform The question you should ask instead of "What's the cheapest option?" Price usually reflects capability in email marketing tools. And when your email program starts working, the last thing you want is to rebuild your foundation mid-growth. Work with Joy Joya: https://joyjoya.com

    10 min
  3. 370 - Why "Just Be Consistent" Isn't an Email Strategy Anymore

    FEB 22

    370 - Why "Just Be Consistent" Isn't an Email Strategy Anymore

    Episode #370 – Why "Just Be Consistent" Isn't an Email Strategy Anymore "Just be consistent" is one of the most common pieces of email marketing advice - and in 2026, it can quietly become a trap when it's misunderstood. For years, consistency meant momentum, visibility, and growth. But today, many founders are stuck sending emails out of obligation instead of intention - and that pressure often leads to weaker engagement, burnout, and unpredictable results. In this episode, I break down the difference between mechanical consistency (sending just to maintain a schedule) and strategic consistency (building predictable trust without adding noise to the inbox). Instead of chasing weekly streaks, I'll walk you through the real shift happening in modern email marketing - where success is driven by signals, not schedules. You'll learn: Why "send every week" can backfire when applied without strategy The difference between mechanical consistency and strategic consistency How forced frequency creates repetitive messaging and weaker engagement signals The four key signals that should determine your email cadence today: Audience readiness Message strength Lifecycle infrastructure Engagement stability How mature brands maintain presence without burning out their list — or themselves Strategic consistency isn't about never skipping a send. It's about showing up in ways that build trust, maintain deliverability, and support long-term revenue growth. Work with Joy Joya: https://joyjoya.com

    9 min
  4. 369 - The Fastest Way to Stabilize Email Results (No Fancy Segmentation Required)

    FEB 15

    369 - The Fastest Way to Stabilize Email Results (No Fancy Segmentation Required)

    Episode #369 – The Fastest Way to Stabilize Email Results (No Fancy Segmentation Required) If your email results feel inconsistent, you might be trying to use every campaign like it's doing CPR — reviving cold subscribers, persuading on-the-fence people, and rewarding the warm people all in one send. That's exhausting, and it rarely works. Segmentation fixes this by doing one simple thing: it lets you choose the room before you choose the words. Because when you send one email to your entire list, you're speaking to people who are at totally different points in the conversation — and the message either becomes a compromise, or it only lands for a fraction of the room. In this episode, I walk you through the three essential segments that stabilize campaign performance fast: Engaged subscribers (your dependable audience + deliverability protector) Unengaged subscribers (the people you stop emailing by default — and put into a re-engagement/sunset lane instead) Recent buyers (the relationship window you protect so you don't keep selling at someone who just purchased) You'll also get a quick segmentation self-check (so you know when segmentation will actually reduce your workload), plus the common mistakes that make segmentation feel like "extra work" instead of strategy. Work with Joy Joya: https://joyjoya.com

    13 min
  5. 368 - Stop Overwriting Your Emails (Write Shorter Emails That Get More Clicks)

    FEB 8

    368 - Stop Overwriting Your Emails (Write Shorter Emails That Get More Clicks)

    Episode #368 – Stop Overwriting Your Emails (Write Shorter Emails That Get More Clicks) In email marketing, most ecommerce founders don't actually have a copywriting problem - they have an overwriting habit. Your email turns into a mini essay because you're trying to explain, prove, and reassure all at once. But in email marketing, simple, straightforward copy isn't boring — it's persuasive. Clear emails create momentum, get more clicks, and make buying feel easier. In this episode, I'm breaking down why overwriting happens, the mindset shift that makes clarity feel safe, and a repeatable email copy framework you can use to write shorter, higher-converting marketing emails. In this episode, you'll learn: Why ecommerce founders overwrite emails (and why it feels "responsible" in the moment) The 3 fears that lead to long, dense email marketing copy What "simple copy" actually means in email marketing (one point, one promise, one action) A quick clarity check to spot overwriting fast What not to do when you try to simplify (simple ≠ vague, simple ≠ corporate) The Straightforward Email Copy Framework: Hook → Value → Shop Path How to edit using the "So what?" filter so every line earns its place The mindset shift: email's job is to drive the click, not be the full sales page Dive deeper with the accompanying blog post: https://joyjoya.com/blogs/podcast/strong-email-copy-how-to-write-ecommerce-emails-that-sell Work with Joy Joya: https://joyjoya.com

    12 min
  6. 367 - Unsubscribes Aren't Your Problem…List Churn Without Regrowth Is

    FEB 1

    367 - Unsubscribes Aren't Your Problem…List Churn Without Regrowth Is

    Episode #367 - Unsubscribes Aren't Your Problem…List Churn Without Regrowth Is Unsubscribes can feel personal. Like every time someone leaves your list, it's proof you're doing something wrong. But here's the truth: unsubscribes aren't your problem. List churn without regrowth is. In this episode, I'm breaking down what a healthy unsubscribe reality looks like, why unsubscribes are inevitable (and not a moral failure), and the simple replenishment system that keeps your email list renewing over time — so you can grow without spiraling. In this episode, you'll learn: The real reason people unsubscribe (and why it often has nothing to do with you) What a "healthy" unsubscribe rate looks like — and when it's a real warning sign The 1% unsubscribe threshold and how to interpret it (spikes vs patterns) Why "low unsubscribes" can actually be worse if opens are quietly falling The 3 common founder overreactions that hurt engagement and trust The simple list replenishment plan that prevents a slow leak in your growth engine: A clear reason to subscribe (beyond "get 10% off") A consistent capture moment A welcome experience that earns the subscription An ongoing visibility loop that keeps new subscribers flowing in Key takeaway: Your list isn't a bucket you fill once. It's a river. People will flow out — and the goal is to build a system that brings the right people in consistently. Dive deeper with the accompanying blog post: https://joyjoya.com/blogs/podcast/email-list-churn-obsessing-over-unsubscribes-isn-t-the-key Work with Joy Joya: https://joyjoya.com

    15 min
  7. 366 - Your Emails Are Going to Promotions - Now What?

    JAN 25

    366 - Your Emails Are Going to Promotions - Now What?

    Episode #366 - Your Emails Are Going to Promotions - Now What? There's a whole corner of the internet selling ecommerce founders the idea that one tiny tweak will magically make Gmail favor their emails. And the truth is: chasing that promise usually makes things worse. In this episode, I'm sharing my hot take on Gmail tabs (Primary vs Promotions): why Promotions isn't a penalty box, why "get into Primary" became such a thing, and what actually moves the needle if you want your emails to get opened, clicked, trusted, and drive revenue — even if they live in Promotions. In this episode, you'll learn: What Gmail "Primary" vs "Promotions" really means (in plain English) Why Promotions is often a filing system, not a punishment The real reason "Primary inbox hacks" became a trend — and why they're usually a distraction Why engagement and recognition matter more than tab placement The 4 things to optimize for instead: "I recognize you." "You're worth opening." "This is easy to read and act on." "You feel human." When it does make sense to try for the main inbox (and when it backfires) Dive deeper with the accompanying blog post: https://joyjoya.com/blogs/podcast/gmail-primary-inbox-promotions-tab-where-should-you-land Work with Joy Joya: https://joyjoya.com

    13 min
  8. 365 - What Percentage of Revenue Should Email Marketing Drive? (Benchmarks for Ecommerce Brands)

    JAN 18

    365 - What Percentage of Revenue Should Email Marketing Drive? (Benchmarks for Ecommerce Brands)

    Episode #365 - What Percentage of Revenue Should Email Marketing Drive? (Benchmarks for Ecommerce Brands) If you've ever wondered, "Is my email program doing what it's supposed to be doing?" — you're not alone. Because everyone throws around percentages like they're universal truth… "Email should drive 30%." "No, it should be 40%." "Wait, mine is 12%… is that bad?" 🎧 In this episode, I'm making this simple and actually useful: what a healthy email revenue percentage looks like, what has to be true behind the scenes to hit 30–40%, and why this number is less about email "winning"… and more about your whole marketing system working together. We'll talk about Shopify's "green light" benchmark, why email gets credit so often (and why that's not a bad thing), and the calm way to interpret your number without spiraling — plus the simplest checklist to move it in the right direction. 💡 In this episode, you'll learn: ✅ A realistic "healthy range" for email revenue % — and why it's not one-size-fits-all ✅ Shopify's ~20% "green light" benchmark (and how to use it without shame) ✅ What usually needs to be true to reach 30–40% (hint: it's not just better copy) ✅ Why email should get a lot of the credit — and the difference between interest vs intent ✅ The real question to ask: "What's our path to the list?" ✅ How to interpret your number based on where you land (under ~10–15%, ~20–30%, ~30–40%) ✅ The "not a competition" speech: paid, organic, creators, and email as one ecosystem ✅ A simple checklist to move the number: flows, list growth quality, consistency, segmentation, onsite conversion Dive deeper with the accompanying blog post: https://joyjoya.com/blogs/podcast/what-percentage-of-revenue-should-email-drive Work with Joy Joya: https://joyjoya.com

    15 min
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4.8
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About

Formerly the Joy Joya Jewelry Marketing Podcast, Marketing With Laryssa is a podcast for purpose-driven, product-based brand owners who want to build real connections with their customers. Hosted by Laryssa Wirstiuk, founder of Joy Joya and marketing strategist since 2018, the show zooms out beyond tactics to explore the bigger picture of email, SMS, and digital storytelling. With a mix of practical tips, inspiring ideas, and behind-the-scenes insights, Laryssa shares how to grow your brand with creativity, strategy, and intention - without getting lost in the marketing noise. Whether you're an ecommerce founder or a creative entrepreneur, this podcast will help you market with clarity and confidence.

Information

  • Creator
    Laryssa Wirstiuk
  • Years Active
    2018 - 2026
  • Episodes
    381
  • Rating
    Clean
  • Copyright
    © 2025
  • Show Website
    Marketing With Laryssa

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