Handmade & Beyond Podcast

LL Divens Etsy Entrepreneur Success Coach & Seller
  • 4.6 (86)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
Handmade & Beyond Podcast

I help other people start, build, and grow their handmade and Etsy businesses so that they can make extra money pursuing their passion. I am a real seller that makes their entire living off Etsy and my handmade business. I teach others how to do the same.

  1. 5 DAYS AGO

    Are Etsy Ads Worth It in 2025? A Complete Seller Guide

    Get the full ads training with an interactive ads spreadsheet along with tons of other resources to help you grow your Etsy business here: 🚀https://www.skool.com/etsygamesvip/about In this video, I’m sharing the ultimate guide to Etsy Ads—everything you need to know to decide if they’re right for your business. Whether you’ve wasted money on ads in the past or you’re just starting out, I’ll break it all down so you can avoid costly mistakes and maximize your return on investment. Here’s what I’ll cover:  • What Etsy Ads are and how they work.  • The difference between Etsy Ads and Offsite Ads.  • How to budget effectively for Etsy Ads.  • Step-by-step instructions for setting up your first ad campaign.  • How to choose the right listings to advertise.  • The secrets to improving ad performance over time.  • Why new shops should hold off on ads—and when it’s the right time to start.  • Realistic expectations: Can Etsy Ads boost your business? Stick around for my tips on organic growth and how ads fit into the bigger picture of your shop’s success. If you’re ready to use Etsy Ads strategically, this guide will give you everything you need to succeed!

    14 min

  2. JAN 21

    Etsy Success: Focus on This, Forget the Rest

    Learn to make more 💰 on Etsy with less time! Get support, community & training to overcome roadblocks & reach your goals using my $540K framework! 🚀https://www.skool.com/etsygamesvip/about 💻Try Alura For Free Here: https://www.alura.io/?via=LLETSY 📚Etsy SEO Revealed FREE eBook- Learn and understand Etsy SEO to help you grow your business. Download it for free here: https://www.handmadeandbeyond.com/etsyseosuccess 🚀Etsy Quickstart Free Guide- A quick guide to help you get your Etsy business off the ground. Download it for free here: https://www.handmadeandbeyond.com/quickstart   In this video, I’m diving deep into how Etsy sellers—whether you’re just starting, slightly established, or a veteran—should spend their time for maximum results. Most Etsy sellers struggle because they focus on the wrong tasks, which holds them back from the traffic, sales, and growth they want. I break down exactly how to allocate your time strategically at every stage of your Etsy journey to see success sooner.   Here’s what we’ll cover: • For New Sellers: Learn why 90% of your time should be on creating new listings, mastering SEO, and improving product photos to drive traffic and sales. • For Established Sellers: Shift to a 75/25 split, focusing on listing consistency, fixing underperforming listings, and refining your shop. • For Veteran Sellers: Spend 60% of your time on listings and dedicate more energy to improving your shop, scaling marketing efforts, and driving external traffic if desired.

    9 min

  3. JAN 14

    I Analyzed 100+ Successful Etsy Shops—Here’s What I Learned About the Algorithm

    Learn to make more 💰 on Etsy with less time! Get support, community & training to overcome roadblocks & reach your goals using my $540K framework! 🚀https://www.skool.com/etsygamesvip/about  💻Try Alura For Free Here: https://www.alura.io/?via=LLETSY 📚Etsy SEO Revealed FREE eBook- Learn and understand Etsy SEO to help you grow your business. Download it for free here: https://www.handmadeandbeyond.com/etsyseosuccess 🚀Etsy Quickstart Free Guide- A quick guide to help you get your Etsy business off the ground. Download it for free here: https://www.handmadeandbeyond.com/quickstart   In this video, I share what I’ve learned after studying hundreds of successful Etsy shops to crack the Etsy algorithm. I break down key strategies that top Etsy sellers use to boost traffic, increase sales, and grow their businesses faster. Whether you’re a new or struggling seller, you’ll learn actionable tips to level up your shop, improve SEO, and stand out in search results. I cover everything from branding essentials to photo tips, keyword optimization, price anchoring, and why specialty shops often outperform general ones. Stick around till the end for extra SEO tips and a free resource to help you master Etsy SEO!   Here’s what I cover in the video: • Why cohesive branding makes your shop look legit and builds buyer trust • How high-quality product photos can increase your clicks and sales • The importance of mastering SEO and using top-demand keywords • Advanced SEO tweaks for shop sections, FAQ, and more • How price anchoring can increase your conversion rate • Why niche specialty shops tend to perform better long-term If you want to grow your Etsy shop, this video is packed with practical insights you can start implementing today!

    15 min

  4. JAN 7

    Etsy Niche Formula - 3 Steps To FASTER Etsy Sales

    👋I teach people how to make 💰 on Etsy with training, support, community & fun! 🎉 Join here for FREE: https://www.skool.com/etsygamesfree/about   In this video, I share my proven three-step process for finding a profitable Etsy niche that you’re not only passionate about but also has strong sales potential. Whether you’re starting a new Etsy shop or refining your existing one, this method will help you target niches with high traffic and sustainable growth opportunities. I cover everything from using keyword tools to building out product lines and analyzing profit margins to ensure long-term success. Plus, I explain why focusing on product lines and niche shops beats chasing trends every time. If you’re ready to create a sustainable Etsy business, this guide is for you!   What you’ll learn in this video: • Step 1: How to use keyword tools like eRank, Alura, and EverBee to find high-traffic niches. • Step 2: How to research potential products and build out profitable product lines. • Step 3: How to validate your niche by testing product ideas, analyzing profit margins, and ensuring scalability. • Why niche shops with product lines perform better than trend shops in Etsy’s algorithm. • Tips on maintaining low inventory, managing costs, and building a sustainable Etsy business.

    23 min

  5. JAN 3

    How To Increase Etsy Traffic - Copy This Plan

    In this video, I break down exactly how to increase traffic to your Etsy shop, both from inside and outside Etsy. If you’re struggling to get views or sales, it may be because you’re not using the right strategies. I’ll walk you through key traffic levers like Etsy SEO, listing optimization, keyword strategy, and using reviews to build trust. I also explain how consistency plays a huge role in growing your shop and why patience is crucial for long-term success. For those ready to go beyond Etsy’s internal traffic, I cover external methods like social media, email marketing, blogging, YouTube content, and even in-person events. By the end, you’ll have actionable steps to increase visibility and sales for 2025 and beyond. If you want even more support, join my free community for Etsy sellers—link in the show notes!   Main points covered in the video: • How Etsy’s algorithm works and why SEO is critical • The right way to use keywords to boost your listing’s visibility • Why reviews and the number of listings can impact your shop’s growth • The importance of consistency and why you should avoid making too many tweaks too fast • When to start using Etsy ads and why timing matters • How to leverage external traffic sources like social media, email marketing, and YouTube to grow your shop

    18 min

  6. 12/24/2024

    Should You Sell on Etsy, Goimagine or Shopify? Everything You NEED to Know

    👋I teach people how to make 💰 on Etsy with training, support, community & fun! 🎉 Join here for FREE: https://www.skool.com/etsygamesfree/about In this video, I break down the key differences between Etsy, GoImagine, and Shopify to help you decide which platform is the best fit for your business. Whether you’re a seasoned seller or just starting out, understanding these platforms’ traffic, fees, customization, and audience potential is critical for your success. Here’s what you’ll learn:  • Traffic Analysis: How the platforms compare in attracting buyers and what that means for your sales.  • Fees Breakdown: A detailed look at listing fees, transaction fees, and payment processing fees for Etsy, GoImagine, and Shopify.  • Customization Options: From Etsy’s limited design features to Shopify’s full customization capabilities.  • Competition Levels: How many sellers you’ll face and how to stand out.  • Advertising Opportunities: Learn about each platform’s advertising options and where they shine (or fall short).  • Built-in Audience: Which platform has the most buyers waiting for you, and which requires you to build your audience from scratch.  • Pros and Cons Recap: A straightforward summary to help you make an informed decision.   Make the best choice for your business and learn how to strategically expand across platforms. Don’t forget to join the Etsy Games for free to get tips, motivation, and a supportive community of sellers just like you!

    19 min

  7. 12/17/2024

    These EU Changes are CRAZY for Etsy Sellers! Full Details

    👋I teach people how to make 💰 on Etsy with training, support, community & fun! 🎉 Join here for FREE: https://www.skool.com/etsygamesfree/about In this episode, I break down the messy new EU GPSR changes and what they mean for Etsy sellers like you. These new regulations, effective as of December 13th, apply to most non-food consumer goods, including handmade and digital products. Whether you’re shipping from the EU or outside it, these changes impact anyone selling to the EU or Northern Ireland. I’ll explain what the GPSR is, how it works, and what steps you should take to stay compliant or make decisions about your shop.   Here’s what we’ll cover: • The basics of GPSR and its impact on Etsy sellers. • Who needs to comply with these regulations and why. • The impracticalities of compliance for small sellers. • Required listing details for GPSR compliance and their challenges. • The risks of non-compliance, including fines and account suspensions. • Exemptions and solutions for Etsy sellers. • Specific issues for digital product sellers. • How to update your shipping settings or discontinue sales to the EU and Northern Ireland. • My take on the challenges and evolving nature of this regulation.

    8 min

  8. 12/10/2024

    How to Sell More Than 99% of Etsy Sellers

    👋I teach people how to make 💰 on Etsy with training, support, community & fun! 🎉 Join here for FREE: https://www.skool.com/etsygamesfree/about   26 Strategies I Use to Help Etsy Sellers Succeed  In this podcast episode, I shared the key strategies that I’ve seen top 1% Etsy sellers use to grow their shops and dominate the platform. These aren’t about luck—they’re actionable steps that can help any seller move closer to their goals. I started by talking about how important mindset and passion are. Success on Etsy isn’t instant—it takes time, consistency, and a genuine love for what you do to push through challenges and keep going. I also emphasized the importance of treating your shop like a business. Showing up consistently, investing in tools like Alura and Canva, and building solid habits are essential to long-term success. Education plays a big role, too. I encourage sellers to continuously learn, whether through free resources like my Etsy Games platform or by investing in courses. Every action in your shop should have a strategy and purpose. I always tell people to focus on what they can control and not waste energy on things like algorithm changes. Consistency is another big factor. Regularly creating and improving listings not only helps you grow but also keeps you in tune with your niche and audience. And let’s not forget visuals—high-quality photos and videos can make or break a sale, so it’s worth investing in good lighting and staging. Understanding profit margins, running promotions, and offering stellar customer service are all part of the equation, too. Reviews build trust, so I shared tips on how to get more of them. I also talked about the importance of taking action—learning by doing is the fastest way to grow. Finally, I discussed the power of email marketing and standing out from the competition. Building a list and nurturing it with valuable content can drive repeat buyers, and finding ways to add value to your niche will set you apart. This episode was packed with actionable tips to help Etsy sellers succeed. If you’re ready to grow your shop, these 26 strategies are your blueprint to joining the top 1% of sellers.

    27 min
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4.6
out of 5
86 Ratings

About

I help other people start, build, and grow their handmade and Etsy businesses so that they can make extra money pursuing their passion. I am a real seller that makes their entire living off Etsy and my handmade business. I teach others how to do the same.

Information

  • Creator
    LL Divens Etsy Entrepreneur Success Coach & Seller
  • Years Active
    2019 - 2025
  • Episodes
    332
  • Rating
    Clean
  • Copyright
    © All content is copyright of Handmade & Beyond
  • Show Website
    Handmade & Beyond Podcast

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