Handmade & Beyond Podcast

LL - Etsy & Handmade Business Coach
  • 4.6 (89)
  • ENTREPRENEURSHIP
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I help other people start, build, and grow their handmade and Etsy businesses so that they can make extra money pursuing their passion. I am a real seller that makes their entire living off Etsy and my handmade business. I teach others how to do the same.

  1. 3D AGO · VIDEO

    Etsy Reviews Are About To Change - Here's Why

    NEW UPDATED Etsy Ultimate Growth Challenge! Grow faster than 99% of Etsy shops 🚀 Steal my $550K shortcut & skip the struggle 👇 👉 https://www.skool.com/etsygamesvip/about   Etsy is rolling out a major review rating update on March 25, and this change could impact how your shop rating is calculated. If you sell on Etsy, understanding how this new recency-weighted review system works is critical for protecting your shop's reputation and ranking in Etsy search.   I walk through exactly how Etsy reviews will be calculated going forward, including how older reviews now affect your overall rating and why recent reviews still matter the most. You'll also see real-world examples of the new formula, how review weights decrease over time, and why this update may benefit some shops while hurting others.   You'll learn: • How Etsy's new lifetime review calculation works • Why reviews are now recency weighted instead of 12-month averages • How Etsy reduces review impact by 50% every year • A step-by-step example showing how review scores are calculated • Which shops will see the biggest rating changes after March 25 • How to protect and improve your Etsy shop rating moving forward   If you want to grow your Etsy shop faster, get more traffic, and increase sales, I also share resources and tools that can help you build a stronger Etsy business.   #etsy #etsyseller #etsytips #etsyshop #etsybusiness     👉Printful, My Favorite POD Software:  https://www.printful.com/a/1357156:c9e605a691a554028f3a2945eeefe61d   🔥My Etsy Listing Image & Video Secret Weapon: Try Kittl here and use code LLYT for 25% off:  https://kittl.pxf.io/POLJaM   💻Try Alura For Free Here:  https://www.alura.io/?via=LLETSY   📚Etsy SEO Revealed FREE eBook-  Learn and understand Etsy SEO to help you grow your business.  Download it for free here:  https://www.handmadeandbeyond.com/etsyseosuccess   🚀Etsy Quickstart Free Guide-  A quick guide to help you get your Etsy business off the ground.  Download it for free here: https://www.handmadeandbeyond.com/quickstart   Watch These Grow & Improve Your Etsy Business👇 https://youtu.be/J-jysEC-rqs https://youtu.be/XoBckxhk5iw   00:00 Etsy Reviews Are Changing on March 25 00:18 How Etsy Currently Calculates Review Ratings 00:44 Why the New System Can Help or Hurt Sellers 01:02 Why Recent Reviews Still Matter Most 01:29 Etsy's New Recency Weighted Review Formula 01:49 Visual Breakdown of the New Review Weight System 02:06 How Review Weight Drops Each Year 02:34 Five Star Review Example Explained 03:15 Three Star Review Example Explained 03:39 Real Shop Example With Mixed Reviews 04:49 Calculating the Final Weighted Review Score 06:13 Why the New System May Be Better for Sellers 06:59 Which Etsy Shops Will See the Biggest Changes 07:21 Etsy Games VIP Program and Traffic Challenge

    8 min

  2. 4D AGO

    Ultimate Etsy Tag SEO Training

    NEW UPDATED Etsy Ultimate Growth Challenge! Grow faster than 99% of Etsy shops 🚀 Steal my $550K shortcut & skip the struggle 👇 👉 https://www.skool.com/etsygamesvip/about   Struggling to get Etsy traffic and sales even though your listings look good? The problem might be your Etsy tags and SEO strategy. I walk through exactly how Etsy tags actually work behind the scenes, how the Etsy algorithm tokenizes keywords, and how to structure your tags so your listings appear in more buyer searches.   Learn how to build high-performing Etsy tags using the 2-word tag strategy, why Etsy splits keywords into tokens, and how to combine tags with your title to maximize relevancy and ranking in Etsy search. I also show how to use the 5 W keyword framework (who, what, where, when, why) to create tags that match real buyer intent and improve Etsy SEO.   Inside this training you'll learn: • How Etsy SEO actually reads and combines tags • Why the 2-word tag method increases your keyword coverage • When it makes sense to use 3-word Etsy tags • Whether tag order affects Etsy ranking • How to align Etsy titles and tags for maximum relevance • A simple copy-paste tag strategy from your title • How to generate tag ideas using the 5W framework • The 5 most common Etsy tag mistakes that kill traffic   If you want more Etsy traffic, better ranking in Etsy search, and higher sales, optimizing your tags the right way can make a huge difference.   #EtsySEO #EtsyTags #EtsySellerTips #EtsyTraffic #EtsyAlgorithm     👉Printful, My Favorite POD Software:  https://www.printful.com/a/1357156:c9e605a691a554028f3a2945eeefe61d   🔥My Etsy Listing Image & Video Secret Weapon: Try Kittl here and use code LLYT for 25% off:  https://kittl.pxf.io/POLJaM   💻Try Alura For Free Here:  https://www.alura.io/?via=LLETSY   📚Etsy SEO Revealed FREE eBook-  Learn and understand Etsy SEO to help you grow your business.  Download it for free here:  https://www.handmadeandbeyond.com/etsyseosuccess   🚀Etsy Quickstart Free Guide-  A quick guide to help you get your Etsy business off the ground.  Download it for free here: https://www.handmadeandbeyond.com/quickstart   Watch These Grow & Improve Your Etsy Business👇 https://youtu.be/J-jysEC-rqs https://youtu.be/XoBckxhk5iw   00:00 Ultimate Etsy Tag Training Overview 00:32 How Etsy SEO Actually Reads Tags 00:58 Etsy Tokenization Explained (How Keywords Are Split) 01:30 How Etsy Combines Tags, Titles, and Attributes 02:01 Why You Must Use All 13 Etsy Tag Slots 02:30 The 2-Word Etsy Tag Strategy Explained 03:20 How Exact Match Keywords Improve Etsy Ranking 03:42 Can You Use 3-Word Tags on Etsy? 05:31 Does Tag Order Matter for Etsy SEO? 06:31 Why Random Tag Pairings Hurt Your Ranking 07:34 Long-Tail Keyword Tag Strategy for Etsy 08:22 Should Your Title Keywords Be Repeated in Tags? 10:22 Copy-Paste Title Strategy for Etsy Tags 12:11 The 5W Framework for Generating Etsy Tags 15:08 The 5 Most Common Etsy Tag Mistakes

    18 min

  3. MAR 3 · VIDEO

    I Found 2026's Hottest POD Trends Before Everyone Else

    NEW UPDATED Etsy Ultimate Growth Challenge! Grow faster than 99% of Etsy shops 🚀 Steal my $550K shortcut & skip the struggle 👇 👉 https://www.skool.com/etsygamesvip/about   Early 2026 POD trends are already shifting — and if you're selling on Etsy or running a print-on-demand shop, timing matters.   I'm sharing the exact real-time trend data I'm pulling from Etsy, Reddit, Quora, and buyer-driven platforms to uncover what people are actually searching for and buying right now. If you want to learn how to find trending POD niches before they explode, validate product ideas using user-generated data, and build profitable product lines instead of chasing random fads, this will help.   You'll discover:   • Core 2026 print-on-demand clothing trends • Niched-down opportunities with high buyer intent • Bundle ideas that increase AOV fast • Election, AI, wellness, pet, and gamer trend angles • Real buyer-intent SEO keywords you can target • How to integrate trends into your niche (without ruining your shop focus) • Where to find trend validation data for Etsy SEO   If you're searching for: Learn how to find winning POD trends How to start a profitable Etsy shop in 2026 Best print on demand niches 2026 How to validate Etsy product ideas High converting POD product ideas   This will give you actionable direction.   #EtsySEO #PrintOnDemand #PODTrends #EtsySeller #Ecommerce2026       👉Printful, My Favorite POD Software:  https://www.printful.com/a/1357156:c9e605a691a554028f3a2945eeefe61d   🔥My Etsy Listing Image & Video Secret Weapon: Try Kittl here and use code LLYT for 25% off:  https://kittl.pxf.io/POLJaM   💻Try Alura For Free Here:  https://www.alura.io/?via=LLETSY   📚Etsy SEO Revealed FREE eBook-  Learn and understand Etsy SEO to help you grow your business.  Download it for free here:  https://www.handmadeandbeyond.com/etsyseosuccess   🚀Etsy Quickstart Free Guide-  A quick guide to help you get your Etsy business off the ground.  Download it for free here: https://www.handmadeandbeyond.com/quickstart   Watch These Grow & Improve Your Etsy Business👇 https://youtu.be/J-jysEC-rqs https://youtu.be/XoBckxhk5iw   00:00 Top 2026 POD Trends Using Real-Time Data 00:32 How I Pull Trend Data From Etsy, Reddit & Quora 00:53 Why Trend-Only Shops Fail 01:21 How to Integrate Trends Into Your Existing Niche 02:02 Core 2026 Print-On-Demand Clothing Trends 02:21 AI, Events & Pet Industry Opportunities 03:11 Eco, Gamer & Holiday Apparel Angles 03:37 Election Year & Digital Nomad Apparel 03:58 Niched-Down Product Opportunities 04:33 High-Converting Micro-Niche Shirt Ideas 04:55 Bundles & Niched-Up Expansion Ideas 05:17 Limited Drops & Collector Strategy 05:40 Buyer Intent SEO Keywords Explained 06:08 Clickable Trend & Fashion Research Sources 06:26 Reddit Threads & User-Generated Signals 06:42 Content & Promotion Strategy for New Product Lines 07:08 How to Get a Custom Trend Report for Your Niche

    8 min

  4. FEB 27

    The 6 Etsy AI Skills That Will Separate Winners From Losers in 2026

    NEW UPDATED Etsy Ultimate Growth Challenge! Grow faster than 99% of Etsy shops 🚀 Steal my $550K shortcut & skip the struggle 👇 👉 https://www.skool.com/etsygamesvip/about   I'm breaking down the 6 AI Etsy skills that will decide who wins and who gets left behind in 2026. Etsy is changing fast, buyer behavior is evolving, and AI is no longer optional if you want traffic, visibility, and sales.   I walk through exactly how Etsy sellers can use AI to save time, rank higher, and convert better, starting with prompt writing and ending with fully automated content systems. You'll see how to use AI for Etsy SEO, listing descriptions, social media content, product mockups, videos, keyword research, trend analysis, and even AI agents that publish content for you.   I explain how buyers actually search now, how to target bottom-of-the-funnel, high-intent Etsy keywords, and how to structure listings so they show up in search, AI overviews, and buyer-driven queries. If you want to learn how to use AI for Etsy listings, Etsy SEO in 2026, AI content creation for Etsy, and automated marketing systems that save 10+ hours a week, this is for you.   Hashtags: #EtsySEO #EtsyAI #EtsyTips #EtsySeller #PassiveIncome #AIMarketing #EtsyGrowth       👉Printful, My Favorite POD Software:  https://www.printful.com/a/1357156:c9e605a691a554028f3a2945eeefe61d   🔥My Etsy Listing Image & Video Secret Weapon: Try Kittl here and use code LLYT for 25% off:  https://kittl.pxf.io/POLJaM   💻Try Alura For Free Here:  https://www.alura.io/?via=LLETSY   📚Etsy SEO Revealed FREE eBook-  Learn and understand Etsy SEO to help you grow your business.  Download it for free here:  https://www.handmadeandbeyond.com/etsyseosuccess   🚀Etsy Quickstart Free Guide-  A quick guide to help you get your Etsy business off the ground.  Download it for free here: https://www.handmadeandbeyond.com/quickstart   Watch These Grow & Improve Your Etsy Business👇 https://youtu.be/J-jysEC-rqs https://youtu.be/XoBckxhk5iw   00:00 The 6 AI Etsy Skills That Separate Winners From Losers in 2026 01:01 Why Prompt Writing Is the Most Important AI Skill 01:22 How Most Sellers Use AI Wrong (And Why Results Suck) 02:13 The Exact Prompt Structure That Unlocks Better Outputs 03:34 Clarifying Questions: The AI Hack Most Sellers Ignore 05:04 Real Prompt Example for Etsy Products 06:35 Using AI for Social Media, Blogs, and External Content 07:36 AI Mockups, Product Images, and Videos Without Creating Them 10:00 Creating Product Variations Without Making Inventory 12:17 Why Etsy Listing Descriptions Matter More Than Ever 13:00 AI Prompts for High-Converting Etsy Descriptions 15:31 How Bottom-of-Funnel Keywords Actually Work 16:56 SEO Funnel Explained With a Real Buyer Example 20:18 AI-Powered Niche and Trend Research for Etsy 22:04 Building AI Systems and Agents That Work for You 25:12 The Future of Etsy Sellers Who Use AI Correctly

    26 min

  5. FEB 24

    Goimagine vs Etsy: The Competition is Over!

    NEW UPDATED Etsy Ultimate Growth Challenge! Grow faster than 99% of Etsy shops 🚀 Steal my $550K shortcut & skip the struggle 👇 👉 https://www.skool.com/etsygamesvip/about   One of Etsy's biggest competitors just announced they're shutting down — and the ripple effects matter way more than most sellers realize. I walk through why this handmade marketplace couldn't survive, what its closure reveals about traffic, buyers, and platform power, and why competing with Etsy is far harder than it looks. I also cover Etsy's recent $1.2B sale at a loss, what that signals about their strategy shift, and whether this could mean a refocus on core sellers. We talk competition, platform economics, declining GMS, tariffs, profit margins, and what sellers should realistically expect next. If you sell on Etsy or depend on marketplace traffic, these changes directly affect your future decisions and growth strategy.   #etsynews #etsysellers #handmadebusiness #ecommerceupdates #onlinebusiness       👉Printful, My Favorite POD Software:  https://www.printful.com/a/1357156:c9e605a691a554028f3a2945eeefe61d   🔥My Etsy Listing Image & Video Secret Weapon: Try Kittl here and use code LLYT for 25% off:  https://kittl.pxf.io/POLJaM   💻Try Alura For Free Here:  https://www.alura.io/?via=LLETSY   📚Etsy SEO Revealed FREE eBook-  Learn and understand Etsy SEO to help you grow your business.  Download it for free here:  https://www.handmadeandbeyond.com/etsyseosuccess   🚀Etsy Quickstart Free Guide-  A quick guide to help you get your Etsy business off the ground.  Download it for free here: https://www.handmadeandbeyond.com/quickstart   Watch These Grow & Improve Your Etsy Business👇 https://youtu.be/J-jysEC-rqs https://youtu.be/XoBckxhk5iw   00:00 Major Etsy competitor announces shutdown 00:24 Why competing with Etsy is nearly impossible 00:49 Etsy's shift to profit and seller backlash 01:13 Why alternative marketplaces fail sellers 01:36 Traffic numbers that explain everything 02:05 The pattern of failed Etsy competitors 02:23 Etsy sells a marketplace for $1.2B at a loss 02:40 Why the sale may be a strategic reset 03:04 Etsy's expansion mistakes and loss of focus 03:24 Signs Etsy may refocus on core sellers 03:40 Public company pressure vs seller needs 04:02 Falling GMS, tariffs, and shrinking margins 04:27 What sellers should watch going forward 04:48 How to adapt and keep growing despite changes

    5 min

  6. FEB 23

    3 Etsy Markets That Are Quietly Dominating Sales

    NEW UPDATED Etsy Ultimate Growth Challenge! Grow faster than 99% of Etsy shops 🚀 Steal my $550K shortcut & skip the struggle 👇 👉 https://www.skool.com/etsygamesvip/about     I uncovered three sneaky Etsy niches that are quietly pulling in millions—and most sellers are completely overlooking them. I walk through real Etsy marketplace data and estimated revenue to show where buyers are actually spending money right now. I break down why these niches work, how they fit into existing shops, and how to use trend data without turning your shop into a risky trend-only experiment. I also explain how to expand your catalog the smart way, validate demand with Etsy data, and avoid common mistakes that keep sellers stuck chasing shiny objects. If you want more traffic, more sales, and a clearer path to scaling your Etsy shop without starting over, this will flip how you think about niche expansion.   #etsyseo #etsyselling #etsybusiness #sidehustle #makemoneyonline     👉Printful, My Favorite POD Software:  https://www.printful.com/a/1357156:c9e605a691a554028f3a2945eeefe61d   🔥My Etsy Listing Image & Video Secret Weapon: Try Kittl here and use code LLYT for 25% off:  https://kittl.pxf.io/POLJaM   💻Try Alura For Free Here:  https://www.alura.io/?via=LLETSY   📚Etsy SEO Revealed FREE eBook-  Learn and understand Etsy SEO to help you grow your business.  Download it for free here:  https://www.handmadeandbeyond.com/etsyseosuccess   🚀Etsy Quickstart Free Guide-  A quick guide to help you get your Etsy business off the ground.  Download it for free here: https://www.handmadeandbeyond.com/quickstart   Watch These Grow & Improve Your Etsy Business👇 https://youtu.be/J-jysEC-rqs https://youtu.be/XoBckxhk5iw     00:00 Three Sneaky Etsy Niches Making Millions 00:26 Using Etsy Marketplace Insights for Real Data 00:49 Why Etsy Data Beats Most Third-Party Tools 01:06 Niche #1 Keychains Hidden in Plain Sight 01:48 Avoiding Trademark Traps in Hot Niches 02:06 How Much Money Keychains Really Make 03:03 Niche #2 Press On Nails Exploding in Demand 04:19 Why Budget-Friendly Products Are Winning 04:46 Trend Research Using User-Generated Data 05:21 Niche #3 Bookmarks Are Back in a Big Way 06:56 Why Physical Products Are Making a Comeback 07:20 Why Niche Expansion Beats Trend-Only Shops 08:06 The Specialist Strategy That Scales Long-Term

    9 min

  7. FEB 20

    How To Fix A DEAD Etsy Listing

    NEW UPDATED Etsy Ultimate Growth Challenge! Grow faster than 99% of Etsy shops 🚀 Steal my $550K shortcut & skip the struggle 👇 👉 https://www.skool.com/etsygamesvip/about   If your Etsy listing feels completely dead, I walk through a clear, step-by-step system to diagnose exactly why it's not selling and what to fix first. I explain the difference between a brand-new listing that never took off versus an older listing that used to sell but suddenly stopped, and why that distinction matters more than most sellers realize.   I cover how long a listing actually needs to sit before you touch it, how to read Etsy listing stats correctly, and how to tell the difference between an SEO problem, a photo problem, or a conversion issue. I break down realistic traffic benchmarks, average conversion rates, and how many visits you truly need before expecting sales.   From there, I go deep into Etsy SEO — how to evaluate your search terms, improve your titles and tags, and choose keyword combinations that match buyer intent instead of guessing. I also explain why listing quality matters more than ever, including photos, video, descriptions, pricing strategy, and perceived value.   Finally, I zoom out to show how your overall shop, listing count, and niche selection directly affect whether individual listings succeed or fail. This is a full diagnostic framework you can reuse on any Etsy listing that isn't performing.   #etsyseo #etsysellers #etsylistingtips #etsysales #etsymarketing       👉Printful, My Favorite POD Software:  https://www.printful.com/a/1357156:c9e605a691a554028f3a2945eeefe61d   🔥My Etsy Listing Image & Video Secret Weapon: Try Kittl here and use code LLYT for 25% off:  https://kittl.pxf.io/POLJaM   💻Try Alura For Free Here:  https://www.alura.io/?via=LLETSY   📚Etsy SEO Revealed FREE eBook-  Learn and understand Etsy SEO to help you grow your business.  Download it for free here:  https://www.handmadeandbeyond.com/etsyseosuccess   🚀Etsy Quickstart Free Guide-  A quick guide to help you get your Etsy business off the ground.  Download it for free here: https://www.handmadeandbeyond.com/quickstart   Watch These Grow & Improve Your Etsy Business👇 https://youtu.be/J-jysEC-rqs https://youtu.be/XoBckxhk5iw   00:00 What a "Dead" Etsy Listing Really Means 00:51 New Dead vs Old Dead Listings Explained 01:37 Step 1: Listing Age and Why Timing Matters 02:49 Visits vs Sales How to Spot the Real Problem 03:33 Step 2: Reading Etsy Listing Stats Correctly 04:20 Conversion Rate Benchmarks Every Seller Should Know 05:54 When Traffic Is Good but Sales Don't Happen 07:17 Step 3: Etsy SEO and Keyword Diagnosis 09:31 Titles, Tags, and Search Intent Mistakes 11:15 Step 4: Listing Quality Photos Video Description 14:54 Pricing Mistakes That Kill Conversions 15:59 Step 5: Shop Size, Niche, and Algorithm Trust 19:54 How to Refresh and Revive Dead Listings

    8 min

  8. FEB 17

    How To Use Etsy Purchase Protection To Avoid Losing Hundreds $$

    NEW UPDATED Etsy Ultimate Growth Challenge! Grow faster than 99% of Etsy shops 🚀 Steal my $550K shortcut & skip the struggle 👇 👉 https://www.skool.com/etsygamesvip/about   I'm sharing a real Etsy seller situation that caused someone to quit the platform—and how it likely could have been avoided. I walk through what actually happens when Etsy issues refunds, why sellers sometimes lose money, and where misunderstandings around Etsy's Purchase Protection come from.   I break down how Etsy Purchase Protection works, what it does and doesn't cover, and the exact steps sellers should take when an item is lost or arrives damaged. I also explain why emotional reactions and quitting too early can cost you far more in the long run, especially when you're sitting on access to millions of buyers.   You'll also learn how to properly guide buyers through opening cases, how to protect yourself on higher-priced orders, why packaging matters more than most sellers realize, and when it's worth following up with Etsy support instead of walking away. This is about thinking like a business owner, not reacting like a frustrated seller—and making sure one mistake doesn't cost you thousands.   #etsy #etsysellers #etsytips #onlineselling #ecommerce #smallbusiness     👉Printful, My Favorite POD Software:  https://www.printful.com/a/1357156:c9e605a691a554028f3a2945eeefe61d   🔥My Etsy Listing Image & Video Secret Weapon: Try Kittl here and use code LLYT for 25% off:  https://kittl.pxf.io/POLJaM   💻Try Alura For Free Here:  https://www.alura.io/?via=LLETSY   📚Etsy SEO Revealed FREE eBook-  Learn and understand Etsy SEO to help you grow your business.  Download it for free here:  https://www.handmadeandbeyond.com/etsyseosuccess   🚀Etsy Quickstart Free Guide-  A quick guide to help you get your Etsy business off the ground.  Download it for free here: https://www.handmadeandbeyond.com/quickstart   Watch These Grow & Improve Your Etsy Business👇 https://youtu.be/J-jysEC-rqs https://youtu.be/XoBckxhk5iw   00:00 Why a successful Etsy seller quit over a refund 00:42 Overreaction vs understanding how Etsy actually works 01:30 Entrepreneurship means owning problems and outcomes 02:12 Why losing money is part of running a real business 02:57 My $500 shipping loss and how I handled it 03:44 When Etsy refunded the buyer and I kept the money 04:26 What Etsy Purchase Protection really covers 05:35 How buyers must file cases the right way 06:39 Common mistakes that cost sellers refunds 06:59 Packaging errors that lead to damaged items 07:41 Why shipping carriers don't handle packages gently 08:04 When to push Etsy support instead of quitting 08:51 The real reason Etsy is still worth it 09:14 Extra support, motivation, and avoiding burnout

    10 min
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4.6
out of 5
89 Ratings

About

I help other people start, build, and grow their handmade and Etsy businesses so that they can make extra money pursuing their passion. I am a real seller that makes their entire living off Etsy and my handmade business. I teach others how to do the same.

Information

  • Creator
    LL - Etsy & Handmade Business Coach
  • Years Active
    2019 - 2026
  • Episodes
    406
  • Rating
    Clean
  • Copyright
    © All content is copyright of Handmade & Beyond
  • Show Website
    Handmade & Beyond Podcast

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