Handmade & Beyond Podcast

LL - Etsy & Handmade Business Coach
  • 4.6 (88)
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I help other people start, build, and grow their handmade and Etsy businesses so that they can make extra money pursuing their passion. I am a real seller that makes their entire living off Etsy and my handmade business. I teach others how to do the same.

  1. 1D AGO

    How To Use Etsy Purchase Protection To Avoid Losing Hundreds $$

    NEW UPDATED Etsy Ultimate Growth Challenge! Grow faster than 99% of Etsy shops 🚀 Steal my $550K shortcut & skip the struggle 👇 👉 https://www.skool.com/etsygamesvip/about   I'm sharing a real Etsy seller situation that caused someone to quit the platform—and how it likely could have been avoided. I walk through what actually happens when Etsy issues refunds, why sellers sometimes lose money, and where misunderstandings around Etsy's Purchase Protection come from.   I break down how Etsy Purchase Protection works, what it does and doesn't cover, and the exact steps sellers should take when an item is lost or arrives damaged. I also explain why emotional reactions and quitting too early can cost you far more in the long run, especially when you're sitting on access to millions of buyers.   You'll also learn how to properly guide buyers through opening cases, how to protect yourself on higher-priced orders, why packaging matters more than most sellers realize, and when it's worth following up with Etsy support instead of walking away. This is about thinking like a business owner, not reacting like a frustrated seller—and making sure one mistake doesn't cost you thousands.   #etsy #etsysellers #etsytips #onlineselling #ecommerce #smallbusiness     👉Printful, My Favorite POD Software:  https://www.printful.com/a/1357156:c9e605a691a554028f3a2945eeefe61d   🔥My Etsy Listing Image & Video Secret Weapon: Try Kittl here and use code LLYT for 25% off:  https://kittl.pxf.io/POLJaM   💻Try Alura For Free Here:  https://www.alura.io/?via=LLETSY   📚Etsy SEO Revealed FREE eBook-  Learn and understand Etsy SEO to help you grow your business.  Download it for free here:  https://www.handmadeandbeyond.com/etsyseosuccess   🚀Etsy Quickstart Free Guide-  A quick guide to help you get your Etsy business off the ground.  Download it for free here: https://www.handmadeandbeyond.com/quickstart   Watch These Grow & Improve Your Etsy Business👇 https://youtu.be/J-jysEC-rqs https://youtu.be/XoBckxhk5iw   00:00 Why a successful Etsy seller quit over a refund 00:42 Overreaction vs understanding how Etsy actually works 01:30 Entrepreneurship means owning problems and outcomes 02:12 Why losing money is part of running a real business 02:57 My $500 shipping loss and how I handled it 03:44 When Etsy refunded the buyer and I kept the money 04:26 What Etsy Purchase Protection really covers 05:35 How buyers must file cases the right way 06:39 Common mistakes that cost sellers refunds 06:59 Packaging errors that lead to damaged items 07:41 Why shipping carriers don't handle packages gently 08:04 When to push Etsy support instead of quitting 08:51 The real reason Etsy is still worth it 09:14 Extra support, motivation, and avoiding burnout

    10 min

  2. 5D AGO

    Etsy SEO 2026: The 15-Minute Listing Refresh That Gets You More Clicks (without new products)

    NEW UPDATED Etsy Ultimate Growth Challenge! Grow faster than 99% of Etsy shops 🚀 Steal my $550K shortcut & skip the struggle 👇 👉 https://www.skool.com/etsygamesvip/about   I walk through a simple but powerful 15-minute Etsy listing refresh designed to increase clicks, visits, and overall traffic without creating new products. Etsy SEO in 2026 isn't about constant changes — it's about strategic timing, buyer intent, and conversion clarity, especially with AI overviews and evolving search behavior.   I explain when you should not touch a listing, how to diagnose whether your problem is SEO or conversion, and the exact visit thresholds that tell you what's really wrong. Then I show how to align your thumbnails and titles with true buyer search intent so shoppers actually click.   From there, I break down modern keyword structure — root keywords, lateral support, broad reach, and bottom-of-the-funnel buyer scenarios — and how AI rewards listings written for humans first. Finally, I cover conversion upgrades that turn traffic into sales by increasing perceived value, social proof, and differentiation from competitors.   This refresh framework helps future-proof Etsy listings against AI changes while increasing visibility, clicks, and sales with smarter optimization instead of constant rework.   #etsyseo #etsysellers #etsytips #etsygrowth #onlineselling     👉Printful, My Favorite POD Software:  https://www.printful.com/a/1357156:c9e605a691a554028f3a2945eeefe61d   🔥My Etsy Listing Image & Video Secret Weapon: Try Kittl here and use code LLYT for 25% off:  https://kittl.pxf.io/POLJaM   💻Try Alura For Free Here:  https://www.alura.io/?via=LLETSY   📚Etsy SEO Revealed FREE eBook-  Learn and understand Etsy SEO to help you grow your business.  Download it for free here:  https://www.handmadeandbeyond.com/etsyseosuccess   🚀Etsy Quickstart Free Guide-  A quick guide to help you get your Etsy business off the ground.  Download it for free here: https://www.handmadeandbeyond.com/quickstart   Watch These Grow & Improve Your Etsy Business👇 https://youtu.be/J-jysEC-rqs https://youtu.be/XoBckxhk5iw   00:00 The 15 Minute Etsy Listing Refresh Explained 00:21 Why Etsy SEO Is Constantly Changing in 2026 00:44 When You Should and Shouldn't Change a Listing 01:26 How Too Many Changes Hurt Etsy SEO 02:06 Visits vs Views and What Actually Matters 03:09 Traffic Thresholds That Diagnose Listing Problems 04:23 Step Two Matching Thumbnails and Titles to Search Intent 05:06 Why Etsy Title Advice Confuses Sellers 06:31 Reordering Keywords Without Hurting SEO 06:48 Step Three Root Keywords and Keyword Support 07:55 Specific Keywords vs Broad Reach Strategy 09:28 Bottom of Funnel Search Intent and AI Overviews 10:36 Using Buyer Scenarios Inside Descriptions 12:58 Step Four Converting Traffic Into Sales 14:30 Value Perception Social Proof and Differentiation 15:25 Final Framework to Overtake Competition

    16 min

  3. FEB 11

    Etsy Funded Coupons Just Dropped — Don't Miss This

    NEW UPDATED Etsy Ultimate Growth Challenge! Grow faster than 99% of Etsy shops 🚀 Steal my $550K shortcut & skip the struggle 👇 👉 https://www.skool.com/etsygamesvip/about   Etsy just dropped a fresh round of funded coupons — and most sellers have no idea what this really means for their profits. I explain how these Etsy-funded promotions work, why customers are getting 15% off (up to $20), and most importantly… why YOU still get paid in full.   I also cover how Etsy decides who gets these targeted promotions, why this boosts repeat buyers, and how you can stack this with your own coupon strategy to increase conversions fast.   Then I show you how to leverage Etsy's FREE built-in marketing tools — including abandoned cart coupons, favorited item discounts, thank-you offers, and automated email follow-ups — to drive more traffic and sales without spending extra money.   If you're not using these features correctly, you're leaving sales on the table.   Here's what I cover: • What Etsy funded coupons are and how they work • Why sellers still receive full payout • The difference between funded coupons vs your own discounts • How Etsy targets repeat buyers • How to set up sales and coupon codes in the Marketing tab • Using abandoned cart and favorite reminders for free email marketing • How to improve conversion rates using built-in Etsy tools • How to stack Etsy's promotions with your own strategy   This is a quick but important update every Etsy seller needs to understand.   #EtsySeller #EtsyTips #EtsySEO #EcommerceMarketing #EtsyShop   👉Printful, My Favorite POD Software:  https://www.printful.com/a/1357156:c9e605a691a554028f3a2945eeefe61d   🔥My Etsy Listing Image & Video Secret Weapon: Try Kittl here and use code LLYT for 25% off:  https://kittl.pxf.io/POLJaM   💻Try Alura For Free Here:  https://www.alura.io/?via=LLETSY   📚Etsy SEO Revealed FREE eBook-  Learn and understand Etsy SEO to help you grow your business.  Download it for free here:  https://www.handmadeandbeyond.com/etsyseosuccess   🚀Etsy Quickstart Free Guide-  A quick guide to help you get your Etsy business off the ground.  Download it for free here: https://www.handmadeandbeyond.com/quickstart   Watch These Grow & Improve Your Etsy Business👇 https://youtu.be/J-jysEC-rqs https://youtu.be/XoBckxhk5iw   00:00 Etsy Releases New Funded Coupons 00:24 What These Targeted Promotions Actually Mean 00:50 Why You Still Get Paid in Full 01:08 Funded Coupons vs Your Own Discounts 01:25 Why "Shop15" Doesn't Work for Everyone 01:44 How to Set Up Your Own Etsy Promotions 02:14 Using Abandoned Cart Coupons for Free Email Marketing 02:32 Thank You Coupons and Repeat Buyers 02:58 How This Impacts Your Etsy Sales Strategy 03:21 Etsy Games VIP Program and Coaching

    4 min

  4. FEB 6

    How to Revive a Dead Etsy Shop (From Zero to Sales Again)

    NEW UPDATED Etsy Ultimate Growth Challenge! Grow faster than 99% of Etsy shops 🚀 Steal my $550K shortcut & skip the struggle 👇 👉 https://www.skool.com/etsygamesvip/about   My Etsy shop was dead… and I see this happen all the time. In this breakdown, I walk through exactly how to revive a stalled or DOA Etsy shop using a clear 3-step framework that actually works. I explain the two types of "dead" Etsy shops, how to diagnose what's really killing your sales, and why blaming Etsy is the fastest way to stay stuck. I dive deep into niche selection, competitor analysis, listing strategy, SEO fundamentals, and why most sellers don't have enough data to win. I also cover the importance of listing quality, consistent publishing, and how Etsy's algorithm responds to activity over time. From there, I explain the real growth levers inside Etsy (SEO, listings, ads, promotions) versus external traffic sources like Pinterest, YouTube, social media, and email. I break down when ads help, when they hurt, and why organic traction always comes first. Finally, I tie everything together with mindset, delayed gratification, and the exact habits that successful Etsy sellers stick with long after others quit. If your Etsy shop feels stuck, flatlined, or completely dead, this gives you a clear plan to change the trajectory.   #etsyshop #etsyseller #etsyseo #ecommercegrowth #onlineselling     👉Printful, My Favorite POD Software:  https://www.printful.com/a/1357156:c9e605a691a554028f3a2945eeefe61d   🔥My Etsy Listing Image & Video Secret Weapon: Try Kittl here and use code LLYT for 25% off:  https://kittl.pxf.io/POLJaM   💻Try Alura For Free Here:  https://www.alura.io/?via=LLETSY   📚Etsy SEO Revealed FREE eBook-  Learn and understand Etsy SEO to help you grow your business.  Download it for free here:  https://www.handmadeandbeyond.com/etsyseosuccess   🚀Etsy Quickstart Free Guide-  A quick guide to help you get your Etsy business off the ground.  Download it for free here: https://www.handmadeandbeyond.com/quickstart   Watch These Grow & Improve Your Etsy Business👇 https://youtu.be/J-jysEC-rqs https://youtu.be/XoBckxhk5iw   00:00 What a "Dead" Etsy Shop Really Means 00:28 The Two Types of Dead Etsy Shops 00:54 Step 1 Diagnose the Real Problem 01:57 Why Not Having a Niche Is Killing Growth 02:58 Using a Niche as Your Etsy Roadmap 04:59 Competitor Comparison Without Self-Sabotage 06:13 Listings Count Why Sample Size Matters 07:14 Fixing Listing Quality SEO Photos & Descriptions 08:52 Listing Frequency and Algorithm Momentum 10:28 Mindset Time Commitment and Reality Check 12:21 Step 2 Pulling Etsy Growth Levers 13:15 Internal Growth SEO Listings Ads 15:13 External Traffic Social Pinterest YouTube 17:44 Step 3 Consistent Strategic Execution 19:45 Delayed Gratification and Long-Term Etsy Success

    10 min

  5. FEB 5

    How Many Etsy Listings You REALLY Need to Make Sales Fast

    NEW UPDATED Etsy Ultimate Growth Challenge! Grow faster than 99% of Etsy shops 🚀 Steal my $550K shortcut & skip the struggle 👇 👉 https://www.skool.com/etsygamesvip/about   I'm answering one of the most confusing Etsy questions sellers struggle with: how many listings you actually need to post to get more sales — without burning out or wasting time. I walk through why chasing high listing numbers backfires, how the Etsy algorithm really responds to new listings, and the exact posting range that produces consistent growth. I explain the danger of mass uploads, the power of slow and steady releases, and how to use performance data as breadcrumbs to build listings that actually sell. I also break down why product lines matter more than random products, how the 80/20 rule applies to Etsy shops, and smart ways to grow listings using variations, bundles, and A/B testing. Finally, I cover posting timing myths, seasonal strategy, and how to build momentum that compounds over time instead of resetting every month.   #etsyseo #etsyseller #etsytips #etsybusiness #etsysuccess #printondemand #handmadebusiness       👉Printful, My Favorite POD Software:  https://www.printful.com/a/1357156:c9e605a691a554028f3a2945eeefe61d   🔥My POD Secret Weapon: Try Kittl here and use code LLYT for 25% off:  https://kittl.pxf.io/POLJaM   💻Try Alura For Free Here:  https://www.alura.io/?via=LLETSY   📚Etsy SEO Revealed FREE eBook-  Learn and understand Etsy SEO to help you grow your business.  Download it for free here:  https://www.handmadeandbeyond.com/etsyseosuccess   🚀Etsy Quickstart Free Guide-  A quick guide to help you get your Etsy business off the ground.  Download it for free here: https://www.handmadeandbeyond.com/quickstart   Watch These Grow & Improve Your Etsy Business👇 https://youtu.be/J-jysEC-rqs https://youtu.be/XoBckxhk5iw   00:00 Why Etsy Listing Count Is So Confusing 00:58 Why More Listings Don't Automatically Mean More Sales 01:49 The Correlation vs Reality of Listing Growth 02:18 The Ideal Weekly Listing Range That Actually Works 02:43 Why Quality Breaks Down With Mass Uploads 03:40 Why Slow, Consistent Listing Releases Win 04:22 How the Etsy Algorithm Rewards Consistency 05:28 Using the 80/20 Rule to Identify Winners 06:21 Turning One Winning Listing Into a Scalable Strategy 07:58 Why Random Listings Kill Momentum 08:49 How Product Lines Help Etsy Understand Your Shop 09:52 How Product Lines Increase Traffic and Sales 11:00 Smart Ways to Increase Listings Without Starting From Scratch 11:44 Why Posting Time Matters Less Than You Think 12:07 When Timing Actually Matters for Seasonal Products

    13 min

  6. JAN 28

    How to rank your Etsy listings on Page 1!

    NEW UPDATED Etsy Ultimate Growth Challenge! Grow faster than 99% of Etsy shops 🚀 Steal my $550K shortcut & skip the struggle 👇 👉 https://www.skool.com/etsygamesvip/about   I'm breaking down the exact Etsy SEO shift that's helping listings hit page one faster—even as AI search, ChatGPT, and Google AI Overviews change how buyers discover products. This isn't about "writing for AI." It's about matching buyer search intent better than your competition, especially at the bottom of the funnel where real buyers live.   I walk through:  • Why page one visibility on Etsy still matters more than ever  • How AI search actually rewards strong buyer intent (not gimmicks)  • The difference between top-of-funnel vs bottom-of-funnel Etsy searches  • Real Etsy search examples that show where sales actually come from  • How to use long-tail, high-intent phrases buyers are already typing  • Where to place these phrases in your listings for maximum impact  • A powerful prompt that helps uncover buyer-ready search terms  • How to adapt your SEO strategy to win across Etsy, Google, and ChatGPT   If you've been stuck on page 3—or wondering why traffic isn't converting—this strategy realigns your listings with how people actually shop now.   #etsyseo #etsytips #etsysellers #etsysearch #ecommercetips #onlineselling     👉Printful, My Favorite POD Software:  https://www.printful.com/a/1357156:c9e605a691a554028f3a2945eeefe61d   🔥My POD Secret Weapon: Try Kittl here and use code LLYT for 25% off:  https://kittl.pxf.io/POLJaM   💻Try Alura For Free Here:  https://www.alura.io/?via=LLETSY   📚Etsy SEO Revealed FREE eBook-  Learn and understand Etsy SEO to help you grow your business.  Download it for free here:  https://www.handmadeandbeyond.com/etsyseosuccess   🚀Etsy Quickstart Free Guide-  A quick guide to help you get your Etsy business off the ground.  Download it for free here: https://www.handmadeandbeyond.com/quickstart   Watch These Grow & Improve Your Etsy Business👇 https://youtu.be/J-jysEC-rqs https://youtu.be/XoBckxhk5iw   00:00 Why Page One on Etsy Changes Everything 00:32 The Real Reason Listings Rank (And It's Not Luck) 01:08 Why AI Is Confusing Sellers About Etsy SEO 01:29 Stop Writing for AI—Do This Instead 01:59 How Buyer Intent Controls Etsy Rankings 02:18 Etsy SEO Funnel Explained (Top vs Bottom) 03:02 Why Broad Keywords Don't Convert 03:31 The Exact Type of Searches That Lead to Sales 04:10 Where the Money Keywords Actually Live 04:28 Real Etsy Search Example Breakdown 05:12 Why Top Listings Still Leave Money on the Table 06:14 Where to Place Buyer-Intent Phrases in Listings 07:03 How ChatGPT Is Sending Traffic to Etsy 08:01 The Prompt That Finds Buyer-Ready Keywords 09:23 Fixing Prompt Mistakes for Better Results 12:20 How to Refine Descriptions for Page One Visibility 15:13 Final Etsy SEO Shift You Need to Make Now

    15 min

  7. JAN 21

    BEWARE of the BIGGEST Etsy Scam Right Now!

    NEW UPDATED Etsy Ultimate Growth Challenge! Grow faster than 99% of Etsy shops 🚀 Steal my $550K shortcut & skip the struggle 👇 👉 https://www.skool.com/etsygamesvip/about   I'm exposing one of the biggest Etsy scams happening right now and it's getting worse fast as AI tools become more advanced. Sellers are receiving refund requests backed by fake damage photos that look real at first glance but are completely AI-generated. This scam is hitting Etsy, eBay, and other marketplaces, and newer sellers are being targeted the hardest.   I walk through exactly how this scam works, show real examples of AI-altered images, and explain the subtle red flags most sellers miss. I also share a clear step-by-step protocol you can follow when a buyer claims an item arrived damaged so you don't accidentally refund a scammer.   You'll learn when to require returns, when buyers should pay return shipping, how Etsy's buyer protection actually works, and how to protect yourself with listing policies, packaging proof, and smarter shipping practices. I also explain why pushing back professionally matters and how to handle cases when Etsy gets it wrong without panicking or shutting down your shop.   If you sell on Etsy or plan to, this is something you need to understand now before it costs you money.   #etsy #etsysellers #etsybusiness #onlineselling #ecommerce #smallbusiness   🔥My POD Secret Weapon: Try Kittl here and use code LLYT for 25% off:  https://kittl.pxf.io/POLJaM   👉Printful, My Favorite POD Software:  https://www.printful.com/a/1357156:c9e605a691a554028f3a2945eeefe61d   💻Try Alura For Free Here:  https://www.alura.io/?via=LLETSY   📚Etsy SEO Revealed FREE eBook-  Learn and understand Etsy SEO to help you grow your business.  Download it for free here:  https://www.handmadeandbeyond.com/etsyseosuccess   🚀Etsy Quickstart Free Guide-  A quick guide to help you get your Etsy business off the ground.  Download it for free here: https://www.handmadeandbeyond.com/quickstart   Watch These Grow & Improve Your Etsy Business👇 https://youtu.be/J-jysEC-rqs https://youtu.be/XoBckxhk5iw     00:00 The Biggest Etsy Scam Spreading Right Now 00:24 How AI Is Being Used to Fake Item Damage 00:45 Live Example of AI-Generated "Broken" Products 01:35 Real Refund Scam Example With High-Value Items 02:12 How to Spot Subtle AI Image Red Flags 02:55 The Exact Scam Prevention Protocol Sellers Should Use 03:43 What to Do When Damage Photos Look Fake 04:23 How to Push Back Without Escalating Conflict 05:17 When to Cover Return Shipping vs Buyer Pays 06:04 How Etsy's $250 Seller Protection Actually Works 07:21 Why Sellers Quit Too Early and How to Handle Etsy Errors 08:40 Listing Policy Changes That Deter Scammers 09:27 Why New and Low-Sales Shops Are Targeted 10:12 Extra Proof Steps for Expensive Items 11:06 Final Warnings and Why This Scam Will Get Worse

    13 min

  8. JAN 15

    The Exact Etsy Keyword Method That Finally Gets You Found

    NEW UPDATED Etsy Ultimate Growth Challenge! Grow faster than 99% of Etsy shops 🚀 Steal my $550K shortcut & skip the struggle 👇 👉 https://www.skool.com/etsygamesvip/about   I walk through a simple but powerful 9-step Etsy keyword framework that takes you from a blank page to a fully optimized title and tag setup that actually gets traffic. I start with how to define exactly what your product is, then layer in use-cases, buyer intent, features, benefits, and adjacent keyword opportunities so you stop guessing and start targeting what shoppers are really searching for. I also show how to validate demand using keyword tools like Alura, Everbee, and Etsy data so you're not wasting time on dead keywords.   From there, I demonstrate how to turn that research into a high-performing Etsy title using long-tail, buyer-intent keywords placed where the Etsy algorithm looks first, and how to mirror those keywords inside your 13 tags for maximum relevancy. I even cover how to use ChatGPT for brainstorming while still verifying everything with real search volume. By the end, you'll know exactly how to structure your listings so they get found, get clicked, and get sales.   #etsyseo #etsykeywords #etsyseller #etsytips #etsygrowth #digitalproducts   🔥My POD Secret Weapon: Try Kittl here and use code LLYT for 25% off:  https://kittl.pxf.io/POLJaM   👉Printful, My Favorite POD Software:  https://www.printful.com/a/1357156:c9e605a691a554028f3a2945eeefe61d   💻Try Alura For Free Here:  https://www.alura.io/?via=LLETSY   📚Etsy SEO Revealed FREE eBook-  Learn and understand Etsy SEO to help you grow your business.  Download it for free here:  https://www.handmadeandbeyond.com/etsyseosuccess   🚀Etsy Quickstart Free Guide-  A quick guide to help you get your Etsy business off the ground.  Download it for free here: https://www.handmadeandbeyond.com/quickstart   Watch These Grow & Improve Your Etsy Business👇 https://youtu.be/J-jysEC-rqs https://youtu.be/XoBckxhk5iw   00:00 Why Keywords Control Etsy Traffic and Sales 00:54 Step 1 Defining Exactly What Your Product Is 02:15 Step 2 Finding Use Cases and Buyer Problems 03:05 Step 3 Identifying Who Will Buy It 04:07 Step 4 Features and Benefits That Sell 05:06 Step 5 Adjacent Keywords That Expand Reach 06:52 Step 6 Validating Demand With Keyword Tools 09:01 Step 7 Using ChatGPT for Keyword Discovery 10:19 Step 8 Removing Broad and Weak Keywords 11:03 Step 9 How to Structure Titles and Tags 14:23 Etsy Title Strategy That Beats Short Titles 15:04 Example of Building a High-Converting Title 18:02 Turning Titles Into High-Relevancy Tags 19:56 Why Descriptions Matter for AI and SEO

    21 min
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4.6
out of 5
88 Ratings

About

I help other people start, build, and grow their handmade and Etsy businesses so that they can make extra money pursuing their passion. I am a real seller that makes their entire living off Etsy and my handmade business. I teach others how to do the same.

Information

  • Creator
    LL - Etsy & Handmade Business Coach
  • Years Active
    2019 - 2026
  • Episodes
    399
  • Rating
    Clean
  • Copyright
    © All content is copyright of Handmade & Beyond
  • Show Website
    Handmade & Beyond Podcast

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