The Automotive Leaders Podcast

Jan Griffiths
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The Automotive Leaders Podcast

Prepare yourself, your team, and your business for the future of automotive. We are all evolving the products we make, have you thought about the leadership model to get us there? In-depth interviews with leaders, authors, and thought leaders, provide the insights you need. This podcast is brought to you by Gravitas Detroit.

  1. The Leadership Formula for TE Connectivity's E-Mobility Success with Qiong Sun

    4 DAYS AGO

    The Leadership Formula for TE Connectivity's E-Mobility Success with Qiong Sun

    This episode is sponsored by Lockton, click here to learn more Watch the full video on YouTube - click here In this episode of The Automotive Leaders Podcast, Jan Griffiths interviews Qiong Sun, Vice President and General Manager of TE Connectivity's Global Automotive E-Mobility business, to learn what it takes to lead a technology company during this transformative period in the automotive industry. From the very start, you can see Qiong's passion for technology and leadership come through. She shares how her engineering background shaped her leadership style, which is rooted in problem-solving and optimization.  For Qiong, leadership isn't just about managing teams; it's about building a shared vision, aligning strategies, and inspiring people with purpose—a must for engaging today's workforce. Qiong explores the wave of innovation reshaping the automotive industry—from electrification to AI—and the challenges that come with it. She explains that collaboration is the key to staying ahead, whether it’s partnering with tech companies, governments, or consumers to create smarter, faster solutions. Qiong also talks about how the relationship between suppliers and OEMs is changing. They're no longer just filling orders; they're stepping up as innovation partners, helping OEMs navigate the complexities of new technologies. She shares how TE Connectivity is here to support both traditional and up-and-coming automakers by offering solutions that fit their specific needs. Resilience has been a big part of Qiong's leadership journey. She recalls the early days of her career when she tested safety systems in harsh conditions and earned the trust of her team through perseverance. Now, she fosters that same resilience in her team, building a culture where mistakes are seen as opportunities for growth and innovation thrives without fear of failure. Her advice for leaders? "Believe in what you're doing." She encourages everyone to embrace collaboration and tap into the industry's strengths—its talent, resources, and expertise. Whether working with established automakers or new players, the key to progress is pushing each other and working together. Themes discussed in this episode: The rise of disruptive technologies like electrification, connectivity, and software-defined vehicles reshaping the auto industryWhy speed and agility are the key to staying competitive in the automotive industryWhy traditional automotive processes no longer work for today’s fast development cyclesHow collaboration is the key to managing fast-changing requirements and shorter product cyclesThe importance of building partnerships with non-traditional players, such as governments, tech companies, and infrastructure providersThe evolving role of suppliers as innovation partners driving transformationHow teamwork between legacy automakers and new players drives faster innovation and progress Featured guest: Qiong Sun What she does: Qiong Sun is the Vice President and General Manager of the Global Automotive E-Mobility Business at TE Connectivity, where she leads strategy, product management, technology development, and market delivery for high-voltage solutions in the electric vehicle market. With a passion for innovation, 30 years of experience in transportation, and a diverse industry consulting background, she drives the commercialization of cutting-edge technologies to advance vehicle...

    37 min
  2. Detroit Auto Show 2025 - Day 2 - Kettering University

    JAN 17

    Detroit Auto Show 2025 - Day 2 - Kettering University

    This episode is sponsored by Lockton, click here to learn more It's day two of the Detroit Auto Show, and Jan is back at Kettering University's AutoMobili-D exhibit, diving into conversations with the people shaping the future of mobility. Dr. Jacqueline El-Sayed, CEO of SAE International, set the stage with her thoughts on why hands-on learning is the best way to prepare engineering students for the challenges of the real world.  Next, legal expert Jennifer Dukarski talks about the challenges and opportunities of AI in automotive. From national security concerns to ethical data use, her insights show why careful regulation and testing are essential.  Dr. Huseyin Hiziroglu, a seasoned professor at Kettering, brings decades of expertise to the conversation as he dives deep into the challenges of energy storage and why solving these roadblocks is critical to advancing EV adoption. In a fun twist, Kettering student Ian Gibson stepped in as guest host to interview Jose Flores, CEO of Ancor Automotive. Jose shared how he turned a decades-old company into a modern tech player, earning the trust of seasoned employees and embracing digital transformation. Later, Alisyn Malek, co-founder of May Mobility, talks about her Changing Lanes program, which bridges Michigan's automotive and startup ecosystems. Her vision of empowering experienced professionals to explore new opportunities is reshaping career paths in the industry. Matt Fortescue, Kettering’s Director of Enrollment, talks about what makes Kettering unique. From hands-on co-op programs to small class sizes, he explains how Kettering sets students up for success in ways that larger institutions often can't. Ted Serbinski takes a different approach, focusing on the next generation of innovators. With his work in tech education, he ensures kids learn not just how to use technology but how to wield it for success, equipping them for a digital future. Finally, Kettering senior David Glover shares his journey into AI and how the university's support has helped him take the following steps toward making an impact in the industry. Your Host Jan Griffiths is the architect of cultural change in the automotive industry. As the President & Founder of Gravitas Detroit, Jan brings a wealth of expertise and a passion for transforming company cultures. Additionally, she is the host of the Automotive Leaders Podcast, where she shares insightful conversations with industry visionaries. Jan is also the author of AutoCulture 2.0, a groundbreaking book that challenges the traditional leadership model prevalent in the automotive world. With her extensive experience and commitment to fostering positive change, Jan is at the forefront of revolutionizing the automotive landscape. Reach out to her at Jan@gravitasdetroit.com Co-host Ian Gibson is an undergraduate student at Kettering University, pursuing a degree in Electrical Engineering with a minor in Sustainability. As a Global Product Engineering Design Co-op at General Motors, he combines rigorous academic...

    42 min
  3. Detroit Auto Show 2025 - Day 1 - Kettering University

    JAN 17

    Detroit Auto Show 2025 - Day 1 - Kettering University

    This episode is sponsored by Lockton, click here to learn more The Detroit Auto Show is coming to an end, but the conversations from day one at the Kettering University booth continue to inspire. Join host Jan Griffiths as she sits down with industry leaders and innovators shaping the future of automotive through fresh ideas, education, and collaboration. First up, Dan Stewart from Automation Alley explains how bridging academia, government, and industry is sparking real progress in digital manufacturing. Enza Sleva from Kettering explains how their co-op program sets students up for success from day one. Hajj Flemings talks about how AI is helping unlock creativity, while Ida Byrd-Hill shares her mission to make STEM education accessible to everyone. Scott Tobin breaks down the evolution of software-defined vehicles and what it means for the industry. Dr. Ping Ren talks about additive manufacturing and its role in speeding up innovation in automotive design. Tarek Abdel-Baset explains why hydrogen could play a key role in sustainable transportation, and Dr. Diane Peters reveals how autonomous vehicles are transforming mobility for people with disabilities. To close the day, Suzanne Petrusch passionately shares Kettering’s mission to fuel the industry with driven, problem-solving leaders ready to tackle the industry’s biggest challenges. From tech innovation to education and bold ideas for the future, day one had plenty of great conversations. Ready for more? Check out day two here for more amazing conversations from the Detroit Auto Show! Your Host Jan Griffiths is the architect of cultural change in the automotive industry. As the President & Founder of Gravitas Detroit, Jan brings a wealth of expertise and a passion for transforming company cultures. Additionally, she is the host of the Automotive Leaders Podcast, where she shares insightful conversations with industry visionaries. Jan is also the author of AutoCulture 2.0, a groundbreaking book that challenges the traditional leadership model prevalent in the automotive world. With her extensive experience and commitment to fostering positive change, Jan is at the forefront of revolutionizing the automotive landscape. Reach out to her at Jan@gravitasdetroit.com Featured guests: Name: Dan Stewart Title: Relationship Manager, Automation Alley Discussed: [03:20] Bringing together academia, industry, and government, Dan explains how they’re helping small manufacturers embrace digital tools and thrive in Michigan’s automotive ecosystem. Name: Enza Sleva Title: Director of Career Development and Cooperative Experience,...

    51 min
  4. Where Agility Meets Stability: Bridging Startups and Corporate Cultures

    JAN 9

    Where Agility Meets Stability: Bridging Startups and Corporate Cultures

    This episode is sponsored by Lockton, click here to learn more Watch the full video on YouTube - click here In this episode of The Automotive Leaders Podcast, Jan Griffiths teams up with co-host Alisyn Malek and guest André Weimerskirch to explore the dynamic world of startups and legacy auto. Together, they break down startup myths, explore the challenges of transitioning between the corporate and startup worlds, and highlight the immense potential of combining expertise from both worlds. André, who has experience in both startups and major companies like Bosch and Lear, shares his career journey. Starting with his cybersecurity startup, ESCRYPT, André reveals how he transitioned to corporate life, learned to scale systems, and returned to the fast-paced startup world with a fresh perspective. Along the way, he reflects on the value of structure from corporates and the creativity of startups, highlighting how combining these approaches can lead to innovation. Together, they uncover common fears holding people back from leaving the corporate world, such as financial stability and healthcare. Alisyn then introduces the “Changing Lanes” program. She shares how this initiative supports professionals in the auto industry by connecting them to resources that help turn ideas into scalable businesses. For anyone who’s ever thought, “Somebody should fix this,” Changing Lanes offers the tools and guidance to help you realize, “Why not me?” When asked which authentic leadership traits matter most for the auto industry’s future, André didn’t hesitate to choose honesty and integrity, and cognitive diversity. For André, these traits are not just leadership principles but the foundation for collaboration and progress in an evolving industry. This episode is a must-listen for those seeking to change lanes, challenge the status quo, and explore what’s possible when startup and corporate worlds collide. Themes discussed in this episode: Breaking stereotypes about startup culture and foundersChallenges of transitioning from corporate to startup lifeThe mindset shift needed to bridge the corporate and startup worldsAdvice for professionals curious about exploring the startup worldThe Changing Lanes program and how it helps career transitionsWhy cognitive diversity makes teams stronger and more innovativeLeadership traits essential for navigating change in the auto industry Co-host: Alisyn Malek What she does: Alisyn Malek is an experienced automotive and startup professional who is currently leading the Changing Lanes project on behalf of the state of Michigan. With Changing Lanes, she aims to connect the state's automotive and startup professional ecosystems by bridging through storytelling, events, and programming. Featured guest: André Weimerskirch What he does: Dr. André Weimerskirch is the COO of Block Harbor Cybersecurity, where he leads efforts to develop innovative cybersecurity solutions for the automotive industry. With a rich background in both startup and corporate leadership, André has built and managed teams responsible for product security, functional safety, and advanced software systems. He co-founded ESCRYPT, a pioneering embedded systems security company, and played a key role in its growth before its acquisition by Bosch. André has...

    35 min

  5. 12/26/2024

    A New Year, A New Approach to Leadership

    This episode is sponsored by Lockton, click here to learn more 2024 is about to end, but the challenges in the automotive industry aren’t slowing down. From supply chain challenges and UAW strikes to the ongoing push for EV adoption, it’s been a wild ride. But as Jan Griffiths looks ahead to 2025, her message is clear: leaders must step up for what’s next. As John McElroy said in episode 100, the alarm bells for leadership and culture aren’t ringing loud enough. And he’s right. Culture isn’t just a “nice-to-have”—it’s the foundation of everything we do. It defines us as an industry, a company, and a leader. It influences not just our behaviors but also the processes we use. That’s why Jan challenges leaders to abandon the old “this is how it’s always been done” mentality and rethink their approach to leadership. Using real examples, Jan shares why leadership matters now more than ever, pointing to Martin Fischer’s success with the people-first approach at ZF compared to Stellantis’s struggles under Carlos Tavares. For Jan, this contrast underscores the urgent need for cultural evolution and authentic leadership to succeed in today’s rapidly transforming automotive landscape. This isn’t a look back; it’s a wake-up call for leaders ready to build the future. As we step into 2025, let’s focus on not only what we do but also how we lead—because the future of this industry depends on it. Your Host Jan Griffiths is the architect of cultural change in the automotive industry. As the President & Founder of Gravitas Detroit, Jan brings a wealth of expertise and a passion for transforming company cultures. Additionally, she is the host of the Automotive Leaders Podcast, where she shares insightful conversations with industry visionaries. Jan is also the author of AutoCulture 2.0, a groundbreaking book that challenges the traditional leadership model prevalent in the automotive world. With her extensive experience and commitment to fostering positive change, Jan is at the forefront of revolutionizing the automotive landscape. Reach out to her at Jan@gravitasdetroit.com Mentioned in this episode: Auto Revolutions: John McElroy & Jason Stein on Shaping Industry CultureWhy Automotive Leaders Need Emotional Intelligence with Daniel GolemanDriving Culture Change in the Automotive Industry with Jon HusbyMeet the Leader Behind the Next Iconic Car CompanyHadi Awada's Journey to Transforming...

    19 min
  6. TikTok Meets Auto: Ahmed Iqbal's Inspiring Leadership Journey

    12/12/2024

    TikTok Meets Auto: Ahmed Iqbal's Inspiring Leadership Journey

    This episode is sponsored by Lockton, click here to learn more Watch the full video on YouTube - click here Ahmed Iqbal, Head of Industry for Automotive at TikTok, joins Jan Griffiths in our latest episode to share his unique journey from selling cars in college to leading innovative strategies that bridge legacy auto practices with modern digital platforms. Starting at Audi, Ahmed quickly rose through the ranks, learning the art of leadership, the power of listening, and the importance of human connection along the way. His path took an unexpected turn when he ventured into the tech world, where he blends innovative approaches with creative marketing. Now at TikTok, Ahmed leads a team that is transforming how the automotive world connects with consumers. TikTok is proving to be more than just an entertainment app—it’s a vital hub for car enthusiasts and commerce. Ahmed’s team helps brands make the most of this space, whether it’s launching new cars or reaching potential buyers through engaging authentic content. But the conversation doesn’t stop at marketing. Ahmed also explores the changing expectations of younger generations in the workforce, the need for a balance between legacy automotive practices and new technologies, and the traits leaders must embrace. Whether you’re curious about TikTok’s impact on the industry or want to learn how to lead during times of change, this episode is packed with insights that automotive leaders and marketers can’t afford to miss. Themes discussed in this episode: What consumer behavior trends indicate about the future of automotive marketing on platforms like TikTokThe strategic role of TikTok’s automotive team in building partnerships and guiding brands through the platform’s unique opportunitiesWhy the auto industry must now adopt new strategies to address emerging challenges instead of relying on outdated toolsThe challenge of integrating legacy automotive practices with the innovative approaches of new EV startupsThe need to shift from traditional top-down leadership to a more empathetic and inclusive approach that resonates with younger generationsThe importance of creating a company culture where every employee feels valued and has the opportunity to contribute to a larger vision Featured guest: Ahmed Iqbal What he does: Ahmed Iqbal is an accomplished leader with over a decade of experience at the intersection of automotive and media technology. At Audi, he led transformative initiatives, including launching electrification strategies, developing new revenue models, and bringing the retail experience into the digital era. As Twitter’s Global Head of Auto, he built a global partnership strategy across 13 markets, delivering value to automakers while driving growth. Now, as TikTok’s Head of Industry for Automotive, Ahmed leads efforts to connect automotive brands with TikTok's dynamic audience through innovative products and full-funnel marketing strategies On Leadership: “I didn't really realize until later in my career that the breadth of, let's say, passions and interests of a leader play a big role in how you can impact or make an impact with people, not just for business results, but how you connect with your team, how you inspire your team, how you show your team sides of you that are important to create that connection outside of just a manager-employee relationship.” Episode...

    35 min
  7. Thanksgiving Thoughts: A Message for the Automotive Industry

    11/28/2024

    Thanksgiving Thoughts: A Message for the Automotive Industry

    This episode is sponsored by Lockton, click here to learn more Thanksgiving is a time to celebrate our blessings and express gratitude, and in this special episode, Jan Griffiths makes it personal. She shares a heartfelt thank you to listeners, guests, and supporters who've been part of the journey to transform the culture of the automotive industry. Jan also presents a simple yet meaningful leadership challenge: Write a handwritten note to each of your team members. Skip the corporate language—just genuine appreciation for what they bring to the table. It's a small gesture that can make a significant impact. As a teaser for the next episode, she hints at an upcoming feature with TikTok's Head of Automotive—yes, TikTok and automotive in the same sentence! Get ready for something unexpected! Until then, enjoy the holiday, spend time with loved ones, and take a moment to show genuine appreciation to those around you. Your Host Jan Griffiths is the architect of cultural change in the automotive industry. As the President & Founder of Gravitas Detroit, Jan brings a wealth of expertise and a passion for transforming company cultures. Additionally, she is the host of the Automotive Leaders Podcast, where she shares insightful conversations with industry visionaries. Jan is also the author of AutoCulture 2.0, a groundbreaking book that challenges the traditional leadership model prevalent in the automotive world. With her extensive experience and commitment to fostering positive change, Jan is at the forefront of revolutionizing the automotive landscape. Reach out to her at Jan@gravitasdetroit.com Mentioned in this episode: Check out our other podcast episodes here.The 21 Traits of Authentic Leadership PDFEmail Jan Griffiths at jan@gravitasdetroit.com Mentioned in this episode: This episode is sponsored by Lockton, click here to learn more

    5 min
  8. Rethinking Automotive: Key Takeaways from the 2024 MEMA Annual Conference

    11/14/2024

    Rethinking Automotive: Key Takeaways from the 2024 MEMA Annual Conference

    This episode is sponsored by Lockton, click here to learn more MEMA, the Vehicle Suppliers Association, just concluded its 2024 Annual Conference, a premier gathering for automotive suppliers, thought leaders, and innovators committed to navigating the industry's toughest challenges and emerging trends.  Inside MEMA, discussions tackled the industry's biggest question: how to adapt and thrive amidst escalating tariffs, China's rapid advancements, and the growing influence of artificial intelligence.  Day one set a powerful tone as MEMA President Collin Shaw opened with a commitment to building high-performing, diverse teams—a pledge that resonated deeply with attendees. A spotlight session saw top leaders from Nissan, GM, and Toyota share how they're 'wargaming' future political and supply chain challenges. Their focus? Supporting suppliers and maintaining transparent communication. Then came a show-stopper: the BYD Seagull, a sleek EV priced under $10,000, which caught Jan's attention. Terry Woychowski from Caresoft explained that this low-cost model underscores China's competitive edge—its tight integration and simplicity. To stay competitive, he argued, the industry must embrace "quantum change," leaving incremental improvements behind. Day two continued with AI thought leader Noelle Russell, who urged companies to align AI innovations with core values and deploy them carefully. Her stance? AI isn't a job killer—it's a task killer, set to eliminate mundane tasks and boost workforce creativity. Then came Michael Dunne with a wake-up call about China's rising influence, urging the industry to pick up the pace before it's too late. The conference wrapped up with supplier CEOs Swamy Kotagiri and Ray Scott advocating a future based on aligned interests and transparency.  Jan left with MEMA's powerful message ringing in her ears: "Together, we are invincible."  Tune in for Jan's inside take on MEMA 2024—and discover why now is the time to rethink, unlearn, and move fast in automotive. Your Host Jan Griffiths is the architect of cultural change in the automotive industry. As the President & Founder of Gravitas Detroit, Jan brings a wealth of expertise and a passion for transforming company cultures. Additionally, she is the host of the Automotive Leaders Podcast, where she shares insightful conversations with industry visionaries. Jan is also the author of AutoCulture 2.0, a groundbreaking book that challenges the traditional leadership model prevalent in the automotive world. With her extensive experience and commitment to fostering positive change, Jan is at the forefront of revolutionizing the automotive landscape. Reach out to her at Jan@gravitasdetroit.com Mentioned in this episode: MEMA Original Equipment Suppliers Annual Conference 2024Why Automotive Leaders Need Emotional Intelligence with Daniel Goleman Mentioned in this episode: a...

    25 min
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Prepare yourself, your team, and your business for the future of automotive. We are all evolving the products we make, have you thought about the leadership model to get us there? In-depth interviews with leaders, authors, and thought leaders, provide the insights you need. This podcast is brought to you by Gravitas Detroit.

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