The Hustle Rebellion

Heather Porter
  • 5.0 (1)
  • MARKETING
  • UPDATED BIWEEKLY
The Hustle Rebellion

Get the steps to break the cycle of overwhelm and stress as you grow your business through expert interviews, case studies, and intimate behind-the-scenes stories with host Heather Porter. So Hustle Rebels… hit subscribe and let’s stop hiding behind the hustle!

  1. 5D AGO

    #154: How to get your product on store shelves with Ahmed Aboushabana

    "You cannot sell rights and you cannot scale your business as well." Heather interviews Ahmed, the founder of BFMCG, a company specialising in helping brands get their products onto retail shelves. Ahmed shares insights into the fast-moving consumer goods (FMCG) industry, discussing the importance of product differentiation and market positioning.  He reflects on his background in supply chain management and how it informs his approach to business. The discussion also covers marketing strategies, emphasising organic growth through referrals and genuine relationships. Ahmed concludes with valuable advice for entrepreneurs about focusing on their strengths and partnering with the right people.   Takeaways Ahmed emphasises the importance of working with good people and companies. The back end of business is crucial for scaling and success. Australia is known for improving and simplifying product ingredients. Ahmed believes in organic growth through referrals and genuine relationships. He advises entrepreneurs to focus on their strengths and delegate other tasks. The importance of having a good website for business visibility is highlighted. Building long-term partnerships is key to sustainable business growth.   At a glance… 00:00 Introduction to Ahmed and BFMCG 04:03 Understanding the FMCG Landscape 10:08 Product Development and Market Positioning 16:55 Ahmed's Background and Business Journey 23:55 Marketing Strategies and Organic Growth 30:02 Final Thoughts and Advice for Entrepreneurs Resources Ahmed's Links: * LinkedIn * Company website About the Guest Ahmed is a seasoned business leader and entrepreneur with over 18 years of experience in business development, procurement, and supply chain. He is the founder of BeFMCG Group, a company that provides bespoke solutions for various sectors in the ANZ, APAC and MENA regions. He is also the CEO of TLC Impact, a social enterprise that creates products with purpose and provides opportunities for people living with a disability to find meaningful work. See Transcript

    33 min

  2. APR 8

    #153: 2 years! A gift and more probing questions

    "You feel like you're constantly doing more and more and more, and maybe you're even earning less as you grow." In this episode, Heather reflects on two years of podcasting and introduces a new format aimed at providing deeper insights into business strategies. The focus will shift towards understanding the holistic journey of business growth, including specific mistakes and wins from guests.  The podcast will emphasise actionable strategies over tutorials, targeting established businesses seeking more freedom and efficiency. Heather aims to inspire listeners by sharing real challenges and successes in the entrepreneurial journey.   Takeaways The podcast has been running for two years, celebrating its journey. A new guide for 2025 focuses on stopping the hustle culture. The show will explore deeper business strategies and specific mistakes. Expect more actionable strategies and insights from guests. Marketing is essential for sustainable business growth. Listeners will receive key takeaways from each episode. The podcast aims to support established businesses seeking freedom. Delegation and leadership are key themes moving forward. The format will include guest interviews and solo episodes. Heather emphasises the importance of community in navigating business challenges.   At a glance… 00:00 Celebrating Two Years of Podcasting 02:56 Introducing the New Podcast Format 05:48 Target Audience and Goals for the Show See Transcript

    9 min

  3. MAR 25

    #152: John Merkus shares how change is the key to getting what you want

    "Always come back to what is your mission." In this engaging conversation, John Merkus shares his insights on personal and professional development, emphasising the importance of a positive mindset, coaching, and staying true to one's mission. He discusses his journey from a corporate background to becoming a keynote speaker and change management consultant, highlighting the significance of resilience and emotional intelligence in today's rapidly changing world.  John also introduces his meditation app, designed to help individuals cultivate a positive mindset and navigate challenges effectively. The discussion concludes with practical advice for embracing change and maintaining a balanced approach to life and business.   Takeaways Be kind to yourself and avoid negative self-talk. Having a coach can provide invaluable support and perspective. Stay true to your mission and align your actions with it. Mindset is crucial for enjoying the journey of growth. Every emotion is preceded by a thought; be mindful of your thoughts. The conversation you have about your circumstances shapes your reality. Celebrate your successes along the way to maintain motivation. Invest in yourself to reap the rewards of personal growth. Embrace change as an opportunity for growth, not a challenge. Have fun and find joy in the process of achieving your goals.   At a glance… 00:00 Introduction and Positive Mindset 06:32 Tangible Tips for Business Growth 15:45 John's Journey and Epiphany Moments 19:10 Coaching and Consulting Services 27:54 Future of Resilience and Change 33:13 Final Thoughts and Advice Resources John's Links: * Fluid Reality - Mediation Mindset App * Facebook * Instagram * Linkedin About the Guest John Merkus is an internationally recognised keynote speaker, podcast host, and expert in leadership, resilience, and cultivating a positive mindset. With over 20 years of experience, John empowers audiences to embrace change, unlock their potential,

    39 min

  4. MAR 18

    #151: When you feel stuck, it’s a signal for change

    "It was kind of like that year that was a really hard year for me." In this episode, Heather discusses the importance of recognising when it's time for change in both personal and professional life. She emphasises the feelings of being stuck or unfulfilled as signals for the need to reassess goals and desires.  Heather provides a practical tactic for gaining clarity by listing current commitments and identifying what truly aligns with one's passions. The conversation encourages listeners to take action towards meaningful change to avoid burnout and enhance fulfillment.   Takeaways When you feel stuck, it's a signal for change. Revisit what you want to gain clarity. Feelings of unfulfillment can indicate a need for growth. Making a list of commitments can help identify misalignments. Cross out tasks that don't light you up. Burnout often comes from repetitive, passionless tasks. Seeking support is crucial for making changes. Change can bring excitement back into life. It's important to assess where you're headed in life. Implement small changes to create a larger impact.   At a glance… 00:00 Recognising the Need for Change 02:54 Finding Clarity and Direction 05:48 Taking Action Towards Change See Transcript

    8 min

  5. MAR 11

    #150: Mastering E-commerce Marketing with Ben Guthridge

    "Google ads is a bit like renting your home....SEO, it's like renovating your home." In this conversation, Ben shares his expertise in e-commerce marketing, discussing strategies for overcoming overwhelm in business, the importance of lead generation, and the evolution of his company, Search Rescue. He emphasises the significance of understanding infrequent purchases, the role of Google Ads and SEO, and the future of e-commerce marketing, particularly in light of trends like Black Friday.  Ben also provides insights into effective product presentation and the importance of website hygiene for success in the digital marketplace.   Takeaways Having a trustworthy team is crucial for overcoming overwhelm. Systemising repetitive tasks can streamline business operations. Understanding your marketing platform is key to generating leads. Infrequent purchases are ideal for Google Ads campaigns. A strong website with good product attributes is essential for e-commerce success. Split testing ad creatives can optimise marketing results. Google Shopping Ads are vital for e-commerce revenue. SEO builds long-term value for businesses compared to Google Ads. Agile marketers who adapt quickly will succeed in e-commerce. Planning for seasonal trends is important for managing resources.   At a glance… 00:00 Navigating Overwhelm in Business Growth 03:00 Ben's Journey to Entrepreneurship 05:53 The Evolution of Search Rescue 09:02 Understanding Infrequent Purchases in Marketing 12:14 Case Study: Transforming E-commerce Success 15:09 Determining ROAS and Marketing Strategies 17:50 Identifying Industries for Ads and SEO 18:47 The Future of E-commerce Marketing 21:51 The Importance of Product Presentation 24:48 Google Shopping Ads: A Game Changer 27:58 Finding the Right E-commerce Client 31:09 SEO vs. Google Ads: A Strategic Approach 34:01 Looking Ahead: Trends in E-commerce Resources Ben's Links: * Website * Reviews * Facebook * Linkedin  * Instagram * Free Resource About the Guest Ben Guthridge founded Search Rescue in 2016, bringing nearly two decades of experience from Australia's top digital ad agencies. With 7 years in business, the company is set to hit $5m in annual turnover, driven solely by referrals from satisfied clients - no cold calling. Search Rescue boasts 140+ Five Star Google Reviews and helped one advertiser increase their ...

    38 min

  6. MAR 4

    #149: Here’s what you need to work on if you want progress in your business

    "Make sure that you delegate and work out how to delegate" In this episode, Heather discusses the critical distinction between urgent and important tasks in business. She emphasises the need to prioritise important tasks that may not seem urgent but are essential for long-term growth.  Heather shares her personal experiences with delegation and task management, encouraging listeners to identify and focus on key tasks that drive their business forward. She also highlights the importance of breaking down larger projects into manageable tasks to avoid feeling overwhelmed.   Takeaways We often prioritise urgent tasks over important ones. Identifying important tasks is crucial for business growth. Delegation is key to managing workload effectively. Tasks can often be milestones in a larger project. Breaking down tasks can prevent overwhelm. Regularly assess what needs to be prioritised. Focus on one important task each week. Avoid becoming reactive to business needs. Understanding the difference between tasks and projects is vital. Make time for important tasks to drive progress.   At a glance… 00:00 Understanding Urgency vs Importance 02:17 The Power of Delegation 05:12 Task Management and Project Planning See Transcript

    8 min

  7. FEB 26

    #148: Lou Mathieson shares how to build the right team

    "I feel that that then contributes to their ownership in the business." In this conversation, Lou Mathieson shares insights on business growth, the importance of self-care, and building a strong team. She discusses her journey into entrepreneurship, the services offered by her company, The Administration Agency, and the impact they have made in the community.  Lou emphasises the significance of flexibility in the workplace and the need to celebrate small wins to maintain motivation and positivity.   Takeaways Look after yourself; it's crucial for business success. Building a supportive team is essential for growth. Remember your big picture and your 'why' during tough times. Lou's journey into business was unplanned but fulfilling. Not niching services allowed for greater growth opportunities. The Administration Agency focuses on community impact and support. Successful rebranding can lead to positive business changes. Flexibility in work arrangements is increasingly important. Celebrating small wins boosts team morale and motivation. Open communication with clients and team members fosters trust.   At a glance… 00:00 Introduction and Initial Thoughts 03:05 Tactical Tips for Business Growth 05:56 Building a Strong Team and Vision 11:58 Lou's Journey into Business Ownership 18:02 The Administration Agency: Services and Impact 23:59 Challenges and Future Trends in Business 30:07 Final Thoughts and Advice Resources Lou's Links: * Website * Linkedin  * Company Linkedin * Instagram * Free Resource About the Guest Louise Mathieson is the Founding Director of The Administration Agency, a business she established in 2019 as Performance PA. Initially inspired by a colleague in the NSW Government, Louise rebranded in 2020 to expand her services and create a virtual hub supporting small businesses across Australia.  Today, The Administration Agency offers tailored administrative solutions, from inbox management to social media and event planning, focusing on personalised, client-specific support. Louise is passionate about helping business owners grow and scale sustainably while also serving as a role model to women in her regional community.

    36 min

  8. FEB 18

    #147: My new project helping to connect generations and build communities

    "This particular community has saved the lives of two people that are part of it." In this episode, Heather shares her inspiring encounter with a 75-year-old woman named Gaye, who embodies the essence of community and happiness. Heather discusses the importance of community in providing purpose and support, especially for older adults. She reveals her new project aimed at sharing Gaye's wisdom and bridging generational gaps through engaging conversations and content.  The episode emphasises the transformative power of community and the fulfillment that comes from pursuing projects that extend beyond personal interests.   Takeaways Community is essential for mental health and purpose. Engaging with others can literally save lives. Using skills for community benefit is fulfilling. Intergenerational conversations can change perceptions of aging. Creating content can bridge gaps between generations. The importance of mapping out a production plan. Pursuing projects beyond business can lead to unexpected connections. Loneliness can be alleviated through community involvement. It's never too late to start something new. Finding joy in helping others can be life-changing.   At a glance… 00:00 The Power of Community 03:23 Launching a New Project: Wisdom of Gaye 06:47 Beyond Business: Finding Purpose in Community See Transcript

    9 min
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    Ratings & Reviews

    About

    Get the steps to break the cycle of overwhelm and stress as you grow your business through expert interviews, case studies, and intimate behind-the-scenes stories with host Heather Porter. So Hustle Rebels… hit subscribe and let’s stop hiding behind the hustle!

    Information

    • Creator
      Heather Porter
    • Years Active
      2020 - 2025
    • Episodes
      155
    • Rating
      Clean
    • Copyright
      © Website Love Pty Ltd
    • Show Website
      The Hustle Rebellion

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