Sarah Renae Clark – How This YouTuber Built A $200K/mo Coloring Book Empire

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EPISODE DESCRIPTION

Sarah Renae Clark is a YouTuber who creates coloring books to help you overcome anxiety and create something you can be proud of.

Recently, Sarah launched her newest product the Color Cube, a physical product that makes color selection easy and fun! With 250 color palettes as handy cards to help build your confidence in choosing colors that look good. The Color Cube had a $50,000 launch and currently generates about $200,000 per month!

In this episode, you’ll learn how Sarah used communities to build her audience, how Pinterest plays a key role in her business, how YouTube improved her email newsletter engagement, and why actually caring about PEOPLE is what builds your business.

Full transcript and show notes

Learn more about Sarah

Learn more about the Color Cube

Follow Sarah on YouTube / Instagram / Twitter

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TIMESTAMPS

00:00:00 - She Built An Empire With… Coloring Books?

00:01:22 - The Emergence Of Adult Coloring Books

00:04:05 - The Beginnings Of Sarah’s Business

00:06:22 - What Makes A Good Coloring Book?

00:08:01 - Most People Give Up Too Soon

00:09:24 - Integrating Into New Communities For Your Business

00:15:13 - Using Free Samples To Sell

00:18:22 - The Best Business Advice Sarah Got

00:20:34 - Creators Are Autodidactic

00:23:16 - How To Help People Navigate Your Catalog

00:28:57 - Can You Rely On One GREAT Revenue Stream?

00:30:58 - Pinterest Almost Killed Sarah’s Business

00:38:57 - Sarah Starts A YouTube Channel

00:43:22 - Building Relationships With Your Audience

00:47:15 - How To Manage Operations At Scale

00:49:27 - Working With Your Significant Other

00:54:16 - Making Physical Products Is HARD (The Color Cube)

01:01:16 - Sarah COLD Launched The Color Cube

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→ #174: Bonnie Christine

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