Kevin Parry – How he goes viral on EVERY platform

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EPISODE DESCRIPTION

Kevin Parry is a stop-motion animator and video wizard who creates fun animation and mind-bending illusions.

Kevin has a knack for going viral – and, as a result, he's built a massive following on just about every social media platform. He has nearly 2M subscribers on YouTube, 1.3M followers on Instagram, 2.3M followers on Tikok, 200K followers on Twitter, and Kevin even has more than 100K followers on LinkedIn.

In this episode, you’ll learn:

• How Kevin approaches different social media platforms
• How he works with brands as a one-man studio
• How he developed an on-camera presence
• Why CONTEXT determines whether or not your content may go viral

Full transcript and show notes

Follow Kevin on Instagram / Twitter / Facebook / TikTok / YouTube

Kevin's Website

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TIMESTAMPS

00:00 - Going Viral Isn’t Luck

01:43 - Importance of Patience

06:31 - Stop Motion Films Take A LONG Time

08:57 - Transitioning To Social Media Full Time

11:15 - LinkedIn Is Underrated For Creators

13:16 - How Kevin’s Strategy Evolved Over The Years

17:17 - How Kevin Works With Brands

19:06 - Being A One Man Studio By Design

22:56 - Managing Capacity As A Creator

26:00 - Balancing Commercial Vs Personal Work

28:51 - How To Approach Different Social Media Platforms

30:15 - You Can’t Do The Same Content Forever

32:56 - Developing On Camera Presence

34:31 - Lessons From Working On Feature Films

36:30 - You Don’t Have To Build A Community To Be Successful

37:58 - Kevin’s Stop Motion Course

39:42 - Masterclass On Shareable Content

45:26 - What Is Kevin Struggling With?

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RECOMMENDED NEXT EPISODE

→ #167: Jenny Hoyos

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