How Brennan Dunn is Designing and Pricing His New Course Product

EPISODE DESCRIPTION

Brennan Dunn is a friend and a man of many skills and accomplishments – he’s a writer, marketer, developer, and even designer.

Brennan built Palladio, the tool I used to create my email templates. He co-founded RightMessage, an incredible software for segmenting your email subscribers. And these days, he writes a fantastic blog called Create & Sell where he’s documenting all that he’s learned over the years.

We were talking over email recently and he told me he’s actually creating something new under the Create & Sell brand – a platform that pulls in EVERY course lesson he’s ever made and will create custom learning pathways based on a student intake survey.

This is what he wants to build as a single product offer over the coming months and I REALLY wanted to dig into it with him.

So in this episode, you'll hear a conversation between Brennan and me talking through what that might look like.

We talk about positioning, pricing, marketing, and more.

Full transcript and show notes

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Brennan's Newsletter / RightMessage / Palladio

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