Insider Interviews with E.B. Moss

E.B. Moss
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Insider Interviews with E.B. Moss

Insights and information on the business of media, marketing, advertising and entertainment through personal conversations between senior executives and marketing executive host, E.B. Moss. From the competition in creating television, best practices in audience targeting and research, and trends in voice and audio, to outdoor, retail and everything in between: Insider interviews draw out the leaders and the lessons.

  1. MAR 25

    Wendy Lund on Why Marketing Women's Health is a Win-Win for Women & Business

    Wendy Lund, Chief Client Officer at Health@WPP, is an award-winning healthcare marketing powerhouse, leading initiatives that not only focus on women's health but also highlight how businesses can thrive when women thrive. In Epi 36 of Insider Interviews with Media and Marketing Experts, Wendy shares with host E.B. Moss how fostering innovation in women's health -- in treatments or technology -- is a smart business investment opportunity, too. When it comes to information, Wendy is a proponent of accurate and accessible health content. With abundant misinformation circulating, she acknowledged the dual role of social media as both a friend and foe. Finally, Wendy articulated the imperative—that collective action and corporate responsibility are pivotal. She urged companies to think creatively and inclusively, and shared inspiring case studies, like WPPs with NextDoor, or innovations like Ford's design of a seatbelt for women post-mastectomy to illustrate how companies can contribute beyond their traditional roles. Whether you're in healthcare, technology, advertising, or any other sector, there are opportunities to make a difference – creating a win-win for women and for companies. If this conversation resonated with you, you can make a difference in the growth of this podcast by sharing it and leaving a comment or review. Or even support it at buymeacoffee.com/mossappeal ! THANK YOU!

  2. MAR 11

    Blueprints for Startup Success from CEO Mack McKelvey

    Success in tech isn’t just about innovation—it’s about knowing how to market it. In this episode of Insider Interviews, Mack McKelvey, Founder & CEO of SalientMG, joins host E.B. Moss to share how she went from leading marketing at global tech giants to helping startups scale and thrive. She explains why embracing discomfort has fueled her career, how AI is reshaping marketing, and why The Startup Marketer, her new subscription community, is giving founders the tools they need to succeed. Get more strategies every startup should know for building a strong foundation. Apropos Women's History Month, get inspired by this award-winning marketer's advocacy for marginalized voices and why diversity in tech – and companies everywhere -- drives strong outcomes. Learn about her work with Creative Spirit, which helps neurodivergent professionals find meaningful career opportunities. From game changing marketing tips to the story behind her name changing, Mack brings a mix of wisdom, wit, and inspiration. If you’re interested in marketing, leadership, or what it really takes to grow a business, this episode is packed with insights you won’t want to miss. Tune in for expert insights, personal stories, and a fresh perspective on leadership in the startup and tech world.

  3. FEB 4

    Behind the Billboards: Inside OOH Innovation with billups

    Out-of-home advertising isn’t just about billboards anymore. With data-driven targeting, creative innovations, and deep measurement capabilities, the OOH industry has transformed into a sophisticated media channel that deserves a bigger seat at the table. In this episode of Insider Interviews, I got to explore the great outdoors with David Krupp, Global CEO of Billups, and Jaime Byrdak, CEO of North America, to go beyond the boards and explore how out-of-home ('OOH' and 'DOOH') is making an undeniable impact on today’s media mix. David and Jaime bring decades of experience in the industry, having worked together for 20 years in the industry before bringing their considerable chops to billups, Ben and Heather Billups' eponymous agency -- a name that works pretty darn well for working with billboards!  The company itself is only a couple of decades old but already claims nine patents that solve for the challenges of measurement and capturing data-driven insights in OOH. Probably good reasons it also claimed a spot on the 2024 list of fastest-growing companies among the Inc.5000 of companies "building the future." From their strategic approach to planning and measurement to their creative applications of technology like anamorphic (think: 3D) and AI-powered  optimization, David and Jaime share insights on why OOH is more "in" and relevant than ever -- and how they are making the most of being the largest independent agency in the space. Anamorphic DOOH "Out-of-home is sometimes the first to get cut from a media plan, but it shouldn’t be. We’re proving that it’s measurable, it drives sales, and it deserves a seat at the table." -- Jaime Byrdak It's about staying nimble even with international scale, offering up considerable expertise as "consigliere" for media planners and buyers, and growing relationships both inside with coworkers and outside with customers. "Anybody can buy a billboard. The question is, are you buying the right one in the right place at the right time for the right reasons against the right audience?" -- David Krupp To that point, hear about their leadership philosophies, personal stories (including Jaime’s time as a White Sox ball girl!), and what’s next for the future of OOH. Top Takeaways: * OOH is More Than Awareness – While traditionally seen as just a brand awareness tool, out-of-home can now drive sales, foot traffic, and digital engagement thanks to improved data and measurement techniques. * Technology is Changing the Game – Innovations like AI-powered planning tools, real-time ad serving, and 3D anamorphic creative are pushing OOH into new territory. * Measurement is Critical – Billups has developed patented measurement methodologies to prove ROI, showing how OOH contributes to everything from app downloads to in-store visits. * The Power of Independence – As the largest independent out-of-home agency, Billups leverages its flexibility to provide unbiased, data-driven media recommendations. * Leadership & Mentorship Matter – Both David and Jaime emphasize the importance of team culture, professional development, and fostering the next generation of OOH experts.

  4. JAN 15

    From ‘Digibabble’ to Digital Reality: Sable & Paskalis on Marketing News for 2025

    For my 2025 kickoff of Insider Interviews marketing luminaries Lou Paskalis and David Sable joined me for one of the most candid conversations on the media and ad world for an incredibly candid conversation on the media and ad world that cuts through what David famously coined as "digibabble" years ago. We moved from their personal passions (don't get David started on The Doors!) to how advertising evolved in the tech era... to its future, jam packed with opinions based on their decades of award-winning experience. (Lou, who previously ran global marketing at a couple of small brands you may have heard of, like Bank of America, American Express, and where I first met him, E.J. Gallo, is now the strategic mind behind news assessor Ad Fontes Media, The street cred of David - a top voice on LinkedIn, thanks in part to his terrific blog, "Imagine," stems from being former global CEO/Chairman of Y&R (now VMLY&R) and board member for a ton of big companies like American Eagle and Ethan Allen. He is now Vice-Chairman at the forward-thinking mid-size holdco, Stagwell, where Lou is also an advisor, I discovered!) What informs a lot of the conversation is David's explanation of how Stagwell flipped the traditional agency model on its head: Instead of buying up creative agencies, founder Mark Penn premise to build around tech."... We began by buying tech, aggregating tech and creating a tech platform. Then we went out and wrote in the creative pieces of business." But as David emphasized, "Tech leads the way for everything. But our model, which is the model that's working the best, is that tech is an enabler: Our job is to tell stories and to tell them well." Stories - and art itself, even using the most sophisticated tech and AI - is only a result of the information fed to it. David shares a beautiful analogy about what a Monet envisioned using different brushstrokes on, say, Water Lillies. We have to inform our models to consider "impressionism," just as we have to provide data for use. He says, "Data is a picture of what happened before. That's it. Now, I can interpret it, I can use it, I can I can create algorithms or models, but at the end of the day, data is a picture of what was. It can predict, and AI is going to be better at that, but that's all it is. So it's only as good as the data that it has." And don't get him started on OMNICHANNEL as a buzzword, either. The through line of this episode is to appeal to and follow the consumer. Not jam tech terms or "digibabble" down their throats. Unsurprisingly, Lou agrees, comparing ineffective presentations to Charlie Brown hearing his teacher: "Wah wah. Wah wah. Digital." His point when pitching the CFO could also apply to the consumer: "If you don't contextualize everything into the growth agenda, you might as well not go to the meetings. They don't care what we do, they care how what we do achieves growth." Be human, even in an AI world. That applies to retail, to advertising and, as we learn, the news media. The Future of News Perhaps most compelling was our discussion about the...

  5. JAN 13 · BONUS

    Fast Forward: Reality Bytes from CES 2025

    In this bonus episode of Insider Interviews from CES 2025, host E.B. Moss extracts rapid-fire insights from two leading tech visionaries -- Andrew Klein and Albert Thompson -- about the future of AI, digital trust, and human interaction. Klein, lead creative technology and innovation at PMCI (Publicis Media Content and Innovation Team), shares his vision of an AI-integrated future where wearable technology becomes our constant companion. Klein predicts that our digital conversations with AI may soon outnumber our human interactions, while describing an emerging landscape where we'll subscribe to AI personalities as we currently do news sources. He details how major platforms are working to maintain transparency in AI interactions. Thompson, Managing Director of Digital Innovation at Walton Isaacson, offers a compelling perspective on trust as the true currency of our digital future. Thompson contrasts how different generations approach technology - from Boomers who understand how things are made to Gen Z who simply expect things to work. He predicts a return to valuing in-person verification, noting that while deepfakes can deceive us online, they can't fake human presence in a room. The episode concludes with a personal note about the Los Angeles wildfires and information about supporting affected communities. Key Segments & Timestamps: [00:01:15] Andrew Klein on Innovations at CES 2025 [00:04:34] The Convergence of Crypto and AI [00:06:40] Trust and Transparency in AI [00:12:13] Albert Thompson on The Future of Technology and Trust [00:17:56] A Personal Message from E.B. Moss - on behalf of John Clayton and others Key Highlights: - AI is evolving from stationary technology to wearable, everyday companions - The convergence of crypto and AI is creating new forms of digital engagement - Trust emerges as the true currency of the digital age - Physical interaction may become the new gold standard for establishing trust - Klein predicts we'll subscribe to AI personalities like we do news sources - Thompson contrasts generational relationships with technology and trust

  6. JAN 6

    Jason Brown: Simplifying Advertising Success at Spectrum Reach

    Navigating the chaos of the advertising world can be daunting, but Jason Brown, Chief Revenue Officer of #SpectrumReach, is leading the charge to simplify the path to success for advertisers. In this episode of "Insider Interviews: With #media and #marketing Experts", Jason shares how his team fosters strong local market relationships, offers customizable buying options for their 20,000+ advertisers, and drives innovation through a new partnership with Amazon Ads.    Host E.B. Moss has him explain Spectrum Reach’s mission to "harness the industry chaos" and provide "simplicity from a trusted source." Learn how they leverage hyperlocal, addressable TV and streaming services especially for small businesses and generate "local at scale" for larger companies. Jason also highlights tools like the Spectrum Ad Academy, which educates advertisers on our complex ad world, and their 'Pay it Forward' program that further supports small and multicultural businesses.    But this episode isn’t just about business. Jason opens up about his personal journey, sharing leadership lessons he’s learned from heading sales at GSTV to Screenvision, from starting on the network side to now managing 181 sales offices nationwide! Plus you'll be surprised about his father’s unconventional career path and personal experiences inspired a passion for giving back and building relationships to drive success.    Whether you’re an advertiser, ad sales professional, or media executive, Episode 32 offers actionable takeaways and inspiring stories that you won’t want to miss... right down to a chat about favorite "must see TV" these days! Key Highlights: 00:46 The Professional Journey of Jason Brown – from Out of Home to In Home Screens 02:01 The Spectrum Reach Structure and Mission 03:42 Winning Advertising Strategies and Local at Scale 05:06 Innovations and the Amazon Ads Partnership 08:20 Measurement and Data Accuracy 14:05 Supporting Small Businesses 24:40 Corporate Social Responsibility 26:24 Growing as a Leader and a Father’s Influence 30:42 Favorite Shows (and a Xumo Rationale!) Connect with Insider Interviews: Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ YouTube: https://bit.ly/InsiderInterviews-YouTubePlaylist LinkedIn: https://www.linkedin.com/in/mossappeal Threads: https://www.threads.net/@insiderinterviews Blusky: https://bsky.app/profile/mossappeal.bsky.social And, email podcasts@mossappeal.com about an executive profile package, or sponsoring the next “Inside Scoop” branded segment about your brand! AND, please share and review this podcast… and support more free content in my tip jar at: www.BuyMeACoffee.com/mossappeal

    32 min

  7. 12/18/2024

    How Givsly Taps Brand Values to Drive Business Growth

    We’ve heard “doing good” can be good for business. But Chad Hickey, CEO of Givsly, is helping brands do more than “good,” but to align their values with consumers to drive growth and meaningful impact. And in just six years his company has directed over $2 million to nearly 500 nonprofits and likely made 8 out of 10 consumers happier! On this last 2024 episode of Insider Interviews, I couldn't think of a better way to give back to YOU, my valued readers, listeners and watchers, than to have Chad share how Givsly helps companies weave their corporate values into traditional business activities—like events, marketing, and advertising -- and thrive. Because, he emphasizes, “8 out of 10 consumers say, 'I will buy from a brand based on if they support me or shares the same values as me'.  ...If brands aren’t paying attention to that, they’re losing out on business.” I’m one of the 8: I met Chad during a 212NYC holiday party that added a Givsly style “giving back” layer — assembling comfort bags earmarked for the formerly incarcerated. It made my evening — and upped my appreciation for the organization, so I begged Chad to tell me more. So, listen to all his actionable insights, but here’s the topline: Rethinking Events: Making Connections With Meaning We’ve all done the industry happy hours with similar players and same conversations but Givsly will incorporate some way of giving back. “We can merge the traditional world of dinners and concerts with what I think is a more advanced way of speaking to people based on who they are as a person and what they value as a human being, connecting in a deeper way as humans and not just businesspeople." Marketing With Impact: Why Swag Is Out The antidote to of a cabinet full of branded water bottles? Givsly’s “Season Without Swag” initiative, which allows brands to offer donations aligned with a client’s favorite causes. As Chad put it: “It’s not just better for the planet —it’s a better way to use those dollars more efficiently, build relationships, and move people through the marketing funnel faster.”  Advertising That Performs—With Values What about ads? Givsly brings values into advertising with interactive campaigns that let consumers engage while triggering donations to nonprofits. For example, a consumer might scan a QR code on a CTV ad and choose between two charities to support, providing valuable insights for brands. And there are many things to support. A la my previous episode in Season 1 with Sustainable Brands founder, KoAnn, who eschews "CSR" and speaks instead about "business opportunity" when tapping into values, Chad saya: "We don't say 'purpose' and 'cause marketing' and all of those things. It's because it's too narrow. It's bigger than that. Values are something that is in everything that a brands does.   Chad emphasized the effectiveness of this approach: "We firmly believe that we are on the tipping point of the phase of Values Media...and brands having to have value solutions that help them speak to that consumer based on not only what they want to buy, but what they care about is who they are." Beyond Politics: Values That Resonate With Everyone Not every value-based campaign has to be political, or polarizing, Chad reminded me. “Whether it’s sustainability or supporting cancer research, we help brands showcase what they care about in ways that connect to their customers—and their business goals”​ The key, he says, is focusing on authenticity. “Values are embedded in everything brands do. It’s not about February is Black History Month or a ...

  8. 11/22/2024 · BONUS

    Another Parry with USA Fencing’s Phil Andrews: Bonus Replay

    As Sports Business Journal celebrates 25 years of "40 Under 40" Sports Marketers, I pay homage to one: USA Fencing CEO, Phil Andrews, in a replay of our podcast parry before he headed off to the Paris 2024 Olympics! This is still "marketing gold" with a slight update in the show notes summarizing their success on the "piste" and with a slew of new sponsors. Enjoy this bonus repeat of S2 Epi 23 of Insider Interviews: With Media and Marketing Experts.

    48 min
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Insights and information on the business of media, marketing, advertising and entertainment through personal conversations between senior executives and marketing executive host, E.B. Moss. From the competition in creating television, best practices in audience targeting and research, and trends in voice and audio, to outdoor, retail and everything in between: Insider interviews draw out the leaders and the lessons.

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