Insider Interviews with E.B. Moss

E.B. Moss
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Insider Interviews with E.B. Moss

Insights and information on the business of media, marketing, advertising and entertainment through personal conversations between senior executives and marketing executive host, E.B. Moss. From the competition in creating television, best practices in audience targeting and research, and trends in voice and audio, to outdoor, retail and everything in between: Insider interviews draw out the leaders and the lessons.

  1. 3 DAYS AGO

    From ‘Digibabble’ to Digital Reality: Sable & Paskalis on Marketing News for 2025

    For my 2025 kickoff of Insider Interviews marketing luminaries Lou Paskalis and David Sable joined me for one of the most candid conversations on the media and ad world for an incredibly candid conversation on the media and ad world that cuts through what David famously coined as "digibabble" years ago. We moved from their personal passions (don't get David started on The Doors!) to how advertising evolved in the tech era... to its future, jam packed with opinions based on their decades of award-winning experience. (Lou, who previously ran global marketing at a couple of small brands you may have heard of, like Bank of America, American Express, and where I first met him, E.J. Gallo, is now the strategic mind behind news assessor Ad Fontes Media, The street cred of David - a top voice on LinkedIn, thanks in part to his terrific blog, "Imagine," stems from being former global CEO/Chairman of Y&R (now VMLY&R) and board member for a ton of big companies like American Eagle and Ethan Allen. He is now Vice-Chairman at the forward-thinking mid-size holdco, Stagwell, where Lou is also an advisor, I discovered!) What informs a lot of the conversation is David's explanation of how Stagwell flipped the traditional agency model on its head: Instead of buying up creative agencies, founder Mark Penn premise to build around tech."... We began by buying tech, aggregating tech and creating a tech platform. Then we went out and wrote in the creative pieces of business." But as David emphasized, "Tech leads the way for everything. But our model, which is the model that's working the best, is that tech is an enabler: Our job is to tell stories and to tell them well." Stories - and art itself, even using the most sophisticated tech and AI - is only a result of the information fed to it. David shares a beautiful analogy about what a Monet envisioned using different brushstrokes on, say, Water Lillies. We have to inform our models to consider "impressionism," just as we have to provide data for use. He says, "Data is a picture of what happened before. That's it. Now, I can interpret it, I can use it, I can I can create algorithms or models, but at the end of the day, data is a picture of what was. It can predict, and AI is going to be better at that, but that's all it is. So it's only as good as the data that it has." And don't get him started on OMNICHANNEL as a buzzword, either. The through line of this episode is to appeal to and follow the consumer. Not jam tech terms or "digibabble" down their throats. Unsurprisingly, Lou agrees, comparing ineffective presentations to Charlie Brown hearing his teacher: "Wah wah. Wah wah. Digital." His point when pitching the CFO could also apply to the consumer: "If you don't contextualize everything into the growth agenda, you might as well not go to the meetings. They don't care what we do, they care how what we do achieves growth." Be human, even in an AI world. That applies to retail, to advertising and, as we learn, the news media. The Future of News Perhaps most compelling was our discussion about the critical importance of news. Insider Interviews followers know this is a clarion call for Lou, which he focused on in his first appearance here last year. Now, backed by Stagwell's staggering study of 50,000 people, Lou shared a startling insight: "The ROI, or return on advertising -- ROAS, on news is higher than any other content vertical you can buy." Marketers are missing out on if they are "news-averse," based on some misguided perceptions about "brand suitability." "11% are self-identified as news junkies who only read or watch the news when they're consuming media. That's 11% more business for any marketer in America in 2025 who will achieve the growth agenda and win by reaching these very influential people."

  2. 6 DAYS AGO · BONUS

    Fast Forward: Reality Bytes from CES 2025

    In this bonus episode of Insider Interviews from CES 2025, host E.B. Moss extracts rapid-fire insights from two leading tech visionaries -- Andrew Klein and Albert Thompson -- about the future of AI, digital trust, and human interaction. Klein, lead creative technology and innovation at PMCI (Publicis Media Content and Innovation Team), shares his vision of an AI-integrated future where wearable technology becomes our constant companion. Klein predicts that our digital conversations with AI may soon outnumber our human interactions, while describing an emerging landscape where we'll subscribe to AI personalities as we currently do news sources. He details how major platforms are working to maintain transparency in AI interactions. Thompson, Managing Director of Digital Innovation at Walton Isaacson, offers a compelling perspective on trust as the true currency of our digital future. Thompson contrasts how different generations approach technology - from Boomers who understand how things are made to Gen Z who simply expect things to work. He predicts a return to valuing in-person verification, noting that while deepfakes can deceive us online, they can't fake human presence in a room. The episode concludes with a personal note about the Los Angeles wildfires and information about supporting affected communities. Key Segments & Timestamps: [00:01:15] Andrew Klein on Innovations at CES 2025 [00:04:34] The Convergence of Crypto and AI [00:06:40] Trust and Transparency in AI [00:12:13] Albert Thompson on The Future of Technology and Trust [00:17:56] A Personal Message from E.B. Moss - on behalf of John Clayton and others Key Highlights: - AI is evolving from stationary technology to wearable, everyday companions - The convergence of crypto and AI is creating new forms of digital engagement - Trust emerges as the true currency of the digital age - Physical interaction may become the new gold standard for establishing trust - Klein predicts we'll subscribe to AI personalities like we do news sources - Thompson contrasts generational relationships with technology and trust

  3. JAN 6

    Jason Brown: Simplifying Advertising Success at Spectrum Reach

    Navigating the chaos of the advertising world can be daunting, but Jason Brown, Chief Revenue Officer of #SpectrumReach, is leading the charge to simplify the path to success for advertisers. In this episode of "Insider Interviews: With #media and #marketing Experts", Jason shares how his team fosters strong local market relationships, offers customizable buying options for their 20,000+ advertisers, and drives innovation through a new partnership with Amazon Ads.    Host E.B. Moss has him explain Spectrum Reach’s mission to "harness the industry chaos" and provide "simplicity from a trusted source." Learn how they leverage hyperlocal, addressable TV and streaming services especially for small businesses and generate "local at scale" for larger companies. Jason also highlights tools like the Spectrum Ad Academy, which educates advertisers on our complex ad world, and their 'Pay it Forward' program that further supports small and multicultural businesses.    But this episode isn’t just about business. Jason opens up about his personal journey, sharing leadership lessons he’s learned from heading sales at GSTV to Screenvision, from starting on the network side to now managing 181 sales offices nationwide! Plus you'll be surprised about his father’s unconventional career path and personal experiences inspired a passion for giving back and building relationships to drive success.    Whether you’re an advertiser, ad sales professional, or media executive, Episode 32 offers actionable takeaways and inspiring stories that you won’t want to miss... right down to a chat about favorite "must see TV" these days! Key Highlights: 00:46 The Professional Journey of Jason Brown – from Out of Home to In Home Screens 02:01 The Spectrum Reach Structure and Mission 03:42 Winning Advertising Strategies and Local at Scale 05:06 Innovations and the Amazon Ads Partnership 08:20 Measurement and Data Accuracy 14:05 Supporting Small Businesses 24:40 Corporate Social Responsibility 26:24 Growing as a Leader and a Father’s Influence 30:42 Favorite Shows (and a Xumo Rationale!) Connect with Insider Interviews: Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ YouTube: https://bit.ly/InsiderInterviews-YouTubePlaylist LinkedIn: https://www.linkedin.com/in/mossappeal Threads: https://www.threads.net/@insiderinterviews Blusky: https://bsky.app/profile/mossappeal.bsky.social And, email podcasts@mossappeal.com about an executive profile package, or sponsoring the next “Inside Scoop” branded segment about your brand! AND, please share and review this podcast… and support more free content in my tip jar at: www.BuyMeACoffee.com/mossappeal

    32 min

  4. 12/18/2024

    How Givsly Taps Brand Values to Drive Business Growth

    We’ve heard “doing good” can be good for business. But Chad Hickey, CEO of Givsly, is helping brands do more than “good,” but to align their values with consumers to drive growth and meaningful impact. And in just six years his company has directed over $2 million to nearly 500 nonprofits and likely made 8 out of 10 consumers happier! On this last 2024 episode of Insider Interviews, I couldn't think of a better way to give back to YOU, my valued readers, listeners and watchers, than to have Chad share how Givsly helps companies weave their corporate values into traditional business activities—like events, marketing, and advertising -- and thrive. Because, he emphasizes, “8 out of 10 consumers say, 'I will buy from a brand based on if they support me or shares the same values as me'.  ...If brands aren’t paying attention to that, they’re losing out on business.” I’m one of the 8: I met Chad during a 212NYC holiday party that added a Givsly style “giving back” layer — assembling comfort bags earmarked for the formerly incarcerated. It made my evening — and upped my appreciation for the organization, so I begged Chad to tell me more. So, listen to all his actionable insights, but here’s the topline: Rethinking Events: Making Connections With Meaning We’ve all done the industry happy hours with similar players and same conversations but Givsly will incorporate some way of giving back. “We can merge the traditional world of dinners and concerts with what I think is a more advanced way of speaking to people based on who they are as a person and what they value as a human being, connecting in a deeper way as humans and not just businesspeople." Marketing With Impact: Why Swag Is Out The antidote to of a cabinet full of branded water bottles? Givsly’s “Season Without Swag” initiative, which allows brands to offer donations aligned with a client’s favorite causes. As Chad put it: “It’s not just better for the planet —it’s a better way to use those dollars more efficiently, build relationships, and move people through the marketing funnel faster.”  Advertising That Performs—With Values What about ads? Givsly brings values into advertising with interactive campaigns that let consumers engage while triggering donations to nonprofits. For example, a consumer might scan a QR code on a CTV ad and choose between two charities to support, providing valuable insights for brands. And there are many things to support. A la my previous episode in Season 1 with Sustainable Brands founder, KoAnn, who eschews "CSR" and speaks instead about "business opportunity" when tapping into values, Chad saya: "We don't say 'purpose' and 'cause marketing' and all of those things. It's because it's too narrow. It's bigger than that. Values are something that is in everything that a brands does.   Chad emphasized the effectiveness of this approach: "We firmly believe that we are on the tipping point of the phase of Values Media...and brands having to have value solutions that help them speak to that consumer based on not only what they want to buy, but what they care about is who they are." Beyond Politics: Values That Resonate With Everyone Not every value-based campaign has to be political, or polarizing, Chad reminded me. “Whether it’s sustainability or supporting cancer research, we help brands showcase what they care about in ways that connect to their customers—and their business goals”​ The key, he says, is focusing on authenticity. “Values are embedded in everything brands do. It’s not about February is Black History Month or a one-time initiative—it’s about integrating these values year-round.”​ May your upcoming year be filled with value, health, and a meeting of the minds. Coming in January? Conversations with Spectrum Reach,

  5. 11/22/2024 · BONUS

    Another Parry with USA Fencing’s Phil Andrews: Bonus Replay

    As Sports Business Journal celebrates 25 years of "40 Under 40" Sports Marketers, I pay homage to one: USA Fencing CEO, Phil Andrews, in a replay of our podcast parry before he headed off to the Paris 2024 Olympics! This is still "marketing gold" with a slight update in the show notes summarizing their success on the "piste" and with a slew of new sponsors. Enjoy this bonus repeat of S2 Epi 23 of Insider Interviews: With Media and Marketing Experts.

    48 min

  6. 11/02/2024 · BONUS

    Marathon Marketers: A Bonus Run Thru the TCS NYC Marathon Expo

    Get the scoop on sponsoring the MARATHON in 15 minutes flat! Insider Interviews host, E.B. Moss, raced through the Javits Center as New York Road Runners were helping their partners prep to receive 100K + visitors to grab bibs, bags and prizes in advance of the TCS New York City Marathon! Hear quick takeaways from: New Balance, United Airlines, Tata Consultancy Services, Mastercard and Citizens (with Artie Athas of NYRR leading it off and Bree Fowler weighing in on the value of a good sponsorship!) they discuss their motivations and the impact of their sponsorship. Highlights include New Balance's massive retail setup, TCS's Future Athlete Project showcasing innovative sports technology, Mastercard's data on the marathon's economic impact on small businesses, United Airlines promotion and travel tech and Citizen's goal to "edutain." Each brand shares unique perspectives, from fostering community involvement to leveraging technology for enhanced health and well-being, as their goal for marathon sponsorships! KEY MOMENTS: 00:18 Sneak Peek at the Javits Center thanks to NY Road Runners 00:52 Interview with TCS and New Balance 02:03 Exploring the Exhibitor Hall 04:30 TCS' Future Athlete Project with a "digital twin" 06:43 Mastercard's Impact on Small Businesses 08:14 United Airlines' Long-Term Sponsorship 10:12 Citizens Bank and Community Engagement

    15 min

  7. 10/29/2024

    Leading Razorfish Creative with Tech & Brand Purpose

    Hear why Insider Interviews host E.B. Moss asked Razorfish Chief Creative Officer, Anthony Yell, for a Vulcan mind meld. The multi-Cannes Lion and Clio winner is not your typical CCO. With a reverence -- and professional envy -- for drummers who keep things moving, he is a digital marketer who dances to a different beat: Anthony credits a passion for Legos (!), emblematic of analog games, as an antidote to screen time and keeping him balanced in his work at the digital-first shop. His understanding and application of cutting-edge digital strategies and tech applied to creative and communication, like Meta's new Orion glasses and neural interfaces, has also made him a sought-after panelist at conferences from SXSW to Adobe Max. In this episode jam-packed with insights, Anthony even summarized the four waves of the future of tech from his recent session with Chris Duffey, called: "Future You; Future Proof -- a Creative Playbook for the Next Decade." Part of that future-proofing for brands, per Anthony, and the key to thriving, is having a marriage of performance with brand purpose. It's the mantra of the new Razorfish. New, because, as Anthony explains, the agency has kept pace with change and evolved its own purpose -- but finding that what's old can be new again, too, resurrecting its original 1995 name brand. And now he ensures that "creativity isn't confined to a single department" but is the lifeblood that flows through every role and responsibility. "Brand purpose isn't just about feeling good. It's about creating meaningful connections with consumers that drive real business results." Additional key points: • While he adopts new tech as helpful tools at every turn, Anthony also explains how a culture of collaborative creativity can lead to groundbreaking campaigns and strategies...and what the next generation of career-minded creatives will need to do to thrive. • Anthony embraces AI as a powerful ally in the creative process vs a threat, recommending a future where AI handles the mundane: "AI isn't replacing creativity; it's amplifying it." • He predicts a future where faster connectivity and advanced AR/VR and every other "R" will revolutionize how brands connect with consumers, opening up new realms of creative possibility and forms of communication. Key Moments: 3:15 Analog Passions: Anthony's love for vintage drums and synthesizers 9:30 Agency Evolution: How Razorfish transformed to focus on brand purpose and performance 16:45 AI as a Creative Catalyst: Leveraging AI to enhance human creativity 17:46 Future You, Future Proof: Takeaways from Anthony’s Adobe Max presentation 22:30 Purpose-Driven Success: blending purpose and performance 26:05: The significance of what “36 billion” means in marketing 28:15 Tech Horizons: How emerging technologies will shape future marketing strategies 34:20 Next-Gen Advice: Anthony's guidance for aspiring creatives in the digital age 35:06 Democratization of MarTech: Adobe Gen Studio for Performance Marketing 40:03 Good News...or Scary?: The Role of Digital Twins Follow here, rate and please share. And, you can support this free content at www.buymeacoffee.com/mossappeal !

    43 min

  8. 10/15/2024

    Advertising Week Perspectives from Four Media Pros

    This jam-packed episode has Master P to Marriott, CTV streamliners to multicultural innovators. Get insights from four incredible individuals who gave spontaneous Insider Interviews to host E.B. Moss during Advertising Week New York 2024. Guests and Highlights 1. Kris Magel, Freewheel: Kris, who recently joined Freewheel, discusses his new role and how Freewheel is making things easier for CTV providers and advertisers. He explains the company's efforts to “demurkify” the programmatic advertising space and make it more transparent and controllable for both publishers and agencies. 2. Percy ‘Master P’ and Hercy Miller: The legendary rapper and mogul Master P, along with his son Hercy Miller, talk about their latest ventures. Master P shares insights on his new book, "The Five P's to Wealth," and emphasizes the importance of financial literacy. They also discuss their involvement with Jeff Hamilton's branded jackets and the significance of NIL (Name, Image, Likeness) deals for athletes like Hercy. Best quote to take to the bank: "Product outweighs talent."  3. Jeannine Shao Collins, Kargo Chief Client Officer, highlights the importance of amplifying multicultural content. She shares key takeaways from her panel at the SeeHer event, emphasizing the need for accurate representation and authentic voices in media. Jeannine also talks about Kargo's innovative ad tech solutions and their use of "art in science." 4. Annie Granatstein, VP Content Marketing, Marriott International/Marriott Bonvoy, told a Brand Innovators crowd about storytelling and good content marketing tactics, then explained in a 1:1 how she manages global content for more than 36 brands... And about Marriott's brand purpose, which drives contributions to diverse and inclusive content and a focus on traveler passion points like sustainability. Annie also highlights the growing trend of podcast-video convergence, using Marriott's "About the Journey" podcast as an example. Key Takeaways [00:02:40] Demurkifying the advertising marketplace -- Kris Magel: Simplifying the complex world of programmatic advertising and helping Aunt Pat not get overserved. [00:10:13] Financial literacy and securing generational wealth -- Master P and Hercy Miller: The importance of financial literacy, aligning with brands, and leveraging NIL deals. [00:12:45] Diverse voices and the value for marketers -- Jeannine Shao Collins on the impact of multicultural media and Kargo's role in supporting them. [00:19:05] Traveler passion points -- Annie Granatstein: Marriott's innovative content strategies, brand purpose and what's trending. Follow here -- and please share -- or learn more at www.MediaMarketingPodcast.com

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Insights and information on the business of media, marketing, advertising and entertainment through personal conversations between senior executives and marketing executive host, E.B. Moss. From the competition in creating television, best practices in audience targeting and research, and trends in voice and audio, to outdoor, retail and everything in between: Insider interviews draw out the leaders and the lessons.

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