The Resilient Retail Game Plan

Catherine Erdly
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The Resilient Retail Game Plan

Welcome to the Resilient Retail Game Plan - a small business podcast with me, independent UK-based small business and retail expert Catherine Erdly, founder of The Resilient Retail Club. A podcast for anyone wanting to start, grow, or scale a profitable small business. Aimed at independent retailers, e-commerce brands, indie sellers, online shops, independent boutiques, shopkeepers, brands and makers. The Resilient Retail Game Plan is a small business podcast dedicated to one thing - breaking down the concepts and tools I’ve gathered from twenty years in the retail industry in the UK and USA and showing you how you can use them in your small business.

  1. 4 DAYS AGO

    231 | Growing a Side Project into a Retail Brand with Jamie Watkins

    Grab your essential FREE guide - How to clear excess stock without damaging your brand. ----- Turning a passion project into a recognized brand isn’t easy. But Jamie Watkins of Divine Savages is here to share how they did it, including how they used PR and great imagery to stand out. Divine Savages is a bold and innovative interiors brand known for its striking wallpapers and fabrics. Jamie and his husband Tom turned their side project into a thriving business that has captured the attention of prestigious names like the Natural History Museum and Heal’s. In this episode, Jamie shares their journey from humble beginnings to industry recognition. He also offers practical insights on leveraging PR, creating standout imagery, and navigating the ever-changing retail landscape. Plus, he reflects on his experience in the mastermind. [00:00] Meet Jamie Watkins  [02:06]  What led Jamie decide to start an interior business [07:42] The highlights of running an interior business [10:58] How important is PR for an interior brand? [14:36] Tips from Jamie on how brands can approach partnerships [21:45] How they're navigating Instagram's changes [25:14] What Jamie has learned through the mastermind   Resources: Show Notes The Resilient Retail Club

    34 min

  2. 12/26/2024

    230 | Four Retail Trends That Will Shape 2025

    Grab your essential FREE guide - How to clear excess stock without damaging your brand. ----- The holiday rush is behind us, and if you’ve been busy running your business up until Christmas, you’re probably taking a well-deserved breather, pulling yourself together, and getting your sanity back.    But before you get too comfortable, let’s take a moment to look ahead at what’s coming for 2025. In this episode, I want to talk you through what’s on the horizon for next year.    I’ll walk you through the key shifts that will shape the retail landscape and, more importantly, what they mean for your business. We’ll explore how to navigate the upcoming changes, and I’ll share some tips on how to prepare now to stay ahead of the curve.   [00:00] What's ahead in retail for 2025 [02:49] The shift towards younger consumers [08:13] How brands can adapt to fickle consumers [10:42] Why considered purchasing matters [16:09] Looking at hybrid retail: how people mix online and in-person shopping [21:03] Integrating generative AI into your retail operations Resources: The Resilient Retail Club   Catherine Erdly Forbes  NearSt

    26 min

  3. 12/19/2024

    229 | Paid Advertising Secrets for Retailers with Aggie Meroni of White Bee Digital

    Grab your essential FREE guide - How to clear excess stock without damaging your brand. ----- In this episode, I’m joined by paid ad specialist Aggie Meroni to discuss everything about paid advertising in 2024 and projections for 2025. Aggie, founder of White Bee Digital, shares valuable insights on Meta ads, ad trends during Black Friday, and practical tips to enhance ad performance for retailers. The discussion covers how you should measure your ad performance against buyer behavior, the importance of being strategic with which products you put money behind, the evolving Meta platform, and the surprising success of employee-generated content. Catherine and Aggie also explore future strategies for advertising, emphasizing a human touch and intentional content planning. [01:32] Meet Aggie Moroni: Paid Ad Specialist and Founder of White Bee Digital [01:59] Black Friday Ad Insights [05:06] 2024 Advertising Landscape [11:44] Meta Platform Changes and Strategies [18:43] Boosting Ad Performance: Practical Tips for Retailers [24:53] Looking Ahead to 2025   ----- Learn more about Stock Doctor - https://www.resilientretailclub.com/stockdoctor/ Learn more about the Resilient Retail Club: https://www.resilientretailclub.com/membership/ Learn more about my mastermind for product business owners: https://www.resilientretailclub.com/retail-business-mentoring/

    27 min

  4. 12/12/2024

    228 | Unlocking the Power of PR for Retailers with Fiona Minnett

    Grab your essential FREE guide - How to clear excess stock without damaging your brand. -- In this episode of the Resilient Retail Game Plan, I dive into the impact of effective PR for retailers with Fiona Minnett, the founder of Boss Your PR.    We discuss various types of PR such as product placement, founder profiling, and leveraging expertise, as well as strategies specifically for brick-and-mortar stores. I also provide practical tips for integrating PR into business plans for 2025.    Fiona emphasizes that many business owners are already engaging in PR without realizing it and offers her support to help them identify their unique stories and expertise angles.   [00:07] Meet Fiona Minnett: Small Business PR Expert [01:44] Fiona's PR Journey and Expertise [04:14] Fiona’s Mission to Democratize PR [08:00] Types of PR for Product Businesses [14:50] PR Strategies for Bricks and Mortar Stores [20:53] Getting Started with PR in 2025 [28:00] Final Tips and How to Connect with Fiona   Links: Learn more about Stock Doctor - https://www.resilientretailclub.com/stockdoctor/ Learn more about the Resilient Retail Club: https://www.resilientretailclub.com/membership/ Learn more about my mastermind for product business owners: https://www.resilientretailclub.com/retail-business-mentoring/

    31 min

  5. 12/05/2024

    227 | SEO Strategies for E-commerce and Local Retailers with Amy Cook from Wild&Mango

    Grab your essential FREE guide - How to clear excess stock without damaging your brand. -- If you have a website but wonder why you aren’t ranking on the first page of google search results. Or if you have a local shop, but can’t seem to get your customers to find you online? Then the answer might be its time to take a look at your SEO.   In this episode, I’m joined by Amy Cook of Mango&Wild, an SEO and paid ad specialist.   We are discussing the latest trends in search engine optimization (SEO) for 2024. We explore the importance of SEO for both e-commerce and bricks-and-mortar stores, particularly focusing on local SEO strategies to boost sales and visibility.   This episode offers valuable insights for business owners looking to improve their online presence and drive more traffic to their websites.   [00:00] Why its so important for retailers to understand SEO [00:16] Meet Amy from Mango&Wild [02:43] The Importance of SEO in 2024 [08:49] Common SEO Mistakes to Avoid [13:42] Understanding Local SEO [16:32] Practical Tips for Local SEO [19:34] How to Connect with Mango&Wild   -- Learn more about Stock Doctor - https://www.resilientretailclub.com/stockdoctor/ Learn more about the Resilient Retail Club: https://www.resilientretailclub.com/membership/ Learn more about my mastermind for product business owners: https://www.resilientretailclub.com/retail-business-mentoring/

    21 min

  6. 11/28/2024

    226 | Simplifying Marketing for Small Businesses: Erika Robinson on Leveraging Constant

    Grab your essential FREE guide - How to clear excess stock without damaging your brand. -- How would it feel if you could simplify your marketing efforts? Finding the time to focus on it and actually making it happen is one of the biggest challenges that many small business owners face. And that is the challenge that the software platform Constant Contact is aiming to solve with its services. We're joined by the UK general manager for Constant Contact, Erika Robinson. She's going to be telling us about her experiences as a small business owner, what she sees as the main challenges for marketing for small businesses, and how Constant Contact can help. Learn how technology and AI can level the playing field, giving small businesses the tools to compete with larger companies. [00:00] Introduction to Marketing Challenges for Small Businesses [00:15] Meet Erika Robinson from Constant Contact [02:15] Erika's Journey as a Small Business Owner [04:39] Marketing Challenges for Small Business Owners [06:22] How Constant Contact Simplifies Marketing [07:50] The Power of AI in Marketing [13:49] Email Marketing and Lead Generation [17:28] Constant Contact's UK Launch and Future Plans [21:08] A Special Offer from Constant Contact Links: Learn more about Constant Contact: https://www.constantcontact.com/uk Learn more about Stock Doctor: https://www.resilientretailclub.com/stockdoctor/ Learn more about the Resilient Retail Club: https://www.resilientretailclub.com/membership/ Learn more about my mastermind for product business owners: https://www.resilientretailclub.com/retail-business-mentoring/

    23 min

  7. 11/21/2024

    225 | How Stock Doctor Transformed Happy and Glorious

    Grab your essential FREE guide - How to clear excess stock without damaging your brand. -- Have you ever felt overwhelmed by your business numbers?   Maybe it seems like there's endless amounts of information that you can get your hands on, but you don't actually know what you're supposed to be doing with it.   Maybe your cashflow has felt really tight and unmanageable and that sometimes you are just robbing Peter to pay Paul and keep moving money around the business in order to keep things above water.   If the answer to that is yes, then today's episode with Kate Tompsett from Happy and Glorious may be a familiar story.   Kate is one of the first businesses to go through my new stock doctor program, and she has been working with her stock doctor since the summer and has been kind enough to come onto the podcast to share her experiences being a business owner.   And what I'm sure is a very common situation of feeling overwhelmed and how the stock doctors service has helped her out.   If you're interested in the Stock Doctor service, then do go check out resilientretailclub.com where you can find out all of the information and book in for a chat.   [00:31] Meet Kate Tompsett from Happy and Glorious [02:16] The Journey of Happy and Glorious [06:34] Why did Kate start working with the Stock Doctor? [12:37] Impact of Stock Doctor on Happy and Glorious [18:33] How Stock Doctor has changed the way Kate thinks about her business [21:59] What advice would Kate give to anyone else considering the Stock Doctor program? [24:17] Future Plans and Conclusion -- Links: Learn more about Stock Doctor Learn more about the Resilient Retail Club Learn more about my mastermind for product business owners

    27 min

  8. 11/14/2024

    224 | The Power of Chatbots in Retail with Mel Eilers

    Have you ever chatted with a bot on Instagram? Chances are if you connected on a post of mine and got a link sent to you in your DMs, then you've interacted with my Resilient Retail Club Instabot.    But what is an Chatbot and how can it be useful for retailers?   In this episode, we are talking with Mel Eilers about the transformative potential of chatbots for retailers.    We delve into the benefits of using chatbots to enhance customer engagement, streamline operations, and boost sales. Mel offers practical examples and strategies, such as automating social media interactions and prioritizing marketing objectives. Additionally, we highlight the importance of compliance and the growing trend of conversational marketing among retailers.    This episode is a must-listen for small business owners looking to leverage technology to build a resilient retail business.   [01:43] Meet Mel Eilers: Chatbot Expert [02:18] Understanding Chatbots and Their Benefits for Retailers [03:57] Implementing Chatbots in E-commerce [05:09] Building Effective Chatbot Strategies [09:39] Expanding Chatbot Use Beyond Instagram [10:47] Success Stories and Case Studies [15:34] Compliance and Best Practices [18:04] Future of Chatbots in Retail [19:39] Getting Started with Chatbots [30:12] Chatup with Mel Eilers   Links: Get all of the details on the show notes Learn more about Stock Doctor Learn more about the Resilient Retail Club Learn more about my mastermind for product business owners

    32 min
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About

Welcome to the Resilient Retail Game Plan - a small business podcast with me, independent UK-based small business and retail expert Catherine Erdly, founder of The Resilient Retail Club. A podcast for anyone wanting to start, grow, or scale a profitable small business. Aimed at independent retailers, e-commerce brands, indie sellers, online shops, independent boutiques, shopkeepers, brands and makers. The Resilient Retail Game Plan is a small business podcast dedicated to one thing - breaking down the concepts and tools I’ve gathered from twenty years in the retail industry in the UK and USA and showing you how you can use them in your small business.

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