The Resilient Retail Game Plan

Catherine Erdly
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The Resilient Retail Game Plan

Welcome to the Resilient Retail Game Plan - a small business podcast with me, independent UK-based small business and retail expert Catherine Erdly, founder of The Resilient Retail Club. A podcast for anyone wanting to start, grow, or scale a profitable small business. Aimed at independent retailers, e-commerce brands, indie sellers, online shops, independent boutiques, shopkeepers, brands and makers. The Resilient Retail Game Plan is a small business podcast dedicated to one thing - breaking down the concepts and tools I’ve gathered from twenty years in the retail industry in the UK and USA and showing you how you can use them in your small business.

  1. 6 DAYS AGO

    238 | How to Make Social Media Work for Retailers in 2025 with Janine Hardy

    Grab your essential FREE guide - How to clear excess stock without damaging your brand. -----   Social media moves fast. It can feel overwhelming to keep up with, especially when you're running a product business. But staying ahead of the trends doesn’t mean spending all your time online.   I sat down with Janine Hardy, freelance social media manager and owner of Connected Inspired, to cut through the noise and highlight what actually matters in 2025. We’re talking short-form video, TikTok Shops, and how user-generated content (UGC) can do the heavy lifting in your marketing.   Janine also shares practical strategies for using automation and working with the algorithm instead of against it. And if you’ve been struggling to make Instagram Stories work for your business, she has some advice you won’t want to miss.   If you’re ready to get more strategic with your social media, Janine will be teaching inside the Resilient Retail Club membership during the first week of March. It’s the perfect chance to dive deeper and get hands-on guidance for your business!   [00:00] How to Make Social Media Work for You in 2025 with Janine Hardy [02:41] What small businesses need to know about 2025 social media trends [07:17] What retailers should look for in UGC creators [10:35] Is there such a thing as a sustainable social media presence? [15:03] The best way to use AI and automated for social media [19:34] The most common social media mistakes small businesses make

    29 min

  2. FEB 13

    237 | Overcoming Your Stock Challenges to Increase Profitability with Victoria Clark

    Grab your essential FREE guide - How to clear excess stock without damaging your brand. ----- Have you ever found yourself wondering whether you’re truly making the most of your stock? Or perhaps questioned why a certain buying decision didn’t quite work out when that stock arrives? Then you’ll relate to Victoria Clark’s story today.   Victoria is the founder of Readymoney Beach Shop in Fowey, Cornwall. She turned an old public toilet block by a popular beach into a year-round shop that serves locals and visitors alike. On top of that, she runs a thriving e-commerce business selling locally sourced gifts, souvenirs, and homewares.   Her journey has had its fair share of challenges, particularly with stock management. Victoria’s here to share how the Stock Doctor service helped her move from feeling overwhelmed by inventory to gaining more control and running a more profitable business.    We’ll talk about how she navigates seasonal demand, selects the right products, and makes smarter decisions with data.   [00:00] Meet beach shop owner Victoria Clark [02:33] The ups and downs of growing a souvenir shop [09:57] What business was like before Victoria joined Stock Doctor [14:47] Learning to manage numbers and stock with confidence [18:38] How Victoria's peak season stock management has changed [21:25] The merchandising strategy she used to sell through overstock   Resources: Stock Doctor

    32 min

  3. FEB 6

    236 | The Power of Setting Goals: Why Your Retail Business Needs a Clear Vision

    Unleash your sales potential in 2025 with a tailor-made retail sales plan! Join the 5-day challenge - 10th - 14th February 2025 inside the Resilient Retail Club Membership! ------- Do you have a plan for the year? If not, you're not alone. A lot of planning-your-year advice out there is geared toward service businesses that often suggest December as the time to plan, right when retailers are focused on the holiday rush.   That’s why I believe January and February are actually the perfect months to take a step back and plan ahead for the year. If you're ready to get organized and take charge of your business in 2025, you're in the right place.   If you’ve felt like you’ve been reacting to problems instead of planning for success, this episode is for you. We’ll explore why setting goals is so important, how it can help guide your business, and I’ll share some practical tips for setting goals that are achievable and meaningful for the year ahead.   [00:00] Q1 is the best time to plan in retail [02:15] Why we need goals [04:39] Four mistakes we often make when setting goals [10:16] How to create goals that lead to success [12:39] Goal-setting without the overwhelm [15:03] Action steps for planning your 2025 goals   Resources: 5-Day Plan Your Sales Challenge

    16 min

  4. JAN 30

    235 | The Link Between Mindset and Sales Performance with Sophie French

    Grab your essential FREE guide - How to clear excess stock without damaging your brand. ----- How does your mindset affect your sales? That’s what we’ll unpack in today’s episode with Sophie French. She’s a mindset coach and healer who works with women in business to overcome self-doubt and reach their full potential.   In this episode, we dive into how subconscious beliefs can hold you back, the fears of judgment and rejection that many business owners face, and practical strategies for building resilience and confidence.    Sophie also shares her journey from copywriting to coaching and how entrepreneurs can cultivate a healthier mindset to thrive.    [00:00] The impact of a sales mindset [02:51] How mindset drives success in business [05:05] What stops most people from promoting themselves [06:39] How unconscious beliefs shape business decisions [13:56] Becoming aware of your deep-rooted beliefs [18:53] The entrepreneurial journey

    26 min

  5. JAN 23

    234 | Four Seasonal Events Every Retailer Should Use to Drive Sales

    Grab your essential FREE guide - How to clear excess stock without damaging your brand. ----- With Christmas behind us, you might think the big seasonal event of the year is over, and it’s back to business as usual. But today, I want to shine a light on the many seasonal opportunities throughout the year that can help you create excitement and drive more sales. Seasonal events like Valentine’s Day, Mother’s Day, Easter, and Father’s Day are fantastic opportunities to connect with your audience in fresh, creative ways— without relying on discounts. And don’t overlook more niche events that might align perfectly with your business. As you listen, think about how these moments can inspire your marketing and spark your customer’s imagination.  [0:00] 4 seasonal events to drive sales early in the year [05:01] Why seasonal events matter for growth [07:55] How to work out which seasonal events are right for you [10:53] 3 ways to build a campaign with real impact [18:59] Make sure your campaign can keep delivering over time [21:04] Why opting out of seasonal emails might not be as effective anymore [23:08] What to avoid when planning seasonal events

    27 min

  6. JAN 16

    233 | Unlock the Mindset of Successful Retail Owners with Annabel Gonifas

    Grab your essential FREE guide - How to clear excess stock without damaging your brand. ----- Can success be learned, or is it something you’re born with? That’s the big question we’re exploring today. I’m so excited to welcome back to the podcast, Annabel Gonifas, a coach who specialises in mindset. Annabel brings her wealth of expertise to today’s conversation, where we discuss how overcoming limiting beliefs and cultivating a growth-focused mindset can truly transform your business journey. We’ll also explore the power of reflection and the importance of having the right mindset for sustainable business growth while avoiding burnout. If you’re looking to strengthen your mindset and grow your business with confidence, you’re in for a real treat—this episode is packed with insights! [00:00] Welcome back Annabel [04:30] The difference between self-belief and self-respect [05:54] How to navigate fast growth with sustainability [08:12] Overcoming the invisible walls and mindset barriers [13:00] Rediscovering the self-belief you already have [27:04] Habits to cultivate a strong business mindset

    35 min

  7. JAN 9

    232 | How to Clear Out Dead Stock While Protecting Your Brand

    Grab your essential FREE guide - How to clear excess stock without damaging your brand. ----- Do you have more stock than you’d like but worry that discounting might harm your brand? If so, you’re in the right place. Today, we’re diving into one of my favourite topics: stock management. If you’re sitting on extra inventory, now is the perfect time to take action. January sales are a long-standing tradition—customers expect them. So, if you’re feeling hesitant about running discounts, rest assured that this is the prime time to clear excess dead stock without compromising your brand. In this episode, I’ll share seven practical tips to help you maximise your January sale and make smart, strategic moves for your business. [02:35] Why this is the perfect time to clear out stock [03:25] Review your five buckets of stock [06:54] How to elevate your sales messaging [08:01] Set your sales cadence [12:18] Make your sale easy to understand [13:48] Give your VIPs early acess [14:20]  Highlight the ethical urgency to shop

    17 min

  8. JAN 2

    231 | Growing a Side Project into a Retail Brand with Jamie Watkins

    Grab your essential FREE guide - How to clear excess stock without damaging your brand. ----- Turning a passion project into a recognized brand isn’t easy. But Jamie Watkins of Divine Savages is here to share how they did it, including how they used PR and great imagery to stand out. Divine Savages is a bold and innovative interiors brand known for its striking wallpapers and fabrics. Jamie and his husband Tom turned their side project into a thriving business that has captured the attention of prestigious names like the Natural History Museum and Heal’s. In this episode, Jamie shares their journey from humble beginnings to industry recognition. He also offers practical insights on leveraging PR, creating standout imagery, and navigating the ever-changing retail landscape. Plus, he reflects on his experience in the mastermind. [00:00] Meet Jamie Watkins  [02:06]  What led Jamie decide to start an interior business [07:42] The highlights of running an interior business [10:58] How important is PR for an interior brand? [14:36] Tips from Jamie on how brands can approach partnerships [21:45] How they're navigating Instagram's changes [25:14] What Jamie has learned through the mastermind   Resources: Show Notes The Resilient Retail Club

    34 min
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About

Welcome to the Resilient Retail Game Plan - a small business podcast with me, independent UK-based small business and retail expert Catherine Erdly, founder of The Resilient Retail Club. A podcast for anyone wanting to start, grow, or scale a profitable small business. Aimed at independent retailers, e-commerce brands, indie sellers, online shops, independent boutiques, shopkeepers, brands and makers. The Resilient Retail Game Plan is a small business podcast dedicated to one thing - breaking down the concepts and tools I’ve gathered from twenty years in the retail industry in the UK and USA and showing you how you can use them in your small business.

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