Strategy + Action

Media Leads
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Strategy + Action

This show was built to be the ultimate resource for expert coaches and consultants like you to build your brand, grab the attention you deserve, and break out of the murky waters of sameness. You'll learn how the top consultants are growing their businesses and get access to the latest tools and resources so you can save your time and energy for doing the work that matters - serving your clients. Welcome to Strategy + Action.

  1. Ep98 Priscilla McKinney - Competition Is Killing Your Business. Start Collaborating for Massive Success

    JUL 25

    Ep98 Priscilla McKinney - Competition Is Killing Your Business. Start Collaborating for Massive Success

    In this insightful episode, host Jason Croft and his guest Priscilla McKinney dive deep into the power of collaboration. They break down the three essential elements that make true collaboration work - having something to win and lose, openly sharing goals, and a genuine desire to achieve a win-win. Priscilla shares candid stories and actionable tips on letting go of the competition mindset. She illustrates how an abundance mindset allows businesses and individuals to exponentially grow through collaboration. Jason and Priscilla discuss strategies for coaches, consultants, and small businesses to find and approach ideal collaborators. They explore creative ways to unite with competitors and companies for mutual benefit. From launching successful cross-promotions to hosting joint events, you'll discover tactics to collaborate without compromising trade secrets. Priscilla's three-step framework will shift your perspective on competitors. You'll learn to view them as potential partners in achieving grand visions neither could accomplish alone. If you're tired of competing and ready to embrace the power of collaboration, don't miss this conversation-changing episode. Find all the show notes and links here: https://www.strategyactionshow.com/98

    52 min
  2. Ep97 Bill Kenney - The Power of Perception: Brand is Your Strongest B2B Lever

    JUL 17

    Ep97 Bill Kenney - The Power of Perception: Brand is Your Strongest B2B Lever

    B2B branding isn't boring - it's a goldmine waiting to be tapped. In this episode of Strategy + Action, host Jason Croft sits down with Bill Kenney, CEO of Focus Lab and Odi, to explore the often misunderstood world of B2B branding. Bill shares his journey from small-town art kid to brand agency founder, working with tech companies from seed stage to IPO. He breaks down why branding matters, especially in the B2B space where many companies are afraid to stand out. Jason and Bill dive into: • Why brand is more than just a logo - it's the North Star of your organization • The hidden value of branding that can't be measured in short-term ROI • How MailChimp's quirky brand led to a $12 billion acquisition by Intuit • Why even "boring" B2B companies need to inject personality into their brand • The long-term compounding effects of investing in your brand Through real-world examples and personal anecdotes, Bill makes a compelling case for why B2B companies can't afford to ignore branding. He explains how a strong brand aligns your team, attracts talent, and helps you connect with customers on a human level. Jason pushes the conversation further, exploring the challenges of measuring brand impact and why many companies struggle to justify the investment. Together, they break down complex branding concepts into actionable insights for businesses of all sizes. Whether you're a tech startup founder or a seasoned B2B marketer, this episode will change how you think about your company's brand. Don't miss out on this deep dive into the power of B2B branding. Find all the show notes and links here: https://www.strategyactionshow.com/97

    1h 17m
  3. Ep96 Fred Barber - The Suburbs are Killing You (Here's How to Escape)

    MAY 28

    Ep96 Fred Barber - The Suburbs are Killing You (Here's How to Escape)

    In this eye-opening episode of Strategy + Action, host Jason Croft sits down with Fred Barber, author of the groundbreaking book "Lifescapes," to discuss how the suburban lifestyle is slowly killing Americans – and what you can do about it. Fred reveals shocking statistics, like how sitting for long hours can lead to dementia, diabetes, and cardiovascular disease. He explains how the sedentary suburban lifestyle, where you have to drive everywhere, is worse for your health than smoking. But it's not just physical health at risk. Fred shares how social isolation in the suburbs is fueling an epidemic of loneliness in America. 22% of adults feel socially isolated, and the number with 5 or more close friends keeps dropping. The solution? Fred lays out a step-by-step plan for empty nesters and pre-retirees to escape the deadly suburbs. By downsizing to a smaller, cheaper home in a walkable urban area, you can: - Cut your housing costs by over 50% - Slash property taxes by 60% - Eliminate lawn care and maintenance costs - Build a vibrant social life in "third places" like coffee shops and dog parks - Rack up 10,000 steps a day just living your normal life Fred and Jason dive deep into the financial benefits of this "semi-nomadic lifestyle." Fred shares how he freed up thousands of dollars per month by moving. He explains how to calculate the true cost of living in different areas, factoring in state income and property taxes. But this episode is about way more than just numbers. Fred and Jason explore how relationships, physical health, and even political engagement can flourish in walkable communities. Whether you're an empty nester, young couple, or solo adventurer, this episode will inspire you to totally rethink your lifestyle and living situation. Fred shares tons of free and low-cost resources, including: - A database of 700 walkable neighborhoods at lifescapes.info - A system to rank neighborhoods based on your unique priorities - A model to estimate your tax savings in different states - Tips for "trying out" a new neighborhood before moving If you're fed up with the lonely, sedentary suburban lifestyle, this is a must-listen. Fred Barber will open your eyes to a totally new way of living - one that's healthier, happier, and much better for your bank account.

    49 min
  4. Ep95 Reagan Cannon - How Relational Courage Helps Women Break Through to Executive Leadership

    MAY 23

    Ep95 Reagan Cannon - How Relational Courage Helps Women Break Through to Executive Leadership

    If you're a woman feeling stuck in your corporate career, this episode is a must-listen. Reagan Cannon, former Amazon and AT&T executive turned entrepreneur, gets brutally honest about why so many talented women get left behind on the climb to the C-suite. The reason? A lack of what Reagan calls "relational courage." After leading a nationwide research study on the barriers holding women back from executive roles, Reagan discovered that women often wait for confidence before taking action. But true courage is about "taking action in the face of your fears." In a conversation packed with insights from her 20-year corporate career, Reagan shares the crucial mindset shifts and practical strategies that help women break through to senior leadership: - How to get recognized for your results (hint: it's not just about doing great work) - Why building your reputation and relationships is just as important as your skill set - The underrated power of lifting others up as you climb - How to get clear on your "why" and redefine your identity as a leader Considering making the leap from corporate to entrepreneurship? Reagan's been there and has some advice: There's no "elegant off-ramp." At some point, you have to muster the courage to "cut across traffic and leave." But here's the good news: Many of the skills you honed in the corporate world - leadership, communication, and managing at scale - are actually your secret weapons as an entrepreneur. The key is transferring those skills to your new context with an experimental mindset. Knowing that "what you think will work, won't - and what you think won't work, will." Host Jason Croft drives the conversation forward with insightful questions that dig beneath the surface, while also sharing his own hard-won wisdom on the parallels between rising in the corporate ranks and succeeding as an entrepreneur. This episode will light a motivating fire under any woman who's ready to take her career to the next level - whether that's a coveted executive role or an entrepreneurial venture. Tune in now and let Reagan show you how to cultivate your relational courage and unleash your true leadership potential.

    54 min
  5. Ep94 Clay Hicks - The Mindset Shift To Change How You Think About Networking Forever

    MAR 14

    Ep94 Clay Hicks - The Mindset Shift To Change How You Think About Networking Forever

    What if we told you the key to scaling your business is not complicated marketing tactics or big budgets, but simple human connection? In this captivating episode, Jason Croft sits down with Clay Hicks, the founder of H7 - a rapidly expanding B2B networking platform with members in 45 states, as well as Canada, Australia, England, Croatia, El Salvador, Columbia, Philippines, Italy, and India. Clay shares the powerful mindset shift that allowed him to grow from a single location in Cincinnati to a nationwide phenomenon, all through intentional networking and word-of-mouth. You'll discover his deceptively simple "Connect, Serve, and Ask" philosophy that has members lining up to be a part of the H7 movement. Learn how asking thoughtful questions, serving others first, and having the humility to ask for help created a community of champions who propelled Clay's vision forward. Forget the outdated "follow the rules" networking approach - this fresh perspective will make you rethink everything you thought you knew about building relationships that fuel real business growth. Whether you're an entrepreneur, consultant, or simply looking to level up your networking game, you'll love this conversation with Clay. Grab a pen and get ready to be inspired by Clay's infectious enthusiasm and the remarkable results of living out timeless principles with unwavering commitment.

    39 min
  6. Ep93 Chad E. Foster - Building Resiliency and What to Do With It

    FEB 22

    Ep93 Chad E. Foster - Building Resiliency and What to Do With It

    What if your biggest setback was actually your biggest advantage? In this episode of Strategy + Action, host Jason Croft sits down with Chad E. Foster, a man who refused to be defined by his circumstances. Diagnosed with a condition that left him blind by the age of 21, Chad's story could have been one of despair. Instead, it's a narrative of triumph, a journey from victim to visionary. Chad doesn't just share his story; he dissects the very fabric of resilience, offering listeners a blueprint to forge their own path through adversity. Jason Croft draws out the essence of Chad's message, making it accessible and actionable for everyone. Whether you're a leader looking to inspire your team, an individual facing your own set of challenges, or simply someone who loves a story of triumph against the odds, this episode is for you. Chad's insights are not just theoretical; they are forged in the crucible of real-life challenges. From his decision to attend Harvard Business School to his success in the corporate world and his impactful work as a speaker and author, Chad embodies the message he shares. His book, "Blind Ambition," is not just a memoir; it's a manual for anyone looking to build resilience in their own lives. This episode of Strategy + Action is an invitation to challenge your limits, step out of your comfort zone, and transform your life's toughest moments into your greatest victories. Join Jason and Chad as they explore what it means to truly live a resilient life. Dive into this episode for a journey that promises not just to inspire but to equip you with the tools to navigate your own challenges with grace, strength, and unwavering determination.

    48 min
  7. Ep92 Becky Jolly - Outsourcing Your Social While Maintaining Your Brand Voice

    FEB 17

    Ep92 Becky Jolly - Outsourcing Your Social While Maintaining Your Brand Voice

    One of the biggest challenges in outsourcing your social media content or your client's content is keeping your "voice" when someone else is creating it. In this information-packed episode of Strategy + Action, host Jason Croft digs deep with entrepreneur Becky Jolly on the ins and outs of outsourcing social media and content creation. Jason sets the stage by asking Becky about her journey into social media marketing and how she "found" herself as an entrepreneur after discovering a knack, passion, and talent for crafting branded content. Becky then dives into the nitty gritty of what to look for when bringing on a social media consultant, stressing the importance of finding someone who takes full ownership and has a clear onboarding process mapped out. Jason asks thoughtful questions about maintaining brand voice and personality when outsourcing, which Becky addresses by highlighting her tactics of deeply researching each client and shaping voice collaboratively. They also dig into the importance of remembering that even in the B2B (Business to Business) world that Becky does a lot of work in, it's critical for the businesses and anyone creating content for them that it's still all about Humans to Humans. The most effective B2B marketing appeals to the people within an organization rather than treating that company as just an entity. Other topics Jason and Becky explore include the value of improvisational skills in content creation, establishing formulas and structures to spark creativity, putting "anchor points" in your schedule to boost productivity, and more. Becky also outlines ideal customer profiles for her agency and directs listeners to her website to learn more. Whether you're considering outsourcing social media or simply want an inside look at how it works, don't miss this engaging back-and-forth between Jason Croft and social media expert Becky Jolly.

    35 min
  8. Ep91 Deborah Southgate - Overcome Your Biggest Challenges (Turn Them Into Projects)

    11/07/2023

    Ep91 Deborah Southgate - Overcome Your Biggest Challenges (Turn Them Into Projects)

    In this insightful episode of Strategy + Action, host Jason Croft has an in-depth conversation with Deborah Southgate about applying project management principles to personal development. Jason sets the stage by sharing how he met Deborah in the Brand Builders Group community and was impressed by her unique approach to coaching people through major life changes. Deborah then shares her powerful personal story of reaching a low point in her late twenties when her health, relationships, and work-life were all unraveling. After realizing she needed to take control, Deborah drew on her professional project management skills and began viewing her personal growth as a project with defined goals and action steps. This allowed her to methodically work through getting her health back on track, starting a business, meeting her husband, and finding happiness again. Jason does an excellent job guiding the discussion and drawing out the details of Deborah's "Project You" methodology. He highlights how it provides helpful structure while still being customized for each person's unique goals. Deborah explains the step-by-step process, from initiating the project and setting goals to developing a realistic plan, managing risks, tracking progress, and celebrating wins along the way. This is a fascinating conversation about an innovative approach to personal development that could help many feel "unstuck" and make meaningful progress in their lives.

    44 min
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5
out of 5
3 Ratings

About

This show was built to be the ultimate resource for expert coaches and consultants like you to build your brand, grab the attention you deserve, and break out of the murky waters of sameness. You'll learn how the top consultants are growing their businesses and get access to the latest tools and resources so you can save your time and energy for doing the work that matters - serving your clients. Welcome to Strategy + Action.

Information

  • Channel
    Media Leads
  • Creator
    Media Leads
  • Years Active
    2020 - 2024
  • Episodes
    99
  • Rating
    Explicit
  • Copyright
    © Media Leads
  • Show Website
    Strategy + Action

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