Venturing into Fashion Tech Beyond Form

AI & Pattern Cutting
Whilst the art of fashion pattern cutting is still rooted in flat drawings done by hand, artificial intelligence is bringing the practice into contemporary design and produce development processes.  N-Hega is a company that taps into AI to help brands to achieve results such as lay planning optimisation, waste reduction, and bringing the physical into the digital. In this conversation, host Peter Jeun Ho Tsang, speaks to Marketing & Product Development Director of N-hega on why digital pattern cutting is an important part of the fashion supply chain.

Digitising Pattern Cutting
Counting clients like Rag & Bone and H&M, and more left-field like NASA, N-Hega's N-Scan Premium Scanner and N-Shot camera systems are bringing teams into the digital world. With teams that are not necessarily digital, the power of AI is truly demonstrated by making it so easy for non-digital pattern cutters to use. Eli gives us insights as to why she thinks digital pattern cutting is part of the future of fashion design and product development.

Eli and N-Hega are featured in chapter 3 of the book Fashion Tech Applied.  Check it out.

Find out about N-Hega here.
Connect with Eliane on LinkedIn.

*EXCLUSIVE OFFER* -20% discount for podcast listeners on the printed or ebook of Fashion Tech Applied. Purchase your copy at Springer here using the discount code*: 08cWPRlx1J7prE

*Offer ends end June 2024
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The show is recorded from Beyond Form, a venture studio building & investing in fashion tech startups with ambitious founders. We’d love to hear your feedback, so let us know if you’d like to hear a certain topic. Email us at hello@beyondform.io. If you’re an entrepreneur or fashion tech startup looking for studio support, check out our website: beyondform.io

Building Tech Better Retail Experiences
Joining Von N. Ruzive and Peter Jeun Ho Tsang, co-authors of Fashion Tech Applied, are Hillary Littleton, Head of Marketing at FIT:MATCH,  Elina Minina, CBDO at Cappasity, and Charles Wilders, CEO at Showcase X, to discuss how retail experiences are being augmented by technologies.  The panel unpacks how tech like 3D modeling, AI, and augmented reality are reconfiguring the online and offline retail experiences. From creating your digital twin to find that impeccably fitting garment, to the role of AR holograms in building consumer trust, and why it's a combination of tech that will be make better shopping journeys. 

Fashion Stores of the Future
The panel shares invaluable insights from extensive R&D, proving that the success of tech in fashion hinges on solving genuine customer pain points and providing a shopping experience that feels personal and powerful. We confront the real struggles brands face, from budgetary restraints to the steep learning curve in harnessing these technologies.  The episode looks into a future where your shopping journey might be led by your smartphone, and we unravel how generational shifts are leading brands to recalibrate for a tech-savvy audience. What does your fashion store of the future look like?

This episode was originally recorded as a webinar on LinkedIn live.

Find out out about guest speakers in the links below:
Hillary Littleton from FIT:MATCHElina Minina from CappasityCharles Wilders from Showcase X*EXCLUSIVE OFFER* -20% discount for podcast listeners on the printed or ebook of Fashion Tech Applied. Purchase your copy at Springer here using the discount code*: 08cWPRlx1J7prE

*Offer ends end June 2024
Support the Show.
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The show is recorded from Beyond Form, a venture studio building & investing in fashion tech startups with ambitious founders. We’d love to hear your feedback, so let us know if you’d like to hear a certain topic. Email us at hello@beyondform.io. If you’re an entrepreneur or fashion tech startup looking for studio support, check out our website: beyondform.io

Turning Ideas into Fashion Storytelling Diamonds
Jonathan Chippindale made his luxury marketing name in the world of fine jewellery at De Beers prior to launching his creative tech studio, Holition.  The magnetic pull of Jonathan's "Willy Wonka-esque" genius, has allowed him to tap into the transformative power of digital storytelling in the luxury space. His philosophy of 'human connections first, technology second' champions  Holition's digital campaigns that tug at the heartstrings. In this episode, host Peter Jeun Ho Tsang delves into how Jonathan creates these beautiful fashion campaigns for some of the world's biggest brands.

Using Creative Technologies Effectively
Louis Vuitton, Hermes, Tommy Hilfiger, Dunhill, Burberry, the list goes on. Holition's client list is not only impressive, but are willing to take technological leaps of faith with Jonathan and his team when it comes to crafting their digital marketing campaigns.  In this episode we gain insight as to how he manage to convince the brands to take this leap with him, the mega trends that are shaping the fashion marketing industry, and why Jonathan believes that technology should be an invisible thread in any campaign. With all this in mind, Holition breathes life into fashion narratives, and dreams up projects like the Tommy Hilfiger & Roblox Sep 2022 fashion show; becoming vital reference points in the ever-evolving landscape of fashion tech.

Jonathan and Holition are featured in chapter 4 of the book Fashion Tech Applied.  Check it out.

Find out about Holition here.
Connect with Jonathan in LinkedIn.

*EXCLUSIVE OFFER* -20% discount for podcast listeners on the printed or ebook of Fashion Tech Applied. Purchase your copy at Springer here using the discount code*: 08cWPRlx1J7prE

*Offer ends end June 2024
Support the Show.
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The show is recorded from Beyond Form, a venture studio building & investing in fashion tech startups with ambitious founders. We’d love to hear your feedback, so let us know if you’d like to hear a certain topic. Email us at hello@beyondform.io. If you’re an entrepreneur or fashion tech startup looking for studio support, check out our website: beyondform.io

From Engineering to Fashion
Imagine a world where your clothes are as easy to recycle as paper and plastic. That's the vision Cedric Vanhoeck, founder and CEO of Resortecs, is turning into reality, and in this latest episode, host Peter Jeun Ho Tsang and Cédric discuss how Cedric's original career path of engineering led him to sorting out one of the fashion industry's biggest problems:  products designed and destined for the landfill. 

Dismantling Products Stitch by Stitch
Resortecs' proprietary technologies, Smart Stitch and Smart Disassembly, are the linchpins in making garment recycling a frictionless part of the fashion supply chain with threads that dissolve in machines what can be described as giant ovens. Cédric takes listeners through how the tech works and how brands such as Bershka and Decathlon have launched collections using the Reortecs system. But will this be enough? We dissect the implications of EU regulations and  how many brands will likely find legislative loopholes to avoid going full scale with circular solutions.

Cédric and Resortecs are featured in chapter 3 of the book Fashion Tech Applied.  Check it out.

Find out about Resortecs here.
Connect with Cédric on LinkedIn.

*EXCLUSIVE OFFER* -20% discount for podcast listeners on the printed or ebook of Fashion Tech Applied. Purchase your copy at Springer here using the discount code*: 08cWPRlx1J7prE

*Offer ends end June 2024
Support the Show.
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The show is recorded from Beyond Form, a venture studio building & investing in fashion tech startups with ambitious founders. We’d love to hear your feedback, so let us know if you’d like to hear a certain topic. Email us at hello@beyondform.io. If you’re an entrepreneur or fashion tech startup looking for studio support, check out our website: beyondform.io

Becoming Dean of Academic Strategy at London College of Fashion
The North West of England is not necessarily associated with fashion, but the small town where John Lau grew up is where it all began.  From reading his first copies of Vogue, to working in America and China in John's early fashion career, to now becoming the Dean of Academic Strategy at London College of Fashion, John shares how he uses all of these experiences to shape the future of fashion education. 

Embedding Tech & Innovation into Fashion Education
John offers us a peek into how London College of Fashion secures its top-notch ranking by nurturing groundbreaking programs that cater to the global market. Listeners will be familiar with the Fashion Innovation Agency from previous episodes, but tech and innovation are being embedded throughout LCF's DNA. John and Peter bring all of this together by dissecting what fashion students and upskilling professional need to do stand out in a highly competitive fashion industry. It's more than what you think!

John and LCF are featured in chapter 2 of the book Fashion Tech Applied.  Check it out.

Find out about London College of Fashion here.
Connect with John on LinkedIn.

*EXCLUSIVE OFFER* -20% discount for podcast listeners on the printed or ebook of Fashion Tech Applied. Purchase your copy at Springer here using the discount code*: 08cWPRlx1J7prE

*Offer ends end June 2024
Support the Show.
--------
The show is recorded from Beyond Form, a venture studio building & investing in fashion tech startups with ambitious founders. We’d love to hear your feedback, so let us know if you’d like to hear a certain topic. Email us at hello@beyondform.io. If you’re an entrepreneur or fashion tech startup looking for studio support, check out our website: beyondform.io

Building Virtual Fashion Stores
The promise of an £80K deal that would never have happened until Olga met her technical co-founder on LinkedIn. Emperia was born. Specialists in building virtual stores for fashion brands, Olga and Peter dig deep into the retail, marketing, and creative strategies necessary to bring virtual spaces to life that resonate with a new generation of shoppers. Olga tells us firsthand how Emperia is not just adapting to the digital age but actively shaping its future, especially with the dawn of the Apple Vision Pro and Emperia's newly released 'creator toolkit'.

What Fashion Brands Want
We unpack the challenges and triumphs of designing digital worlds for top-tier brands such as  Dior, Lacoste and L'Occitane, and Olga takes us through success stories highlighting the need for data-driven insights to make their clients happy. 20-minute engagement time anyone? That first £80K contract has subsequently turned into many clients along with a Series A fundraising round of $10M - Emperia seems to be doing something right in the virtual retail space. Tune in now to find out what it took to get there.

Olga and Emperia are featured in chapter 5 of the book Fashion Tech Applied.  Check it out.

Find out about Emperia here
Connect with Olga on LinkedIn

*EXCLUSIVE OFFER* -20% discount for podcast listeners on the printed or ebook of Fashion Tech Applied. Purchase your copy at Springer here using the discount code*: 08cWPRlx1J7prE

*Offer ends end June 2024
Support the Show.
--------
The show is recorded from Beyond Form, a venture studio building & investing in fashion tech startups with ambitious founders. We’d love to hear your feedback, so let us know if you’d like to hear a certain topic. Email us at hello@beyondform.io. If you’re an entrepreneur or fashion tech startup looking for studio support, check out our website: beyondform.io