Attract Your Ideal Clients

Marcus Schaller
  • 5.0 (14)
  • MARKETING
  • UPDATED WEEKLY
Attract Your Ideal Clients

Attract Your Ideal Clients delivers real-world, actionable marketing insights to help trainers, consultants, and coaches identify their competitive strengths, find and fix the marketing bottlenecks that are holding them back, and confidently make the right marketing decisions for their unique business. Note 9/3/24: I’ve updated the show name from “Attract Your Ideal Customers” to “Attract Your Ideal Clients” to align more with the specific needs of trainers, consultants, and coaches. Watch the highlight clips here: https://www.youtube.com/@MarcusSchaller

  1. 1 DAY AGO

    Picking a Niche: The Dangers of Trying to Be Everything to Everybody

    In today’s episode, we’re going to talk about the dangers of trying to be everything to everybody, the importance of choosing a niche, and why focusing on a finite set of problems to solve for a clearly defined market is so critical in hyper-competitive industries like training, consulting, and coaching. Joining me today is Richard Walsh from Sharpen the Spear Coaching. Connect with Richard at https://www.linkedin.com/in/richard-walsh-866ab237/.

    35 min

  2. JAN 28

    Proactive Referrals: Expand Your Impact by Focusing on What You Can Control

    In today’s episode, we’ll be exploring how to generate referrals in ways that are much more focused and proactive. It’s easy to think that doing great work is all that’s needed to get referrals. But if you’re waiting passively for people to refer you business, you’re possibly missing out on a lot of opportunities to serve more of your ideal clients. Joining me today is Rob Tracz at TAPS Coaching. Connect with Rob at https://www.linkedin.com/in/rob-tracz-ms-cscs-55a4b3146.

    38 min

  3. JAN 21

    Generating Leads on LinkedIn: Using LinkedIn Ads to Reach More Training, Consulting, and Coaching Prospects

    In today’s episode of the Attract Your Ideal Clients podcast, we’ll explore ways to use LinkedIn ads to reach highly targeted prospects for your training, consulting, or coaching business. Joining me once again is Carissa Richardson, Founder & CEO of Kindred Strategy, a paid advertising agency in Dublin, Ohio. Connect with Carissa at https://www.linkedin.com/in/carissarichardson. Quick note—I’ve recently updated the show name from “Attract Your Ideal Customers” to “Attract Your Ideal Clients” to align more with the specific needs of trainers, consultants, and coaches. ___ Hit a Plateau in Your Training, Consulting, or Coaching Business? When you’ve hit a plateau in your business and aren’t attracting as many new clients as you need, it can be hard to know what to change in your marketing to fix the problem. With so many new concepts to learn and options to consider, it’s no wonder you feel overwhelmed and stuck in place. Luckily, fine-tuning your marketing doesn’t need to be complicated. You just need to focus on the key fundamentals—the 20% of actions that drive 80% of the impact. Visit https://marcusschaller.com/subscribe for weekly troubleshooting guides and tips to help you: - Find and fix the weak spots in your marketing that are holding you back - Fine-tune your positioning and marketing strategy - Start growing again by attracting more of your ideal clients

    33 min

  4. JAN 14

    Drop the Elevator Pitch: How to Introduce Yourself Without Sounding Salesy

    In today’s episode of the Attract Your Ideal Clients podcast, we’ll be looking at what to say when meeting someone new. How do you tell people how you might be able to help them—or someone they know—and do it in a way that doesn’t come off as salesy, generic, or self-centered? Joining me today is Pamela King, Founder of Pamela King Consulting. Connect with Pamela at https://www.linkedin.com/in/pamela-king. ___ Hit a Plateau in Your Training, Consulting, or Coaching Business? When you’ve hit a plateau in your business and aren’t attracting as many new clients as you need, it can be hard to know what to change in your marketing to fix the problem. With so many new concepts to learn and options to consider, it’s no wonder you feel overwhelmed and stuck in place. Luckily, fine-tuning your marketing doesn’t need to be complicated. You just need to focus on the key fundamentals—the 20% of actions that drive 80% of the impact. Visit https://marcusschaller.com/subscribe for weekly troubleshooting guides and tips to help you: - Find and fix the weak spots in your marketing that are holding you back - Fine-tune your positioning and marketing strategy - Start growing again by attracting more of your ideal clients

    36 min

  5. JAN 7

    Keep it Human: Using AI Tools to Enhance Client Relationships

    In today’s episode, we’ll be exploring how to use AI tools in the right ways—not as a replacement for human-to-human connection, but to help make selling your services more effective and efficient. Joining me today is Deborah Ellenberg from Sandler Training. Connect with Deborah at https://www.linkedin.com/in/debellenberg. Quick note—I’ve recently updated the show name from “Attract Your Ideal Customers” to “Attract Your Ideal Clients” to align more with the specific needs of trainers, consultants, and coaches. ___ Hit a Plateau in Your Training, Consulting, or Coaching Business? When you’ve hit a plateau in your business and aren’t attracting as many new clients as you need, it can be hard to know what to change in your marketing to fix the problem. With so many new concepts to learn and options to consider, it’s no wonder you feel overwhelmed and stuck in place. Luckily, fine-tuning your marketing doesn’t need to be complicated. You just need to focus on the key fundamentals—the 20% of actions that drive 80% of the impact. Visit https://marcusschaller.com/subscribe for weekly troubleshooting guides and tips to help you: - Find and fix the weak spots in your marketing that are holding you back - Fine-tune your positioning and marketing strategy - Start growing again by attracting more of your ideal clients

    39 min

  6. 12/16/2024

    Creating Affordable Coaching Options Without Sacrificing Revenue Growth

    In today’s episode, we’re going to unpack a couple of challenges that many coaches face… - Designing your business in a way that focuses most of your effort on higher ticket engagements, while still making yourself accessible to people who might not be able to afford 1:1 coaching. - Making it easier for prospects to experience the true impact and value of your offering, before they make the decision to become a client. Joining me today is George Dupont from The Champion Mindset Academy. Connect with George at https://www.linkedin.com/in/george-dupont. Quick note—I’ve recently updated the show name from “Attract Your Ideal Customers” to “Attract Your Ideal Clients” to align more with the specific needs of trainers, consultants, and coaches. ___ Hit a Plateau in Your Training, Consulting, or Coaching Business? When you’ve hit a plateau in your business and aren’t attracting as many new clients as you need, it can be hard to know what to change in your marketing to fix the problem. With so many new concepts to learn and options to consider, it’s no wonder you feel overwhelmed and stuck in place. Luckily, fine-tuning your marketing doesn’t need to be complicated. You just need to focus on the key fundamentals—the 20% of actions that drive 80% of the impact. Visit https://marcusschaller.com/subscribe for weekly troubleshooting guides and tips to help you: - Find and fix the weak spots in your marketing that are holding you back - Fine-tune your positioning and marketing strategy - Start growing again by attracting more of your ideal clients

    51 min

  7. 12/10/2024

    How to Talk to Potential Prospects Without Feeling Salesy

    In today’s episode, I’ll be talking with Darby Walsh from Delta Business Strategies about some of the challenges he faces when initiating conversations with potential prospects (feeling like he’s imposing on them or taking up their time). If you can relate, we’ll unpack ways to reframe your approach and open up opportunities to engage people in a way that’s not only more comfortable for you—but that makes each conversation much more enjoyable for everyone involved. Connect with Darby at https://www.linkedin.com/in/darby-walsh-4b795353. Quick note—I’ve recently updated the show name from “Attract Your Ideal Customers” to “Attract Your Ideal Clients” to align more with the specific needs of trainers, consultants, and coaches. ___ Hit a Plateau in Your Training, Consulting, or Coaching Business? When you’ve hit a plateau in your business and aren’t attracting as many new clients as you need, it can be hard to know what to change in your marketing to fix the problem. With so many new concepts to learn and options to consider, it’s no wonder you feel overwhelmed and stuck in place. Luckily, fine-tuning your marketing doesn’t need to be complicated. You just need to focus on the key fundamentals—the 20% of actions that drive 80% of the impact. Visit https://marcusschaller.com/subscribe for weekly troubleshooting guides and tips to help you: - Find and fix the weak spots in your marketing that are holding you back - Fine-tune your positioning and marketing strategy - Start growing again by attracting more of your ideal clients

    52 min

  8. 12/02/2024

    Reach Your Ideal Prospects Using YouTube Ads

    Of all the types of content you can create as a trainer, consultant, or coach, few feel as personal as video. And with YouTube’s (and Google’s) ad platform, it’s possible to reach your ideal audience more efficiently than ever before. Joining me today is Carissa Richardson, Founder & CEO of Kindred Strategy. We’ll be talking about ways you can reach your ideal prospects using YouTube advertising. Connect with Carissa at https://www.linkedin.com/in/carissarichardson. Quick note—I’ve recently updated the show name from “Attract Your Ideal Customers” to “Attract Your Ideal Clients” to align more with the specific needs of trainers, consultants, and coaches. ___ Hit a Plateau in Your Training, Consulting, or Coaching Business? When you’ve hit a plateau in your business and aren’t attracting as many new clients as you need, it can be hard to know what to change in your marketing to fix the problem. With so many new concepts to learn and options to consider, it’s no wonder you feel overwhelmed and stuck in place. Luckily, fine-tuning your marketing doesn’t need to be complicated. You just need to focus on the key fundamentals—the 20% of actions that drive 80% of the impact. Visit https://marcusschaller.com/subscribe for weekly troubleshooting guides and tips to help you: - Find and fix the weak spots in your marketing that are holding you back - Fine-tune your positioning and marketing strategy - Start growing again by attracting more of your ideal clients

    40 min
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5
out of 5
14 Ratings

About

Attract Your Ideal Clients delivers real-world, actionable marketing insights to help trainers, consultants, and coaches identify their competitive strengths, find and fix the marketing bottlenecks that are holding them back, and confidently make the right marketing decisions for their unique business. Note 9/3/24: I’ve updated the show name from “Attract Your Ideal Customers” to “Attract Your Ideal Clients” to align more with the specific needs of trainers, consultants, and coaches. Watch the highlight clips here: https://www.youtube.com/@MarcusSchaller

Information

  • Creator
    Marcus Schaller
  • Years Active
    2022 - 2025
  • Episodes
    99
  • Rating
    Explicit
  • Copyright
    © Marcus Schaller
  • Show Website
    Attract Your Ideal Clients

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