Attract Your Ideal Clients

Marcus Schaller
  • 5.0 (14)
  • MARKETING
  • UPDATED WEEKLY
Attract Your Ideal Clients

Attract Your Ideal Clients delivers real-world, actionable marketing insights to help trainers, consultants, and coaches identify their competitive strengths, find and fix the marketing bottlenecks that are holding them back, and confidently make the right marketing decisions for their unique business. Note 9/3/24: I’ve updated the show name from “Attract Your Ideal Customers” to “Attract Your Ideal Clients” to align more with the specific needs of trainers, consultants, and coaches. Watch the highlight clips here: https://www.youtube.com/@MarcusSchaller

  1. DEC 16

    Creating Affordable Coaching Options Without Sacrificing Revenue Growth

    In today’s episode, we’re going to unpack a couple of challenges that many coaches face… - Designing your business in a way that focuses most of your effort on higher ticket engagements, while still making yourself accessible to people who might not be able to afford 1:1 coaching. - Making it easier for prospects to experience the true impact and value of your offering, before they make the decision to become a client. Joining me today is George Dupont from The Champion Mindset Academy. Connect with George at https://www.linkedin.com/in/george-dupont. Quick note—I’ve recently updated the show name from “Attract Your Ideal Customers” to “Attract Your Ideal Clients” to align more with the specific needs of trainers, consultants, and coaches. ___ Hit a Plateau in Your Training, Consulting, or Coaching Business? When you’ve hit a plateau in your business and aren’t attracting as many new clients as you need, it can be hard to know what to change in your marketing to fix the problem. With so many new concepts to learn and options to consider, it’s no wonder you feel overwhelmed and stuck in place. Luckily, fine-tuning your marketing doesn’t need to be complicated. You just need to focus on the key fundamentals—the 20% of actions that drive 80% of the impact. Visit https://marcusschaller.com/subscribe for weekly troubleshooting guides and tips to help you: - Find and fix the weak spots in your marketing that are holding you back - Fine-tune your positioning and marketing strategy - Start growing again by attracting more of your ideal clients

    51 min

  2. DEC 10

    How to Talk to Potential Prospects Without Feeling Salesy

    In today’s episode, I’ll be talking with Darby Walsh from Delta Business Strategies about some of the challenges he faces when initiating conversations with potential prospects (feeling like he’s imposing on them or taking up their time). If you can relate, we’ll unpack ways to reframe your approach and open up opportunities to engage people in a way that’s not only more comfortable for you—but that makes each conversation much more enjoyable for everyone involved. Connect with Darby at https://www.linkedin.com/in/darby-walsh-4b795353. Quick note—I’ve recently updated the show name from “Attract Your Ideal Customers” to “Attract Your Ideal Clients” to align more with the specific needs of trainers, consultants, and coaches. ___ Hit a Plateau in Your Training, Consulting, or Coaching Business? When you’ve hit a plateau in your business and aren’t attracting as many new clients as you need, it can be hard to know what to change in your marketing to fix the problem. With so many new concepts to learn and options to consider, it’s no wonder you feel overwhelmed and stuck in place. Luckily, fine-tuning your marketing doesn’t need to be complicated. You just need to focus on the key fundamentals—the 20% of actions that drive 80% of the impact. Visit https://marcusschaller.com/subscribe for weekly troubleshooting guides and tips to help you: - Find and fix the weak spots in your marketing that are holding you back - Fine-tune your positioning and marketing strategy - Start growing again by attracting more of your ideal clients

    52 min

  3. DEC 2

    Reach Your Ideal Prospects Using YouTube Ads

    Of all the types of content you can create as a trainer, consultant, or coach, few feel as personal as video. And with YouTube’s (and Google’s) ad platform, it’s possible to reach your ideal audience more efficiently than ever before. Joining me today is Carissa Richardson, Founder & CEO of Kindred Strategy. We’ll be talking about ways you can reach your ideal prospects using YouTube advertising. Connect with Carissa at https://www.linkedin.com/in/carissarichardson. Quick note—I’ve recently updated the show name from “Attract Your Ideal Customers” to “Attract Your Ideal Clients” to align more with the specific needs of trainers, consultants, and coaches. ___ Hit a Plateau in Your Training, Consulting, or Coaching Business? When you’ve hit a plateau in your business and aren’t attracting as many new clients as you need, it can be hard to know what to change in your marketing to fix the problem. With so many new concepts to learn and options to consider, it’s no wonder you feel overwhelmed and stuck in place. Luckily, fine-tuning your marketing doesn’t need to be complicated. You just need to focus on the key fundamentals—the 20% of actions that drive 80% of the impact. Visit https://marcusschaller.com/subscribe for weekly troubleshooting guides and tips to help you: - Find and fix the weak spots in your marketing that are holding you back - Fine-tune your positioning and marketing strategy - Start growing again by attracting more of your ideal clients

    40 min

  4. NOV 25

    How to Create More “Aha!” Moments For Your Prospects

    Your ideal clients may all have similar challenges that you can solve. But each of them experiences those challenges in slightly different ways. Joining me today is Bill Lennan from 40 Percent Better. We’ll be talking about how he attracts his ideal training clients, including creating marketing content that moves prospects past their blind spots, helping them overcome emotional blocks to taking action, and the importance of putting in the reps by talking to lots of potential clients.. Connect with Bill at https://www.linkedin.com/in/wblennan/. Quick note—I’ve recently updated the show name from “Attract Your Ideal Customers” to “Attract Your Ideal Clients” to align more with the specific needs of trainers, consultants, and coaches. ___ Hit a Plateau in Your Training, Consulting, or Coaching Business? When you’ve hit a plateau in your business and aren’t attracting as many new clients as you need, it can be hard to know what to change in your marketing to fix the problem. With so many new concepts to learn and options to consider, it’s no wonder you feel overwhelmed and stuck in place. Luckily, fine-tuning your marketing doesn’t need to be complicated. You just need to focus on the key fundamentals—the 20% of actions that drive 80% of the impact. Visit https://marcusschaller.com/subscribe for weekly troubleshooting guides and tips to help you: - Find and fix the weak spots in your marketing that are holding you back - Fine-tune your positioning and marketing strategy - Start growing again by attracting more of your ideal clients

    38 min

  5. NOV 18

    Engage Your Ideal Prospects With High-Quality Content

    Content creation and promotion are arguably the most important marketing strategies that trainers, consultants, and coaches need to master. Joining me today is Michele Delgado from Hartmetrics. We’ll be talking about: - Ways that she uses content marketing to attract her ideal coaching clients. - Why great content is often essential for establishing your credibility with prospects. - How she dials in her LinkedIn presence to increase her relevance with her target market. Connect with Michele at https://www.linkedin.com/in/michele-delgado-7739668/. Quick note—I’ve recently updated the show name from “Attract Your Ideal Customers” to “Attract Your Ideal Clients” to align more with the specific needs of trainers, consultants, and coaches. ___ Hit a Plateau in Your Training, Consulting, or Coaching Business? When you’ve hit a plateau in your business and aren’t attracting as many new clients as you need, it can be hard to know what to change in your marketing to fix the problem. With so many new concepts to learn and options to consider, it’s no wonder you feel overwhelmed and stuck in place. Luckily, fine-tuning your marketing doesn’t need to be complicated. You just need to focus on the key fundamentals—the 20% of actions that drive 80% of the impact. Visit https://marcusschaller.com/subscribe for weekly troubleshooting guides and tips to help you: - Find and fix the weak spots in your marketing that are holding you back - Fine-tune your positioning and marketing strategy - Start growing again by attracting more of your ideal clients

    53 min

  6. NOV 13

    Authentic Sales and Marketing for Trainers, Consultants, and Coaches

    To attract more of your ideal clients, it’s important to embrace an authentic approach, allow room for trial and error without judgment, and be open to pivoting your strategy when needed. Joining me today are Julie Tritch and Emily Adams, co-founders at Transformative Leadership. We’ll be talking about embracing an authentic approach to marketing and selling your services, doing what feels like the right fit for both you and your clients, and the importance of making sure that your business is aligned with your true nature and values. Connect with Julie and Emily at https://transform.transformativeleadershipllc.com/home. Quick note—I’ve recently updated the show name from “Attract Your Ideal Customers” to “Attract Your Ideal Clients” to align more with the specific needs of trainers, consultants, and coaches. ___ Hit a Plateau in Your Training, Consulting, or Coaching Business? When you’ve hit a plateau in your business and aren’t attracting as many new clients as you need, it can be hard to know what to change in your marketing to fix the problem. With so many new concepts to learn and options to consider, it’s no wonder you feel overwhelmed and stuck in place. Luckily, fine-tuning your marketing doesn’t need to be complicated. You just need to focus on the key fundamentals—the 20% of actions that drive 80% of the impact. Visit https://marcusschaller.com/subscribe for weekly troubleshooting guides and tips to help you: - Find and fix the weak spots in your marketing that are holding you back - Fine-tune your positioning and marketing strategy - Start growing again by attracting more of your ideal clients

    44 min

  7. OCT 10

    Using Google Ads to Reach More Training, Consulting, and Coaching Prospects

    In today’s episode, we’ll be continuing our exploration of ways to use highly targeted pay-per-click advertising to reach your ideal prospects and generate fresh leads into your sales pipeline, with today’s conversation focusing on using Google Ads. - Reach prospects who are actively looking for the services and solutions you offer. - Create highly relevant ads by focusing on the specific problems your ideal prospects are searching for. - Start small and use the right bidding strategies to stay competitive without overpaying. - Refine your ad copy, keywords, and landing pages over time using A/B testing and ongoing optimizations. - Get up to speed on recent changes in how Google serves ads. Joining me once again is Carissa Richardson (https://www.linkedin.com/in/carissarichardson), Founder & CEO of Kindred Strategy, a paid advertising agency in Dublin, Ohio. Quick note—I’ve recently updated the show name from “Attract Your Ideal Customers” to “Attract Your Ideal Clients” to align more with the specific needs of trainers, consultants, and coaches. ___ Hit a Plateau in Your Training, Consulting, or Coaching Business? When you’ve hit a plateau in your business and aren’t attracting as many new clients as you need, it can be hard to know what to change in your marketing to fix the problem. With so many new concepts to learn and options to consider, it’s no wonder you feel overwhelmed and stuck in place. Luckily, fine-tuning your marketing doesn’t need to be complicated. You just need to focus on the key fundamentals—the 20% of actions that drive 80% of the impact. Visit https://marcusschaller.com/subscribe for weekly troubleshooting guides and tips to help you: - Find and fix the weak spots in your marketing that are holding you back - Fine-tune your positioning and marketing strategy - Start growing again by attracting more of your ideal clients

    49 min

  8. SEP 30

    Focus on the Right Marketing Activities For Your Unique Training, Consulting, or Coaching Business

    In today’s episode, we’ll be talking about a question that comes up for a lot of trainers, consultants, and coaches… “What types of marketing should I focus on first? What should I create first? Where do I start?” You’ll learn: - How to focus on the best next marketing step—whether you’re just starting out or have hit a plateau in your established business. - The two main approaches to marketing, and which one you should follow. - Why rushing through the strategy step in your marketing will keep you stuck. - Common misconceptions about what marketing actually is—and a better way to define it. - What NOT to do first—and what you should start focusing on instead. Quick note—I’ve recently updated the show name from “Attract Your Ideal Customers” to “Attract Your Ideal Clients” to align more with the specific needs of trainers, consultants, and coaches. ___ Hit a Plateau in Your Training, Consulting, or Coaching Business? When you’ve hit a plateau in your business and aren’t attracting as many new clients as you need, it can be hard to know what to change in your marketing to fix the problem. With so many new concepts to learn and options to consider, it’s no wonder you feel overwhelmed and stuck in place. Luckily, fine-tuning your marketing doesn’t need to be complicated. You just need to focus on the key fundamentals—the 20% of actions that drive 80% of the impact. Visit https://marcusschaller.com/subscribe for weekly troubleshooting guides and tips to help you: - Find and fix the weak spots in your marketing that are holding you back - Fine-tune your positioning and marketing strategy - Start growing again by attracting more of your ideal clients

    33 min
See All (94)

5
out of 5
14 Ratings

About

Attract Your Ideal Clients delivers real-world, actionable marketing insights to help trainers, consultants, and coaches identify their competitive strengths, find and fix the marketing bottlenecks that are holding them back, and confidently make the right marketing decisions for their unique business. Note 9/3/24: I’ve updated the show name from “Attract Your Ideal Customers” to “Attract Your Ideal Clients” to align more with the specific needs of trainers, consultants, and coaches. Watch the highlight clips here: https://www.youtube.com/@MarcusSchaller

Information

  • Creator
    Marcus Schaller
  • Years Active
    2022 - 2024
  • Episodes
    94
  • Rating
    Explicit
  • Copyright
    © Marcus Schaller
  • Show Website
    Attract Your Ideal Clients

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