Evergreen Marketing Era for Women Entrepreneurs - Podcast Launch & Podcast Monetization for Coaches, Service Providers, and C

Andria Singletary | Podcast Strategist & Producer
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Andria Singletary is a podcast strategist for women entrepreneurs ready to start a podcast for their business or optimize their current podcast to get more clients. She answers questions like: -How to start a podcast? -How to sign clients from your podcast? -What is podcast SEO? -How to generate leads from your podcast? -How to grow your podcast audience without social media? -What podcast metrics do you need to track for growth? And more! Here you’ll learn how to turn your podcast into the foundation of your marketing and sales strategy, and how to create podcast content that attracts ready to invest clients, builds trust, establishes your authority, shortens the buyer's cycle, and converts. Connect with Andria: Join the Evergreen Marketing Era Newsletter: www.mamaturnedmompreneur.com/newsletter/ Website: www.mamaturnedmompreneur.com Connect with me on Instagram: www.instagram.com/evergreenmarketingera Connect with me on Threads: www.threads.com/@evergreenmarketingera

  1. 2D AGO

    290. How Do I Know if My Podcast is Successful? 7 Podcast Metrics Every Business Owner Needs to Track to Measure Podcast Success

    You’re consistently publishing new content. Your content is packed with value, and you often hear from listeners how much they love your episodes, but you still feel like something is missing. You’re still wondering whether your podcast is truly successful or whether there’s more you can achieve with it. If you ever asked yourself, “How do I know if my podcast is successful?” Then today’s episode is for you. I’m breaking down the 7 metrics you need to track monthly to determine podcast success. If you’ve been tuning in to the podcast for a while, you may remember episode 63, where I shared the metrics you should be tracking when podcasting for your business. This episode is a follow-up to that one, sharing the podcast metrics I currently track (and teach my clients to track), why I track them, and how I use that information to grow my business. In this episode, I'm giving you all the tea on: The answer to how do I know if my podcast is successfulThe 7 podcast metrics you need to track monthly and whyHow tracking these metrics helps me make data driven decisions about my podcast to help support my business growth Resources Mentioned in Today's Episode: Evergreen Marketing Accelerator Related Episodes and Blogs: Episode 287 Ways I Can Serve You: Join the Evergreen Marketing Era NewsletterEvergreen Marketing AcceleratorVIP Podcast LaunchMonthly Podcast Management Recommended Podcast + Business Tools: Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting: Captivate (7-Day Free Trial) Recommended Keyword Research Platform: Keysearch.coCRM: a href="https://dubsado.com/?c=andria20" rel="noopener noreferrer"...

    18 min

  2. FEB 10

    289. How I Create a Podcast Content Strategy So I Never Run Out of Podcast Topic Ideas

    One thing that often holds business owners back from starting a podcast is the fear of running out of podcast topics. This fear is very valid, especially given that 90% of podcasts don’t make it past 3 episodes. So how do business owners who have published 200+ episodes hit that milestone? The answer is having a podcast content strategy. In today’s episode, I’m taking you behind the scenes of my podcast content strategy. I share everything from how I decide what to talk about each month to how I have an ever-growing list of podcast content topics in my podcast content bank. Whether you’re thinking about launching a podcast or are a seasoned podcaster, this episode is for you. In this episode, I'm giving you all the tea on: How I center my podcast content strategy on my business goalsWhat I do to never run out of podcast topic ideasThe strategy I use to ensure that I’m creating podcast content for my ideal buyers Resources Mentioned in Today's Episode: Evergreen Marketing Accelerator Ways I Can Serve You: Join the Evergreen Marketing Era NewsletterEvergreen Marketing AcceleratorVIP Podcast LaunchMonthly Podcast Management Recommended Podcast + Business Tools: Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting: Captivate (7-Day Free Trial) Recommended Keyword Research Platform: Keysearch.coCRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial) Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you. For show...

    16 min

  3. FEB 6

    288. Prioritizing Self Care and Soul Care as a Woman in Business with Apolonia Cross

    As women, we have many roles — wife, mother, friend, business owner, and so much more. It’s easy to fall into the habit of putting our own needs on the back burner to ensure everyone else we love is cared for. But the reality is that we can’t pour for an empty cup, and putting everyone else’s needs before our own leads to burnout. Today, I chat with Apolonia Cross all about this and the importance of prioritizing self care and soul care. While self care is a great way to pour back into yourself, you can’t self-care your way out of burnout. We often need to work on what’s going on internally and emotionally before we can even reap the benefits of self care. In this episode, you will learn: The importance of prioritizing self care and soul careWhy self care isn’t always the answer when you are burntoutHow to get started with both self care and soul care Connect with Apolonia Cross: WebsiteYouTubeInstagramFacebookFreebie Ways I Can Serve You: Join the Evergreen Marketing Era NewsletterEvergreen Marketing AcceleratorVIP Podcast LaunchMonthly Podcast Management Recommended Podcast + Business Tools: Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting: Captivate (7-Day Free Trial)Recommended Keyword Research Platform: a...

    41 min

  4. FEB 5

    287. The Podcast Marketing Strategy That Booked Out Sarah Lovell’s 1:1 Coaching Services [Client Case Study]

    Today’s episode is a case study episode, and I’m taking you behind the scenes of my Evergreen Marketing Accelerator client, Sarah Lovell’s, podcast marketing strategy. This strategy has resulted in her generating over 20 leads for her 1:1 coaching, building a waitlist for her 1:1 coaching, and increasing her downloads by 860% in just one year. You’ll hear from her on why she joined the Evergreen Marketing Accelerator, the strategies she learned, and how these same strategies are still growing her business one year later. In this episode, you will learn: Sarah’s podcasting journey as an executive functioning and ADHD coachThe podcast marketing strategy that grew Sarah’s business and allowed her to stop using Instagram for her marketingThe results Sarah saw while in the Evergreen Marketing Accelerator, and continues to see a year later Resources Mentioned in Today's Episode: Apply to the Evergreen Marketing AcceleratorIdeas to Action: A 12 week executive function coaching program for women business owners. Connect with Sarah Lovell: WebsiteFrom Stuck to Started PodcastFree Resource: ADHD Action Plan Private Podcast Ways I Can Serve You: Join the Evergreen Marketing Era NewsletterEvergreen Marketing AcceleratorVIP Podcast LaunchMonthly Podcast Management Recommended Podcast + Business Tools: Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting: a href="https://www.captivate.fm/signup?ref=andriasingletary1" rel="noopener noreferrer"...

    37 min

  5. FEB 3

    286. How to Start an Audio Only Podcast for Your Business in 2026

    There’s so much information on the internet about how to start a podcast, but a lot of the advice out there doesn’t apply to business owners starting a podcast. In this episode, I’m walking you through how to start an audio only podcast for your business in 2026. These are the exact steps I take with my done for you podcast launch clients and what I teach my Evergreen Marketing Accelerator clients who are in the launching phase of their podcast journey. When you are podcasting for your business, you have to set up your podcast as a marketing and sales platform from the beginning. I’m showing you exactly how in today’s episode. In this episode, I'm giving you all the tea on: How to start an audio only podcastWhat you actually need to do and focus on when you are adding a podcast to your marketing and sales strategyPodcast equipment and tools that I recommend Resources Mentioned in Today's Episode: Apply to the Evergreen Marketing AcceleratorSamson Q2U with Headphones BundleSamson Q2U Podcast BundleHeadphonesPodcast Pagespan class="ql-ui"...

    32 min

  6. JAN 27

    285. Is YouTube Really Better Than Podcasts for Top of Funnel Content?

    As a business owner, you have to create top of funnel content if you want to generate leads. There’s been a lot of debate in the online space about whether YouTube is better than audio only podcasts for top of funnel content. The reality is that both platforms are effective for getting in front of new people, but for the best results, there is one thing both platforms require. In this episode, I’m debunking the myth that YouTube is better than audio only podcasts for visibility and lead generation, and sharing what is actually needed to leverage YouTube and audio only podcasts for your top of funnel. In this episode, I'm giving you all the tea on: Being realistic when deciding which platform is best for youHow both YouTube and podcasts are effective platforms for top of funnel contentHow your podcast can serve as the top, middle, and bottom of your funnel Resources Mentioned in Today's Episode: Apply to the Evergreen Marketing Accelerator to get support with turning your podcast into a sales funnel Ways I Can Serve You: Join the Evergreen Marketing Era NewsletterEvergreen Marketing AcceleratorVIP Podcast LaunchMonthly Podcast Management Recommended Podcast + Business Tools: Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting: Captivate (7-Day Free Trial) Recommended Keyword Research Platform: Keysearch.coCRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial) Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you. For...

    24 min

  7. JAN 23

    284. How Paid Ads for Lead Generation Fit Into a Sustainable Marketing Strategy With Fo Alexander

    Have you ever thought about running paid ads for lead generation? I know running ads has a bad rep in the online space amongst the organic reach girlies, but when you are a business owner who wants to throw gasoline on what’s already working in your business, paid ads are a great option. They are a low lift way to reach more of your ideal clients and make more sales. If you are someone who has been thinking about getting started with paid ads or wants to give them another try after not seeing much success, today’s interview is for you. I chat with Fo Alexander all about how paid ads for lead generation work best and set you up for sustainable marketing. Fo shares so many great insights on getting started with paid ads, and she is an open book, sharing all the tea on paid ads. Make sure to grab your notebook and pen because you are going to want to take notes. In this episode, you will learn: What you need to know before running paid ads for lead generationWhy an ad campaign that doesn’t convert isn’t a failureHow much money you actually need to spend on an ad campaignThe difference between boosting a post and running an ad campaign Connect with Fo Alexander: Instagram: @themonetizedmom and @thefoalexanderThe Monetized Mom PodcastYouTubeJoin the Monetized Mom email community Resources Mentioned in Today's Episode: The Monetized Mom bookAds Course (This is an affiliate link, meaning I may earn a small commission on your purchase at no additional cost to you) Ways I Can Serve You: Join the Evergreen Marketing Era NewsletterEvergreen Marketing AcceleratorVIP Podcast Launchli...

    25 min

  8. JAN 20

    283. How to Get Leads from a Podcast: 2 Podcast Strategies You Need to Implement Now to Attract Ready to Invest Clients

    If you’ve ever thought, “I want my podcast to do more for my business,” this episode is for you. I’m breaking down my top two strategies for how to get leads from a podcast. I also share a bonus tip that will help keep your listeners on your podcast content longer and build trust more quickly. Your podcast doesn’t have to be just a creative outlet or something you do for fun. You can be creative and have fun while creating content that drives leads and gets you clients. In this episode, I'm giving you all the tea on: The two mistakes I most often see when I audit someone’s podcastHow to get leads from a podcast (my top two strategies)Why these strategies are effective for podcast lead generationA bonus strategy that will speed up the nurture to conversion phase Resources Mentioned in Today's Episode: Learn more about the Evergreen Marketing Accelerator Ways I Can Serve You: Join the Evergreen Marketing Era NewsletterEvergreen Marketing AcceleratorVIP Podcast LaunchMonthly Podcast Management Recommended Podcast + Business Tools: Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting: Captivate (7-Day Free Trial) Recommended Keyword Research Platform: Keysearch.coCRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial) Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you. For show notes and resources mentioned in today's episode, head to a...

    22 min
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About

Andria Singletary is a podcast strategist for women entrepreneurs ready to start a podcast for their business or optimize their current podcast to get more clients. She answers questions like: -How to start a podcast? -How to sign clients from your podcast? -What is podcast SEO? -How to generate leads from your podcast? -How to grow your podcast audience without social media? -What podcast metrics do you need to track for growth? And more! Here you’ll learn how to turn your podcast into the foundation of your marketing and sales strategy, and how to create podcast content that attracts ready to invest clients, builds trust, establishes your authority, shortens the buyer's cycle, and converts. Connect with Andria: Join the Evergreen Marketing Era Newsletter: www.mamaturnedmompreneur.com/newsletter/ Website: www.mamaturnedmompreneur.com Connect with me on Instagram: www.instagram.com/evergreenmarketingera Connect with me on Threads: www.threads.com/@evergreenmarketingera

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