Evergreen Marketing Era for Women Entrepreneurs - Podcast Launch & Podcast Monetization for Entrepreneurs

Andria Singletary | Podcast Strategist for Women in Business
  • 4.9 (61)
  • Marketing
  • Weekly

Andria Singletary is a podcast strategist for women entrepreneurs ready to start a podcast for their business or optimize their current podcast to get more clients. She answers questions like: -How to start a podcast? -How to sign clients from your podcast? -What is podcast SEO? -How to generate leads from your podcast? -How to grow your podcast audience without social media? -What podcast metrics do you need to track for growth? And more! Here you’ll learn how to turn your podcast into the foundation of your marketing and sales strategy, and how to create podcast content that attracts ready to invest clients, builds trust, establishes your authority, shortens the buyer's cycle, and converts. Connect with Andria: Join the Evergreen Marketing Era Newsletter: www.mamaturnedmompreneur.com/newsletter/ Website: www.mamaturnedmompreneur.com Connect with me on Instagram: www.instagram.com/evergreenmarketingera Connect with me on Threads: www.threads.com/@evergreenmarketingera

  1. 5d ago

    316. Do You Need Content Pillars for Your Podcast?

    You were probably told you need to create content pillars for your social media and email content, but what about your podcast? Today on the podcast, I’m answering this question (spoiler alert: you do need content pillars), breaking down why you need content pillars, and sharing what type of content pillars you should have for your podcast. In this episode, I'm giving you all the tea on: Why you need podcast content pillarsWhat your content pillars for your podcast should look like Resources Mentioned in Today's Episode: Apply to join the Evergreen Marketing Accelerator! Only 8 spots remaining before the doors close on December 31st! Related Episodes and Blog Posts: Episode 230: The Step By Step Approach I Use to Help Clients Create a Podcast Sales FunnelEpisode 315: Why I'm Not Going Back to a Weekly Podcast Publishing Schedule Ways I Can Serve You: Free Private Podcast: Let Me Deinfluence Your Podcast StrategyPodcast Launch Course: Podcast Like a Business Owner Podcast Audit + Strategy SessionEvergreen Marketing Accelerator Recommended Podcast + Business Tools: Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting: Captivate (30-Day Free Trial) Recommended Keyword Research Platform: Keysearch.coCRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial) Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you. Connect with Andria: Threads: @evergreenmarketingeraInstagram: @evergreenmarketingeraEmail: hello@mamaturnedmompreneur.comWebsite: www.mamaturnedmompreneur.com

  2. Oct 13

    315. Why I'm Not Going Back to a Weekly Podcast Publishing Schedule

    You may have been told that you have to publish new episodes weekly to grow your podcast audience and have a successful podcast as a business owner. But that couldn’t be further from the truth. You can have a successful podcast whether you publish episodes every other week or seasonally. Today on the podcast, I’m sharing why I decided not to return to a weekly podcast publishing schedule after my maternity leave, and how dropping to a biweekly schedule has affected my podcast. So, if you’re thinking about switching to a biweekly or seasonal podcast but aren’t sure whether it will negatively impact your podcast's growth and visibility, today’s episode is for you. In this episode, I'm giving you all the tea on: Why I decided to stick with a biweekly podcast publishing schedule after returning from my maternity leaveHow publishing fewer episodes each month affected my podcast and business growthHow one of my Accelerator clients ghosted her podcast for 5 months and still made 3 course sales Resources Mentioned in Today's Episode: Apply to join the Evergreen Marketing Accelerator! Only 8 spots remaining before the doors close on December 31st! Related Episodes and Blog Posts: Episode 307: How Often Should You Publish New Podcast Episodes to Get Leads and Clients? Ways I Can Serve You: Join the Evergreen Marketing Era NewsletterPodcast Launch Course: Podcast Like a Business Owner Podcast Audit + Strategy SessionEvergreen Marketing Accelerator Recommended Podcast + Business Tools: Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting: Captivate (30-Day Free Trial) Recommended Keyword Research Platform: Keysearch.coCRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial) Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you. For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode315/ Connect with Andria: Threads: @evergreenmarketingeraInstagram: @evergreenmarketingeraEmail: hello@mamaturnedmompreneur.comWebsite: www.mamaturnedmompreneur.com

  3. Sep 29

    314. Maternity Leave Planning for Small Businesses: How I Prepped for My 3 Month Maternity Leave

    I’ve been seeing many discussions on Threads about maternity leave planning for small businesses. And it’s interesting to see everyone’s viewpoints on whether you should take maternity leave as an entrepreneur. Since this was my second time being pregnant as a business owner, I figured it would be helpful to share my experience with not taking maternity leave and planning for a 3-month leave. If you’re currently pregnant or planning to get pregnant while running your business, definitely listen to this episode. I give you some things to think about when it comes to maternity leave while running your business, and I share some things I did to make this last maternity leave peaceful and profitable. Side Note: I recorded this before I returned from my leave. Originally, I planned to take the full 3 months, but I decided to return a month early and took on 3 new clients for September. In this episode, I'm giving you all the tea on: While all small businesses should prep for maternity leave, even if you don’t plan to officially take oneWhy I regret not taking a maternity leave the first time I was pregnant while running my businessWhat I did to prep my clients, marketing, and income for maternity leave Resources Mentioned in Today's Episode: Evergreen Marketing AcceleratorPodcast Like a Business Owner Podcast Launch CourseInterested in learning more about my new offer, DFY Threads for Podcast Growth? Send me a DM on Threads or IG. I will have 2 spots available beginning in October. Related Episodes and Blog Posts: Episode 210: Maternity Leave for Business Owners: How to Plan for a Peaceful Maternity Leave with Zhara-Marie Henry Ways I Can Serve You: Join the Evergreen Marketing Era NewsletterPodcast Launch Course: Podcast Like a Business Owner Podcast Audit + Strategy SessionEvergreen Marketing Accelerator Recommended Podcast + Business Tools: Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting: Captivate (30-Day Free Trial) Recommended Keyword Research Platform: Keysearch.coCRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial) Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you. For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode314/ Connect with Andria: Threads: @evergreenmarketingeraInstagram: @evergreenmarketingeraEmail: hello@mamaturnedmompreneur.comWebsite: www.mamaturnedmompreneur.com

  4. Sep 15

    313. Podcast Episode Ideas for Business Owners: How to Turn Your Signature Topics Into Content

    As a business owner, you will run out of podcast episode ideas at some point. If you’re currently in a podcast content planning rut, today’s episode is for you. I’m sharing the exact strategy I used to help my Evergreen Marketing Accelerator client plan 3 months’ worth of strategic podcast content. She went from feeling like she didn’t have anything to talk about on her podcast to having a laundry list of content ideas (including mini series) that connected to her offers. In this episode, I'm giving you all the tea on: Simple but strategic podcast episode ideas for business ownersHow I supported my Evergreen Marketing Accelerator client with brain dumping strategic podcast episode ideas for her podcast relaunchWhy you don’t always need to reinvent the wheel with your podcast Resources Mentioned in Today's Episode: Enrollment is open for the Evergreen Marketing Accelerator. Click HERE to apply now! Related Episodes and Blog Posts: Episode 257: 3 Podcast Content Planning Hacks for Moms in BusinessEpisode 289: How I Create a Podcast Content Strategy So I Never Run Out of Podcast Topic Ideas Ways I Can Serve You: Join the Evergreen Marketing Era NewsletterPodcast Launch Course: Podcast Like a Business Owner Podcast Audit + Strategy SessionEvergreen Marketing Accelerator Recommended Podcast + Business Tools: Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting: Captivate (30-Day Free Trial) Recommended Keyword Research Platform: Keysearch.coCRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial) Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you. For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode313/ Connect with Andria: Threads: @evergreenmarketingeraInstagram: @evergreenmarketingeraEmail: hello@mamaturnedmompreneur.comWebsite: www.mamaturnedmompreneur.com

  5. Sep 1

    312. How I Grow My Podcast Audience: 5 of the Best Ways to Promote a Podcast

    As a mom of 3 who homeschools and runs a business, I don’t have much time to dedicate to marketing my podcast. Marketing my business will always take priority over marketing my podcast, so I have had to find simple but effective ways to grow my podcast. In this episode, I share 5 of the best ways to promote a podcast. These are podcast growth strategies I use that don’t take much time to implement. If you want to grow your podcast audience without it feeling like a full-time job, this episode is for you. In this episode, I'm giving you all the tea on: 5 of the best ways to promote a podcastWhy these podcast marketing and growth strategies are effectiveHow I implement each of these with my own podcast Resources Mentioned in Today's Episode: Evergreen Marketing Accelerator Related Episodes and Blog Posts: Episode 217: Podcast Growth Hack – 3 Ways to Use Threads and Facebook Groups to Get More Podcast Listeners295: How to Promote Your Podcast on Pinterest – The Low Lift Podcast Marketing Strategy with Andi Smiley 311: How to Get More Podcast Listeners When Your Podcast SEO Strategy Isn’t WorkingBlog: 3 Ways to Boost Podcast SEO Ways I Can Serve You: Join the Evergreen Marketing Era NewsletterPodcast Launch Course: Podcast Like a Business Owner Back Pocket Podcast StrategistEvergreen Marketing Accelerator Recommended Podcast + Business Tools: Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting: Captivate (30-Day Free Trial) Recommended Keyword Research Platform: Keysearch.coCRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial) Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you. For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode312/ Connect with Andria: Threads: @evergreenmarketingeraInstagram: @evergreenmarketingeraEmail: hello@mamaturnedmompreneur.comWebsite: www.mamaturnedmompreneur.com

  6. Aug 18

    311. How to Get More Podcast Listeners When Your Podcast SEO Strategy Isn't Working

    As a podcasting business owner, one of your goals is to grow your podcast audience with the right listeners. But what happens when you are doing all the things you are told to do, like incorporating podcast SEO to grow your audience, yet your podcast growth is stagnant? If you’ve been doing keyword research and including keywords in your podcast episodes, but your podcast growth is non-existent, this episode is for you. I’m breaking down how to get more podcast listeners and why podcast SEO hasn’t been working for you. In this episode, I'm giving you all the tea on: Why your podcast SEO strategy hasn’t been workingWhat to fix so podcast SEO works for youHow to get more podcast listeners through SEO Resources Mentioned in Today's Episode: Join the Evergreen Marketing Accelerator Related Episodes and Blog Posts: Episode 232: My Simple Process for Doing Podcast Keyword Research Ways I Can Serve You: Join the Evergreen Marketing Era NewsletterPodcast Launch Course: Podcast Like a Business Owner Back Pocket Podcast StrategistEvergreen Marketing Accelerator Recommended Podcast + Business Tools: Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting: Captivate (30-Day Free Trial) Recommended Keyword Research Platform: Keysearch.coCRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial) Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you. For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode311/ Connect with Andria: Threads: @evergreenmarketingeraInstagram: @evergreenmarketingeraEmail: hello@mamaturnedmompreneur.comWebsite: www.mamaturnedmompreneur.com

  7. Aug 4

    310. How to Rebrand a Podcast When You Pivot in Your Business

    As a business owner, you will pivot at least once (most likely multiple times) in your business. But what do you do with your podcast when you pivot your business? Do you start a new podcast or do you rebrand? That’s exactly what I’m talking about in today’s episode. I’m sharing how to rebrand a podcast when you pivot your business. Whether you’re in the middle of a business pivot or have pivoted your business but haven’t gotten your podcast on board with the new direction, this episode is for you. In this episode, I'm giving you all the tea on: When to rebrand a podcastHow to rebrand a podcastWhy you need to rebrand your podcast when you pivot your businessBehind the scenes of how I support my clients with rebranding their podcast in the midst of a business pivot Resources Mentioned in Today's Episode: Apply to join the Evergreen Marketing Accelerator – the next round begins on October 1! Related Episodes and Blog Posts: Episode 211: BTS of My Podcast Rebrand: Welcome to Marketing Without Socials for MomsEpisode 280: Your Evergreen Marketing Era Starts HereEpisode 298: Re-Record or Optimize? Here's What to Do With Outdated Podcast Episodes Ways I Can Serve You: Join the Evergreen Marketing Era NewsletterPodcast Launch Course: Podcast Like a Business Owner Back Pocket Podcast StrategistEvergreen Marketing Accelerator Recommended Podcast + Business Tools: Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting: Captivate (30-Day Free Trial) Recommended Keyword Research Platform: Keysearch.coCRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial) Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you. For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode310/ Connect with Andria: Threads: @evergreenmarketingeraInstagram: @evergreenmarketingeraEmail: hello@mamaturnedmompreneur.comWebsite: www.mamaturnedmompreneur.com

  8. Jul 21

    309. Want a Successful Podcast Launch? Do These 3 Things After You Hit Publish

    There’s a reason why 90% of podcasts fail after publishing episode 3, and I believe it has to do with not preparing for after the podcast launch. So much time and energy is put into starting a podcast that the after is often forgotten. In today’s episode, I’m sharing the three things you need to do to have a successful podcast launch and ensure you make it past episode 3. In this episode, I'm giving you all the tea on: Why launching a podcast is only the beginningWhy preparing for what happens after your podcast launch is important3 things you need to do to have a successful podcast launch Resources Mentioned in Today's Episode: Podcast Like a Business Owner podcast launch course Ways I Can Serve You: Join the Evergreen Marketing Era NewsletterPodcast Launch Course: Podcast Like a Business Owner Back Pocket Podcast StrategistEvergreen Marketing Accelerator Recommended Podcast + Business Tools: Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting: Captivate (30-Day Free Trial) Recommended Keyword Research Platform: Keysearch.coCRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial) Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you. For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode309/ Connect with Andria: Threads: @evergreenmarketingeraInstagram: @evergreenmarketingeraEmail: hello@mamaturnedmompreneur.comWebsite: www.mamaturnedmompreneur.com

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Andria Singletary is a podcast strategist for women entrepreneurs ready to start a podcast for their business or optimize their current podcast to get more clients. She answers questions like: -How to start a podcast? -How to sign clients from your podcast? -What is podcast SEO? -How to generate leads from your podcast? -How to grow your podcast audience without social media? -What podcast metrics do you need to track for growth? And more! Here you’ll learn how to turn your podcast into the foundation of your marketing and sales strategy, and how to create podcast content that attracts ready to invest clients, builds trust, establishes your authority, shortens the buyer's cycle, and converts. Connect with Andria: Join the Evergreen Marketing Era Newsletter: www.mamaturnedmompreneur.com/newsletter/ Website: www.mamaturnedmompreneur.com Connect with me on Instagram: www.instagram.com/evergreenmarketingera Connect with me on Threads: www.threads.com/@evergreenmarketingera

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