The Future Of Outdoor Media with Caley Fretz

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Caley Fretz from Escape Collective joins the show to talk about the future of outdoor media.

Escape Collective is a cycling focused digital outdoor media company that relies entirely on paid subscribers. No print magazine or online advertisers and a year into their existence they are able to make the content they want to make and make money while doing it.

Today Caley joins THE ROCK FIGHT to give his observations on the state of outdoor media, how things have changed over the past two decades and what the future holds for Escape Collective and the rest of the outdoor media scene.

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