This week on Talk Tovey To Me, we’re breaking down why being actually good at what you do is the ultimate business growth strategy—because no amount of marketing can save you if your service is trash. We discuss the reality of sales, including the humbling experience of working with cold leads, refining business strategies, and the importance of continuous learning. Meg shares insights from her recent Dubai trip, including an unexpected adventure in the desert, while Jess reflects on her time in Bali, business mindset shifts, and the value of investing in personal and professional growth. Expect candid conversations about client retention, the impact of referrals, and how being the best at what you do is the ultimate strategy for long-term success. If you’re looking to elevate your expertise, improve client retention, and build a reputation that speaks for itself, this episode is for you. Tune in and take your skills—and your business—to the next level! 👉 Love this episode? Follow Talk Tovey To Me, leave a review, and share it with your business besties! 💖 #TalkToveyToMe💪🏽 At MGTVY Coaching, we understand that achieving your goal body is a science, but getting there is a behaviour. That’s why we aren't just another training program and nutrition plan - We are here to educate and empower you to unf$%k your relationship with food, build body confidence, and create a flexible routine & lifestyle that facilitates SUSTAINABLE results. Book your FREE consultation call with Meg today → https://www.megtovey.com/ 💄🔓 Jess is an Accredited Trainer, Expert Cosmetic Tattoo Artist, and Beauty Business Coach helping PMU artists stand out, sell out and scale with confidence, systems and authority. Through her mentorship program, PMU Authority, she helps beauty professionals master their craft, grow profitable businesses, and achieve consistent 20k months while working just three days a week. Jess blends industry expertise with practical business strategies to build confidence, authority, and long-term success in the PMU space. Unlock your beauty business’s full potential with bespoke strategies, accountability and tailored guidance to scale your success. Book your FREE discovery call with Jessica today → https://www.houseofbrows.com.au/pages/lets-chat-about-hb-academy Connect with Us Podcast Instagram: https://www.instagram.com/talktoveytomepod/ Meg’s Instagram: https://www.instagram.com/megantovey/ Jess’s Instagram: https://www.instagram.com/jesstovey/ https://www.instagram.com/houseofbrows__/ Chapters: 00:00 - Introduction & Life Updates 03:34 - The Reality of Sales: Lessons from Cold Leads 07:10 - Understanding the Sales Process & Improving Conversions 10:29 - Business Insights from Dubai & Bali 15:02 - The Key to Business Longevity: Mastering Your Craft 18:45 - Why Marketing Alone Won’t Sustain Your Business 22:58 - Client Retention & The Power of Organic Referrals 26:14 - The Importance of Strong Business Frameworks & Systems 30:49 - How Continuous Learning Drives Business Growth 35:12 - Investing in Yourself: The Key to Long-Term Success 40:00 - Final Thoughts & Key Takeaways