CEO Conversations™: The Private Practice Podcast with Brandy Mabra

Brandy Mabra
CEO Conversations™: The Private Practice Podcast with Brandy Mabra

Are you tired of being on the hamster wheel in your practice? Doing all the things? Not making the money you want? Working late nights, early mornings and weekends because "if I don't do it, it doesn't get done"? It's time to take back your practice and own your CEO status. In this podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between. It's time to own your CEO status. Let's start these CEO Conversations™.

  1. 22 HR. AGO

    Ep. 76 - Increasing the Lifetime Value of Your Clients So You Don’t Have to Hustle for Sales

    Every patient or client has a Lifetime Value (LTV) for your practice. Whether they’ve come in once or regularly for years, patients each have an LTV that you can influence to increase revenue without hustling for sales. This week, we’re talking about how to increase and leverage LTV and ways you can keep your patients engaged. We’re getting creative with it, too, because LTV is not just gained through countless office visits. Listen in on all the ways you can increase client satisfaction, build community among your clients, and so much more! ➡️Apply today for Private Practice CEO™, my signature coaching program built for private practice owners ready to own their CEO status and grow in leadership, revenue, and systems.   ➡️ The Freedom Formula: Sign up for this free 90-minute workshop to learn about how to grow, scale, and lead a profitable practice that can run without you.    Resources mentioned: The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World by Fred Reichheld and Rob Markey   Some key takeaways from this episode include: The real, behind-the-scenes of integrating LTV into practice operations The secret to keeping revenue sustainable includes LTV What LTV and practice sustainability have in common What it’s really like to get honest feedback from patients and clients What Brandy really thinks about engaging new patients vs. existing patients A peek into how client feedback can lead to increased LTV Brandy’s unexpected perspective on bringing patients together How to re-engage existing patients to keep them coming back What you can do right now to build community among your clients   It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.    Connect with Brandy: Brandy Mabra on IG Private Practice CEO IG Website Apply for the Private Practice CEO™ Program

    17 min
  2. 6 DAYS AGO

    BONUS - 4 Action Items to Get You Through Another Trump Presidency

    There are a lot of valid feelings coming up for my community, particularly for women of color, since Trump was inaugurated as president this month. If you’ve been feeling overwhelmed and defeated, I recorded this episode just for you. My goal every day of my business, but especially over the next four years, is to be a resource to my community and a source of positivity and optimism for everyone I’m interacting with. In this episode, I’m sharing the four things I encourage you to do intentionally over the next four years to foster change and impact through how you show up in your business.   ➡️Apply today for Private Practice CEO™, my signature coaching program built for private practice owners ready to own their CEO status and grow in leadership, revenue, and systems.   Resources mentioned: USA TODAY: Comparing Trump’s Day 1 executive orders to past presidents Small Business Administration   Some key takeaways from this episode include: Why hope needs to stay at the forefront How I intend to show up as a leader in this season Things to keep in mind as you’re constantly seeing the news headlines Protecting your emotional and mental well-being first How the business landscape and economy could change in the next four years Why it’s critical to look at the economy from the lens of your patients The secret to taking care of your team in this season (psst: it’s not commiserating!) How continuing to show up in your business is going to make the biggest impact Why finding community with other business owners is more important than ever   It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.    Connect with Brandy: Brandy Mabra on IG Private Practice CEO IG Website Apply for the Private Practice CEO™ Program

    28 min
  3. JAN 31

    Ep. 75 - Help! I’m About to Fire My Whole Team! | What to Do When Your Team Isn't Working

    What happens when you realize most of your team isn’t working out? Whether it’s culture, competency, finances, or even energy, sometimes we have to let teammates go. Now, do you have to fire your whole team at once? No. But can you? Yes. This week we’re talking about how to make vital changes at your practice as gracefully as possible to ensure the longevity and sustainability of your business. Take a deep breath and let’s unpack all of the options together.   ➡️ Apply today for Private Practice CEO™, my signature coaching program built for private practice owners ready to own their CEO status and grow in leadership, revenue, and systems. ➡️ The Freedom Formula: Sign up for this free 90-minute workshop to learn about how to grow, scale, and lead a profitable practice that can run without you.    Resources mentioned: Ep. 63 - How to Implement a Bonus Structure for Your Team   Some key takeaways from this episode include: How Brandy managed to overhaul her entire team The secret to building a practice that can withstand the test of time What to do when an employee isn’t working out, but you need their job done What it’s really like to reward employees on their terms What Brandy really thinks about effective compensation models A peek into the different conversations around hiring and firing The real, behind-the-scenes of letting an employee go Brandy’s unexpected perspective on profit and sustainability How to cover all of your bases when looking to let someone go What you can do right now to prepare for potential layoffs   It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.    Connect with Brandy: Brandy Mabra on IG Private Practice CEO IG Website Apply for the Private Practice CEO™ Program

    31 min
  4. JAN 24

    Ep. 74 - Strengthen Your Brand, Increase Your Visibility, and Make More Money

    We talk about branding a lot as business owners, and for good reason! Branding helps you stand out from your competition, communicate your values, and increase revenue through visibility. As an established private practice owner, it’s crucial to think about your practice’s brand and your personal brand. In this episode, I dive into the differences and overlapping elements between a personal brand and a business brand, and how you can leverage both to make more money.  Apply today for Private Practice CEO™, my signature coaching program built for private practice owners ready to own their CEO status and grow in leadership, revenue, and systems.  Resources mentioned: Listen to Episode 71: $10,000 Tasks | Avoid Burnout by Prioritizing Your Money-Making CEO Tasks   Some key takeaways from this episode include: What you can do right now to start up your personal brand The secret to getting marketing to become a $10,000 task What your practice vision and personal brand have in common What it’s really like to show up authentically in public What Brandy really thinks about completely separate personal brands A peek into how you can use your expertise to your brand’s advantage The real, behind-the-scenes of growing a marketing team Brandy’s unexpected perspective on your brand not being for everyone How to pull from what you enjoy to enhance your personal brand   It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.    Connect with Brandy: Brandy Mabra on IG Private Practice CEO IG Website Apply for the Private Practice CEO™ Program

    21 min
  5. JAN 17

    Ep. 73 - Hiring Another Leadership Role for Your Practice | Types of Roles, Salary Expectations, and More

    Hiring leaders to help you run your practice will look different for all of us. Depending on which phase of business growth you're in, what your P&L looks like, or who is already employed on your team, there are a variety of factors to consider when bringing on leadership. In this episode, we’re digging into what you should prioritize and how to get started thinking about building a leadership team for your practice. Hint: comparison to other practices will never help you -- always remember to focus on your focus!   ➡️ The Freedom Formula: Sign up for this free 90-minute workshop to learn about how to grow, scale, and lead a profitable practice that can run without you.    Some key takeaways from this episode include: A peek into leadership structure and what tiers may work for you The secret to building a team that can grow into leadership roles What different roles have in common and how they are different What it’s really like to build a team that can operate without you What Brandy really thinks about taking inspiration from other practices The real, behind-the-scenes of hiring on lofty leadership roles too soon Brandy’s unexpected perspective on job titles How to approach hiring with longevity in mind What you can do right now to prioritize growth on your team   It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.    Connect with Brandy: Brandy Mabra on IG Private Practice CEO IG Website Apply for the Private Practice CEO™ Program

    19 min
  6. JAN 10

    Ep. 72 - Finding Alignment in Your Practice | Balancing Purpose-Driven Work and Profit with Monique Castro

    In the healthcare and private practice industry, it can be a daily struggle to find a balance between the heart of purpose-driven work and ensuring your business is profitable and successful. Sometimes we have to remember that it is not only okay for your business to profit, but necessary! That doesn’t mean our business mission and vision isn’t providing a critical service to our community.   To help us unpack this, we are chatting with Monique Castro this week. With over 17 years of experience, Monique is the founder of Indigenous Circle of Wellness. The practice serves the indigenous community by providing mental health providers and resources directly by and for the tribes and indigenous communities nationwide. As an indigenous woman herself, Monique has invested in her community while also honoring the importance and sustainability of her practice.    Resources mentioned: Indigenous Circle of Wellness website Indigenous Circle of Wellness Instagram Monique Castro Instagram   Some key takeaways from this episode include: How Monique integrates her indigenous values into her practice The real, behind-the-scenes of how profit keeps your practice sustainable How to prioritize alignment in your business plan Monique’s unexpected perspective on service to community The secret to authentic relationship-building  What it’s really like to serve your community through your business What Monique really thinks about the value of experience A peek into how to support clients who cannot afford your services How you can break free from limiting beliefs about healthcare and low pay What you can do right now to make sure your practice is ready to grow   It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.    Connect with Brandy: Brandy Mabra on IG Private Practice CEO IG Website Apply for the Private Practice CEO™ Program

    42 min
  7. JAN 3

    {Best of 2024} Taking Insurance, Switching to Private Pay, Affiliate Marketing, and More | Answering Your "Dumb" Questions

    Happy Holidays! I'm taking the next few weeks off from the podcast to spend time with my family, eat all my favorite holiday foods, and just take a breather before hitting the ground running in January. In the meantime, we're counting down our top three most downloaded episodes of 2024 for the next few weeks. Thank you so much for being a listener this year, and make sure you rate, review, and subscribe to the podcast so we can reach even more amazing private practice owners like you in the new year.  Apply today for Private Practice CEO™, my signature coaching program built for private practice owners ready to own their CEO status and grow in leadership, revenue, and systems. Have you ever had a question about private practice ownership that you felt was “too dumb” to ask? Today, I’m hitting those “dumb” questions head-on. Of course, there is no such thing as a dumb question, but I’m going to break down a few things that you may be too self-conscious to ask. In the first of this two-part series, I’ll be discussing all things finances: taking insurance, hitting revenue goals, taking private pay patients, and more. As a service-focused leader it’s easy to think that money should never come first in healthcare, but the reality is that you deserve to run a practice that brings in great revenue and pays you well.    Resources mentioned: American Association for Professional Coders (AAPC)   Some key takeaways from this episode include: Permission to build a practice that pays you what you deserve Using data to find a payment model that’s right for your practice  Leveraging creative avenues to maximize your payment model How partnership and collaborations may help you with your practice revenue Getting credentials to accept insurance (and when to hire someone to help you apply) The truth behind affiliate marketing and when they make the most sense for you Why focus is the core of every dollar your practice makes   It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.    Connect with Brandy: Brandy Mabra on IG Private Practice CEO IG Website Apply for the Private Practice CEO™ Program

    37 min
  8. 12/27/2024

    {Best of 2024} Adding a Profitable Membership Model Into Your Business | Creative Business Models

    Happy Holidays! I'm taking the next few weeks off from the podcast to spend time with my family, eat all my favorite holiday foods, and just take a breather before hitting the ground running in January. In the meantime, we're counting down our top three most downloaded episodes of 2024 for the next few weeks. Thank you so much for being a listener this year, and make sure you rate, review, and subscribe to the podcast so we can reach even more amazing private practice owners like you in the new year.  Apply today for Private Practice CEO™, my signature coaching program built for private practice owners ready to own their CEO status and grow in leadership, revenue, and systems. If last week’s episode about Amazon’s new healthcare membership model got you thinking about switching things up in your private practice, this episode is for you! Today, I’m digging a little deeper into the “how” of implementing a membership model into your practice. From types of membership models, to leveraging insurance, to protecting yourself if people don’t use their membership, this episode covers everything you need to know to build a profitable membership model for your business.   Resources mentioned: Listen to Ep. 59 - What We Can Learn From Amazon’s New Healthcare Services   Some key takeaways from this episode include: How to know if it’s time to change things up with your business model How memberships can help you scale your business without needing more team members The two types of membership models and benefits of both Monetizing same-day bookings and VIP services How to price your package-based membership profitably Steps to take to protect your business if someone doesn’t utilize a membership they’re auto-paying for Why many memberships are purposefully priced on the lower end   It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.    Connect with Brandy: Brandy Mabra on IG Private Practice CEO IG Website Apply for the Private Practice CEO™ Program

    19 min
5
out of 5
17 Ratings

About

Are you tired of being on the hamster wheel in your practice? Doing all the things? Not making the money you want? Working late nights, early mornings and weekends because "if I don't do it, it doesn't get done"? It's time to take back your practice and own your CEO status. In this podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between. It's time to own your CEO status. Let's start these CEO Conversations™.

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