Sleep is one of those things we all know we need, but actually protecting it through different seasons of business and life is where the real work begins. As practice owners and healthcare entrepreneurs, we're leading teams, making decisions, carrying stress, navigating motherhood, hormones, growth, money, and the pressure to keep showing up at a high level. That is why I asked Dr. Felicia Ivey, Founder and CEO of Sleep for Wellness, to come back to CEO Conversations™ and help us look at sleep in a deeper way. We talked about what sleep really does for your executive functioning, why Black women specifically need to pay attention to how sleep deprivation affects cognition, how cortisol and stress interrupt rest, and what we can do to build better sleep hygiene before we hit the seasons where sleep feels harder to come by. Dr. Felicia Ivey is a sleep expert, physical therapist, and the Founder and CEO of Sleep for Wellness, where she helps high performers improve their health, productivity, and performance through better sleep. Through her work, she teaches practical, research-backed strategies that help entrepreneurs, professionals, and parents build sustainable habits that support both personal well-being and professional success. Connect with Dr. Ivey: LinkedIn IG Website ➡️ My Profit Playbook workshop is happening on June 17th from 2–4 PM E.T. (FREE) – A two-hour deep dive into time, energy, and money management. If your practice still runs through you, I will show you where your profit is leaking and how to lead in a way that gives you your time, energy, and margin back. [Save your seat now] Resources mentioned: Ep. 29 - How Sleep Affects Your Practice's Bottom Line With Dr. Felicia Ivey Some key takeaways from this episode include: 00:00 - Why sleep quietly shapes the way you lead, make decisions, and sustain your business. 04:11 - What it really takes to build a sleep system before the stressful season arrives. 05:38 - A look inside the simple daytime habits that can support better sleep at night. 07:03 - Why sleep is an important business conversation for Black women leading at a high level. 24:45 - What private practice leaders often overlook about calming the nervous system during stressful seasons. 31:39 - Why that evening glass of wine may be affecting your sleep more than you realize. 38:05 - What your routine checkups have to do with your leadership, energy, and long-term sustainability. It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between. Connect with Brandy: Brandy Mabra on IG Private Practice CEO IG Website Apply for the Private Practice CEO™ Program