#4 The Future of Innovation: Marketing Strategies and Consumer Insights with Cedric Steele

Cedric Steele discusses the inspiration behind Topbox Consulting, addressing key problems for small businesses, and overcoming product launch challenges. He delves into marketing strategies, continuous innovation, AI's impact, and the rise of virtual storefronts, concluding with future insights and upcoming changes.

ABOUT

Cedric D. Steele is a distinguished marketing expert with over 30 years of experience in driving brand growth and innovation for Fortune 100 companies, including Procter & Gamble, Nestlé, Georgia-Pacific, The Coca-Cola Company and McDonald's. Cedric has led over 100 global product launches, generating over $7.5 in sales, worldwide.

He is the founder of Top-Box Consulting, where he leverages his expertise to enhance companies' innovation capabilities and accelerate their market success. Cedric started Top-Box Consulting because he saw an opportunity to help companies become better at Innovation—delivering bigger ideas, enabling faster execution, and achieving grander scale. He uses a proprietary process that can be applied to any company in any industry to maximize their likelihood of success and minimize their possibility of failure.

https://www.top-box.co Connect with Cedric: https://calendly.com/top-box https://www.linkedin.com/in/cedricsteele/

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(0:00) Introduction and guest overview (1:00) Inspiration behind starting Topbox Consulting (2:34) Addressing key problems for small businesses (6:19) Overcoming challenges in product launches (10:59) Marketing strategy and consumer insights (15:13) Continuous innovation and market adaptation (17:50) Future of marketing and innovation (18:38) AI's impact on business and consumers (21:55) The rise of virtual storefronts and global business (23:04) Closing thoughts and upcoming changes